Helps Tennessee Education Lottery Corporation Expand into New Retail Channels
Through Three-Year Contract Extension
LONDON, U.K. (Dec. 12, 2018) --
International Game Technology PLC (IGT) (NYSE: IGT) announced that its
subsidiary IGT Global Solutions Corporation (hereinafter "IGT"), will extend
its contract with the Tennessee Education Lottery Corporation. The Lottery's
Board of Directors authorized the Lottery to exercise three out of seven
extension years of its original contract. Pursuant to the extension, IGT will
provide GameTouch 20 terminals and additional Keno-To-Go products. The
extension will run through June 30, 2025.
IGT is the global leader in gaming.
We enable players to experience their favorite games across all channels and
regulated segments, from Gaming Machines and Lotteries to Interactive and
Social Gaming. Leveraging a wealth of premium content, substantial investment
in innovation, in-depth customer intelligence, operational expertise and
leading-edge technology, our gaming solutions anticipate the demands of
consumers wherever they decide to play. We have a well-established local
presence and relationships...
The GameTouch 20 is IGT's newest
self-service lottery vending machine, built specifically to meet big box
retailer requirements. In addition to the GameTouch 20s, IGT will provide
additional self-service lottery machines and Keno monitors and video controller
units, giving lottery players greater game awareness of the Lottery's
Keno-to-Go product in social environments throughout Tennessee.
"By installing the GameTouch 20
terminals into some of our biggest retailers in the state, IGT is helping us
expand our sales footprint and attract new players with its latest
innovations," said Rebecca Hargrove, Tennessee Education Lottery
Corporation President and CEO. "We are excited to implement IGT's latest
self-service vending machines and for the benefits it brings to our retailers
and players. We look forward to continuing our valued partnership for years to
"We are committed to the
Tennessee Lottery's long-term growth strategy, and as part of this contract
extension, we will provide further convenience for retailers and players
through the new GameTouch 20 vending machines and expanded Keno products,"
said Jay Gendron, IGT Chief Operating Officer, Lottery. "IGT has delivered
cutting-edge lottery products and solutions to the Tennessee Lottery since the
Lottery's inception in 2004, and has helped the Lottery return more than $4.7
billion to educational programs in the state. We are very pleased to be able to
continue to work together to achieve its goals."
IGT also provides the Tennessee
Lottery with lottery central systems, data center operations, network and field
services, retail sales and support, call center, and marketing services.
IGT (NYSE:IGT) is the global leader
in gaming. We enable players to experience their favorite games across all
channels and regulated segments, from Gaming Machines and Lotteries to Digital
and Social Gaming. Leveraging a wealth of premium content, substantial
investment in innovation, in-depth customer intelligence, operational expertise
and leading-edge technology, our gaming solutions anticipate the demands of
consumers wherever they decide to play. We have a well-established local
presence and relationships with governments and regulators in more than 100
countries around the world, and create value by adhering to the highest
standards of service, integrity, and responsibility. IGT has more than 12,000
employees. For more information, please visit www.igt.com.
Robert K. Vincent,
toll free in U.S./Canada (844)
IGT-7452; outside U.S./Canada (401) 392-7452
T: (401) 392-7190
Italian media inquiries,
T: (+39) 06 51899030
SOURCE: International Game
Technology PLC (IGT).
INTRALOT Announces Fernando Ors Villarejo as New President of
Sports Betting in the US
ATHENS, Greece (December 11, 2018)
-- INTRALOT announces the appointment of Fernando Ors Villarejo as the new
President of Sports Betting of INTRALOT Inc, the INTRALOT Group subsidiary in
INTRALOT Group CEO Antonios
Kerastaris stated: It is my great pleasure to extend a warm welcome to
Fernando. In the new era of Sports Betting in the USA, Fernando will be our key
person for opening up this immense new opportunity for Intralot, with end to
end responsibility on the Sports Betting product and operations in the USA.
Sports Betting in the US in the post PASPA era is a major source of potential
future revenue and profits for INTRALOT and we intend to dedicate considerable
amount of effort and resources to turn this opportunity into a great success
for our company.
