IGT Helps Tennessee Education Lottery Corporation Expand into New Retail Channels Through Three-Year Contract Extension

LONDON, U.K. (Dec. 12, 2018) -- International Game Technology PLC (IGT) (NYSE: IGT) announced that its subsidiary IGT Global Solutions Corporation (hereinafter "IGT"), will extend its contract with the Tennessee Education Lottery Corporation. The Lottery's Board of Directors authorized the Lottery to exercise three out of seven extension years of its original contract. Pursuant to the extension, IGT will provide GameTouch™ 20 terminals and additional Keno-To-Go products. The extension will run through June 30, 2025.

IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships...

The GameTouch 20 is IGT's newest self-service lottery vending machine, built specifically to meet big box retailer requirements. In addition to the GameTouch 20s, IGT will provide additional self-service lottery machines and Keno monitors and video controller units, giving lottery players greater game awareness of the Lottery's Keno-to-Go product in social environments throughout Tennessee.

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"By installing the GameTouch 20 terminals into some of our biggest retailers in the state, IGT is helping us expand our sales footprint and attract new players with its latest innovations," said Rebecca Hargrove, Tennessee Education Lottery Corporation President and CEO. "We are excited to implement IGT's latest self-service vending machines and for the benefits it brings to our retailers and players. We look forward to continuing our valued partnership for years to come."

"We are committed to the Tennessee Lottery's long-term growth strategy, and as part of this contract extension, we will provide further convenience for retailers and players through the new GameTouch 20 vending machines and expanded Keno products," said Jay Gendron, IGT Chief Operating Officer, Lottery. "IGT has delivered cutting-edge lottery products and solutions to the Tennessee Lottery since the Lottery's inception in 2004, and has helped the Lottery return more than $4.7 billion to educational programs in the state. We are very pleased to be able to continue to work together to achieve its goals."

IGT also provides the Tennessee Lottery with lottery central systems, data center operations, network and field services, retail sales and support, call center, and marketing services.

About IGT

IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Digital and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has more than 12,000 employees. For more information, please visit www.igt.com.

CONTACT:

SOURCE: International Game Technology PLC (IGT).

INTRALOT Announces Fernando Ors Villarejo as New President of Sports Betting in the US

ATHENS, Greece (December 11, 2018) -- INTRALOT announces the appointment of Fernando Ors Villarejo as the new President of Sports Betting of INTRALOT Inc, the INTRALOT Group subsidiary in the USA.

INTRALOT Group CEO Antonios Kerastaris stated: “It is my great pleasure to extend a warm welcome to Fernando. In the new era of Sports Betting in the USA, Fernando will be our key person for opening up this immense new opportunity for Intralot, with end to end responsibility on the Sports Betting product and operations in the USA. Sports Betting in the US in the post PASPA era is a major source of potential future revenue and profits for INTRALOT and we intend to dedicate considerable amount of effort and resources to turn this opportunity into a great success for our company”.

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Fernando is joining INTRALOT with over twenty years’ of experience in international development and over fifteen years in digital businesses. Founder of Savia Consulting, he is a former member of the Chairman’s Office and CDO at multinational sports betting and gaming corporation Codere Group. His tenure there has been marked by a ten-fold increase in revenues and profits in the ten years prior to a successful IPO. Additionally Fernando has been a member of the board and has held a C level or executive position at Codere Interactiva, GreenPlay (TV Azteca), CDR Technology Network, Formula Giochi, BASA and Groupe Promodès (currently Carrefour). Before holding these positions, he was a strategy consultant at then Andersen Consulting, currently Accenture.

Fernando holds a double major degree in Business Administration and Economics. He also has an MBA from IESE Business School, a Master in Finance from CEF and another Master in Corporate Coaching from Colorado University.

