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EL Panorama No.23


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Vol. 38 No. 7
Monday February 12, 2007
  • New Virginia Lottery Game Features Bingo Fun With Instant Prizes. Full Story
  • Josef Tupý Celebrates 35 Years In The Betting And Lottery Industry. Full Story
  • Raffle Season's Coming! California Lottery Introduces Million Dollar Raffle. Full Story
  • Lottery Offers Hummer H2 in New Pick 3 Raffle Promotion . Full Story
  • Third-Party Develops New S2s Protocol Tool Kit; S2SConnect Now Available. Full Story
  • Illinois Lottery Gives Bears Fans Something to Cheer About on St. Patrick’s Day. Full Story
  • New Mobile Lottery Services. Full Story
  • OGT and Slingo® Extend Their Long-Standing Winning Partnership. Full Story
  • New Lottery Ticket Will Bust Myth of Jackpot Fatigue. Full Story

Smartplay International Inc.

Schafer Systems Inc.
Wincor Nixdorf


New Virginia Lottery Game Features Bingo Fun With Instant Prizes

RICHMOND, Virginia, USA (February 5, 2007) -- For the first time in its history, the Virginia Lottery is offering a $2 terminal-printed ticket. No scratching – no play slips - no waiting for a drawing. And with a top prize of $10,000, Fast Play Bingo is expected to be a hit with players.

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This game is something completely new for us,” said Virginia Lottery Executive Director Sheila Hill-Christian. “It is one of several exciting initiatives we are rolling out to help raise money for Virginia’s K-12 public schools.

Fast Play Bingo is played much like the familiar bingo game. A bingo card is printed for the player at the terminal. That card will contain both the player’s and the caller’s numbers. The player will therefore know immediately if the card is a winner.

The chances of winning the top prize of $10,000 are 1 in 82,908. Other prizes include “four corners,” which wins $50 and “all in a line,” which wins $8. In addition, two of the caller’s numbers will have stars next to them. If those two numbers match, the ticket wins $4. The chances of that happening are 1 in 10.

Fast Play Bingo tickets go on sale beginning February 4, 2007 at Virginia Lottery retailers across the Commonwealth.

SOURCE: Virginia Lottery.


Josef Tupý Celebrates 35 Years In The Betting And Lottery Industry

Josef Tupy
Josef Tupý

PRAGUE, Czech Republic (February 1, 2007) -- Early February 2007 saw the celebration of a remarkable job anniversary of Ing. Josef Tupý, the first Deputy Director General and the Director of the Autonomous Implementation and Conversion Project Management Department at SAZKA, a.s. He joined SAZKA as of 1 February 1972, thus working for the biggest lottery company in the Czech Republic for exactly 35 years!

Josef Tupý initially worked as Evaluating and Sorting Machine Technician, and later became Head of company’s Technical and Operational Section. He led the Games and Betting Division for several years. In 2005, he established the Autonomous Implementation and Conversion Project Management Department which he also leads today.

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Josef Tupý has participated in all transformations that the betting and lottery industry in the Czech Republic has gone through over the last 35 years – from the off-line system and one-off sorting machines, through the advent of the on-line system, up to switching to the ES Enterprise Series central system and the state-of-the-art Altura terminals. He participated in the birth and expansion of company’s non-lottery business, which includes the prepaid mobile phone top-up service; selling tickets for sporting, cultural and other events; and payments by paying-in slips, invoice and insurance premium payments.

In 1972, when Josef Tupý joined the company, it only operated the Sportka and Mates number lotteries and the Sazka betting game. In 2007, SAZKA, a.s., operates a total of 35 betting and lottery games. In addition to number lotteries, it also offers instant lotteries (from 1989), odds betting (1996) or the central lottery system with interactive video lottery terminals – the StarPort product (2003). Revenues from betting and lottery activities rose from CZK 1.2 billion to CZK 7.9 billion for that period while the number of operated terminals increased from 2,200 units to the current more than 7,000 units after switching to the on-line system.

