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Kansas Lottery Sets New Record for Sales!
TOPEKA, Kansas, USA (July 10, 2006) -- The
Kansas Lottery has recorded its best year
yet, with sales reaching $236.3 million at the end of the fiscal year on June
30, 2006. That means the Lottery will transfer $67 million to the State
in FY06.
Instant Tickets led the way, with $107.7
million in sales. Pull Tabs were up more than 60 percent from last year.
Larger, faster-growing jackpots in Powerball also contributed to higher ticket
sales, with sales topping $54.4 million for the year.
Heres a breakdown of FY06 sales, by
game, compared to the year before.
| GAME TYPE |
FY06
SALES (unaudited) |
FY05
SALES |
%
Change |
Instant Games Pull Tabs
Powerball Super Kansas Cash Pick
3 Keno eScratch 2by2 Hot Lotto* Online Coupons |
$107,655,864 7,036,654
54,387,207 19,176,934 5,467,719 36,304,626 1,882,120 1,904,830
2,552,121 (31,840) |
$ 93,275,467
4,388,330 44,529,626 19,310,131 5,169,592 37,113,506
765,301 2,168,818 ---- |
15.42% 60.35%
22.14% -.69% 5.77% -2.18% 145.93% -12.17% ----
|
| TOTAL |
$236,336,235 |
$206,720,771 |
14.33% |
Kansas Lottery Executive Director
Ed Van Petten says the healthy
increase in instant ticket sales is due, at least in part, to the
Lotterys new family of Made in Kansas tickets.
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Kansans have truly embraced our
Kansas-themed tickets promoting Kansas businesses and tourism, said
Van Petten. Our Kansas Chopper ticket offered a Big Dog Motorcycle
made in Wichita as a grand prize; two of our players won Chevy Malibus
manufactured in Kansas City, Kan., in our Made in Kansas game; and Golf
Giveaway sent 25 of our players and their guests to the U.S. Senior Open in
Hutchinson this weekend. All of these tickets were very well-received by
players, and we hope to see the same support for other Kansas-themed
tickets.
Van Petten also attributes the increase in
sales to the Lotterys new Auto-Ship system, which automatically replaces
packs of lottery tickets, ensuring that each retailer always has an adequate
supply of the newest and most popular games.
Kansans like to play the lottery
and that translates into real support for our economy, our veterans and various
state services, said Governor Kathleen Sebelius. People are
having fun while helping our communities at the same time.
Profits from the sale of Veterans Benefit
instant games were $717,112 in FY06 up from $701,164 in FY05.
Sales from Veterans Benefit tickets provide direct funding for Kansas
Veterans programs and Kansas National Guard scholarships.
Most Lottery revenue is earmarked for
state economic development programs. Some revenue goes to the State
General Fund, the Juvenile Detention Facilities Fund and the Correctional
Institutions Building Fund. The Problem Gambling Grand Fund receives
$80,000.
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The Kansas Lottery is very
grateful to our players, our retailers and our marketing partners we
couldnt do any of this without them. Van Petten said.
And we look forward to having another great year in
FY07.
The Kansas Lottery celebrates its 20th
anniversary in 2007. Voters approved a constitutional amendment
authorizing the creation of a state lottery in 1986. The Legislature
passed the Kansas Lottery Act, and lottery sales began in November of 1987.
SOURCE: Kansas Lottery. CONTACT: Sally
Lunsford (785) 296-5708, sally.lunsford@kslottery.net.
INTRALOT Expands in Germany
ATHENS, Greece (July 11, 2006) --
INTRALOT recently concluded to an
agreement with Hamburgs State Lottery LOTTO HAMBURG the state lottery
of Hamburg which has been operating for more than 50 years, with 530 POS and
213,6 M. in sales- concerning a very important pilot project.
The agreement entails the customization
and installation of LOTOS, the base platform of INTRALOTs integrated
gaming management system along with the POS terminal software. The installation
will provide LOTTO HAMBURG with a modern state-of-the-art central system.
Conversion to the new and technologically advanced system will commence within
the first semester of 2007.