About INTRALOT

INTRALOT, a public listed company established in 1992, is a leading gaming solutions supplier and operator active in 52 regulated jurisdictions around the globe. With €1.1 billion turnover and a global workforce of approximately 5,100 employees (3,100 of which in HQ and subsidiaries and 2,000 in associates) in 2017, INTRALOT is an innovation – driven corporation focusing its product development on the customer experience. The company is uniquely positioned to offer to lottery and gaming organizations across geographies market-tested solutions and retail operational expertise. The company has designed a new ecosystem of holistic omni-channel solutions across verticals (Lottery, Betting, Interactive, VLT) for Lotteries digital transformation. INTRALOT has been awarded the prestigious WLA Responsible Gaming Framework Certification by the World Lottery Association (WLA) and the WLA certificate for the Security Control standard.

For more information CONTACT: Mr. Chris Sfatos, Group Corporate Affairs Director, Phone: +30-210 6156000, Fax: +30-210 6106800, email: sfatos@intralot.com

SOURCE: INTRALOT (www.intralot.com).

New York Lottery Completes State-Of-The-Art Production Studio

Green screen technology, robotic cameras and LED lighting will help improve production efficiency and reduce power consumption by 75 percent

SCHENECTADY, New York (December 10, 2018) -- The New York State Gaming Commission’s Division of Lottery today announced the completion of its new production studio capable of delivering more cost efficient, high-definition broadcasts. The renovated space, located within the Commission’s main offices in Schenectady, replaces the Lottery’s 19-year-old drawings studio and aging broadcast equipment.

“The previous studio, completed in 2001, was built solely to conduct Lottery drawings,” said New York Lottery Director Gweneth Dean. “Broadcast technology has changed significantly since the turn of the century. This new studio is flexible enough to change with today’s consumer behaviors and expectations,” said Dean.

"The new green screen technology combined with more modern robotic cameras and contemporary LED lighting will allow us to produce compelling broadcasts cost efficiently and in a manner more consistent with digital consumers’ expectations,” said Lottery Drawing Studio Manager Arthur Hunsinger.

The New York Lottery’s December 10 Midday NUMBERS and Win 4 drawings will mark the first live drawing event to be conducted and aired from the new studio. All subsequent in-state drawings will take place at their regularly scheduled times from the same space.

Approximately 1.4 million viewers tune in daily to witness New York’s live Lottery drawings via an exclusive network of TV draw stations or on a mobile device.

“The new studio gives us more opportunities to engage with consumers who expect immediate results and seek direct interaction with us via digital devices both in real-time and on demand,” said Hunsinger.

The new studio’s expanded digital capabilities will allow the Lottery to livestream its drawings and to create and distribute other original content such as employee and licensee training videos.

About the New York Lottery

The New York Lottery continues to be North America’s largest and most profitable Lottery, contributing $3.37 billion in fiscal year 2017-2018 to help support education in New York State. The Lottery’s contribution represents approximately 13 percent of total state education aid to local school districts.

New York Lottery revenue is distributed to local school districts by the same statutory formula used to distribute other state aid to education. It takes into account both a school district’s size and its income level; larger, lower-income school districts receive proportionately larger shares of Lottery school funding.

New Yorkers struggling with a gambling addiction, or who know someone who is, can find help by calling the State's toll-free, confidential HOPEline at 1-877-8-HOPENY (1-877-846-7369) or by texting HOPENY (467369).

CONTACT: Communications, T: (518) 388-3415, E: info@gaming.ny.gov.

SOURCE: The New York Lottery.

Camelot Global Launch Digital Lottery Innovation in Ireland

Ireland National Lottery launches voice assistant for Google and Amazon devices

LONDON, UK (December 10, 2018) -- Camelot Global today launched a digital voice assistant for the Irish National Lottery, making it one of the first lotteries where players can check winning numbers by voice.

The ‘Lottery Now’ voice assistant is available in Google Home and Amazon Alexa, allowing Irish players to use a few simple voice commands to check their numbers for Lotto, EuroMillions and Daily Million draws.

