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The WEEK in REVIEW
Vol. 95 No.7A - Monday May 17, 2021

 

 

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Uncover Hidden Treasures with DWG’s Next-Generation Blockbuster Scratchcard

SCOTTSDALE, Arizona (May 11, 2021) - Design Works Gaming is challenging players to discover a long-lost fortune in an innovative new online scratchcard including two features designed for the fearless adventurer.

The Ancient Egyptian-themed scratchcard is built around an engaging base game where players must match winning numbers to land a prize.

Players can also unlock the book feature for larger prizes, and an innovative wheel spin feature for large multipliers.

The next-generation scratchcard is already a strong performer in the UK with leading casino William Hill, and is now available to all operators.

Brant Frazee, Chief Technical Officer at Design Works Gaming, said: “Book of Giza Gold is an online scratchcard which really comes to life.

We’ve built two pioneering features on top of the regular gameplay to add a sense of adventure and mystery befitting of the great pyramids.

“The game is now available to licensed operators in the UK, where we have found that our modern take on the online scratchcard has proven extremely popular with players.”

 

DWG Giza Gold

 

SOURCE: Design Works Gaming press release.

 

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New Guy Harvey Scratch-Off Game to Offer Once in A Lifetime Experiences and Prizes

New Scratch-Off Game Available Monday, May 17!

TALLAHASSEE, Florida (My 12, 2021) – Today, the Florida Lottery announces the new $5 GUY HARVEY $500,000 FLORIDA CASH Scratch-Off game, launching May 17. The Florida-themed game features two unique scenes of original wildlife art, custom designed by Guy Harvey for the Florida Lottery, showcasing the Florida state flag and offering more than $48.9 million in cash prizes, including six top prizes of $500,000!

Players will also have the opportunity to win once in a lifetime experiences and prizes by entering non-winning GUY HARVEY $500,000 FLORIDA CASH tickets into the Trucks, Bucks, and Trips Promotion which will run through August 2! Promotion prizes include 2021 Ford F-150 Guy Harvey Edition pickup trucks, VIP getaway trips for two to the Cayman Islands, and $1,000 cash! The trip prize winners will enjoy first-class airfare, an oceanfront suite, offshore fishing charter, helicopter tour of the Grand Cayman, a private lunch and gallery tour with Guy Harvey, and more!

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Scratch-Off games are an important part of the Lottery's portfolio of games, comprising approximately 75 percent of ticket sales and generating more than $1 billion for the Educational Enhancement Trust Fund (EETF) in fiscal year 2019-20.

ABOUT GUY HARVEY

Guy Harvey is a unique blend of artist, scientist, diver, angler, conservationist, explorer and entrepreneur, fiercely devoted to his family and his love of the sea. His childhood passion for the ocean and its living creatures not only inspired him to draw but fueled a burning interest that prompted a formal education in marine science. Having graduated with honors in Marine Biology from Aberdeen University in Scotland in 1977, Guy returned home to Jamaica to resume his education, earning his Ph.D. from the University of the West Indies in 1984. Though he gave up a budding career as a marine biologist for that of a highly acclaimed artist, Guy has continued his relentless pursuit to unravel the mysteries of the sea, traveling the world to better understand the habits and habitats of the marine wildlife he paints. For more information about Guy Harvey or to learn about The Guy Harvey Ocean Foundation (GHOF) please visit www.guyharvey.com or www.GHOF.org.

ABOUT THE FLORIDA LOTTERY

The Florida Lottery is responsible for contributing more than $39 billion to enhance education and sending more than 880,000 students to college through the Bright Futures Scholarship Program. The Florida Lottery reinvests 99 percent of its revenue back into Florida's economy through prize payouts, commissions to more than 13,000 Lottery retailers and transfers to education. Since 1988, Florida Lottery games have paid more than $75.6 billion in prizes and made more than 3,000 people millionaires. For more information, please visit www.flalottery.com.

SOURCE: The Florida Lottery.

 

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Selling Dreams: Lotteries’ Marketing During and After COVID-19

BRUSSELS, Belgium (May 7, 2021) -- As the world comes to terms with the ‘’new normal’’, lotteries over the past year have sought opportunities from the challenges presented during the biggest global health crisis in modern history. Lotteries have adapted their marketing strategies in innovative ways not only as a respond to operational challenges during the last year (lockdowns, partial or full POS closures) but also to react to the changing needs and behaviour of players as a result of living through a pandemic.

The 2021 EL/WLA/NASPL Marketing Webinar took stock of the current situation, the lesson learnt from this global health crisis and how to navigate our way through the post COVID-19 period.

