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La Flers WLA 2007







Schafer Systems Inc.
Wincor Nixdorf

Vol. 41 No. 11
Monday December 10, 2007

  • Record Jackpot Helps FLUXX Set New Sales Record. Full Story
  • Tipp24.de Customer Cracks The Mega Jackpot On The Internet. Full Story
  • Chairman's and Chief Executive's Presentations at Tattersall's Limited's 2007 AGM. Full Story
  • Official Inauguration of the Ludoplex Québec; A Secure and Controlled Environment. Full Story
  • Lottery Bonuses Are Deserved - Incentives Good Business Practice. Full Story
  • $100 Million Contributed to Non-Profit Organizations by the Société des bingos du Québec During Its Ten Years of Existence. Full Story
  • $180 Million Investment in the Centers of Economic Excellence Funded by Lottery Appropriations. Full Story
  • Lottery Subscription Holders Now Have Another Way To Win!!! Full Story
  • Principles of Contemporary Lottery Marketing Is Now Available. Full Story

Smartplay International Inc.

KEBA AG




 

Record Jackpot Helps FLUXX Set New Sales Record

-- Sales as much as ten times higher thanks to mega jackpot

-- Positive effect on business progress for 2007 expected

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ALTENHOLZ, Germany (December 4, 2007) -- The highest lottery jackpot ever known in Germany is bringing FLUXX AG (ISIN DE000A0JRU67) record-breaking sales. "Betting stakes on our platforms will be as much as ten times higher than on an ordinary Lotto Wednesday," commented Rainer Jacken, Management Board spokesman of FLUXX AG. The gaming specialist from Altenholz, near Kiel, operates various lottery agencies on the internet, such as www.jaxx.com, as well as the JAXX Lottery Service on the premises of the discount drugstore Schlecker.

"With conventional agents quickly reaching their capacity limits and long queues forming outside the kiosks whenever there are high jackpots, more and more punters are switching to alternative methods offered by commercial gaming agents," added Rainer Jacken, by way of explanation of the sharply above-average rise in lottery stakes handled by FLUXX. "New players and those who only play the lottery occasionally are using the convenient, secure option via our sales outlets on the internet, in supermarkets or at Schlecker."

The revenue from lottery agency business for the fourth quarter is much higher than budgeted and will also be reflected in improved earnings, thus having a positive impact on the business figures for 2007 as a whole.

German Lotto and Totoblock

SOURCE: FLUXX AG IR Release.

 

Tipp24.de Customer Cracks The Mega Jackpot On The Internet

GERMANY (December 5, 2007) -- Millions of people purchased their lotto tickets over the past few days in the hopes of cracking the mega jackpot of 43 million euros. A long-time Tipp24.de customer managed to do it.

He played a combination ticket at www.tipp24.de – his lotto numbers 9, 10, 24, 28, 39, 42 were complemented by the correct super number 3. It is not yet certain how many other people cracked the jackpot, with whom he may have to share the earnings. In any case, the amount should be enough to fulfil many long-cherished wishes.

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Jens Schumann, CEO of the Tipp24 AG: “There was an unbelievably large rush on our website. We had 20 to 30 times more ticket purchases than for regular jackpots. More and more lotto players purchased their tickets on the Internet. We are especially pleased that a long-time customers cracked the 43 million jackpot.

Just last weekend four out of a total of ten six correct lotto numbers were obtained at Tipp24.de – only the super number 0 was missing to crack the jackpot. Shortly after the numbers are drawn, Tipp24 customers receive a winning message via text message and e-mail – a free service from the company just like the automatic payment of winnings.

About Tipp24 AG:

Tipp24 was established in 1999 and is now the market leader for lottery products in the Internet on the basis of billings. The company has succeeded in achieving impressive growth rates right from the start. Almost all state lottery products are supplied. It only takes a few mouse clicks to buy a lottery ticket – round the clock, quickly and reliably. The ticket receipt is kept safely, winners are notified about their prizes automatically by text message and e-mail and prizes are credited automatically. Subsidiaries of Tipp24 (www.tipp24.de) are Ventura24 in Spain (www.ventura24.es), Puntogioco24 (www.puntogioco24.it) in Italy and MyLotto24 (www.mylotto24.co.uk) in the UK.