Fernando is joining INTRALOT with
over twenty years of experience in international development and over
fifteen years in digital businesses. Founder of Savia Consulting, he is a
former member of the Chairmans Office and CDO at multinational sports
betting and gaming corporation Codere Group. His tenure there has been marked
by a ten-fold increase in revenues and profits in the ten years prior to a
successful IPO. Additionally Fernando has been a member of the board and has
held a C level or executive position at Codere Interactiva, GreenPlay (TV
Azteca), CDR Technology Network, Formula Giochi, BASA and Groupe
Promodès (currently Carrefour). Before holding these positions, he was a
strategy consultant at then Andersen Consulting, currently Accenture.
Fernando holds a double major degree
in Business Administration and Economics. He also has an MBA from IESE Business
School, a Master in Finance from CEF and another Master in Corporate Coaching
from Colorado University.
INTRALOT, a public listed company
established in 1992, is a leading gaming solutions supplier and operator active
in 52 regulated jurisdictions around the globe. With 1.1 billion turnover
and a global workforce of approximately 5,100 employees (3,100 of which in HQ
and subsidiaries and 2,000 in associates) in 2017, INTRALOT is an innovation
driven corporation focusing its product development on the customer
experience. The company is uniquely positioned to offer to lottery and gaming
organizations across geographies market-tested solutions and retail operational
expertise. The company has designed a new ecosystem of holistic omni-channel
solutions across verticals (Lottery, Betting, Interactive, VLT) for Lotteries
digital transformation. INTRALOT has been awarded the prestigious WLA
Responsible Gaming Framework Certification by the World Lottery Association
(WLA) and the WLA certificate for the Security Control standard.
For more information CONTACT: Mr.
Chris Sfatos, Group Corporate Affairs Director, Phone: +30-210 6156000, Fax:
+30-210 6106800, email: email@example.com
SOURCE: INTRALOT (www.intralot.com).
York Lottery Completes State-Of-The-Art Production Studio
Green screen technology,
robotic cameras and LED lighting will help improve production efficiency and
reduce power consumption by 75 percent
SCHENECTADY, New York (December 10,
2018) -- The New York State Gaming Commissions Division of Lottery today
announced the completion of its new production studio capable of delivering
more cost efficient, high-definition broadcasts. The renovated space, located
within the Commissions main offices in Schenectady, replaces the
Lotterys 19-year-old drawings studio and aging broadcast equipment.
The previous studio,
completed in 2001, was built solely to conduct Lottery drawings, said
New York Lottery Director Gweneth Dean. Broadcast technology has
changed significantly since the turn of the century. This new studio is
flexible enough to change with todays consumer behaviors and
expectations, said Dean.
"The new green screen technology
combined with more modern robotic cameras and contemporary LED lighting will
allow us to produce compelling broadcasts cost efficiently and in a manner more
consistent with digital consumers expectations, said Lottery
Drawing Studio Manager Arthur Hunsinger.
The New York Lotterys December
10 Midday NUMBERS and Win 4 drawings will mark the first live drawing event to
be conducted and aired from the new studio. All subsequent in-state drawings
will take place at their regularly scheduled times from the same space.
Approximately 1.4 million viewers
tune in daily to witness New Yorks live Lottery drawings via an exclusive
network of TV draw stations or on a mobile device.
The new studio gives us
more opportunities to engage with consumers who expect immediate results and
seek direct interaction with us via digital devices both in real-time and on
demand, said Hunsinger.
The new studios expanded
digital capabilities will allow the Lottery to livestream its drawings and to
create and distribute other original content such as employee and licensee
About the New York
The New York Lottery continues to be
North Americas largest and most profitable Lottery, contributing $3.37
billion in fiscal year 2017-2018 to help support education in New York State.
The Lotterys contribution represents approximately 13 percent of total
state education aid to local school districts.