‘’The pandemic has no doubt had a huge impact on the lottery sector and on our lives as individuals’’, said EL President Hansjörg Höltkemeier. ‘’We must look at our own strategies to address the changing behaviour of our players. It is important to share our experiences but also discuss new ways to engage with the customers."

WLA President Rebecca Paul Hargrove added ‘’Marketing is at the foundation of benefiting society and players are at the heart of marketing efforts. Life will eventually return to normal, but the pandemic has altered parts of our lives forever and we should be ready to embrace this change."

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The key takeaways

New consumer habits: A change in behaviour

During the pandemic it is clear that there has been a change in the behaviour and desires of players but also a change in behaviour in the way lotteries operate. Purpose driven marketing has become even more relevant with players seeking positivity, a community connection and more authenticity, and trust in campaigns. In many cases, social responsibility and sustainability are important elements for customers.

Lottery suppliers and industry partners IGT, Pollard Banknote and Scientific Games presented their views during the webinar and showcased examples on their internal sustainability programmes and for example, the use of FSC paper in their companies. IGT explored ‘’the great consumer shift’’ highlighting how the pandemic led to the exploration and use of new technologies – from contactless services to biometrics and facial recognition. Pollard Banknote looked at ‘’synchronising the consumer experience’’, outlining the importance of entertainment and social experiences for customers. Scientific Games focused on ‘’growth in a safe and sustainable way’’, with an emphasis on people, planet and prosperity are its three main business operation pillars.

In 2020 we understood the meaning of little things can make big things happened. Highlighted in the Keynote presentation by Shine Communication Sarl, players look more and more for brands and companies that are aligned with their own beliefs and personal goals. The idea of ‘’selling dreams’’ has became more poignant than ever for lotteries. By doing something small like buying a lottery ticket, players could dream big while at the same time supporting local communities and benefiting society, which was particularly important during a pandemic.

Becoming the norm: Innovative, agile, and resilient lottery marketing

Over the past year, living our personal and professional lives under national lockdowns, working, and socialising online have among other things become the norm. The pandemic seemed to end normal shopping decisions and lotteries therefore adapted the ways in which they offered games while at the same time safeguarding the health and safety of the players. For example, the Finnish National Lottery Veikkaus saw further digital transformations and the further growth of e-Instants. Online lottery sales increased, and many brands invested in contactless campaigns, for example with some technologies linking the license plate to the customer.

Uncertainty during the pandemic was something lotteries had to quickly learn to deal with. Being innovative and creative was vital to continue operations in an effective way to engage with customers. Examples were given from the Northern American Lotteries in Georgia, Indiana, Missouri and Quebec. Technological advances meant that lotteries were well equipped with the necessary tools to stay connected with customers. Fundamentally, lotteries have become more resilient, agile, and more open to discussing new ways to engage customers as a result of the pandemic. Many efficient and creative responses to the pandemic have already been put in place by lotteries to save and secure their businesses and this is set to continue in the future.

Benefiting society during a pandemic

Since the start of the pandemic, lotteries have been instrumental in supporting local communities – from offering relief and funding medical equipment to the creation of emergency funds and welfare aid, such as in Morocco with MDJS. This upholds national lotteries’ historic support and benefit to society in times of need. In addition, making sure players were safe and taking care of their physical and mental well-being while playing lottery games during a pandemic were important priorities for lotteries.

Several campaigns were presented during the webinar to highlight how lotteries adapted their marketing strategies to the pandemic and the positive approach they took. For example, a Mother’s Day campaign by Lotteries & Keno, Tabcorp in Australia helped customers buy their products via the channels that felt the most comfortable. In Israel the priority for national Lottery Mifal Hapais was a strong vaccination campaign. As there was a lot of scepticism the national lottery decided to have a special draw for vaccinated or recovered COVID patients, to encourage more people to get vaccinated to benefit society. Other campaigns focused on informing society to stay safe in their home and educating senior customers in Hong Kong for instance by the HKJC about digital applications to sustain their entertainment.

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Lessons Learnt from a Global Pandemic

One of the biggest learnings was the need to adapt fast to the changing environment – lockdowns, restrictions, closures of POS and to adapt to the needs of players and retailers, selling and buying games in a safe environment. Shows were cancelled or broadcast in a different format, and there was an increased push for solidarity and support of local activities.

The pandemic helped speed things up in terms of lottery innovation and creativity, acted as an opportunity to develop online digital channels, demonstrated courage to work in different ways and created feel good moments for the players. One example during the webinar was a campaign by Nederlandse Loterij to quickly sell tickets for the New Year’s Eve draw as the country entered yet another lockdown in December. Quick thinking and creativity lead to an all-time sales record.

