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NZ Lotteries’ Big Wednesday Campaign Wins Prestigious Marketing
Award
NEW ZEALAND (August 11, 2006) --
NZ Lotteries has won New Zealand’s most
prestigious marketing award, The Fairfax New Zealand Supreme Award at the 2006
Marketing Magazine Marketing Awards for the campaign behind its new mid-week
lottery game Big Wednesday, says NZ Lotteries Chief Executive Todd McLeay.
The Big Wednesday campaign also won
the Colmar Brunton Consumer Service Award at the awards, which
recognise the highest levels of achievement in New Zealand marketing.
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Big Wednesday, a game were players
can win a mix of cash and luxury prizes, was launched in October 2005 and was
created specifically for the New Zealand market using a product development
approach.
In just nine-months Big Wednesday
has gained a loyal player-base and has increased sales across the category by
$1.5 million per week and increased mid-week transactions by 74 percent. Big
Wednesday will generate $13 million for Kiwi community organisations within its
first year.
“We developed our Big
Wednesday campaign in order to engage, innovate and inspire our customers, and
it is extremely gratifying to receive acknowledgement from the industry that we
have achieved this.
“We will now work to build
on this achievement, to further engage our customers, in order that we can
continue to generate improved earnings and further increase our contribution to
the New Zealand community,” says Mr. McLeay.
For more information CONTACT: Gabi
Tankersley, Communications Manager, Phone: 04 802 7046, Mobile 021 716 522,
Email: gabi.tankersley@nzlotteries.co.nz.
SOURCE: NZ Lotteries.
Singapore Pools and Singapore Totalisator Board Raise More Than $12
Million for Community Chest
SINGAPORE (August 8, 2006) --
Singapore Pools and our parent company,
Singapore Totalisator Board, have contributed over $12 million to the Community
Chest for the financial year of 2005/2006. We are glad to have been able to
provide one quarter of all the funding the National Council of Social Services
needed, to improve the lives of 360,000 people.
The contribution toward the
Community Chest not only includes outright corporate donation, it also consists
of monthly contributions from our staff through the SHARE programme.
Singapore Pools has been presented
the SHARE Corporate Platinum Award every year in recognition of our
participation in the SHARE programme and our unrelenting support for the
Community Chest.
SOURCE: Singapore Pools (Private)
Ltd.
MDI’s American Idol is a Huge Hit with Lotteries; Sixth Lottery
Commits to Launching Idol Instant Ticket; Who’s
Next?
ALPHARETTA, Georgia, USA (August 10,
2006) -- With 10,000 fans lining up this week for the first American Idol®
auditions in Pasadena, it’s already clear that next season is going to be
even bigger than the past.
And with the number of lotteries
lining up to run American Idol instant tickets, the stage is being set for
another blockbuster season of instant ticket sales.
“American Idol is unlike any
television series we’ve witnessed,” said Steve Saferin, MDI
president. “Lotteries committed to running American Idol in conjunction
with its next season are ahead of the game.”
American Idol is offered to
lotteries exclusively through MDI
Entertainment, a wholly-owned subsidiary of
Scientific Games Corporation (NASDAQ:
SGMS). In addition to cash prizes, the game offers cool merchandise and trips
to the next Season Finale!
American Idol has remained the #1
and #2 show in America for five years in a row. More than 31 million viewers on
average watched every episode of Season 5 and over 42 million tuned in to the
Season 5 finale when Alabama’s Taylor Hicks was crowned the 5th American
Idol.
“The key to successful
lottery sales is to appeal to a new, expanded audience,” Saferin said.
“What’s going to attract new players more than the hottest thing
on television right now? We anticipate that many lotteries will jump on
this!”
The game has performed very well in
the states that launched an Idol-themed game earlier this year, indexing at
well over 100. Saferin noted that with an outstanding new ticket design, the
game will stand out among a lottery’s instant ticket line up.
As the number of states planning to
run American Idol lottery games increases, so does that of another television
phenomenon Deal or No Deal. Since MDI announced its agreement to offer the
rights to DoND, eleven lotteries have committed to the game, most launching
this fall when the second television season begins.