New York Lottery revenue is
distributed to local school districts by the same statutory formula used to
distribute other state aid to education. It takes into account both a school
districts size and its income level; larger, lower-income school
districts receive proportionately larger shares of Lottery school funding.
New Yorkers struggling with a
gambling addiction, or who know someone who is, can find help by calling the
State's toll-free, confidential HOPEline at 1-877-8-HOPENY (1-877-846-7369) or
by texting HOPENY (467369).
CONTACT: Communications, T: (518)
388-3415, E: firstname.lastname@example.org.
SOURCE: The New York Lottery.
Camelot Global Launch Digital Lottery Innovation in
Ireland National Lottery
launches voice assistant for Google and Amazon devices
LONDON, UK (December 10, 2018) --
Camelot Global today launched a digital voice assistant for the Irish National
Lottery, making it one of the first lotteries where players can check winning
numbers by voice.
The Lottery Now voice
assistant is available in Google Home and Amazon Alexa, allowing Irish players
to use a few simple voice commands to check their numbers for Lotto,
EuroMillions and Daily Million draws.
At the National Lottery, we
put our players at the centre of everything we do, said Dermot
Griffin CEO of Irelands National Lottery, And in this
fast-moving world, its important to keep up with new innovations and
Now, players can just call out to check what the jackpot is, when the
next draw is, or to find out recent winning numbers. We are proud to launch
this capability for our players.
Digital technology has changed the
world we live in and how we engage with brands. Based on recent digital and
internet usage studies, US adults now spend 5.9 hours per day on digital media
and voice-controlled products are taking off, with Amazons digital
assistant base growing by 50% late last year.
Customers today expect
convenience and a great experience - and lottery players are no
different, said Camelot Global Chief Executive, Wayne Pickup.
Lottery Now help lotteries meet their players where they are -
theyre online, and theyre talking to their digital
Finding ways to better
engage players helps lotteries grow sales and ultimately increase returns
to their communities and good causes.
The Lottery Now voice
assistant was developed by Camelot Globals digital innovation hub based
in Dublin, with the Irish lottery being the first to roll out this new
In 2019, Camelot plans to work with
its customers to introduce digital innovations like Lottery Now to further
Since 2015, Camelot Global has
managed the digital lottery for the National Lottery in Ireland, with a focus
on developing and growing its digital channel. With Camelots support,
over that time, the Irish National Lottery has nearly tripled digital sales,
while overall sales for the National Lottery grew by 16%.
About Camelot Global
Camelot is a leading lottery
solutions and advisory provider to lotteries around the world. Camelots
digital platforms and services power some of the most innovative and fastest
growing digital lotteries in the world, including the Irish and UK national
lotteries, and Loterie Romande.
Camelot is also the integrated
lottery business manager of the Illinois Lottery, and delivers business
consulting services to the Arkansas Scholarship Lottery.
CONTACT: Emilia Mazur, Director of
Corporate Affairs, Camelot Global, E: email@example.com, T: +44
7889 232 755.
SOURCE: Camelot Global press
Interactive Release FY2019 Outlook Update
- TTV GROWTH ABOUT 44% (previously 20% to 25%)
- REVENUE MARGIN ABOUT 20.8% (previously 20% to
- EBIT MARGIN ABOUT 53% (previously 44% to 46%)
TOOWONG, Qld. (December 7, 2018) --
Based on the expected 1H19 financial performance announced today, and estimated
large jackpot activity for 2H19 of 16 by number and a maximum of $50m, Total
Transaction Value (TTV) growth of about 44% vs FY2018 is now expected which
will be the main driver of the expected increase in Revenue, and the operating
leverage is expected to increase NPAT accordingly per the table below
Large jackpot activity continues to
be a significant driver of sales (TTV), so the level of this activity over the
remaining period of FY2019 will affect expected TTV growth accordingly.
The expected 16 number of large
jackpots for 2H19 (37 for FY2019) takes into account the random and
unpredictable nature of jackpot activity, and potential variance in
The large jackpot value is expected
to be about $32.5m for FY2019 (FY2018: $28.4m) and 2H19 about $24.4m (1H19
The Company continues to invest in
its software platform and marketing to place it in the best possible position
to take advantage of increased levels of jackpot activity when this occurs.