Lotteries in the post COVID-19 period

Purpose has become an important component of competitiveness. It is clear that purpose driven marketing has benefited from the pandemic. Consumer habits and attitudes have changed. The pandemic has shown that customers seek positivity and authenticity in brands and marketing campaigns. Examples on learnings in Austria with young adults showed this clearly. Award winning campaigns of Norsk Tipping learnt the importance not always to focus on games but also on brand awareness. Lotteries have become more resourceful and resilience, quickly adapting their marketing campaigns to engage with players particularly in the digital sphere.

To close the webinar series, EL Secretary General Arjan van ‘t Veer said ‘’the pandemic has created new opportunities and means to engage with new players. Lotteries have become more resilient and flexible in their approach. Upon all the presentation during the webinar, I am proud on the National Lotteries to be able to continue their games and do good for the benefit of Society under unprecedented circumstances. They have learned so much that they will take to the future."

WLA Executive Director Luca Esposito added ‘’we have become more agile as human beings and as an industry. We have also adapted our ways of working from a business and marketing perspective but also from a community spirit."

Contact

Lucy Lenaers-Mathieson, Communications Officer, European Lotteries, M +32 470 84 75 73, Email: lucy.mathieson@european-lotteries.eu

 About the European Lotteries (E)

EL is the European umbrella organisation of national lotteries operating games of chance for the public benefit. EL has members from more than 40 European countries including all EU Member States. The EU members contribute more than 20 billion EUR p.a. to the state budgets and the funding of sport, culture, social projects, research and causes of general interest. Unlike many commercial online gambling operators, EL members only offer gambling and betting services in the jurisdictions in which they are licensed by the respective national government. Website: www.european-lotteries.org, Twitter @EuropeLotteries, LinkedIn

 

SOURCE: The European Lotteries.

 

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Get A Covid Shot, Get Another Shot At $225,000

Kentucky Lottery offering free Lottery plays to Kroger and Walmart customers who get the Covid-19 vaccination.

LOUISVILLE, Kentucky (May 10, 2021) -- Kentucky Lottery officials today announced a program by which anyone over the age of 18 who gets a first or second Covid-19 vaccination dose at a participating Kroger or Walmart location will receive a coupon for a free Lottery ticket.

The Lottery is making coupons available for 225,000 free Kentucky Cash Ball tickets for this promotion which starts today. Kentucky Cash Ball is a nightly draw game that has a top prize of $225,000.

“We hope that by literally injecting a little fun into the process, more people will get vaccinated,” said Kentucky Lottery President and CEO Mary Harville. “This is good for Kentucky’s businesses, it’s good for the Kentucky Lottery, and it’s good for Kentucky college students counting on us through the scholarship and grant programs funded by our proceeds.”

“I hope this shot at $225,000 will be the incentive needed for more Kentuckians to get a vaccine,” said Kentucky Governor Andy Beshear. “Helping keep our Kentucky communities safe and a free chance at winning hundreds of thousands of dollars is a win-win for everyone involved.

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Thank you, Kentucky Lottery, Walmart and Kroger, for this fantastic example of Team Kentucky spirit.”

Here’s how the promotion will work:

  • This promotion is in effect at all Kentucky Kroger locations that have either a pharmacy or Little Clinic and at all Kentucky Walmart locations that sell lottery tickets. Both of these retail partners encompass more than 170 locations all across the Commonwealth.
  • When a person goes to one of these locations to get their Covid-19 vaccine, they’ll get a coupon for a free Cash Ball 225 Lottery ticket while supplies last.
  • Participants must be 18 years of age or older.
  • The offer is good through next Friday (May 21st), or until the 225,000 tickets run out.
  • oupons can be redeemed at any Kentucky Lottery retailer between now and June 1st.

 

“At Kroger Our Purpose is to Feed the Human Spirit, which means we are called to do more and help make the lives of those around us better,” said Kroger Louisville Division President Ann Reed. “The importance of this has never been more apparent than over the past year. Our industry, as well as others, has stepped up to serve everyday throughout the pandemic and our teams have truly been heroes. To date, Kroger has vaccinated over 200,000 Kentuckians, but we know there is still much work to do. When Governor Beshear reached out for support, Kroger was ready and willing to help. Our long-time partners at the Kentucky Lottery have created a fun and innovative way to encourage even more Kentuckians to get their vaccine and have fun while doing it.”

“Through this effort, we can work to reach that crucial mark of two-point-five million Kentuckians vaccinated and re-open our state,” said Harville. “When that happens and restrictions are lifted, I know businesses will welcome back customers – and customers will feel safer being out and about.”

The Kentucky Lottery has earned over $5.8 billion for the Commonwealth since 1989.  KLC dividends pay for college scholarships, grants and education programs. Visit kheaa.com to find out more about grants and scholarships paid for by the KLC.

SOURCE: The Kentucky Lottery.