“At the National Lottery, we put our players at the centre of everything we do,” said Dermot Griffin CEO of Ireland’s National Lottery, “And in this fast-moving world, it’s important to keep up with new innovations and technologies.”

“With ‘Lottery Now’, players can just call out to check what the jackpot is, when the next draw is, or to find out recent winning numbers. We are proud to launch this capability for our players.”

Digital technology has changed the world we live in and how we engage with brands. Based on recent digital and internet usage studies, US adults now spend 5.9 hours per day on digital media and voice-controlled products are taking off, with Amazon’s digital assistant base growing by 50% late last year.

“Customers today expect convenience and a great experience - and lottery players are no different,” said Camelot Global Chief Executive, Wayne Pickup.

“Innovations like ‘Lottery Now’ help lotteries meet their players where they are - they’re online, and they’re talking to their digital assistants.

“Finding ways to better engage players helps lotteries grow sales and ultimately  increase returns to their communities and good causes.”

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The ‘Lottery Now’ voice assistant was developed by Camelot Global’s digital innovation hub based in Dublin, with the Irish lottery being the first to roll out this new technology.

In 2019, Camelot plans to work with its customers to introduce digital innovations like Lottery Now to further engage players.

Since 2015, Camelot Global has managed the digital lottery for the National Lottery in Ireland, with a focus on developing and growing its digital channel. With Camelot’s support, over that time, the Irish National Lottery has nearly tripled digital sales, while overall sales for the National Lottery grew by 16%.

About Camelot Global

Camelot is a leading lottery solutions and advisory provider to lotteries around the world. Camelot’s digital platforms and services power some of the most innovative and fastest growing digital lotteries in the world, including the Irish and UK national lotteries, and Loterie Romande.

Camelot is also the integrated lottery business manager of the Illinois Lottery, and delivers business consulting services to the Arkansas Scholarship Lottery.

CONTACT: Emilia Mazur, Director of Corporate Affairs, Camelot Global, E: emilia.mazur@camelotglobal.com, T: +44 7889 232 755.

SOURCE: Camelot Global press release.

Jumbo Interactive Release FY2019 Outlook Update

• TTV GROWTH ABOUT 44% (previously 20% to 25%)
• REVENUE MARGIN ABOUT 20.8% (previously 20% to 21%)
• EBIT MARGIN ABOUT 53% (previously 44% to 46%)

TOOWONG, Qld. (December 7, 2018) -- Based on the expected 1H19 financial performance announced today, and estimated large jackpot activity for 2H19 of 16 by number and a maximum of $50m, Total Transaction Value (TTV) growth of about 44% vs FY2018 is now expected which will be the main driver of the expected increase in Revenue, and the operating leverage is expected to increase NPAT accordingly per the table below

Large jackpot activity continues to be a significant driver of sales (TTV), so the level of this activity over the remaining period of FY2019 will affect expected TTV growth accordingly.

The expected 16 number of large jackpots for 2H19 (37 for FY2019) takes into account the random and unpredictable nature of jackpot activity, and potential variance in forward-looking estimates.

The large jackpot value is expected to be about $32.5m for FY2019 (FY2018: $28.4m) and 2H19 about $24.4m (1H19 about $38.3m).

The Company continues to invest in its software platform and marketing to place it in the best possible position to take advantage of increased levels of jackpot activity when this occurs.

The Company will continue to provide updated guidance as part of its Continuous Disclosure requirements under Chapter 3.1 of the ASX Listing Rules.

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About JUMBO Interactive

Jumbo Interactive Limited has been listed in Australia (ASX: JIN) since 1999.

In 2000, Jumbo sold its first lottery ticket on the internet and witnessed a dramatic rise in popularity due to the convenience of buying tickets online. At first customers were attracted to the security of never losing a ticket and the convenience of automatic number checking, prize payments and auto-play.