The Company will continue to provide
updated guidance as part of its Continuous Disclosure requirements under
Chapter 3.1 of the ASX Listing Rules.
About JUMBO Interactive
Jumbo Interactive Limited has been
listed in Australia (ASX: JIN) since 1999.
In 2000, Jumbo sold its first
lottery ticket on the internet and witnessed a dramatic rise in popularity due
to the convenience of buying tickets online. At first customers were attracted
to the security of never losing a ticket and the convenience of automatic
number checking, prize payments and auto-play.
In 2012, Jumbo released a lottery
app for the iPhone and a new transition began driven by the convenience of
mobile lotteries. This was followed by further innovations such as features for
the Apple watch, Google Voice and most recently, Lotto Party which is designed
to promote social group play of the lottery, appealing to both younger and
The Company operates the popular
website www.ozlotteries.com in Australia under agreements with the Tabcorp
Group (ASX: TAH), following the merger with the Tatts Group in December
Jumbo has proven its ability to open
up new lottery markets with its innovative technology and internet marketing
initiatives that have brought lotteries to new demographics via the
Jumbo has succeeded in targeting a
younger and more mobile demographic with mobile now accounting for 75% of all
Jumbo has recently entered the
Lottery SaaS (Software as a Service) market with the signing of its first
customer to use its Powered by Jumbo lottery software.
For further information: Mike
Veverka, CEO and Executive Director, Ph: 07 3831 3705.
SOURCE: Jumbo Interactive.
Nederlandse Loterij New Main Sponsor Royal Dutch Cycling Union
RIJSWIJK, Netherlands (December 12,
2018) -- Nederlandse Loterij (Dutch Lottery) is the new main sponsor of the
Royal Dutch Cycling Union or KNWU as of 1 January 2019. The two organizations
enter into a two-year commitment. Dutch Lottery will be on the cycling jersey
of all disciplines and will be the naming partner of the Dutch job selection.
That the KNWU and Dutch Lottery have
found each other in this cooperation is not entirely surprising. The lottery
has been supporting cycling for some time via TeamNL. The Dutch Lottery will
continue to do so in the coming years. The sponsorship with the KNWU runs
parallel to this.
"We are no stranger to cycling.
Moreover, this partnership perfectly matches our philosophy: in which we want
to make sport and exercise possible for everyone through our remittance,"
says Arno de Jong, Director Brands & Portfolio.
For Dutch cycling, recreational
sports and top sport, it is good news that Dutch Lottery will become a partner
of all KNWU cycling disciplines. This also applies to the Dutch championships
on the Road and Track, for elite, U23 and juniors and the elite categories of
NK Para-cycling, Cyclo-cross, Mountainbike, Strandrace and BMX. In addition,
Dutch Lottery has the intention to support the Top and Club Competition.
Together we will implement the activations at all levels, making Dutch
Lottery of value for all cyclists and its supporters. We look forward to the
coming years to bring together even more people with our beautiful sport,"
says Thorwald Veneberg.
Brain Foundation on cycling
shirts junior categories
Dutch Lottery is the name giver on
the cycling shirts of the U23 and elite categories. The Brain Foundation will
be prominently displayed for riders and riders under the age of 18. The Brain
Foundation is one of the 18 charities that are supported through the payment of
Dutch Lottery. The KNWU supports the Brain Foundation in realizing its goals by
generating visibility and attention. "We are very pleased with this
cooperation with the KNWU, which was made possible by Dutch Lottery. The Brain
Foundation puts everything in place for healthy brains to save and restore as
many lives as possible. We think it is important that children and young people
enjoy exercising and protect their brains during exercise. In children and
young people, the brain is still developing and therefore extra vulnerable to
accidents or blows on the head. Together with the KNWU we can reach even more
people, says Sigrid Baas, director Brain Foundation.