“In looking at the
incredible interest in American Idol and Deal or No Deal, it is clear lotteries
are focusing their attention on offering games that have universal
appeal,” Saferin said.
Season 6 of American Idol begins in
mid-January.
About Scientific
Games
Scientific Games Corporation is the
leading integrated supplier of instant tickets, systems and services to
lotteries, a leading supplier of fixed odds betting terminals and systems,
interactive sports betting terminals and systems, and wagering systems and
services to pari-mutuel operators. It is also a licensed pari-mutuel gaming
operator in Connecticut and the Netherlands and is a leading supplier of
prepaid phone cards to telephone companies. Scientific Games' customers are in
the United States and more than 60 other countries. For more information about
Scientific Games, please visit our web site at
http://www.scientificgames.com.
SOURCE: MDI Entertainment media
release.
CONTACT: Jeff Schweig, Phone: 678-297-5212.
Is The UK A Lucky Place To Live?
National Lottery Luck Study
Reveals Two Thirds of Adults are Feeling Lucky
LONDON, United Kingdom (August 4,
2006) -- The National Lottery® today
publishes a major report into the nation’s attitude towards luck, which
reveals that Brighton is the luckiest feeling city in the UK, while the people
of Aberdeen consider themselves the least lucky.
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The National Lottery Luck Study is
the first regional barometer of luck and the most comprehensive research of its
kind ever undertaken. It explores the UK’s overall outlook on life, how
much we are in control of our own destinies, our satisfaction with life, and
how this impacts on how lucky we feel.
Contrary to the perception that the
UK is a nation of cynics and wingers, eight out of 10 adults in the UK claim to
be satisfied with most areas of their life and hopeful for the future, with two
thirds of the population (66 per cent) considering themselves to be lucky.
Singletons beware, however, as married and cohabiting couples claim to have the
highest levels of satisfaction, feeling the luckiest of any demographic group
in the study.
Psychologist and author, Dr Linda
Papodopoulos, who led the research on the National Lottery Luck Report,
commented: “For a large proportion of people, luck underscores the
decisions they make and whether they believe to have good luck or bad luck
impacts on the kind of life they lead. Overall, we can observe that across the
whole of the UK, the higher the life satisfaction scores come out, the luckier
people feel.”
Commenting on the National Lottery
Luck Study, Dianne Thompson, Chief
Executive of lottery operator, Camelot,
added: “The National Lottery is synonymous with the concept of luck.
This study shows that as a nation we definitely have a ‘glass half
full’ attitude which undoubtedly has a positive effect on how lucky we
perceive ourselves.”
The research also indicates that
most people feel largely in control of their own destinies. Most UK adults are
inclined towards an ‘internal locus of control’, believing
that events result primarily from their own behaviour and actions. Fifty-six
per cent of people demonstrated ‘internal locus of control’
– while in contrast, only 4 per cent of those surveyed consider their
lives subject to ‘external’ control.
Other findings in the
National Lottery Luck Study, included:
- Brighton is the most satisfied of
all towns surveyed (residents considered 6.3 of the 7 satisfaction questions to
be true), followed by London in second place (5.7), and Liverpool and Leicester
in joint third place (5.6)
- Cambridge is the city least
satisfied in life (4.2), followed by Glasgow and Leeds (both 4.5)
- Brighton residents feel the
luckiest (93 per cent), followed by people in Liverpool (87 per cent) and
Reading (84 per cent)
- Aberdeen considers itself to be
the least lucky (48 per cent), followed by Edinburgh and Leicester (both 50 per
cent)
- Belfast is the most hopeful for
the future (94 per cent) and West Midlands is the least (80 per cent).
Commenting on the different regional
attitudes toward luck, Dr Linda Papadopoulos, said: “There are a number
of factors that can impact on the positivity of a region or town and its
attitude to luck. Key factors include regeneration, tourism, sporting success
and location.
“It is no surprise that in
Brighton residents are in such a positive frame of mind. The city has gradually
developed into a cosmopolitan hub on the south coast, with a vibrant social
scene. Brighton restaurants dominated the recent 2006 Observer Food Monthly
Awards and it is one of the top 10 destinations for visitors to the UK.