Josef Tupý is married and has two children. His greatest hobbies include sports, notably soccer, tennis, skiing and cycling.

PhDr. Zdeněk Zikmund  SAZKA, a.s. Press Spokesperson, Tel.: 266 12 92 22, Fax: 266 12 26 67, I-net: http://www.sazka.cz, E-mail: zikmund@sazka.cz

Raffle Season's Coming! California Lottery Introduces Million Dollar Raffle - Best Odds Ever at a Million Bucks!

SACRAMENTO, California, USA (January 29, 2007) -- The California Lottery is proud to announce the introduction of an exciting new game, the Million Dollar Raffle! With the best odds of winning a million bucks ever offered by a California Lottery game, only a limited number of Raffle tickets will be available and only for a short time. Raffle sales start Monday, February 5, 2007.

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While the Million Dollar Raffle is new to the Lottery, it’s a game that everyone is familiar with,” said Joan Borucki, Acting Director of the California Lottery. “The Million Dollar Raffle offers the best odds to win a million bucks ever offered by the California Lottery and tickets are available only for a limited time. It’s almost Raffle Season and your best chance to win $1 million won’t be around forever!

The Million Dollar Raffle will make up to ten lucky players millionaires. The Million Dollar Raffle is played just like other “raffle” style games with a maximum of five million unique seven digit raffle numbers available for sale at $5 per number. Numbers will be sold in sequence and when all five million are gone, they’re gone. A minimum of five Grand Prize winners of $1 million cash each will be drawn on St. Patrick’s Day, March 17, 2007. But, as sales grow, the number of $1 million Grand Prizes grows too! If all five million raffle numbers are sold, ten $1 million Grand Prizes will be awarded.

In addition to the Grand Prize drawing on St. Patrick’s Day, there will be four preliminary draws for ten, $10,000 cash prizes in each draw. After every preliminary draw, raffle numbers, including winning ones, will remain eligible for all subsequent draws as well as the Grand Prize drawing. The preliminary draws will be conducted on February 17, February 24, March 3 and March 10, 2007. Buy your raffle tickets early to participate in every draw and get five chances to win!

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Sound too good to be true? It gets better. For every $20 you spend on a ticket, the Lottery will give you another raffle number free! That means that for every $20 raffle ticket you’ll receive five raffle numbers.

Million Dollar Raffle tickets will be available at all Lottery retailers. Tickets will be available for sale between February 5 and March 17 or until all five million numbers are sold, whichever comes first. On draw days, tickets must be purchased before 6:00 p.m. to participate in that evening’s draw. Winning Raffle numbers will be announced on television at approximately 6:58 p.m. on draw nights on local Lottery stations (consult local listings). Winning numbers will also be available at Lottery retailers and on the Lottery’s website, www.calottery.com. Prizes will be paid at cash value (no annuitized prizes) and winning tickets must be claimed within 180 days of the draw in which the prize was won. Odds of winning a $1 million Grand Prize if all five million Raffle numbers are sold are 1 in 500,000.

SOURCE: California Lottery press release.


Lottery Offers Hummer H2 in New Pick 3 Raffle Promotion

MISSOURI, USA (January 26, 2007) -- One lucky Pick 3 player will get the chance to cruise around in a 2007 Hummer® H2 this spring with the Missouri Lottery’s new "Pick 3 Bonus Bucks Raffle" promotion, which starts Feb. 1 and ends March 1. In addition to the chance to win the top-prize Hummer® H2, players will also be able to win one of 40 $1,000 cash prizes.

"We think Pick 3 players will be excited to get a chance to win a Hummer®," said Jennifer Kempker, promotions manager for the Missouri Lottery. "The 40 $1,000 cash prizes are also very appealing."

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The grand-prize winner will have the option to take the vehicle or the cash value of the Hummer H2, which is $60,000, taxes paid.