CONTACT: Tipp24 AG, Andrea Fratini, Head of Media and Public Relations, Phone: +49 40 32 55 33-660, Fax: +49 40 32 55 33-5600.

 

 

Chairman's and Chief Executive's Presentations at Tattersall's Limited's 2007 AGM

The following are extracts from the Chairman's and Chief Executive's Addresses presented at the Tattersall's Limited 2007 Annual General Meeting on Friday 30 November, 2007.

Harry Boon, Chairman of Tattersall's Limited:

VICTORIAN LOTTERY LICENCE

After a protracted process, the Victorian Government recently announced that Tattersall’s has been successful in securing the important 10 year category 1 Lottery Licence which entitles Tattersall’s to continue to operate the major lottery bloc games in Victoria for the next 10 years, at a cost of $19 million. We will operate all the best known and most successful games - Tattslotto, Powerball, Super 7’s Ozlotto, Super66 and the Soccer Pools - these games represent around 85% of revenue of the current Victorian lottery market but more importantly, contribute nearly 100% of the profit. the decision by the Victorian Government to introduce competition into the Victorian lottery industry brings lotteries into line with the competitive environment that has always existed in the Victorian gaming industry, where Tattersall’s and Tabcorp each hold Licences in addition to crown casino. Tattersall’s welcomes such competition and has a demonstrated track record of success in this environment.

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With the shackles of the lottery licence uncertainty now removed, we can look forward to continuing Tattersall’s long and proud history as the major lottery operator in Victoria, and to further developing our range of lottery products. I would now like to turn to the gaming industry licence which we hold until 2012. Since this licence does not expire until 2012, there is a long road ahead in the renewal process. There are many issues that need to be resolved by the Victorian Government over the coming year.

First and foremost is an understanding of the government’s preferred industry structure. unlike other Australian jurisdictions, Victoria’s gaming industry is conducted under the operator model ­ that is, the two current operators, Tattersall’s and Tabcorp, own all the gaming machines in the various venues except those at crown casino. We believe that the current industry structure in Victoria ­ the existing operator model, provides a higher standard of responsible gaming, has the lowest operating costs and thus delivers higher taxes to government. This model also has resulted in the lowest per capita density of gaming machines of any mainland jurisdiction with machines outside casinos. We see no compelling reason why this operator model should change, and we await the government’s guidance on this key issue. This will be the next major step in the gaming licence renewal process, hopefully leading to a decision well before the 2012 expiry of the current licence.

The other significant structural decision to be made by the Victorian Government is in respect of the wagering licence currently held exclusively by Tabcorp, which is also due to expire in 2012. The government has committed that the Victorian racing industry must be no worse off as a result of its structural review. This is a view shared by Tattersall’s, and one we are confident can be achieved through the introduction of competition in wagering. Tattersall’s - through Unitab ­ now has strong wagering capabilities with existing tab licences in Queensland, South Australia and the Northern Territory. We have the systems, capacity, ability and strong desire to bring our proven track record to Victoria.

We believe that this can be done in a way that benefits our customers, the racing industry, and our shareholders. Given that both the gaming and wagering licences in Victoria run until 2012, and that these important industry structure issues need time for discussion before they are resolved, a decision on new licences beyond 2012 is not expected in the near future.

CHIEF EXECUTIVE'S ADDRESS

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Lotteries the integration of the Golden Casket and Tattersall's Lotteries has progressed rapidly with a strong response to a voluntary early retirement program, normal jackpot activity and the opportunity to spread the depreciation of the Victorian lottery infrastructure over a longer licence period.

We remain confident that we will comfortably achieve the previously announced ebitda forecast of $90m in fy08.