SOURCE: Nederlandse Loterij (Dutch
Europeans Are Not Fully Protected by EU Rules for Online
Only one EU member state
has fully implemented the European Commissions guidelines for protecting
consumers in online gambling
BRUSSELS, Belgium (December 6, 2018)
All EU member states, except Denmark, have not fully implemented EU
consumer protection guidelines for online gambling, putting the protection of
online gamblers at risk by leaving them exposed to unequal and inadequate
levels of consumer protection across EU member states, according to a study
published today by the City University London.
The study Consumer protection
in EU online gambling regulation reviewed the national implementation of
selected key provisions of the European Commissions guidelines for
consumer protection in online gambling, and found major gaps in consumer
protection exist in EU member states.
For example, only 14 member states
have established national self-exclusion registers and only 13 member states
require no underage gambling signs on advertisements.
The Commissions guidelines aim
to encourage a uniform high-level of protection for online gamblers across EU
member states, through the introduction of common principles addressing player
identification requirements, the prevention of minors from gambling and social
The Commission committed to
evaluating the implementation of its guidelines by EU member states by 19
January 2017 but has failed to do so.
The study, commissioned by the
European Gaming and Betting Association (EGBA), finds that the primary
objective of the Commissions guidelines to fully protect all
online gamblers in Europe has not been achieved.
The study attributes this failure to
the voluntary, non-binding nature of the guidelines and concludes that
mandatory EU rules are needed to ensure a uniform, high-level of consumer
protection for online gamblers in Europe.
EGBA calls on the European
Parliament and European Commission to take account of the study findings and
introduce mandatory rules to ensure that consumers are fully protected by
online gambling regulation in EU countries.
Because online gambling in
Europe is regulated at national-level, the level of consumer protection
provided to players varies depending on where they reside in the EU and
this is entirely inadequate for what is an inherently borderless digital
sector. Guidelines have proven insufficient and we call on EU policymakers to
act by introducing mandatory rules to ensure there is a consistent high-level
of consumer protection and uniform safety nets for all online gamblers in
Europe. Maarten Haijer, Secretary General, EGBA.
Full information about the study and
its findings can be found
 Recommendation on principles
for the protection of consumers and players of online gambling services and for
the prevention of minors from gambling online, 2014/478/EU, European Commission
The European Gaming and Betting
Association (EGBA) is the Brussels-based trade association representing the
leading online gaming and betting operators established, licensed and regulated
within the EU, including bet365, Bet-at-home, BetClic, Betsson Group, Expekt,
GVC Holdings PLC, Kindred Group Plc, MRG, and ZEAL Network. EGBA works together
with national and EU authorities and other stakeholders towards a
well-regulated online gambling market which provides a high level of consumer
protection and takes into account the reality of the digital economy and
consumer demand. Today, EGBAs member companies together represent more
than 12 million consumers in Europe, with demand for their innovative digital
entertainment services continuing to grow each year.
SOURCE: European Gaming and Betting
Association (EGBA) press release.
Socially and Humanitarian Organizations Get Close to NOK 800
Million from Norsk Tipping
OSLO, Norway (December 12, 2018) --
From 2018, the Ministry of Culture introduced new regulations for allocating
the surplus in Norsk Tipping to socially beneficial and humanitarian
organizations. This year, organizations who, before 2014, could not receive
funding from schemes awarded NOK 173.7 million.
"The social and humanitarian
organizations make a very important job in our society. It is great that many
new organizations no may take part in the surplus at Norsk Tipping,
says Minister of Culture Trine Skei Grande.
After the new rules, the Salvation
Army and the Church Assembly will together reach nearly 80 million kroner
A total of NOK 794 million of the
surpluses in Norsk Tipping 2017 goes to socially beneficial and humanitarian
organizations in 2018.
As early as 2018, the organizations
that had automatic revenues are out of the same amount as they received
earlier. Beyond this, other organizations can search for equal terms.
Lottery and Gambling
The Ministry of Culture has the main
responsibility for gaming and lottery management with the Lottery and
Foundation Supervisory Authority as its own management and control body. The
biggest gambling games in Norway are offered today within a one-way model.