 

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IGT's PeakSlant49 Cabinet Now Available for Purchase with High-Performance Core Video Content

Casino operators in U.S. can now purchase PeakSlant49™ cabinet with performance-tested IGT core games such as Regal Riches™ and Scarab® Link

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LONDON, May 6, 2021-- International Game Technology PLC ("IGT") (NYSE: IGT) announced today that its high-performing, previously lease-only, PeakSlant49™ cabinet is now available for purchase throughout the U.S. This move gives casino operators across the U.S. the opportunity to own the PeakSlant49 cabinet and offer IGT's Proven Performer core games on dazzling, premium-caliber hardware.

IGT PeakSlant49 Cabinet

IGT’s PeakSlant49 Cabinet Now Available for Purchase with High-Performance Core Video Content (PRNewsfoto/International Game Technology PLC).

"We're excited to introduce Stinkin' Rich® Skunks Gone Wild along with high-performing games including Regal Riches and Scarab Link on the spectacular PeakSlant49 cabinet," said Nick Khin, IGT Chief Operating Officer, Gaming. "IGT developed a specialized content pipeline for the PeakSlant49 cabinet that our customers can purchase with confidence knowing that the games have achieved significant performance metrics."

Celebrated for its superior ergonomic design and pristine presentation, the PeakSlant49 video slots cabinet is an attention-grabbing focal point on any casino floor. The cabinet's 49-inch, progressively curved Ultra-HD display is complemented with a 27-inch video topper. The cabinet's intelligent lighting and player-convenience features such as an inductive wireless charger, USB port and comfortable 13.3-inch dynamic player panel all contribute to the hardware's popularity and strong performance.

IGT initially launched the PeakSlant49 cabinet as a premium, for-lease cabinet in 2020. Anchored by premium marquee titles such Fortune Coin Boost!™ and Dragon Lights®, the PeakSlant49 will continue to showcase IGT's premium multi-level progressive  (MLP) entertainment in casinos throughout the U.S.

For more information, visit igt.com, go to Facebook at facebook.com/IGTGaming, follow us on Twitter at twitter.com/IGTJackpots, or watch IGT videos on YouTube at youtube.com/igt.

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About IGT

IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.

CONTACT:

Phil O'Shaughnessy, Global Communications, toll free in U.S./Canada +1 (844) IGT-7452; outside U.S./Canada +1 (401) 392-7452

Francesco Luti, +39 3485475493; for Italian media inquiries

James Hurley, Investor Relations, +1 (401) 392-7190

SOURCE: International Game Technology PLC.

 

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Your Pup Could Be on A SC Lottery Scratch-Off

COLUMBIA, SC (May 10, 2021) – Dog owners, listen up, the South Carolina Education Lottery has an opportunity for you. Your precious pup could be featured on the $2 Happy Pawlidays scratch-off ticket coming out in October!

SC Happy Pawlidaya

Starting today, you can submit a photo of your furry friend online at sceducationlottery.com. Five winners will win a $100 Chewy.com gift card!

You have until Sunday, May 23 to submit your pup’s photo.

The Lottery will select 30 dog photos to post on its website and the public will vote on their favourites starting Tuesday, May 25 through Monday, May 31. The Top 9 dogs with the most votes will be professionally photographed to appear on the Happy Pawlidays scratch-off!

The $2 Happy Pawlidays scratch-off goes on sale Tuesday, October 5 and offers players a chance to win up to $30,000.

Must be 18 or older and a South Carolina resident to participate in the photo contest. For official rules, photo guidelines and odds, visit sceducationlottery.com/happypawlidays. This contest is not sponsored, endorsed or administered by or associated with Chewy. No purchase necessary to enter.

SOURCE: South Carolina Education Lottery.

 

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INTRALOT Announce Full Year 2020 Financial Results

ATHENS, Greece (May 5, 2021) -- INTRALOT SA (RIC: INLr.AT, Bloomberg: INLOT GA), an international gaming solutions and operations leader, announces its financial results for the twelve-month period ended December 31st, 2020, prepared in accordance with IFRS.

  • Group Revenue at €364.8m in FY20.
  • EBITDA in FY20 at €66.2m, while Adjusted EBITDA at €55.8m.
  • NIATMI (Net Income After Tax and Minority Interest) from continuing operations at €-104.1m.
  • North America operations, under Intralot Inc., achieved significant y-o-y growth (Revenue +22.3%, EBITDA +62.1%).
  • Group OPEX in FY20 is better by 21.5% y-o-y, with Greek entities OPEX lower by 7.0% y-o-y, without taking into consideration the capital structure optimization expenses.
  • Group Net CAPEX in FY20 was €36.0m, lower by 34.5% compared to a year ago.
  • Group Cash at the end of FY20 at €100.0m.
  • Net Debt at €651.1m at the end of FY20.
  • The Company’s pandemic impact estimation for 2020 is in the vicinity of €25m at Group’s EBITDA level.
  • In early 2021, INTRALOT completed the sale of its entire stake of 20% in Intralot de Peru SA, with the net cash consideration, after taxes and transaction expenses, amounting to USD 16.2m. In addition, INTRALOT signed a three-year extension of its current contract with Intralot de Peru SA through 2024, to continue to provide its gaming technology and support services.