The pro-forma ebitda last year from Tattersall's lotteries operating alone was $35.7m.

The spreading of the lottery system depreciation over a longer period should see the group's total depreciation for the year at less than $110 million
Download a copy of Chairman's and Chief Executive's Address Tattersall's AGM 30 November 2007, mediaRelease301107.pdf
Download a copy of Tattersall's 2007 Annual General Meeting Presentation
mediaRelease301107a.pdf
CONTACT: Michael Mangos (03) 8517 7443 or Gary Woodford (03) 8517 7530.

 

Official Inauguration of the Ludoplex Québec; A Secure and Controlled Environment

QUÉBEC CITY, Quebec, Canada (November 30, 2007) – This coming December 6 will see Loto-Québec officially inaugurate its Ludoplex Québec, the second of four gaming centres authorized to be established by Government Order in Council in November 2006. The Québec gaming centres are innovative destinations that are designed for an adult clientele and offer an environment in which stringent control and awareness measures are of prime importance.

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With the opening of this Ludoplex, Loto-Québec is moving ahead with the reconfiguration of its video lottery terminal (VLT) network outlined in its 2004-2007 Development Plan. This initiative calls for reducing accessibility to VLTs, as recommended by a study conducted* by Université Laval's Centre québécois d’excellence pour la prévention et le traitement du jeu in 2003. Loto-Québec has focused its priorities on diminishing the number of establishments offering VLTs and on concentrating the units at controlled sites. In pursuing its objectives, the Corporation is committed to cutting back the number of VLT sites in the province by at least 31%, and VLTs will be removed from establishments located within a 2.3 km perimeter of the new Ludoplex Québec, as is the case with the Trois-Rivières gaming centre.

The Ludoplex Québec will make a positive contribution to the economic development of the National Capital,” underlines Mr. Simon Brodeur, Loto-Québec’s Senior Vice-President of New Strategic Initiatives. “With an initial investment of $33 million, including equipment, the Ludoplex Québec alone will give rise to the creation of more than 180 jobs for the people of the region, of which approximately 60% will be full-time positions.”

For his part, the General Manager of ExpoCité, Mr. Mark Sparrow, emphasized that “the arrival of the Ludoplex serves as an important lever and a major component in the revitalization of the entire ExpoCité site.”

A Choice Entertainment Destination

Under the management of Mr. Patrick Lamy, the new gaming centre offers 335 gaming positions, a 185-seat restaurant, a central bar capable of accommodating 75 patrons, a private hall with a capacity of up to 50, as well as welcoming terrasses with room for some 200 people. No less than 45% of the space within the Ludoplex will be dedicated to activities other than gaming, such as entertainment and food and beverages services. “This is perfectly understandable,” explains Mr. Simon Brodeur, “as entertainment is a key element of our mandate.” The establishment was also designed and built with sustainable development in mind, and the Société des salons de jeux du Québec is seeking to obtain the Canada Green Building Council’s Leadership in Energy and Environmental Design (LEED) accreditation with “Silver” certification.

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A Secured and Controlled Environment

Loto-Québec has implemented a number of control and awareness measures at the Ludoplex Québec in order to promote the adoption of healthy gaming behaviour. “In so doing,” stressed Mr. Brodeur, “our clientele can enjoy a secure and controlled environment promoting a responsible approach to gaming.”

Among the strict control measures in place at the establishment are the following:

- No alcohol permitted in gaming areas

- No bank wicket in gaming areas

- No credit card withdrawals or cashing of personal cheques at cash wickets

- No advertising or promotion of gaming outside the Ludoplex

- No patron loyalty program related to gaming

- Individuals appearing to be under the age of 30 obliged to present photo ID at the entrance

- Restricted operating hours

- Self-evaluation console and the 8/8, Taking a Winning Break pamphlet available on-site