Norsk Tipping has the exclusive right to offer gambling. The Ministry of
Culture is responsible for the ownership of Norsk Tipping AS.
(forkortet KUD) The Ministry of culture.
Gambling Commission Opens Discussion on a New National Strategy
to Reduce Gambling Harms
BIRMINGHAM, U.K. (December 12, 2018)
-- The current National Responsible Gambling Strategy comes to an end in March
2019 and we are developing a new national strategy to reduce gambling
We committed in our business plan to
develop the new strategy and continue to be committed to driving and
encouraging progress within our remit.
However, we are only one of the
bodies with a role to play, and will work together with Government, public
health, the charitable sector and gambling businesses in order to make real
progress to reduce gambling harms.
We want as many people and
organisations as possible to have a voice in shaping the strategy and the
arrangements needed to deliver it.
Your views are being sought on the
five proposed priority areas for action over the life of the strategy.
We are also conducting a formal
consultation under Section 24 of the Gambling Act 2005 on proposed amendments
to the LCCP requirement on gambling businesses to contribute to research,
prevention and treatment, and associated arrangements needed to deliver the
An amendment to LCCP is proposed to
specify that licensees contributions under this provision are made to one
or more organisations that are approved by the Commission.
This is intended to give clarity to
gambling businesses on how they can ensure they are compliant.
Respond to the consultation
CONTACT: Press office on 0121 230
6700 or email: firstname.lastname@example.org.
SOURCE: Gambling Commission.
Government Signs Macolin Convention to Tackle Match-Fixing in
The UK Government has
today strengthened its commitment to tackling match-fixing in sport by signing
the Macolin Convention.
LONDON, U.K. (December 7, 2018)
The Council of Europe Convention on the Manipulation of Sports
Competitions - more commonly known as the Macolin Convention - aims to prevent,
detect and punish match fixing.
It was signed today by Minister for
Sports and Civil Society Mims Davies with Gabriella Battaini Dragoni, Council
of Europe Deputy Secretary General.
The Convention is the only treaty
dedicated to fighting the manipulation of sports competitions.
Sports Minister Mims Davies
Match-fixing is a real
threat to the integrity of sport. It is a crime that robs spectators of the
pleasure of watching a contest that they can trust.
While Im confident that we
have a robust system in place to prevent match-fixing, we cannot be complacent.
It is a cross-border issue, and only through a coordinated international effort
can we mitigate the risks.
Deputy Secretary General Gabriella
Battaini Dragoni said:
I warmly welcome today the
United Kingdoms signature of the Council of Europe Convention on the
Manipulation of Sports Competitions. This treaty is the only international
legally-binding instrument against match-fixing, illegal betting, bad
governance, insider information, conflicts of interests and the use of clubs as
"This is a clear commitment by
the United Kingdom to secure integrity in sport through our
During the signing, the Minister
welcomed the leadership shown by the Council of Europe in developing this
Convention and highlighted the work of the Gambling Commission and the Sports
Betting Integrity Forum in combating match-fixing in the UK.
The Convention encourages sports
organisations and competition organisers to put appropriate measures in place
such as adopting principles of good governance and educating athletes.
Richard Watson, Gambling Commission
Executive Director for Enforcement and Intelligence, said:
We are pleased that the government
has signed the Convention. It demonstrates our commitment to international
collaboration in the fight against the manipulation of sports competitions and
to protecting the integrity of both sport and sports betting in Great
SOURCE: Department for Digital,
Culture, Media & Sport and Mims Davies MP.
Playtech and Totalizator Sportowy Partnership Launches in
regulated online casino goes live with Playtech Caisno
LONDON, U.K. (December 5, 2018) --
Playtech, the worlds leading omni-channel gaming company, today
celebrates the launch of Polands first regulated online casino. The
launch marks Playtechs landmark entry in the fast-growing Polish market
as it continues its strategy of partnering with leading, established operators
in regulated and newly regulated markets.
Playtech and Totalizator Sportowy
partnership launches in PolandThe new venture will be known as Total Casino.