Starting Feb. 1, a numbered raffle ticket will follow every $3 or greater Pick 3 single-ticket purchase for that day’s draw. Once a week during the four-week promotion, a drawing will be held with the raffle numbers issued that week. In each drawing, the Lottery will award 10 prizes of $1,000 cash. At the final drawing on March 2, one entry will be drawn from among all the entries received for the promotion.

"Players need to hang on to their raffle tickets since they are good for the weekly drawing and also for the grand-prize drawing," said Kempker. "If they win, they will need to provide the raffle ticket to us to claim their prize."

Raffle winning numbers will be available on the Missouri Lottery’s Web site, posted at retail locations and distributed to the media through news releases.

For complete information on drawing dates, winning raffle numbers and promotion rules, go to www.Molottery.com.

SOURCE: Missouri Lottery press release.


Third-Party Develops New S2s Protocol Tool Kit; S2SConnect Now Available

LAS VEGAS, Nevada, USA (February 5, 2007) – Since its announcement last year to allow and encourage independent third-party development of protocol tool kits, companies have been progressing steadily on test suites for Gaming Standards Association protocols. Now GSA is proud to announce the release of a tool kit for its System-to-System (S2S) protocol.

Illinois-based technology company Digital Dynamics has developed and released S2SConnect, which enables gaming manufacturers to quickly add S2S to their gaming products. S2SConnect contains a number of value-add features, including synchronous and asynchronous support, client and host support, automatic communication retries, message validation, a pluggable network transport layer and type safety.

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GSA President Peter De Raedt said, “Our goal is to encourage third-party companies to develop tool kits for our protocols to drive the speed of implementation. We are very pleased that Digital Dynamics answered that call. We believe that the industry will be excited about their S2SConnect tool.

Digital Dynamics has been working with GSA for several years towards gaming protocols standardization. More information about the new S2SConnect tool kit is available on the company’s website, www.digdyn.com.

Tool kits are development suites that accompany standards and allow game manufacturers to implement and test the standard on their equipment. Casino operators can use the tool kits to improve their operational efficiency.

GSA’s S2S protocol provides the foundation for multi-system management of casino floors, allowing player tracking, ticket-in-ticket-out (TITO) and accounting systems from multiple manufacturers to co-exist on a single casino floor.

About the Gaming Standards Association (GSA):

The Gaming Standards Association (GSA) is an international trade association that creates benefits for gaming manufacturers, suppliers, operators and regulators. We facilitate the identification, definition, development, promotion, and implementation of open standards to enable innovation, education, and communication for the benefit of the entire industry.   Since its incorporation on May 6, 1998, GSA has members representing a wide cross section of the global gaming industry.

For more information, visit www.gamingstandards.com.

SOURCE: Gaming Standards Association media release distributed by Steinbeck Communications.
CONTACT: Paul Speirs, P: 702-413-4278, F: 702-233-3492, E: paulspeirs@cox.net.


Illinois Lottery Gives Bears Fans Something to Cheer About on St. Patrick’s Day

CHICAGO, Illinois, USA (February 5, 2007) -- Even though the Chicago Bears didn’t win the Super Bowl, the residents of Illinois still have something good to cheer about. That’s because, today, the Illinois Lottery is releasing a limited run of only 500,000 tickets for its “St. Patrick’s Day Millionaire Raffle.” Featuring the best odds of becoming a millionaire for any Illinois Lottery game, “Millionaire Raffle” will create four new millionaires on St.  Patrick’s Day, while five more players will walk away with $100,000.

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The “St. Patrick’s Day Millionaire Raffle” offers the best odds of becoming a millionaire for of any Illinois Lottery game and tickets are expected to sell quickly. When the Florida Lottery held a similar raffle, 250,000 tickets were sold in the first day—half of the total tickets available for sale in Illinois. That’s why the Illinois Lottery will update http://www.illinoislottery.com multiple times each day to let players know how many tickets remain.