“As for Belfast, there is no
doubt that the reduction in the level of violence in recent years has led to a
better quality of life and put its residents in a positive frame of mind about
the future. More economic investment is being attracted – not least with a
growing influx of tourists – and this is bound to have an impact on how
satisfied people in the area feel.”
The news of Belfast’s optimism
has been welcomed by Gerry Lennon, Chief Executive of the Belfast Visitor and
Convention Bureau. He said: “We are delighted people think the future
is bright for Belfast because that is what we at BVCB firmly believe. Belfast
is well established as a destination of choice for both business and leisure
visitors, with 6.9 million people coming here in 2005 and it is wonderful to
know that local people also feel so positive about their city and its
future.”
By grouping together or
‘clustering’ the most common responses to the life
satisfaction, locus of control and luck questions in the National Lottery Luck
Study, it was also possible to develop seven different Luck Personality
Profiles (LPP), which respondents could be identified with. The most common of
these LPPs – accounting for over a quarter of the population (27 per cent)
– are the ‘Satisfied Instinctives’, who believe their
luck derives from their own efforts and trusting their instincts. The smallest
group, at just 6 per cent of the population, are the ‘Miserable
Minority’ who think negatively, are superstitious and do not consider
themselves lucky.
Dr Linda Papadopoulos has developed
an online quiz which not only tells you your luck type, but also provides top
tips on how to be luckier in life. To discover which personality type is your
closest match, log on to the website, www.luckometer.co.uk which launches on
Friday 4 August and will be live for rest of the month.
The study was conducted by ICM
Research (FieldWork UK) among 1,550 adults on 14-17 June. Approximately 50
interviews were conducted in each of the 31 towns and cities.
For further information, please
contact Camelot Press Office 020 7632 5711
The National Lottery Luck Study, A
major report researching the nation’s attitude to luck.
http://www.camelotgroup.co.uk/TheNationalLotteryLuckStudy.pdf
Ten Georgia Lottery Players Have Chance to Win
The-Year-of-Your-Life
ATLANTA, Georgia, USA (August 11,
2006) -- One of 10 lucky contestants is about to win an incredible year full of
amazing prizes during the Georgia
Lottery's The Year of Your Life Grand Prize Event. The Grand Prize Event
will be held on Saturday, August 12, before the Atlanta Braves game at Turner
Field.
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The Year of Your Life statewide
promotion was launched in conjunction with the new game Win for Life. Georgia
Lottery players could enter a second chance drawing for an opportunity to win
great free prizes for an entire year. The 10 contestants were randomly drawn
from all entries received to participate in The Year of Your Life Grand Prize
Event.
One lucky contestant will walk away
with The Year of Your Life Grand Prize Package which includes the following
prizes for an entire year: a car lease from Bill Heard Chevrolet; free air
travel from AirTran Airways; free groceries from Publix; a new cell phone and
service from Cingular; tickets to huge events from EmpireTickets.com; free
dining at Moe's Southwest Grill; free gas for a year; and free Win for Life
lottery tickets. The approximate value of the Grand Prize Package is in excess
of $47,000.
The other nine participants will win
a great consolation prize that includes: a $500 groceries gift certificate from
Publix; a Samsung X497 and a Pre-Paid Starter Kit from Cingular; a $50 gift
certificate from Moe's Southwest Grill; and Win for Life tickets for an entire
year. The approximate value of the Consolation Package is $874.
Win for Life is an exciting new game
that offers a lifetime of security with a $1,000 a week for life top prize that
equals $52,000 a year for life. Win for Life has an incredible second prize of
$1,000 a week for a year that adds up to $52,000.
To date, there have been four Win
for Life top prize winners in Georgia and 26 Win for Life second prize winners
in Georgia.
 |
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Kinamik, a software security company based in
Barcelona, Spain is looking for a Commercial Director who will be responsible
for all commercial objectives of the company.
Click Here for more
information |
Win for Life drawings are held every
Wednesday and Saturday at 11:00 p.m. Each Win for Life ticket costs $1.
Win for Life is a multi-state game
played in Georgia, Virginia and Kentucky.