In 2012, Jumbo released a lottery app for the iPhone and a new transition began driven by the convenience of mobile lotteries. This was followed by further innovations such as features for the Apple watch, Google Voice and most recently, Lotto Party which is designed to promote social group play of the lottery, appealing to both younger and older demographics.

The Company operates the popular website www.ozlotteries.com in Australia under agreements with the Tabcorp Group (ASX: TAH), following the merger with the Tatts Group in December 2017.

Jumbo has proven its ability to open up new lottery markets with its innovative technology and internet marketing initiatives that have brought lotteries to new demographics via the internet.

Jumbo has succeeded in targeting a younger and more mobile demographic with mobile now accounting for 75% of all customer interactions.

Jumbo has recently entered the Lottery SaaS (Software as a Service) market with the signing of its first customer to use its “Powered by Jumbo” lottery software.

For further information: Mike Veverka, CEO and Executive Director, Ph: 07 3831 3705.

SOURCE: Jumbo Interactive.

Nederlandse Loterij New Main Sponsor Royal Dutch Cycling Union (KNWU)

RIJSWIJK, Netherlands (December 12, 2018) -- Nederlandse Loterij (Dutch Lottery) is the new main sponsor of the Royal Dutch Cycling Union or KNWU as of 1 January 2019. The two organizations enter into a two-year commitment. Dutch Lottery will be on the cycling jersey of all disciplines and will be the naming partner of the Dutch job selection.

That the KNWU and Dutch Lottery have found each other in this cooperation is not entirely surprising. The lottery has been supporting cycling for some time via TeamNL. The Dutch Lottery will continue to do so in the coming years. The sponsorship with the KNWU runs parallel to this.

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"We are no stranger to cycling. Moreover, this partnership perfectly matches our philosophy: in which we want to make sport and exercise possible for everyone through our remittance," says Arno de Jong, Director Brands & Portfolio.

For Dutch cycling, recreational sports and top sport, it is good news that Dutch Lottery will become a partner of all KNWU cycling disciplines. This also applies to the Dutch championships on the Road and Track, for elite, U23 and juniors and the elite categories of NK Para-cycling, Cyclo-cross, Mountainbike, Strandrace and BMX. In addition, Dutch Lottery has the intention to support the Top and Club Competition. “Together we will implement the activations at all levels, making Dutch Lottery of value for all cyclists and its supporters. We look forward to the coming years to bring together even more people with our beautiful sport," says Thorwald Veneberg.

Brain Foundation on cycling shirts junior categories

Dutch Lottery is the name giver on the cycling shirts of the U23 and elite categories. The Brain Foundation will be prominently displayed for riders and riders under the age of 18. The Brain Foundation is one of the 18 charities that are supported through the payment of Dutch Lottery. The KNWU supports the Brain Foundation in realizing its goals by generating visibility and attention. "We are very pleased with this cooperation with the KNWU, which was made possible by Dutch Lottery. The Brain Foundation puts everything in place for healthy brains to save and restore as many lives as possible. We think it is important that children and young people enjoy exercising and protect their brains during exercise. In children and young people, the brain is still developing and therefore extra vulnerable to accidents or blows on the head. Together with the KNWU we can reach even more people,” says Sigrid Baas, director Brain Foundation.

SOURCE: Nederlandse Loterij (Dutch Lottery).

Europeans Are Not Fully Protected by EU Rules for Online Gambling – Study

Only one EU member state has fully implemented the European Commission’s guidelines for protecting consumers in online gambling

BRUSSELS, Belgium (December 6, 2018) – All EU member states, except Denmark, have not fully implemented EU consumer protection guidelines for online gambling, putting the protection of online gamblers at risk by leaving them exposed to unequal and inadequate levels of consumer protection across EU member states, according to a study published today by the City University London.