Hosted at www.totalcasino.pl it will be operated by Totalizator Sportowy which
has a distinguished history as the operator of Polands national lottery
and is the largest operator in the country.
Earlier in 2018, Totalizator
Sportowy selected Playtech to be its official online casino partner, providing
the underlying platform, games portfolio and support services that launches
Totalizator Sportowy has run
Polands lottery services for six decades and today has a network of more
than 17,000 points of sale across the country. The company was originally
created to generate funds for the construction and renovation of sports
facilities, a practice which continues to this day.
The Totalizator Sportowy project
follows Playtechs work with other World Lottery Association members who
have taken similar steps to expand their gaming offering. In recent years,
Playtech has developed broader offerings for Greeces OPAP,
Portugals Santa Kaza, Sisal in Italy, and a trio of lotteries operating
in the Nordics including Finlands Veikkhaus, Denmarks Danske Spil
and Norways Norsk Tipping.
Mor Weizer, Chief Executive Officer,
Playtech, said: This is a significant day for Totalizator Sportowy and
for Playtech. A lot of hard work has gone into the last nine months to build an
exciting, robust, safe platform for Polands players. We owe a big thank
you to our new partners at Totalizator Sportowy and look forward to a long,
Our commitment to
innovative, industry leading products and the scale and flexibility of our
gaming platform means Playtech is the clear partner of choice for the leading
land-based operators in newly regulating online markets.
SOURCE: Playtech press
Fleurs Magazine Announces 2018 Fleurry Award Winners
ROCKVILLE, Maryland (December 11,
2018) -- La Fleurs Magazine announced the five lotteries which won La
Fleurs Magazine 2018 Fleurry Awards at its La Fleurs 2018 LotTECH
Connect conference in Austin, Texas. The five winning lotteries were Atlantic
Lottery Corporation, Massachusetts Lottery, New Jersey Lottery, New York
Lottery and Wyoming Lottery Corporation.
The Fleurry award-winning ads were:
Atlantic Lottery (Like A Boss-Ad Agency: Arrivals + Departures),
Massachusetts Lottery (Giving Is Our Thing-Ad Agency: Connelly
Partners), New Jersey Lottery (Licky 7s (Extended Cut)-Ad Agency:
Pure RED), New York Lottery (Odds of Love)-Ad Agency: McCann and
Wyoming Lottery (Giving Back-Ad Agency: Warehouse TwentyOne).
There were entries from 44 North
American lotteries for the contest. All submissions can be viewed at:
The 2018 Fleurry contest represented
a record number of submissions by lotteries. The advertisements receiving the
top number of votes were the winners.
La Fleurs Magazine sent the
link to vote to its 4,600+ subscribers. The Fleurry Ad Peoples
Choice Awards originated in 2011.
This is truly our favorite
event to organize each year. All the lottery marketers tell us how much they
love participating. It is so simple. There is no judging committee. We simply
let peers vote on peers work digitally. The Fleurry email is your
two-minute fun break each morning over the two-week contest to vote
on what you consider best advertising work, said Terri Markle,
Publisher, La Fleurs Magazine. It is also noteworthy that two of
the best ads were beneficiary. It is so important for lotteries to communicate
how their profits are deployed.
from right to right: La Fleurs Magazine publisher Terri Markle; Scott
Eagles (Sports Category Manager, Atlantic Lottery), Emma Roehlke (Senior Brand
Manager, Connelly Partners-Massachusetts Lotterys ad agency), Christian
Teja (Director of Communications, Massachusetts Lottery), Nicole Lobkowicz
(Managing Director, PURE Red-New Jersey Lotterys ad agency), Robin Medina
(COO, Wyoming Lottery), Alisha Pineda (Marketing Manager, Wyoming Lottery), Jon
Clontz (CEO, Wyoming Lottery) and Wendy Montgomery (SVP, Global Lottery
Marketing, IGT-Sponsor of La Fleurs 2018 Fleurry Advertising
SOURCE: La Fleurs