For more information, please visit
the Media Center on the GLC Web site at:
www.galottery.com
SOURCE: Georgia Lottery
Corporation.
CONTACT: Media Relations Department, Voice: 404-215-5062, Fax:
404-215-8983, Email: media@galottery.org
Singapore Pools Wins the ZDNET Asia SMART50
Award
Announcement by Singapore
Pools (Private) Ltd
SINGAPORE (August 3, 2006) --
Singapore Pools has been awarded the
ZDNet Asia Smart 50 Award. This annual award recognizes organisations that have
demonstrated outstanding applications of IT and communications technologies.
The organiser received over 150 nominations across 14 industries from 9
countries.
The project that garnered the award
was for the creative use of technology that enabled a highly effective and
efficient work process for our phone betting service, PoolzConnect. The judges
were impressed by the innovative combination of creativity, people, processes
and technology, particularly in the outstanding use of technology to achieve
real-world business outcomes.
Singapore Pools is honoured to
receive this award. This recognition will encourage us to continue our efforts
to be innovative to provide better products and services to our customers.
About Singapore Pools
Singapore Pools is Singapore’s
legal gaming operator. Singapore Pools was set up on 23 May 1968 by the
Singapore Government in a bid to curb illegal gambling activities and to
channel proceeds of legal gaming operations to community benefit. Today,
Singapore Pools acts as the agent for the totalisator, lottery and football
betting products of the Singapore Totalisator Board, a statutory board under
the Ministry of Finance.
SOURCE: Singapore Pools (Private)
Ltd.
World Lottery Association Convention & Trade Show 2006 Networking
Events
There will also be plenty of
opportunities to meet old friends and make new ones:
- Prance with our majestic dragon
as it blesses the booths during the Opening Ceremony for the WLA2006 Trade
Show.
- Tap your feet to the rhythms of
multi-cultural drums at our Opening Dinner.
- Savor the diversity of foods in
our Chinese Garden on Networking Day.
- Croon with our performers at the
Closing Dinner; and finally,
- Let your hair down at our After
Dinner Party at one of Singapore’s hottest nightspots.
Your partner will not have a dull
moment! They can take in the sights and sounds of our traditionally
Chinese, Malay and Indian enclaves during the Contrasting Cultures tour.
escape to Sentosa, our Isle of Peace, shop till they drop at over 100 shops in
the Raffles City Complex and, if they still have energy to spare, join a wide
selection of optional tours.
NETWORKING
EVENTS
President's Cup Golf Tournament
(November 12, 2006) -- Compete in the President’s Cup Golf Tournament at
the scenic lake course designed by Robert Trent Jones at the Raffles Country
Club.
Network with the top guns of the
lottery world while golfing on the rolling greens of Raffles Country Club!
Prizes include Overall and Divisional Champions, Nearest to the Pin, Longest
Drive and Hole-in-One.
The club is a 25 minutes drive from
Singapore's central district and lies in one of the country's last bastion of
unspoilt nature. Set among a spectacular scenery of lush green fields, a
tranquil lake and forested hills, the Club boasts two 18-hole golf courses that
can be enjoyed by golfers of varied skill levels.
Buffet Lunch will be provided.
Networking Day (November 17,
2006) -- Seal your deals while experiencing Singapore’s
multi-cultural diversity in the informal setting of the sprawling Chinese
Garden.
Beautifully Landscaped
Gardens
Come discover the charms of the
Chinese Garden filled with the splendors of Eastern horticulture. See the
northern Chinese imperial style of architecture and landscaping through its
pagodas, bridges and pavilions.
Experience Singapore’s
Diverse Cultures
Get a taste of Singapore's
multi-ethnic culture with Chinese, Indian, Eurasian and Peranakan dance
performances. Try on ethnic costumes and have your photo taken, witness how
traditional food like the Malay “ketupat”, a type of traditional rice
dumplings and “teh tarik”, a local tea are made.
Lunch will be a gastronomic
adventure. An array of famed Singapore Delights will be brought to you buffet
style.
Partners' Programme
– Singapore Pools warmly welcome
partners of WLA2006 delegates!