The study “Consumer protection in EU online gambling regulation” reviewed the national implementation of selected key provisions of the European Commission’s guidelines for consumer protection in online gambling,[1] and found major gaps in consumer protection exist in EU member states.

For example, only 14 member states have established national self-exclusion registers and only 13 member states require ‘no underage gambling’ signs on advertisements.

The Commission’s guidelines aim to encourage a uniform high-level of protection for online gamblers across EU member states, through the introduction of common principles addressing player identification requirements, the prevention of minors from gambling and social responsibility measures.

The Commission committed to evaluating the implementation of its guidelines by EU member states by 19 January 2017 – but has failed to do so.

The study, commissioned by the European Gaming and Betting Association (EGBA), finds that the primary objective of the Commission’s guidelines – to fully protect all online gamblers in Europe – has not been achieved.

The study attributes this failure to the voluntary, non-binding nature of the guidelines and concludes that mandatory EU rules are needed to ensure a uniform, high-level of consumer protection for online gamblers in Europe.

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EGBA calls on the European Parliament and European Commission to take account of the study findings and introduce mandatory rules to ensure that consumers are fully protected by online gambling regulation in EU countries.

“Because online gambling in Europe is regulated at national-level, the level of consumer protection provided to players varies depending on where they reside in the EU – and this is entirely inadequate for what is an inherently borderless digital sector. Guidelines have proven insufficient and we call on EU policymakers to act by introducing mandatory rules to ensure there is a consistent high-level of consumer protection and uniform safety nets for all online gamblers in Europe.” – Maarten Haijer, Secretary General, EGBA.

Full information about the study and its findings can be found HERE.

[1] Recommendation on principles for the protection of consumers and players of online gambling services and for the prevention of minors from gambling online, 2014/478/EU, European Commission (2014)

About EGBA

The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gaming and betting operators established, licensed and regulated within the EU, including bet365, Bet-at-home, BetClic, Betsson Group, Expekt, GVC Holdings PLC, Kindred Group Plc, MRG, and ZEAL Network. EGBA works together with national and EU authorities and other stakeholders towards a well-regulated online gambling market which provides a high level of consumer protection and takes into account the reality of the digital economy and consumer demand. Today, EGBA’s member companies together represent more than 12 million consumers in Europe, with demand for their innovative digital entertainment services continuing to grow each year.

SOURCE: European Gaming and Betting Association (EGBA) press release.

Socially and Humanitarian Organizations Get Close to NOK 800 Million from Norsk Tipping

OSLO, Norway (December 12, 2018) -- From 2018, the Ministry of Culture introduced new regulations for allocating the surplus in Norsk Tipping to socially beneficial and humanitarian organizations. This year, organizations who, before 2014, could not receive funding from schemes awarded NOK 173.7 million.

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"The social and humanitarian organizations make a very important job in our society. It is great that many new organizations no may take part in the surplus at Norsk Tipping,” says Minister of Culture Trine Skei Grande.

After the new rules, the Salvation Army and the Church Assembly will together reach nearly 80 million kroner before Christmas.

A total of NOK 794 million of the surpluses in Norsk Tipping 2017 goes to socially beneficial and humanitarian organizations in 2018.

As early as 2018, the organizations that had automatic revenues are out of the same amount as they received earlier. Beyond this, other organizations can search for equal terms.

Lottery and Gambling

The Ministry of Culture has the main responsibility for gaming and lottery management with the Lottery and Foundation Supervisory Authority as its own management and control body. The biggest gambling games in Norway are offered today within a one-way model. Norsk Tipping has the exclusive right to offer gambling. The Ministry of Culture is responsible for the ownership of Norsk Tipping AS.

SOURCE: Kulturdepartementet (forkortet KUD) The Ministry of culture.

Gambling Commission Opens Discussion on a New National Strategy to Reduce Gambling Harms

BIRMINGHAM, U.K. (December 12, 2018) -- The current National Responsible Gambling Strategy comes to an end in March 2019 and we are developing a new national strategy to reduce gambling harms.