 

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INTRALOT Chairman & CEO Sokratis P. Kokkalis noted:

“During the financial year 2020 we faced the adverse effects and disruptions of the COVID-19 pandemic, which had significant impact on the Lottery and Sports Betting industries. This impact was only partially offset by mitigation measures, operational improvements, and cost-containment efforts. We remained focused on developed markets seeing significant growth in the US in the Lottery operations and we launched two new Sports Betting operations in Montana and Washington D.C., while we renewed significant contracts in Georgia, US as well as New Zealand, Australia and The Netherlands. The Company management also dedicated significant effort in negotiations with the bondholders to optimize the Capital Structure through a transaction that is expected to be completed during the first half of 2021.”

 

Click here to read/download Full Year 2020 Financial Results

 

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In memoriam: Yvonne Schnyder

LAUSANNE, Switzerland (May 7, 2021) -- It is with great sorrow that we announce the passing of Yvonne Schnyder, former General Secretary of the WLA.

She died on May 6, 2021 at the age of 78 at her home in Bottmingen, Switzerland. Yvonne was preceded in death by her husband of 55 years, Werner Schnyder, who passed away in September 2020.

Yvonne Schnyder

Yvonne’s career of more than forty years was devoted to the world lottery community. In the mid-1960s she began working as assistant to the General Secretary of Intertoto. Twenty years later, in 1985, she moved up to become General Secretary of the association, serving under then Intertoto President, Lothar Lammers. When Intertoto merged with the International Association of State Lotteries (AILE) to form the WLA in 1999, the General Secretaries of both predecessor associations called upon Yvonne Schnyder to run WLA headquarters in Basel, Switzerland, with Lynne Roiter overseeing the new association’s North American office in Montreal, Canada. Throughout her tenure as General Secretary of the WLA, Yvonne worked tirelessly to bring members from AILE and Intertoto together, and contributed significantly to laying the groundwork for the WLA as the industry-leading body it is today. She stepped down as WLA General Secretary in 2006 and went on to establish a successful lottery consultancy, which she ran until her retirement in 2011.

Yvonne was recognized for her vast knowledge of the lottery industry, which she gained throughout her long career. She had a genuine interest in people and was loved by those who worked with her for her humanity and her ability to make people feel at home. Through her diplomatic skills and her profound sensitivity to the cultural differences between WLA member jurisdictions, she gained the admiration of WLA members around the globe.

Her love of the lottery industry and the people that work in it motivated Yvonne throughout her career and remained with her until the end of her life. She will remain in our memory for years to come.

SOURCE: World Lottery Association.

 

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Colorado Lottery Reaches Proceeds Goal Early

DENVER, Colorado (May 11, 2021) -- Increased sales have helped the Colorado Lottery reach the GOCO cap more than a month ahead of schedule.

Thanks to the more than $1.7 billion-dollar combined duelling jackpots in January of this fiscal year, unprecedented Scratch sales, and a growing love for Colorado Lotto+, today the Colorado Lottery celebrates reaching the funding cap for Great Outdoors Colorado (GOCO) nearly a month earlier than last year. This year the Lottery will provide $71,718,841 million in proceeds dollars to GOCO to fund parks, recreation, conservation and open space projects across the state.

While the Lottery experienced a dip in sales during the month-long shutdown last March, sales bounced back to pre-pandemic levels quickly. Thanks to record-breaking sales so far this year, by reaching the GOCO cap early, now even more proceeds can go to support Building Excellent Schools Today (BEST). Money awarded to BEST varies year to year, based on when the GOCO cap is met. Last fiscal year, the Lottery provided nearly $1 million in proceeds funding to BEST. In fiscal year 2019, $14 million was given to BEST.

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As Colorado grows, so does the need for school infrastructure. Since 2008, BEST has provided competitive grants to school districts, charter schools, institute charter schools, boards of cooperative educational services across the state, as well as to the Colorado School for the Deaf and the Blind. BEST funds support the construction of new schools, as well as general construction and renovation of existing school facility systems and structures.

