Vernons began offering football pools from its base in
Liverpool in 1925, becoming a Ladbrokes company in 1989. Today it is focused on
providing pool and lottery games to its customers via the post, telephone and
increasingly the Internet where it launched its first online roulette service
in 2005. Its head office in Liverpool has served over 5 million current and
past players spread across 150 countries worldwide.
2006 Operating profit increased to £5.9 million
(2005: £5.8 million) with the successful launch of online instant win
games and good retention rates across both Pools and Numbers products.