We committed in our business plan to develop the new strategy and continue to be committed to driving and encouraging progress within our remit.

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However, we are only one of the bodies with a role to play, and will work together with Government, public health, the charitable sector and gambling businesses in order to make real progress to reduce gambling harms.

We want as many people and organisations as possible to have a voice in shaping the strategy and the arrangements needed to deliver it.

Your views are being sought on the five proposed priority areas for action over the life of the strategy.

We are also conducting a formal consultation under Section 24 of the Gambling Act 2005 on proposed amendments to the LCCP requirement on gambling businesses to contribute to research, prevention and treatment, and associated arrangements needed to deliver the strategy.

An amendment to LCCP is proposed to specify that licensees’ contributions under this provision are made to one or more organisations that are approved by the Commission.

This is intended to give clarity to gambling businesses on how they can ensure they are compliant.

Respond to the consultation

CONTACT: Press office on 0121 230 6700 or email: communications@gamblingcommission.gov.uk.

SOURCE: Gambling Commission.

UK Government Signs Macolin Convention to Tackle Match-Fixing in Sport

The UK Government has today strengthened its commitment to tackling match-fixing in sport by signing the Macolin Convention.

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LONDON, U.K. (December 7, 2018) – The Council of Europe Convention on the Manipulation of Sports Competitions - more commonly known as the Macolin Convention - aims to prevent, detect and punish match fixing.

It was signed today by Minister for Sports and Civil Society Mims Davies with Gabriella Battaini Dragoni, Council of Europe Deputy Secretary General.

The Convention is the only treaty dedicated to fighting the manipulation of sports competitions.

Sports Minister Mims Davies said:

“Match-fixing is a real threat to the integrity of sport. It is a crime that robs spectators of the pleasure of watching a contest that they can trust.

While I’m confident that we have a robust system in place to prevent match-fixing, we cannot be complacent. It is a cross-border issue, and only through a coordinated international effort can we mitigate the risks.”

Deputy Secretary General Gabriella Battaini Dragoni said:

“I warmly welcome today the United Kingdom’s signature of the Council of Europe Convention on the Manipulation of Sports Competitions. This treaty is the only international legally-binding instrument against match-fixing, illegal betting, bad governance, insider information, conflicts of interests and the use of clubs as shell companies."

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"This is a clear commitment by the United Kingdom to secure integrity in sport through our convention.”

During the signing, the Minister welcomed the leadership shown by the Council of Europe in developing this Convention and highlighted the work of the Gambling Commission and the Sports Betting Integrity Forum in combating match-fixing in the UK.

The Convention encourages sports organisations and competition organisers to put appropriate measures in place such as adopting principles of good governance and educating athletes.

Richard Watson, Gambling Commission Executive Director for Enforcement and Intelligence, said:

We are pleased that the government has signed the Convention. It demonstrates our commitment to international collaboration in the fight against the manipulation of sports competitions and to protecting the integrity of both sport and sports betting in Great Britain”.

SOURCE: Department for Digital, Culture, Media & Sport and Mims Davies MP.

Playtech and Totalizator Sportowy Partnership Launches in Poland

Poland’s first regulated online casino goes live with Playtech Caisno platform

LONDON, U.K. (December 5, 2018) -- Playtech, the world’s leading omni-channel gaming company, today celebrates the launch of Poland’s first regulated online casino. The launch marks Playtech’s landmark entry in the fast-growing Polish market as it continues its strategy of partnering with leading, established operators in regulated and newly regulated markets.

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Click here for the latest electronic version of Lottery Insights.

Playtech and Totalizator Sportowy partnership launches in PolandThe new venture will be known as Total Casino. Hosted at www.totalcasino.pl it will be operated by Totalizator Sportowy which has a distinguished history as the operator of Poland’s national lottery and is the largest operator in the country.