“Colorado is bursting at the seams and so are its state and community parks, open space and schools,” said Tom Seaver, director of the Colorado Lottery. “The changes we made to our Scratch products, increasing the number of games, price points and prize structures, have played a major role in helping us meet the cap to support GOCO’s commitment to help build new parks and recreation, trails and fund open space conservation projects, as well as school infrastructure.”

The Lottery has been steadily increasing proceeds to its beneficiary partners by upwards of a million dollars every year to support the outdoors and schools. Approximately 22 to 24 cents of every dollar spent on Lottery games is reinvested in the state. Of the proceeds distributed, 50% is committed to GOCO up to the cap, 40% to Conservation Trust Fund, and 10% to Colorado Parks and Wildlife. Once the GOCO cap is reached, 50% of each additional proceeds’ dollar spills over to the BEST fund. Set at $35 million in 1992, the cap is adjusted annually for inflation.

“Congratulations to the Colorado Lottery! As a beneficiary of the proceeds and your partner in conservation and recreation, GOCO is immensely grateful for your hard work and dedication,” said GOCO Executive Director Chris Castilian. “And to the players of the Lottery, thank you. You play an essential role in protecting our lands and creating more parks and playgrounds, trails and open spaces, and outdoor opportunities for all Coloradans.”

SOURCE: Colorado Lottery.

 

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NIGA Chairman Ernest Stevens, Jr. Appears in Episode 4 of Gaming Laboratories International’s (GLI®) Illuminating Conversations Web Series

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LAS VEGAS (May 13, 2021) – NIGA Chairman and globally influential gaming industry figure Ernest Stevens, Jr. appears in the latest episode of Gaming Laboratories International’s (GLI®) web series Illuminating Conversations.

The episode premiered today and is available for on-demand streaming now exclusively at https://gaminglabs.com/illuminatingconversations.

As he talks with GLI President/CEO James Maida, the Chairman sets a surprisingly personal tone with thought-provoking stories about his journey to becoming Chairman, his family’s long relationship with Washington D.C. and advocacy for Native issues, and the lasting influence of his college professors.

 

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Stevens also spoke about how his boxing career shapes his approach to strategy, saying, “(When I think about) my life and my career, you move around the ring, and you analyze, and you’re always using that left jab to pepper things. But when it comes time to drive it home, that’s what the right hand is for. That’s the whole analogy of life.”

The Chairman also shares his insights about Indian gaming’s approach to the pandemic, where we go from here, what’s next for new gaming technology, and his hopes for the new Interior Secretary.

Hosted by Maida, Illuminating Conversations is an on-demand monthly series of thought-provoking interviews. The series is one more way GLI helps regulators, suppliers, and operators navigate uncharted territory by providing insights from worldwide experts, empowering them to meet any challenge and get to the finish line.

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Binge-watch previous Illuminating Conversations episodes featuring Eilers & Krejcik’s Gaming Principal Todd Eilers; Jamaica Betting, Gaming Lottery Commission Executive Director Vitus Evans; and Managing Director of Gaming Consultants International Neil Spencer.

Be the first to know when new Illuminating Conversations episodes are available by following GLI on LinkedIn, Twitter, Facebook, and Instagram.

About Gaming Laboratories International

Gaming Laboratories International, LLC is committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services around the world. GLI provides suppliers, operators, and regulators with expert guidance for navigating the future of gaming and ensuring gaming innovations meet regulatory standards with confidence. Since 1989, GLI has certified nearly 2 million items and has tested equipment for more than 480 jurisdictions. GLI has a global network of laboratory locations across six continents, with U.S. and international accreditations for compliance with ISO/IEC standards for technical competence in the gaming, wagering and lottery industries. GLI was named “Best Laboratory” in the SAGSE Awards 2020, “Best Test Lab in the Baltics,” and “Best Test Lab in the Nordics” in the Baltic and Scandinavian Gaming Awards 2020. For more information, visit gaminglabs.com.

CONTACT: Christie Eickelman, Vice President of Global Marketing, T: +1 702-914-2220 or Email: c.eickelman@gaminglabs.com

SOURCE:  Gaming Laboratories International.

 

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Mass Lottery Processes First Remote Ticket Cashing Transaction in Mobile App

DORCHESTER, MA (May 5, 2021) -- The Massachusetts State Lottery has successfully processed its first remote ticket cashing transaction through the Mass Lottery mobile application, a significant step in the introduction of digital technology that will provide multiple benefits to customers as well as the environment.

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“Making remote ticket cashing transactions available is a terrific advancement for the Lottery in accommodating our customers,” said State Treasurer Deborah B. Goldberg, Chair of the Massachusetts State Lottery Commission.  “It has the added benefit of positive environmental impacts as it helps reduce carbon emissions by eliminating a lot of driving and production of paper checks.”