INTRALOT will assume the cost of the
entire investment for LOTOS adaptation to the principles and traits that govern
the German gaming market, as well as of the maintenance needed during the pilot
project.
The innovative LOTOS software application
platform has been designed and developed exclusively by INTRALOT, utilizing
state-of-the-art tools and techniques. LOTOS has already been installed in over
20 countries worldwide and is internationally recognized as one of the most
advanced and reliable open-architecture solutions.
According to Siegfried Spies, Managing
Director of LOTTO HAMBURG, this is undoubtedly the right step at the right
moment: Our objective is to become technologically innovative and
flexible whilst continuously providing absolute security in the processes of
the games business. On that basis we have repositioned ourselves strategically
in terms of IT. As a small lottery company, it is essential for us that our
business processes and infrastructure are efficient and effective. For that
reason it is important for us that the software products we use are available
and further developed on the market as standardised products; individual
adjustments of individual solutions simply would be too costly and
time-consuming for us.
INTRALOTs CEO, Mr. Constantinos
Antonopoulos, stated: We would like to thank LOTO HAMBURG, one of the
most progressive lotteries in Germany, for this cooperation. We are sure that
INTRALOT will deliver a result that will meet the Lotterys high quality
standards and thus will justify the Lotterys entrustment of the
modernization of its gaming central system. Furthermore, our investment in this
project will be the vaulting horse for our future activity in
Germany as well as the strengthening of our presence in the E.U.
ABOUT LOTO HAMBURG (www.lotto-hh.de) LOTTO HAMBURG is the
state lottery of the Free and Hanseatic City of Hamburg and has been organizing
officially licensed gambling, such as LOTTO 6aus49, GlücksSpirale, KENO
and the legal sports betting, ODDSET and Toto, since more than 50 years. In the
financial year of 2005, Hamburgs lottery generated 213.6m in
stakes at approx. 530 point of sales and via the internet gaming offer at
www.lotto-hh.de.
ABOUT INTRALOT (www.intralot.com) INTRALOT, a public
company listed on the ASE, is a leading supplier of integrated gaming and
transaction processing systems, innovative game content and value added
services to state-licensed gaming organizations worldwide. Its broad
portfolio of products & services, its know-how of Lottery, Betting &
Video Lottery operations, its experience in sports games and its leading-edge
technology, give INTRALOT a competitive advantage, which contributes directly
to customers efficiency, profitability and growth. With 37 subsidiaries,
8 business offices, 3,000 people and revenues of 523 million for 2005
and 700(Ε) for 2006, INTRALOTs footprint straddles five
continents.
SOURCE: INTRALOT media release. For
more information please CONTACT: LOTTO HAMBURG : Mrs.
Birte Engelken, Press Officer, Phone: +49-40-63205241, Fax: +49-40-632058241,
email: engelken@lotto-hh.de. INTRALOT:
Ms Evi Ioannidou, Communications Director, Phone: +30-210-6156000 Fax:
+30-210 6106800, email: ioannidou@intralot.com.
Betware to Open New Regional Office in British Columbia,
Canada
REYKJAVÍK, Iceland (June 30, 2006)
-- Betware is currently planning to expand
into Canada. It will soon open an office in the town of Kamloops, a short plane
journey from Vancouver, British Columbia.
This regional office will support the
programming and development work Betware currently undertakes at its Iceland
headquarters for the British Columbia Lottery
Corporation (BCLC). The Betware office will be located within the same
building which houses the BCLC offices and will run to a capacity of four to
five programmers in the beginning with a view to add more.
Betware has been doing extensive
work for BCLC since they became our client two years ago, said Ivar
Unnthorsson, Project Manager at Betware, We have provided them with
the gaming platform and several sports, numbers and instant games. We are
constantly improving our solution and our existing cache of games and
developing new ones.
The expansion would mean
hiring Canadian programmers who would be
better equipped to work and live in the local area. Betware would initially
send a team of experts to train the new employees and help them understand the
companys solutions and services.
The Kamloops office will be the second
regional office for the company. Betware already has one branch office in
Copenhagen, Denmark and its headquarters are based in Reykjavik, Iceland.