- Self-exclusion program available to patrons

- Intervention service available for patrons in crisis or distress

- Training on responsible gaming offered to all personnel

- Security and surveillance at all times

- Dress code in effect

- No form of privileged access granted

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On the Equipment

- Integration of innovative moderation devices and sensitization tools (such as the smart card)

- Prevention characteristics of current VLTs maintained

- Maximum wager of $2.50 maintained

- Maximum win per wager limited to $500, with no progressive prize pool offered

- SOS-JEUX help hotline number displayed on all VLTs

A subsidiary of Loto-Québec created in 2005, the Société des salons de jeux du Québec's mission is to offer electronic-type games of chance (VLTs) to an adult clientele, while developing and effectively and responsibly managing controlled sites in which entertainment constitutes an integral part of the customer experience. Further to the opening of the Ludoplex Trois-Rivières and Ludoplex Québec, Loto-Québec intends to establish two other gaming centres — one in the Versant Soleil section of the Mont-Tremblant resort, and another on the northern fringe of Montréal adjacent to a hippodrome.

CONTACT: Marie-Claude Rivet, Société des salons de jeux du Québec, 514 499-7111, ext. 3030.

SOURCE: Loto Quebec.

 

Lottery Bonuses Are Deserved - Incentives Good Business Practice

Article By: Tony Campbell, Board Chairman of the Georgia Lottery Corporation

GEORGIA, USA (December 6, 2007) -- I am dismayed at the public criticism of an extraordinarily successful organization that has achieved record results and contributed record amounts to the HOPE scholarship and pre-kindergarten programs.

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The Georgia Lottery Corp.'s results have far exceeded expectations. As lotteries around the globe struggle to maintain current profit levels, Georgia's lottery has continued to return more dollars to education. The incentives earned by lottery employees resulted from a record year with sales of more than $3.4 billion and remittances to education of more than $853 million It is a gross disservice to suggest that there is something wrong in rewarding employees of a public corporation for exemplary performance.

Decisions regarding performance objectives and incentive amounts are not made in a vacuum. The GLC's board of directors has required that periodic compensation studies be conducted by third-party firms to ensure the organization's policies are responsible and competitive. Studies within the last three years concluded that GLC compensation policies are in line with the marketplace and recommended continuation of variable pay practices in its compensation strategy.

Incentives were paid from a budgeted pool approved by the board in May 2006 as part of the budgeting process for fiscal year 2007.

As with any business, incentives were paid out of the pool only if certain goals were met. Goals were exceeded and incentives were paid accordingly, with the amount paid less than the amount budgeted.

There are several important points that demand recognition:

  • The Georgia Lottery Corp. is not a state agency. It was created as a public corporation to market and sell products, and operate as a business with a board of directors of accomplished business professionals. I am not aware of any public corporation that does not have an incentive component as part of its compensation package.
  • The Georgia Lottery Corp. does not cost the state of Georgia a single penny. Every dollar of revenue received by the GLC is derived from lottery sales generated by a team of employees with production incentives. Moreover, total administrative expenses of the GLC are currently less than 1 percent of revenue.
  • Incentives paid to employees equate to 0.08 percent, less than one tenth of 1 percent, of lottery revenues.
  • Not one eligible student has been denied the opportunity to go to college on HOPE or attend pre-k due to a lack of lottery funds. In fact, lottery reserves are more than $879 million.
  • Production incentives are a best practice in corporate compensation polices and have played an important part in the continuing success of the lottery.

The Georgia Lottery Corp. has a success formula that works and delivers results for the children of Georgia.

Mr. Campbell’s article appeared in The Atlanta Journal-Constitution on December 6, 2007.

 

$100 Million Contributed to Non-Profit Organizations by the Société des bingos du Québec During Its Ten Years of Existence

MONTRÉAL, Quebec, Canada (November 30, 2007) – Loto-Québec and the Forum des OSBL are pleased to be marking the 10th anniversary of the Société des bingos du Québec (SBQ), an important player within the bingo industry.