The remote ticket cashing feature gives customers the ability to claim prizes of $601 to $5,000 securely through the Mass Lottery app and receive their winnings electronically to their bank account.

“Our team has done a great job in getting us to this point and we are pleased to have reached this milestone,” said Michael Sweeney, Executive Director of the Mass Lottery.  “With this successful first transaction, we are moving into the next phase of testing and we look forward to positive results.”

Elaine Tellstone of Blackstone has the distinction of being the first customer to process a prize claim through the mobile app, receiving payment for a $1,000 instant ticket prize a day after submitting her claim.

“It was just so simple - it took less than five minutes to scan my ticket and submit my claim,” said Tellstone.  “Depending on traffic and how many people were in line, it would’ve taken about two hours out of my day to claim my prize in person in Worcester.”

Last fall, the Mass Lottery added a remote ticket scanning feature to its app, allowing customers to scan tickets to see if they are winners.  Over 16,000 users have registered to use this feature and over 2.8 million tickets have been scanned.

Learn more about the Mass Lottery app

SOURCE: The Massachusetts State Lottery.

 

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Sportsbet.io Teams Up with SportCaller for Landmark FTP-Crypto Partnership

Free-to-play specialist secures first cryptocurrency partnership with leading multi-currency sportsbook

MALTA (May 5, 2021) - SportCaller, the leading free-to-play (FTP) game provider, has announced its first cryptocurrency partnership with leading operator Sportsbet.io, the sports-betting subsidiary of Coingaming Group.

The new deal forms part of a deeper FTP framework with which to target both mature and emerging markets over the long-term, as Sportsbet.io bids to expand its progressive footprint into untapped territories. There, its multi-currency versatility, allied to SportCaller’s proven international scope and flair for localization, promises to drive diversified fan engagement around targeted free-to-play sports games.

Accordingly, the announcement also sees the launch of two exclusive games, 4-3-free and Bet free 6-6, built to reignite familiar FTP formats with innovative jackpots mechanics and new designs around mainstream sports from football and cricket. The first, 4-3-free, asks its players to win a realistic jackpot, or a range of attainable tier-two prizes, by answering a series of questions correctly. On the other hand, Bet free 6-6 adds a new twist to the popular Super 6 FTP format by posing a set of six predictions (e.g. correct score, or under/over goals) whereby players still earn points for consolation prizes, even if they only guess the match result correctly.

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These exciting products hail from a sports-agnostic series which allows Sportsbet.io to flexibly press engaging games into the service of any event, as elite sport battles with an uncertain timetable worldwide, delivering an agile light-touch marketing approach that provides education and entertainment for customers in both new and existing markets.

As the leading free-to-play supplier, SportCaller is dedicated to driving engagement through a range of games whose formats responsibly acquire and retain customers at low cost but also remain fully compliant as sports-betting regulation continues to coalesce across regions from LatAm to the Subcontinent. Its unique proprietary platform not only lets Sportsbet.io delineate its brand from its rivals via bespoke local games, but also offers a strategic solution which works territory-by-territory, educating uninitiated audiences with fully-integrated games that organically track underlying sportsbook markets, demystifying any technicalities or terminology in the process.

To underscore the point, SportCaller has now launched over 100 games across 47 countries and in 20 languages in Europe, Asia, Africa, Latin America, Australasia and North America (via multi-lingual). In the past 12 months, it has also rolled out 44 new games, doubling the total number of games offered across the previous three years.

Joe McCallum, Director of Sportsbook at Sportsbet.io, said: “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their consumer analysis from a host of worldwide data sets, gives them a competitive edge when it goes to both game-delivery and strategic planning. Whether it’s acquisition or retention-focused games, we now feel confident of keeping our players engaged with the Sportsbet.io brand in a fun, fast and fair way - enhancing the existing experience, and minimising churn, wherever we set our scene.

“Their new games embrace player-education and enhanced activity at their heart, and are already demonstrating their huge worth at a time when responsible engagement and retention rightly demand adaptable solutions. We look forward to extending this progressive partnership with more games across our other premium properties over the coming years.”

Cillian Barry, MD at SportCaller, added: “Coingaming and Sportsbet.io are led by some of the great innovators and disruptors in the sportsbook space, always striving for innovation and pushing the limits of new technology. So, we’re thrilled to align those values with our own, on a watershed journey into unexplored markets where both crypto and fiat currencies are vying for position.

“In this industry, sowing the seeds of global success is best achieved by coupling international ambition to local utility. After all, while some trends are universal, language, taste and specific sports-mad fanbases are invariably culturally-contingent. International fragmentation for game design and regional requirements (e.g. regulatory, or player-preference-based) only magnifies the importance of supplying a precise game UI at every turn, and in every country. Which is why SportCaller has developed peerless geo-location tools, allowing us to geo-target and partition between diverse territories with dexterity.