Expect to have a busy time during
your stay. Starting with an introduction of Singapore on the City Tour on
the morning of Sunday 12 Nov 06. After that, be prepared to experience the
charms of Singapore’s ethnic traditions on the Contrasting Cultures Tour
on Monday 13 Nov 06. See the Historic Sultan Mosque in Arab Street, discover
the charms of Little India and Chinatown. Bring home intricate gifts and
memories that will last a lifetime.
Then get ready to explore the famous
island of Sentosa on the Sentosa Escapade Tour on Tuesday 14 Nov 06.
Cross over to the island whilst taking in a spectacular view of Singapore from
your cable car. Stroll through glass tunnels surrounded by Sharks, manta rays
and other wonders of the sea at the Underwater World. These are just some of
the highlights in this amazing island.
Next, the intriguing world of
FengShui, an ancient art of placement that can bring benefits to your personal
and business life, beckons. The FengShui Tour on Wednesday 15 Nov 06 and
Thursday 16 Nov 06, will show you the theories and a practical approach to this
ancient art.
The tours mentioned above are all
part of your package in WLA2006, in addition to the Official Trade Show
Opening, Gala Opening and Closing Dinners as well as networking day.
We look forward to welcoming you at
WLA2006.
Register
NOW!
Remember you must register by September 30
to secure the contracted hotel rates.
Pollard
Banknote Negotiates Laurel & Hardy™ Licensing
Agreement
Winnipeg, Canada - Pollard Banknote Limited
Partnership ("Pollard Banknote") can now
offer lotteries yet another fine gaming option thanks to its latest licensing
arrangement. A multi-year deal with Larry Harmon Pictures Corporation gives
Pollard Banknote the worldwide rights to introduce the Laurel & Hardy™
brand to the lottery industry. This license offers tremendous opportunities for
clients to serve up slices of sheer comedic genius to interested audiences
hungering for the taste of a pure classic mixed with a tantalizing ticket
design.
"Laurel & Hardy™ comes as a welcome addition to Pollard
Banknote's growing inventory of properties aimed at targeting nostalgic players
with engaging, established, yet still-relevant game concepts" said Sina
Aiello, Director, Licensed Products. "In the comedy segment, there's no
question Laurel & Hardy™ remains at the forefront of the genre. It's a
robust, recognizable brand with an almost assured ability to attract an
especially coveted segment at the retail level."
In recent years, the Laurel & Hardy™ brand
has enjoyed a marked resurgence in popularity, becoming firmly entrenched in
the public's psyche. Primarily due to Madison Avenue's abiding push to elevate
the brand's profile, the pair's likenesses frequently appear in print and
television campaigns that generate millions of impressions annually. The
ongoing rotation of popular titles both in television syndication and on cable
television networks (like American Movie Classics, Turner Classic Movies, The
Hallmark Channel, and The Family Channel) further enhances the brand's
recognition factor. In addition, many films have now become readily available
for purchase on DVD.
Fan and trivia websites flourish, and there's even an
official Laurel & Hardy™ appreciation society called the "Sons of
the Dessert," named after a fraternal society found in the popular 1933
Laurel & Hardy™ classic of the same name. Since the society's
inaugural meeting in New York in 1965, chapters have formed all across North
America and Europe, and even as far a-field as Australia.
In a poll
released just last year, fellow comedians and comedy insiders pegged the
twosome as the seventh greatest comedy act ever, making them the most popular
duo on the list. Another first-place finish, this time in the December 2005
issue of Parade, saw nearly 7,000 respondents make their pick for the most
dynamic comedy duo ever. The beloved, bumbling pair beat out other legendary
comedy couplings like Lucille Ball and Desi Arnaz, Bud Abbott and Lou Costello,
and Dean Martin and Jerry Lewis.
"Even a cursory glance at the catalog
of features and shorts starring Stan Laurel and Oliver Hardy reveals a
veritable treasure trove of instantly identifiable classics that have since
become deeply ingrained in the Western world's cultural milieu," said
Aiello. "And with titles like Hog Wild, Flying Deuces, Another Fine Mess,
Pack Up Your Troubles, Blotto, and Block Heads, the possibilities for some
especially exciting instant tickets seem nearly inexhaustible."