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About Betware (www.betware.com)
Betware is a software and services company
that specializes in providing technical solutions to gaming companies operating
in fully regulated jurisdictions. Betware has a wide product line,
covering most sports betting, lottery and casino games offered on different
channels such as on-line retailer system, Internet and mobile. Betwares
flexible application program interface (API) allows independent third party
gaming developers and operators to create their own games on top of
Betwares core services.
About British Columbia Lottery
Corporation (www.bclc.com)
The British Columbia Lottery Corporation
was incorporated in 1984, but started selling its first lottery ticket in 1974
under the Western Canada Lottery Foundation. It currently employs 560 people
with sales reaching well over one million Canadian dollars (for 2004). It has
4,500 lottery retailers, 18 casinos and 29 bingo halls besides the games
offered on the Internet.
SOURCE: Betware. CONTACT: Prerna Desai,
Media Manager, Betware. Telephone: +354 5804700, Fax: +354 5804701.
New Jersey Lottery Resumes Play with Signing of Executive
Order
TRENTON, New Jersey, USA (July 8, 2006) --
New Jersey Lottery Executive Director
Michellene Davis, Esquire, released
the following statement today after Governor Jon Corzine signed an Executive
Order for an orderly re-opening of State government operations:
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With the signing of the executive
order, the New Jersey Lottery has been authorized to resume normal
operations.
On behalf of the New Jersey
Lottery, I would like to thank our valued players and agents for their patience
and understanding during the shutdown period.
Holders of winning Lottery
Tickets may visit an authorized Lottery retailer for ticket validation and
prize payment. Lottery offices will re-open on Monday to resume receiving and
processing any claims above $599.
Daily broadcast of the New Jersey
Lottery drawings will resume on Sunday, July 9, 2006 with the airing of the
live midday Lottery Drawings on New Jersey Network at 12:57 pm.
SOURCE: New Jersey Lottery media
release.
Scientific Games to Supply New Internet Lottery System to Hessen
Lotto, Oddset, Keno, Toto Games Offered in German State
NEW YORK, USA (July 12, 2006) --
Scientific Games [Nasdaq: SGMS] has been
awarded a contract to supply a new internet system to
Lotterie-Treuhandgesellschaft mbH, the German state lottery of
Hessen. Players will be able to use the Internet to purchase Lotto, Oddset,
Keno, GlucksSpirale, Toto and other lottery games. The new system is expected
to be delivered in October 2006.
The new system will add stronger graphics
and flash animation in a major upgrade of the existing ELOS system. New
features will also be added to enhance player services and promote responsible
gaming.
"Internet operations will be of growing
importance to lotteries everywhere, so we are pleased to be working to keep the
Hessen state lottery a pacesetter in developing new Internet capabilities for
state lotteries," said Lorne Weil, Chairman and CEO of Scientific
Games.
"We have been pleased with the
performance of the ELOS system, and are confident in working with Scientific
Games to make the Internet experience even more appealing to our customers
while at the same time supporting the responsible gaming approach," said
Dr. Heinz-Georg Sundermann, Managing Director of Lotterie-Treuhandgesellschaft
mbH Hessen.
About Scientific
Games Scientific Games Corporation is the leading integrated
supplier of instant tickets, systems and services to lotteries, and the leading
supplier of wagering systems and services to pari-mutuel operators. It is also
a licensed pari-mutuel gaming operator in Connecticut and the Netherlands and
is a leading supplier of prepaid phone cards to telephone companies. Scientific
Games' customers are in the United States and more than 60 other countries. For
more information about Scientific Games, please visit our web site at
www.scientificgames.com.
SOURCE: Scientific Games media
release. CONTACT: Investor Relations, Scientific Games Corporation,
+1-212-754-2233/.
SAZKA, a.s., Terminals Accept Paying in Slips of ČEZ Group and
Česká podnikatelská
pojiťovna
CZECH REPUBLIC (July 11, 2006) -- Starting
from July, people can pay for the services of the ČEZ Group power utility
and the premium of the Česká podnikatelská
pojiťovna, a.s., insurer using the appropriate paying in slips and
invoices at SAZKA, a.s., terminals. The new
service complements the portfolio of non-lottery activities of SAZKA, a.s.,
which include particularly topping up pay-as-you-go mobile phones (2002),
ticket sales (2004) and a sales module (2006).