Earlier in 2018, Totalizator Sportowy selected Playtech to be its official online casino partner, providing the underlying platform, games portfolio and support services that launches today.

Totalizator Sportowy has run Poland’s lottery services for six decades and today has a network of more than 17,000 points of sale across the country. The company was originally created to generate funds for the construction and renovation of sports facilities, a practice which continues to this day.

The Totalizator Sportowy project follows Playtech’s work with other World Lottery Association members who have taken similar steps to expand their gaming offering. In recent years, Playtech has developed broader offerings for Greece’s OPAP, Portugal’s Santa Kaza, Sisal in Italy, and a trio of lotteries operating in the Nordics including Finland’s Veikkhaus, Denmark’s Danske Spil and Norway’s Norsk Tipping.

Mor Weizer, Chief Executive Officer, Playtech, said: “This is a significant day for Totalizator Sportowy and for Playtech. A lot of hard work has gone into the last nine months to build an exciting, robust, safe platform for Poland’s players. We owe a big thank you to our new partners at Totalizator Sportowy and look forward to a long, successful relationship.

“Our commitment to innovative, industry leading products and the scale and flexibility of our gaming platform means Playtech is the clear partner of choice for the leading land-based operators in newly regulating online markets.”

SOURCE:  Playtech press release.

La Fleur’s Magazine Announces 2018 Fleurry Award Winners

ROCKVILLE, Maryland (December 11, 2018) -- La Fleur’s Magazine announced the five lotteries which won La Fleur’s Magazine 2018 Fleurry Awards at its La Fleur’s 2018 LotTECH Connect conference in Austin, Texas. The five winning lotteries were Atlantic Lottery Corporation, Massachusetts Lottery, New Jersey Lottery, New York Lottery and Wyoming Lottery Corporation.

The Fleurry award-winning ads were: Atlantic Lottery (“Like A Boss”-Ad Agency: Arrivals + Departures), Massachusetts Lottery (“Giving Is Our Thing”-Ad Agency: Connelly Partners), New Jersey Lottery (“Licky 7s (Extended Cut)”-Ad Agency: Pure RED), New York Lottery (“Odds of Love”)-Ad Agency: McCann and Wyoming Lottery (“Giving Back”-Ad Agency: Warehouse TwentyOne).

There were entries from 44 North American lotteries for the contest. All submissions can be viewed at: https://lafleurs.com/videos/

The 2018 Fleurry contest represented a record number of submissions by lotteries. The advertisements receiving the top number of votes were the winners.

La Fleur’s Magazine sent the link to vote to its 4,600+ subscribers. The Fleurry Ad “People’s Choice” Awards originated in 2011.

“This is truly our favorite event to organize each year. All the lottery marketers tell us how much they love participating. It is so simple. There is no judging committee. We simply let peers vote on peers’ work digitally. The Fleurry email is your two-minute ‘fun break’ each morning over the two-week contest to vote on what you consider best advertising work,” said Terri Markle, Publisher, La Fleur’s Magazine. “It is also noteworthy that two of the best ads were beneficiary. It is so important for lotteries to communicate how their profits are deployed.”

Pictured from right to right: La Fleur’s Magazine publisher Terri Markle; Scott Eagles (Sports Category Manager, Atlantic Lottery), Emma Roehlke (Senior Brand Manager, Connelly Partners-Massachusetts Lottery’s ad agency), Christian Teja (Director of Communications, Massachusetts Lottery), Nicole Lobkowicz (Managing Director, PURE Red-New Jersey Lottery’s ad agency), Robin Medina (COO, Wyoming Lottery), Alisha Pineda (Marketing Manager, Wyoming Lottery), Jon Clontz (CEO, Wyoming Lottery) and Wendy Montgomery (SVP, Global Lottery Marketing, IGT-Sponsor of La Fleur’s 2018 Fleurry Advertising Competition).

SOURCE: La Fleur’s Magazine.