In total, the raffle will create 509 winners: four win $1 million, five win $100,000 and 500 will win $1,000. The odds of winning $1 million are one in 125,000, the best of any Lottery game, and one in 982 raffle players will win a prize of $1000 or more.

With Super Bowl fever winding down, the Illinois Lottery is giving Illinoisans something new to look forward to,” said Illinois Lottery Superintendent Carolyn Adams. “This year, anyone can have the luck of the Irish on St. Patrick’s Day.

Tickets cost $20 and will be sold in sequential order at all Lottery retailers. A computerized drawing on St. Patrick’s Day (March 17) will randomly select the 509 winners. Winning raffle numbers will be available on http://www.illinoislottery.com after the drawing.

For more information on the Illinois Lottery please visit our Web site at http://www.illinoislottery.com.

CONTACT: Mia Sissac, (312) 255-3073 (office), (312) 636-6303 (cell) or Brigitte Cross, (312) 255-3045 (office), (773) 339-1176 (cell)

SOURCE: Illinois Lottery media release.

New Mobile Lottery Services

Camelot And Orange To Develop New Range Of Mobile Lottery Services
Partnership will develop new lottery services across emerging interactive platforms – putting the lottery in the palm of players’ hands

LONDON, UK (February 4, 2007) -- Camelot and communications company Orange have signed a deal to develop a new range of lottery games and services for National Lottery players to access through the next generation of mobile devices and other emerging interactive platforms.

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The alliance is the latest in a series of strategic partnerships which Camelot has forged as it prepares its bid for the third lottery license. It forms part of Camelot’s plans to develop the lottery of the future – making it convenient and safe for UK players to access an expanding range of National Lottery services as technology evolves.

Under the deal Camelot and Orange will work together to launch lottery games specifically for mobile devices – should the lottery operator be successful in its bid for the new 10-year license.

The new agreement will also see Camelot and Orange work together to build a transactional mobile Internet lottery site for Orange World, the cross-platform branded content portal. The two companies will jointly develop age verification and payment services to make it easy and safe for Orange customers over the age of 16 to register and play National Lottery games through their mobile communications devices.

Camelot already operates the most successful interactive lottery in the world, with over 2.1 million registered players, and raising more than £500,000 for the Good Causes every week. Camelot currently offers players the ability to access The National Lottery® through the internet, interactive TV and mobile phones. It was the first organization to receive accreditation for all three of these services from GamCare, the UK’s centre for information, advice and help on gambling.

Dianne Thompson, Camelot Chief Executive, said: “The UK National Lottery is already the most successful interactive lottery in the world – but we are not resting on our laurels. This is about developing an innovative lottery for the future. We have done a lot of research to develop a vision for how the UK will look in 2019, and the lottery’s place within it, to ensure that we deliver for players and the Good Causes.

 “I’m pleased that Orange and Camelot have been able to work so closely together and I hope that we will have the opportunity to deliver an innovative range of games and services – and a mobile future for UK National Lottery players.”

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Bernard Ghillebaert, CEO of Orange, said: “We are working with Camelot to help develop a lottery of the future – one that’s easy to access, safe and above all, fun. Orange is one of the most powerful brands in the UK and with over 70% of UK adults playing the National Lottery every week this partnership will deliver value to everyone involved.

All proposed games and services will be subject to approval by the National Lottery Commission.

Bids for the third license to operate The National Lottery have to be submitted to the National Lottery Commission by 9 February 2007. The successful bidder is due to be announced in summer 2007, and the new license will commence in 2009. Camelot began work on its bid in January 2005. It has created a dedicated division to work on the third license, while the rest of the company continues with the vital work of raising money for Good Causes.

Financial terms of the deal remain commercially confidential.

For further information, please contact Ben Rosier, Head of Media Relations, Camelot Press Office: 020 7632 5711 or The Orange Press Office on 0870 373 1500

SOURCE: Camelot.