Translating this kind of momentum to the instant ticket retail environment
is the job of Pollard Banknote's talented in-house artists, whose principal
objective will be to capture the whimsy and magic of the public's decades-long
infatuation with these two brilliant comics. With 106 films spanning 30 years
to choose from, it's easy to imagine the end result being both amusing and
inspired-a compelling combination certain to attract lottery players from all
across the demographic spectrum.
Pollard Banknote offers a turnkey solution
for licensed games, including ticket design and manufacturing, prize structure
consultation, merchandise selection and fulfillment, publicity and promotional
opportunities, and second chance draw process management (including all
customer service, Internet marketing, and post-game analysis).
About Pollard Banknote (www.pollardbanknote.com)
Pollard
Banknote is one of the world's leading full-service lottery vendors and is a
major supplier to North America's charitable gaming industry. The firm
manufactures instant tickets and provides related programming, design, and
marketing support. As well, Pollard Banknote manufactures ticket vending
machines, pull tab tickets and bingo paper, and supplies lottery management
services (including warehousing and distribution). Established in 1907, the
firm is owned by the Pollard family and the Pollard Banknote Income Fund and
currently serves more than 45 lotteries worldwide, including some of the
largest and most respected lotteries in the United States, Canada, Europe,
Asia, and Central and South America.
About Pollard Banknote Income
Fund
Pollard Banknote Income Fund (TSX: PBL.UN) is an
unincorporated, open-end trust which owns 26.7% of Pollard Holdings Limited
Partnership, which in turn owns Pollard Banknote Limited Partnership.
Names
and likenesses of Stan Laurel and Oliver Hardy used under license from Larry
Harmon Pictures Corporation, Hollywood, CA, U.S.A. © 2006 Larry Harmon
Pictures Corp.
FOR MORE INFORMATION CONTACT: Gordon Pollard
(gpollard@pbl.ca) or John Pollard (jpollard@pbl.ca) Co-Chief Executive Officers
Phone: (204) 474-2323
Colorado Lottery Proceeds Hit Record
DENVER, Colorado, USA (August 15,
2006) -- Soon, new trails will be tread upon, new swings will fly, more acres
of wildlife habitat will be protected, and more open space vistas will be
preserved thanks for a record-breaking year for proceeds from the
Colorado Lottery. The Colorado Lottery
has concluded its fiscal year 2006 with sales that will result in $125.5
million to proceeds recipients. Most notably, a record $12.5 million will
go to address emergency health and safety issues at public schools.
Great Outdoors
Colorado received $50.2 million - or about 50% of proceeds, capped at
$35 million in 1992 dollars. The overflow of this money goes to under funded
public school districts to address facility and safety issues. Public schools
received $12.5 million in FY06.
Colorado Division of Parks
and Outdoor Recreation received $12.6 million - or about 10 percent of
proceeds. Colorado’s 41 State Parks use Lottery money for trail
construction and maintenance, land acquisition, equipment and facility
purchases.
The Conservation Trust
Fund received $50.2 million - or about 40% of proceeds. Conservation
Trust Fund distributes the money statewide to cities, towns, counties and
special districts on a per-capita basis.
“Colorado’s
public schools and school children are big winners this year,” said
Peggy Gordon, Colorado Lottery
Director. “We were able to provide more than $12 million to the public
school general fund, which will help to address many critical facility and
safety issues. We are proud to say that is the most money we have ever given
back to schools.”
Scratch tickets continued to be the
leader of the pack for the Colorado Lottery, with more than $293.8 million in
sales. Powerball followed with more than $119.8 million. Lotto had more than
$38.3 million in sales and Cash 5 had $16.9 million. Powerball experienced the
biggest growth, growing more than $38 million, or 48%, over Fiscal Year 2005.
Scratch sales grew by $11.1 million, or 4%, over FY05. Overall, sales for
Lottery games reached $468.8 million in FY06.
In addition to generating record
proceeds, the Lottery also decreased its operating costs to 6.7 percent of
sales from 7.7 percent in FY05. The decrease was lead by new contracts with
vendors and other cost-savings measures.