The payments can be made using paying in
slips, payment documents and invoices with a barcode designed for SAZKA, a.s.,
terminals. After the customer hands over the payment document or invoice to the
terminal worker, the terminal will read the barcode and the customer display
will show the basic data (company name, amount to be paid including a
transaction fee). After paying the appropriate amount, the customer will
receive a receipt and a certificate of the transaction fee payment. With some
services providers, customers can use a payment ticket, which they complete and
hand over to the terminal worker, instead of a paying in slip or invoice.
Since July 2006, invoices, paying in slips
and insurance premium payments have been accepted by all SAZKA, a.s., points of
sale except the terminals located at the post-offices of Czech Post. The
transaction fee is CZK 15.
In the first stage, SAZKA, a.s., started
to accept paying in slips, invoices and premium payments with two major
partners, the ČEZ Group and the insurer Česká
podnikatelská pojiťovna, a.s. We envisage that the
number of companies allowing the payment for their services at SAZKA, a.s.,
terminals will gradually increase, Chairman of the Board of Directors and
General Manager of SAZKA, a.s., JUDr. Ale Huák, said.
Some of the greatest benefits of the new service are particularly its
availability, simplicity and low fees. The new service can also bring increased
revenues and new customers for providers that operate the terminals.
Almost 4,500 SAZKA, a.s., terminals
throughout the Czech Republic accept the paying in slips, invoices and premium
payments. The system operates every day including Saturdays and Sundays, from
1:15 a.m. until midnight, with SAZKA, a.s., points of sale being located at
newspaper and magazine shops, tobacconists, shops that sell other merchandise,
fuel stations, some hypermarkets and supermarkets etc.
SOURCE: SAZKA, a.s. (http://www.sazka.cz). CONTACT: PhDr.
Zdeněk Zikmund, Press Spokesperson, Tel.: 266 12 92 22, Fax: 266 12 26 67,
E-mail: zikmund@sazka.cz.

MDI Entertainment Goes Coast to Coast to Launch New Games in
Washington and Virginia
ALPHARETTA, Georgia, USA (July 7, 2006) --
Washingtons Lottery players are polishing their boots and kicking up
their heels this summer with a new Gigtours instant ticket featuring some
of the hottest country music celebrities around, both new stars and country
music veterans.
Gigtours games are offered to lotteries
exclusively through MDI Entertainment, a
wholly-owned subsidiary of Scientific Games
Corporation (NASDAQ: SGMS). The new $10 game features the images of artists
such as Gretchen Wilson, Trick Pony, Travis Tritt, Loretta Lynn, Hank Williams
Jr., Montgomery Gentry and Buddy Jewell. It features a top cash prize of
$50,000 along with the experiential Gigtours trips.
Gigtours brings recording artists and
music lovers together for a once-in-a lifetime life on the
road experience by taking fans and their guests on a four day luxury
bus trip to the concert of their choice. Each all-inclusive trip includes
airfare, concert tickets, VIP credentials, hotel accommodations, meals and
drinks. In addition, Gigtours works with artists management groups to
pre-arrange access to the artist and crew, backstage passes, sound check
entrances and meet-and-greets.
To launch the new game,
Washingtons Lottery and MDI went all
out at one of the biggest country music concerts this summer in Seattle. At the
Kenny Chesney/Big n Rich/Gretchen Wilson concert on Saturday, June 24,
the 45-foot luxury bus pulled up to the Qwest Center and offered fans a chance
to purchase Gigtour tickets, tour the bus and spin a prize wheel to win lottery
promotional items. With a concert crowd of 50,000 fans, the event paid
off.
And to top that, one lucky player won a
second-chance drawing on-site to go backstage and meet Gretchen Wilson! The
event, accompanied by radio promotions leading up to it, was part of an
Integrated Marketing campaign designed by the Lottery, its ad agency Publicis
and MDI.