OGT and Slingo® Extend Their Long-Standing Winning Partnership

SAN ANTONIO, Texas, USA (February 8, 2007) -- The world’s most successful licensed game will continue its trend with Oberthur Gaming Technologies (“OGT”) and Slingo®, Inc. announcing the renewal of their strong partnership. OGT ran its first Slingo® game in 2001 with instant success. Seven years and 33 lottery organizations later, Slingo® has become a base game for many of these lottery organizations.

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Today, Slingo® has evolved with many variations on the game play as well as the name. “Our team has been busy developing Slingo® games for every consumer type,” said Carla Schaefer, V.P. of New Business Development at OGT. “In 2007, Lotteries will see an entirely new suite of Slingo® games to please not only the loyal extended-play lovers, but those that love instant gratification.

Online, over 3.3 billion Slingo® games have been played and one out of 20 Americans have played Slingo®. Slingo® has found its way into casinos with over 350 Slingo® slot machines in casinos today.

About Slingo, Inc.

Slingo, Inc. is a U.S. based company which through visionary leadership and creative minds have effectively developed and licensed the intellectual property for the Slingo brand games. Over the past 10 years, as a leader in the growing “casual games” space, Slingo, Inc has successfully licensed to partners world-wide for use with: online game sites, downloadable games, instant lottery tickets, casino slot machines, casino table games, broadcast and cable television, mobile phone games, and other interactive mediums. Slingo Inc.'s flagship game "Slingo" boasts over 3 billion games played because of its irresistible game play and community. Slingo.com is now one of the leading entertainment destinations for women on the internet. Some of Slingo, Inc.'s partners are America Online, IGT, Funkitron, Oberthur Gaming Technologies, The United States Playing Card Company and TVcompass. People can play Slingo and other games, as well as join the social networking community by going to - www.slingo.com.

For more information about Slingo, Inc, visit www.slingo.com  or email Eric Lamendola at bizdev@slingo.com.

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About Oberthur Gaming Technologies (www.oberthurgt.com)

With more than 35 years of lottery-specific expertise and over a century's experience in the security printing industry, Oberthur Gaming Technologies is the world’s leader in the printing of innovative instant lottery tickets. Comprehensive services include strategic game planning and innovative conceptual design with OGT’s Dream Team®, Cyber Games™ (interactive) as well as state-of-the-art Global Operations and Lottery Distribution System (GOLDS). OGT currently supplies a full range of high quality products and services to 100 clients in some 50 countries. The company has production units or sales offices in Montreal, Canada; San Antonio, Texas; Atlanta, Georgia; Philadelphia, Pennsylvania in the U.S.; Paris, France; Madrid, Spain; and Sydney, Australia.

SOURCE: Lyse Trudel, Communications Officer, Oberthur Gaming Technologies, (+1-514) 254-3600, ext. 101, Email: lyse.trudel@mtl.oberthurgt.com. For information: Vicki Sanchez, Sales Support Specialist, (+1-210) 509-9999 ext. 236 or Liz Johnson, New Business Coordinator, Oberthur Gaming Technologies, (+1-210) 509-9999 ext. 119.


New Lottery Ticket Will Bust Myth of Jackpot Fatigue

PHOENIX, Arizona, USA – February 8, 2007 -- Relationship Marketing Systems, LLC, a lottery products company in Phoenix, Arizona has a patent-pending lottery ticket designed to increase sales of state lottery jackpot games.  According to Andy Amada, president of RMS, “Believing in the myth of ’Jackpot Fatigue’ is holding state lotteries back from generating a lot more sales and revitalizing their online games.