Since December 2, 1997, the SBQ has been actively involved in marketing network bingo products in order to help boost the revenues of non-profit organizations (NPOs) that depend on bingo activities as a tool to finance their charitable work. Since 2002, all profits generated by network product sales have been distributed to close to 1,000 NPOs that hold bingo licenses. This represents a total contribution of more than $10 million per year. Since the start of the SBQ’s commercial operations, Loto-Québec has paid out $100 million to NPOs through this subsidiary. Moreover, during the course of its 10 years of operation, the SBQ has awarded close to $178 million in prizes to thousands of bingo winners and more than $22 million to bingo hall operators.

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The marketing of network bingo products in 108 bingo halls in Québec has had a notable positive impact on the province’s bingo industry. In addition to having a leveraging effect on regular bingo products, the introduction of increasingly attractive games and continuously growing jackpots has enhanced the bingo world with a new level of excitement and served to attract players to the bingo halls. The SBQ is committed to constantly adding entertainment value to its games, whether in the form of animation, shows or events that celebrate winners and highlight big wins.

The SBQ currently offers three network bingo games: Le Grand Tour in the evening, Le Petit Tour in the afternoon, and Caméléon offered before the two other games. This Sunday, December 2, the subsidiary will be marking its 10 years of network bingo activities with guaranteed jackpots in its Le Petit Tour and Le Grand Tour games, which will be played with no ball limits. The minimum assured jackpot for Le Petit Tour will be $20,000, while Le Grand Tour will offer a minimum of $50,000.

The SBQ wishes to thank all hall operators and non-profit organizations for their collaboration, as well as its patrons who have embraced its initiatives with great enthusiasm. Without all of these parties, the community at large would simply not be able to enjoy the positive spin-offs of the SBQ’s activities. Network bingo - a winning proposition for all of Québec society!

INFORMATION: Chantal Lavallée, Jean-Claude Dubois, Board of Directors - Forum des OSBL   Board of Directors - Forum des OSBL, 450 424-1616, 819 374-2423 or Jean-Pierre Roy, Director of Media Relations, Loto-Québec, 514 499-5151.

SOURCE: Loto Quebec.

 

$180 Million Investment in the Centers of Economic Excellence Funded by Lottery Appropriations

COLUMBIA, South Carolina (December 4, 2007) - A Centers of Economic Excellence (CoEE) report presented to the Budget and Control Board finds that an important program funded by lottery proceeds is fueling critical research in areas that will advance South Carolina's economy.  The report emphasizes the collaboration of endowed professorships created by the CoEE Program from 2003-06 and credits the Endowed Chairs Program for unprecedented scientific collaboration among the three research universities, citing one-third of the CoEEs are scientific partnerships between and among S.C. public institutions. The full report is available at http://www.sccoee.org/news.asp under Budget & Control Board Report.

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In 2002, the General Assembly enacted the South Carolina Research Centers of Economic Excellence Act designating $200 million through 2010 from the South Carolina Education Lottery Account to establish the CoEE Program also known as the Endowed Chairs Program. This program authorizes grants to the state’s three research institutions: Clemson University, the University of South Carolina, and the Medical University of South Carolina. The CoEE Program also establishes endowed professorships held by internationally recognized scientists dedicated to enhance the state’s hi-tech economy. Through fiscal year 2008, more than $180 million has been appropriated by the Legislature to the CoEE Program. The funding must be matched dollar-for-dollar through major private sector funding and federal grants.

Lottery proceeds are already funding research projects with wide-ranging applications. The Medical University of South Carolina is working diligently in the areas of neuroscience, cancer research, vascular disease, and health care quality and finance. The University of South Carolina focuses on the fields of biomedical science, nanotechnology, and future fuels. Clemson University explores the research fields of automotive engineering, architectural science, and materials development.

Economic impact is occurring through the generation of new patients in technology transfer, through corporate relocations to S.C., and through the development of industrial consortiums as well as increased research funding and CoEE spin-off companies.