“I’m pleased to report that initial engagement has been incredibly positive, so we can’t wait to see how games like 4-3-free and Bet free 6-6 continue to perform across varied regions which, in some cases, represent new markets for us. The free-to-play vertical is clearly bringing the fun and familiarity for both new and regular customers.”

SOURCE: SportCaller media release.

 

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Miss Kitty Wild Ride™ from Aristocrat Gaming™

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Miss Kitty

LAS Vegas (May 12, 2021) -- Miss Kitty™ from Aristocrat Gaming™ is one of the most widely recognized and beloved characters in gaming. Now Miss Kitty is back for an all-new adventure, taking players out for a glamourous night on the town in the fun Miss Kitty Wild Ride™.

Miss Kitty Wild Ride is the purrrrrfect game for player of all types, thanks to its player-selectable denoms. Miss Kitty Wild Ride is housed on the landmark and award-winning flame55™ cabinet, which is just as stylish as Miss Kitty herself.

Miss Kitty’s newest adventure has an innovative Wild Ride feature, Sticky Wild™ feature, Jackpot Bonus, and frequent hitting base game wins.

The Wild Ride bonus has persistent wild stacks, reel growth, Sticky Wild™ feature, and wild multipliers. Stacked wild symbols make it easier to trigger Wild Ride.

 A game known for the Sticky Wild™ mechanic, Miss Kitty lends itself well to the exciting Wild Ride feature, a random base game feature that occurs approximately once every 30 spins. During the Wild Ride feature, all Kitty and Diamond Symbols that land on the reels will persist for one additional paid spin, giving players the opportunity to line up huge wild wins!

Click to watch Miss Kitty Wild Ride bonus highlight video.

Other features include Sticky Wild Free Games with unlimited retriggers; Wild Multiplier Reveal with a chance for KITTY symbols that land on reel 5, to change into a x2, x3, x5, or x10 multiplier; and a Jackpot Bonus where a wheel spin awards a guaranteed grand SSP or major SAP jackpot. The grand jackpot resets at $10,000 on a penny configuration.

 For more information about Miss Kitty Wild Ride or any of the games created specifically for the flame55 cabinet, contact your Aristocrat representative at (702) 270-1000.

SOURCE: Aristocrat Gaming™ media release.

 

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Arkansas Scholarship Lottery Issues Mega Millions Email Scam Alert

LITTLE ROCK, Ark. (May 11, 2021) – The Arkansas Scholarship Lottery (ASL) wants to alert players to an email scam that is circulating in the state.

With the Mega Millions® jackpot growing to $402 million for tonight’s drawing, a fake email entitled “Congratulations From Arkansas Mega Millions On Tuesday, May 11, 2021” is being sent to Arkansas players telling them to claim a prize by clicking on a link.

“Lottery scams are fairly common,” said ASL Director Eric Hagler. “In this case, anyone who receives the fake email should not click the link and delete the email immediately. If a player wins Mega Millions or any other lottery game, he must have purchased a ticket and then must claim his prize at the ASL Claim Center in Little Rock.”

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Hagler said the only time lottery representatives might be contacting players is to notify them that they have won a Second-Chance Promotion or a Play It Again® drawing through The Club. Otherwise players must come forward to claim their prize.

“You can receive a phone call, email, text and even social media messages that are seemingly real. Do not be fooled. Stay aware and play responsibly,” he said.

Lotteries of foreign countries are illegal in the United States. If you have been contacted by a lottery claiming to be affiliated with the government of another country, it is a scam.

If you think you have been a victim of fraud or attempted fraud by someone posing as a representative of the Arkansas Scholarship Lottery, please report it to the Arkansas Lottery Security hotline at 1-888-606-6292 and/or the Arkansas Attorney General’s office at 1-800-482-8982.

About the Arkansas Scholarship Lottery

More than 92 cents of every dollar of ASL revenue goes to prizes, scholarships, retailer commissions, and other expenses in Arkansas. Since 2009, the lottery has raised more than $1 billion in proceeds for scholarships. More than 650,000 college scholarships have been awarded to Arkansans. The lottery has awarded more than $3.6 billion in prizes to players, about $312 million in retailer commissions and provided more than $144 million in state and federal tax revenue.

Follow the Arkansas Scholarship Lottery on Facebook, Twitter and Instagram. Visit MyArkansasLottery.com for more information on scholarships, winners, games, odds, promotions – and to join The Club for free. To hear winning numbers, call the Winning Numbers Hotline at 501-682-IWON (4966). To get help with problem gambling, contact the National Problem Gambling Helpline at 1-800-522-4700.

SOURCE: About the Arkansas Scholarship Lottery.

 

 

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