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Sales of lottery jackpot games are eroding and lottery professionals are becoming more concerned by the continuing drop in player excitement.  It is taking a longer and longer time for the jackpots to build up, and even when the jackpots grow to astronomical heights, such as the recent quarter of a billion dollar Powerball prize, there are no long lines to be seen.  The industry blames the lackluster sales and player inaction on ‘Jackpot Fatigue’, meaning that the same high jackpots are no longer exciting to the players, and claims that players need to continue seeing higher and higher jackpots to maintain their excitement.  But, Amada disagrees, “The underlying problem is not boredom, it’s frustration.  It’s not ‘Jackpot Fatigue’ it’s ‘Losing Fatigue,’ and until the Lottery Industry recognizes that problem and responds with new reasons to play, the players will continue to drop out and sales of jackpot games will continue to fall.” 

So, what will rebuild value and bring players back to jackpot games?  According to Amada, “The same three things that attracted them in the first place – knowing that there’s at least a chance that they might win something significant, the perception that other players like them are winning something of value, and a package of entertaining experiences that keeps them motivated to play all the time.”

Jackpot Fatigue is not the problem, it is the result,” states Amada.  “Players aren’t fatigued or disinterested in the idea of winning $50 million, or $25 million or $5 million.  Even $1 million would change the average person’s life forever for the better, and they know it.  After years and even decades of losing, players are beginning to realize that getting anything back out of these jackpot games is pretty much a lost cause.  So they limit their playing to when the jackpots are higher when they feel it’s ‘worth it’ to give playing another chance.

 “The recent success of lower odds and smaller prize games like raffles are proof.  Players are paying $20 or twenty times the price of the traditional $1 ticket for a prize that pales in comparison to the jackpot game prizes.  Thus, the players are still excited about and will support games that they believe give them at least a small chance of winning, even if the payoff is only a million bucks,” Amada added.

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With all this in mind, RMS has created a winning solution for both the players and the lottery – a pooling ticket. “Pooling gives players exactly what they need to get excited about playing again--an affordable way to get a lot more chances to win.  Players with access to office pools have been doing it since lotteries began because they can see the common sense of getting dozens, even hundreds more chances of winning,” Amada states.  But, putting together pools and collecting the funds has always been a hassle.  State lotteries, however, are in the position to take all of the hassles out of pooling, making it simple, secure and available to everyone at all times through a pooling ticket.  Players would still be anonymous and they would buy the pooling ticket just like they do any lottery ticket.  All of the work would be done by the lottery’s software.  The software would simply assign each player to a pool of ten tickets and when each pool fills up, another pool would be started. 

The myth of Jackpot Fatigue is completely misleading,” Amada adds.  “Most players don’t have to win hundreds of millions of dollars to see the value in playing; they just need to believe they have a shot at winning something significant.  Believe me, even $1 million is significant to most people; and knowing they have a lot more chances to win gives them that shot.

RMS has branded their pooling ticket PoolingPLUS™ because it is a combination ticket that includes both traditional 100% owned tickets plus one or more pools of 10 tickets each.  Thus, a player who spends $6 could get three 100% owned tickets plus 3 pools of 10 tickets each giving them a total of 33 chances to win for only $6.  Amada states, “With PoolingPLUS™, the Lottery sells more tickets at full price and the players get the best of both worlds - the opportunity to ‘win it all’ through their 100% owned tickets and now dozens or even hundreds of chances to win through pools of tickets.

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With PoolingPLUS™, players will have a whole new way of playing any jackpot game,” Amada states.  Current players will play more and those players sitting on the sidelines looking for a reason to return will get back into the game.  The PoolingPLUS™ ticket is simple and economical to install as it requires no game changes and only a small software change. 

RMS will soon be launching an advanced information website for PoolingPLUS™ which will include market research, sample promotions and a downloadable player survey for states to use to with their own players.  For more information call Relationship Marketing Systems, LLC at (888) 777-5131, send an email to info@poolingplus.com or visit: www.poolingplus.com.

SOURCE: Relationship Marketing Systems, LLC. CONTACT: Andy Amada, Phone: +1-888-777-5131, Email: andy@poolingplus.com

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