Proceeds from the Colorado
Lottery’s games - Scratch, Lotto, Powerball, and Cash 5 - stay in Colorado
to improve the quality of life in the state. In Fiscal Year 2005, more than
$103.7 million was returned to Colorado, compared to $125.5 in FY06. Since the
lottery started in 1983, more than $1.7 billion has been returned to the
state.
CONTACTS: Linh Truong (303) 759-6872
or Kristen Shew (303) 759-6846.
SOURCE: Colorado Lottery (Division
of the Department of Revenue).
OGT to Supply the Massachusetts Lottery Their First True
Extended-Play Game
SAN ANTONIO, Texas, USA (August 15,
2006) -- Oberthur Gaming Technologies
(“OGT”) is pleased to announce that the
Massachusetts Lottery has chosen OGT to
supply the state with its first true extended-play game. Massachusetts’
initial foray into extended-play will be a Bingo instant ticket using
OGT’s widely recognized proprietary two-pass marking system.
“We are pleased to have OGT
provide our first true extended-play game,” said Joseph C. Sullivan,
Executive Director of the Massachusetts Lottery. “Given the proven
success of OGT’s Bingo product we look forward to a strong performing game
that will not only provide great entertainment value to our players, but will
also help generate additional funds for the cities and towns of
Massachusetts.”
“At OGT, in addition to the
announcement of our contract extension with the Massachusetts Lottery, we are
delighted and particularly honored to have been chosen to provide the
world’s top instant per capita Lottery with its first true extended-play
game,” said Emmanuèle Cousineau, Chairman and CEO of OGT.
“I would personally like to thank Mr. Sullivan and the Massachusetts
Lottery for the confidence placed in OGT and its R&D expertise in allowing
us to introduce the extended-play category into their product mix. We look
forward to the introduction of additional extended-play games in the months
ahead and growing this product category for the enjoyment of lottery players in
Massachusetts.”
OGT co-developed the Bingo game in
1991, as well as invented and patented the dual pass imaging for unlimited play
patterns on Bingo and other extended play games. For the past 15 years,
OGT’s Bingo has been successfully launched by numerous Lotteries and has
become very quickly one of the most popular instant lottery games in the
world.
About Oberthur Gaming
Technologies (www.oberthurgt.com)
With more than 35 years of
lottery-specific expertise and over a century's experience in the security
printing industry, Oberthur Gaming Technologies is the world’s leader in
the printing of innovative instant lottery tickets. Comprehensive services
include strategic game planning and innovative conceptual design with
OGT’s Dream Team™, mobile gaming, Cyber Games™ as well as
state-of-the-art Global Operations and Lottery Distribution System (GOLDS). OGT
currently supplies a full range of high quality products and services to 100
clients in some 50 countries. The company has production units or offices in
Montreal, Canada; San Antonio, Texas; Atlanta, Georgia; Philadelphia,
Pennsylvania in the U.S.; Paris, France; and Sydney, Australia.
About the Massachusetts
Lottery
The Massachusetts Lottery was
established by the State Legislature in 1971 to raise revenues that are
distributed to the 351 cities and towns of Massachusetts. Regarded as one of
the most successful lotteries in the world and a leader in lottery gaming
innovation and sales in the United States, the Massachusetts Lottery had total
sales revenues of $4.4 billion in Fiscal Year 2005 and returned $936 million in
proceeds to the state and municipalities—both the highest marks ever since
its creation nearly 34 years ago.
The Lottery has a network of more
than 7,600 private sector sales agents across the state who sell Lottery
products, including instant "scratch" tickets, jackpot game tickets and Keno.
Headquartered in Braintree, and with four branch offices across the state, the
Massachusetts Lottery is a division of the State Treasury.
SOURCE: Lyse Trudel, Communications
Officer, Oberthur Gaming Technologies, (+1-514) 254-3600, ext. 101, Email:
lyse.trudel@mtl.oberthurgt.com.
For
information CONTACT: Garry King, Vice-President, Sales and Marketing, Oberthur
Gaming Technologies, (+1-514) 254-3600, ext. 280.
|
Betting Systems
Implementation Analyst