The CoEE Program is an investment in the state’s higher education system and future economy. The South Carolina Education Lottery is proud to raise capital for the CoEE Program to ensure our students receive a world-class education while investing in our state’s future families through the creation of new, higher-paying, and knowledge-based jobs. For more information on the South Carolina Education Lottery and where the money goes visit www.sceducationlottery.com

SOURCE: South Carolina Education Lottery. For More Information CONTACT:  Julie E. Huffman - SCEL Communications Coordinator Office: (803) 737-2574, Fax: (803) 737-2893, Cell: (803) 667-2848, Email: Julie.huffman@sclot.com.

 

Lottery Subscription Holders Now Have Another Way To Win!!!

Bonus Prize Drawings Held Each Month for Special Prizes!!

MAINE, USA (November 30, 2007) -- Now there’s another great reason to subscribe to Powerball and Megabucks! As a subscriber, you will automatically be entered into a bonus prize drawing every month that your subscription is active.

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Drawings start December 2007. If you have an active subscription, you’ll be automatically included in the bonus prize drawing.

To stay in, just renew your subscription when it’s due. NO NEED TO DO ANYTHING ELSE! You can win for both Powerball* and Megabucks — and the more subscriptions you buy, the more chances you have to win — not only the Jackpot, but a monthly bonus prize too!

Winners will be notified by mail and will be posted on the Maine State Lottery website at www.mainelottery.com.

Happy Winnings!

First Subscription Bonus Prize Drawing – December 21, 2007

Prizes Megabucks Drawing - $1,000 Powerball Drawing - $1,000 Powerball with Power Play Drawing* - $500

*Players that have a Powerball with Power Play subscription will be eligible for both the Powerball and Power Play Drawings.

SOURCE: Maine Lottery.

 

Principles of Contemporary Lottery Marketing Is Now Available

BOYDS, Maryland, USA (December 2007)- TLF Publications, Inc., publisher of La Fleur's Magazine, has just released the all-new La Fleur's Principles of Contemporary Lottery Marketing (3rd Edition). In classic textbook style, the book features 29 case studies of new lottery game start-ups or relaunches in Australia, Canada, Eastern and Western Europe, New Zealand and the United States-including instant, daily numbers, lotto, multi-jurisdictional lotto, raffle, bingo, hybrid and video lottery.

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The hard-bound book also includes a companion DVD and CD set featuring examples of television, radio, print, Internet and point-of-sale advertising for the featured marketing campaigns.

"It has been 13 years since TLF Publications last compiled the 2nd edition of Principles of Contemporary Lottery Marketing back in 1994," said Terri La Fleur, publisher, TLF Publications. "Case studies chosen for this book resulted from our editorial research for stories published in La Fleur's Magazine. This book will definitely add to the 'mindshare' among lottery marketers by illustrating what their peers are doing around the world to grow lottery sales."

Among the case studies discussed in the book are higher instant ticket price point launches, instant campaigns integrating proceed beneficiaries, umbrella product campaigns, sports league tie-ins, summer promotions, iBingo, mobile gaming, BovineUnite, VIP clubs, street team marketing, text message marketing, Internet Poker, family branding campaign, full-product line campaign, online variable prize payout, EuroMillions, Big Wednesday lotto, 5-digit lotto, short-run hybrid lottery, Fast Play Bingo, multi-jurisdictional raffle, King Kong Millions raffle and line game VLT launch.

Each case study is presented in a uniform format that details the following aspects of the campaign: competitive environment, demographic profile of lottery players, marketing situation summary, campaign objectives, marketing strategy and results. The case studies in La Fleur's Principles of Contemporary Lottery Marketing are complemented by extensive graphical exhibits of marketing pieces, including print advertisements, Internet banners, point-of-sale pieces, retailer brochures and game logos.

Principles of Contemporary Lottery Marketing (3rd Edition) costs USD $395 plus postage and handling. It can be ordered online at www.lafleurs.com or by emailing to terri@lafleurs.com for an order form.

 



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