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Atlantic Lottery Corporation
Address: 922 Main St
Moncton New Brunswick.
E1C 8W6 Canada.
Phone: (506) 867-5800
Fax: (506) 867-5881
Population: 2.20 million
CEO: Chris Keevill
Start - up: September 3, 1976
Sales FY 2018: $1,157,930,814
Per Capita Sales: $490.60
Number of Employees 607
Retailers / Points of Sale (POS) 3,035
On-line Vendor: Scientific Games International, In House.
Instant Ticket Vendor: Scientific Games
Advertising: Bristol Group/Extreme Communications
Games Offered: Instant Lotto 6/49 Lotto Super 7 Pik 4 TAG Sports Lottery Breakopen Video Lottery Sports Lottery Atlantic PAYDAY Atlantic 49 Bucko
Proceeds: After payment of prizes and operating expenses, net profit is returned to the provincial shareholders.
Jurisdiction: New Brunswick - Newfoundland & Labrador - Nova Scotia - Prince Edward Island.

Background Information

In 1976, the four Atlantic provincial governments formed the Atlantic Lottery Corporation (ALC) to market and manage gaming activities on their behalf.

When ALC started up, it had one game, A-1, a passive ticket with a draw held every two weeks. Now, players choose from a selection of more than 14 games, with everything from online to instant to video lottery.

This past year was one of highlights and achievements for ALC. Playsphere was introduced providing Atlantic Canadians with a way to safely and conveniently purchase lottery tickets online. ALC also opened the Charlottetown Driving Park Entertainment Centre in Prince Edward Island. The new centre will revitalize the Islands harness racing industry. Changes to ALC's central gaming system - which manages the thousands of lottery transactions made in Atlantic Canada every day - are making it easier for retailers to manage their lottery business. The change, will improve our retailers' security, inventory control and account management.

ALC has been part of the Atlantic Canadian economy and community for almost 30 years. ALC supports many community events and charities throughout Atlantic Canada. We accomplish this through sponsorship of events celebrating our culture and people. We also stage entertaining promotions designed to raise much-needed funds for worthy charities. From Sydney to Corner Brook, from Miramichi to Charlottetown, ALC sponsors festivals and major events that celebrate the Atlantic Canadian lifestyle.


Regional Lottery / Gaming News


News Archive for CY2021
February 9, 2021 Atlantic Lottery Board Announces Appointment of Patrick Daigle as Interim CEO
February 1, 2021 Atlantic Lottery Corporation Latest to Launch IWG’s Progressive Jackpot-Enabled e-Instant Games
January 12, 2021 Atlantic Lottery Corporation Plans Bigger-Bet Online Casinos for P.E.I. and Nova Scotia
January 4, 2021 Exceeding Player Expectations Leads to Record Digital Sales for Atlantic Lottery During COVID-19 Pandemic

News Archive for CY2020
October 22, 2020 Atlantic Lottery Corporation Inc v Babstock: SCC Rejects Waiver of Tort in Class Actions
October 13, 2020 Atlantic Lottery Returns $395.4 Million in Profit for 2019-20
June 24, 2020 Atlantic Lottery Lays Off Employees, Citing Digital Demand and COVID-19

News Archive for CY2019
August 28, 2019 Instant Win Games Supplier and LottoInteractive Partner to Launch Star Match with Atlantic Lottery Corporation
April 23, 2019 Atlantic Lottery is Retiring Its ball Drawing Machine in Favour of a Random Number Generator
March 22, 2019 Atlantic Lottery Finds Success in Hackathons
February 17, 2019 Atlantic Canadians Work on Digital Lottery Game Ideas During Super Hackathon
February 16, 2019 Atlantic Lottery Corporation’s Outpost Lab is Central to the Organizations Strategy

News Archive for CY2018
October 1, 2018 Atlantic Lottery Surpasses Target to Return $419.2 Million in Profit for 2017-18
February 27, 2018 Atlantic Lottery Corporation is Testing Blockchain Technology
February 27, 2018 Atlantic Lottery Corp. Needs Larger Space to Accommodate Record-Setting $60 Million Lotto Max Win in N.L.

News Archive for CY2017
December 11, 2017 IWG Boosts Canadian Presence with Atlantic Lottery Integration
December 4, 2017 Atlantic Lottery Needs Regular Auditing, Says P.E.I. Legislature Committee
September 18, 2017 Atlantic Lotto Ready to Move Forward With Online Upgrades
August 18, 2017 Atlantic Lottery System Outage Planned for Sept. 17-18
August 18, 2017 Atlantic Lottery Recalls Some Break-Open Games Due To Print Process Error
May 10, 2017 Appointments Announced for the Atlantic and Interprovincial Lottery Corporations’ Board of Directors
January 5, 2017 Atlantic Lottery Corporation Says VLT Lawsuit Without Merit
January 3, 2016 Class Action Lawsuit Claiming Atlantic Lottery VLTs ‘Deceptive and Illegal’ Certified by N.L. Judge


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