MDI Entertainment's Integrated Marketing
Communications (IMC) division offers customers a full-service, comprehensive
strategy to help lotteries take their sales to the next level. By coordinating
all pieces of a marketing campaign including broadcast, out-of-home, POS,
promotions, special events and grass-roots efforts, MDIs IMC team works
one-on-one with lotteries to build product awareness and increase sales.
"This coordinated effort between the
Washingtons Lottery and MDI Entertainment has been a true win-win for
everyone, said Washington Sales Director David Harrison. "When we
first planned for Gigtours, we knew the game would be a success and an enormous
benefit to the education programs we fund.
On the same day as the Washington event,
across the country in Virginia, the Virginia Lottery and MDI hosted a HOG
Eating contest to support their $10 Harley Davidson Ultimate Ride ticket.
Staged at the state wide Harley Davidson H.O.G. (Hog Owners Group) rally in
Lynchburg, 12 Harley riders went up against famous champion eaters Eric
Badlands Booker and Sonya The Black Widow
Thomas to down as many Virginia ham biscuits as possible in eight minutes.
The result: The 420-pound Badlands ate 42;
The Black Widow, at 100 lbs., consumed 60 for the win; and the third-place
average eater winner downing 18.
Also at the event, the Lottery held a
drawing in its Ultimate Ride Own the Road Sweepstakes. The winner, a very
excited Padma Machhi, of Forest, VA, won BOTH a Harley-Davidson Fat Boy
motorcycle and a 2006 Ford F-150 Harley-Davidson 4x4 truck.
I was very excited and nervous. I
was just scared that I didnt know what I was going to get, she
said, sitting in her new truck. Im about to cry.
Machhi said she and her husband intend to keep both vehicles.
Steve Saferin, president of MDI
Entertainment, said lotteries are continually looking at ways to increase their
bottom line while enhancing the play experience and fun for their players. He
said MDIs IMC services are designed to achieve those goals.
Sometimes, launching a game
and letting it ride on its own simply isnt enough to achieve sales goals
or ticket awareness, Saferin said. But with our IMC efforts,
sales will remain strong throughout the life of the game and awareness will
remain heightened resulting in strong sales results.
About Scientific
Games
Scientific Games Corporation (www.scientificgames.com) is the
leading integrated supplier of instant tickets, systems and services to
lotteries, and the leading supplier of wagering systems and services to
pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in
Connecticut and the Netherlands, and is a leading supplier of prepaid phone
cards to telephone companies. MDI Entertainment, a wholly-owned subsidiary of
Scientific Games Corporation, is the worldwide leader in licensed lottery games
and promotions.
SOURCE: MDI Entertainment. CONTACT:
Jeff Schweig, Phone: 678-297-5212.

The overarching
theme for WLA2006 is Beyond a World of
Numbers.
The Convention will revisit the many complex issues that
belie what appears to be a simple, straightforward world of numbers. It
will stretch our limits beyond known boundaries and offer a fresh take on the
issues that continue to challenge us.
SUB-THEMES
Monday, 13 November 2006 One Game East Meets
West Corporations today operate in a global market.
Not only have their domestic markets become increasingly cosmopolitan; their
reliance on resources from diverse sources necessitates constant transactions
with suppliers around the world. On Day 1, we will tap into Oriental and
Western wisdom to garner best practices from both worlds to help us to engage
effectively with our new customer base and, with overseas associates to achieve
win-win situations across cultural differences.
Tuesday, 14 November 2006 Double Edge Lotteries face structural
changes that threaten to undermine their business positioning as well as
mounting pressures to generate more revenues for good cause funding. On
Day 2, we will explore the double edges, the Yin and the Yang of emerging
trends that affect lotteries. Can lotteries resist the tide of technological
change that break down national boundaries and stiffening competition from all
quarters? How can lotteries ride the waves of revolution in the age of Internet
and global casinos to reap benefits for themselves? How do we engage the
regulators, as we rise to these new challenges, to create a win-win situation?
Wednesday, 15 November
2006 Beyond the World of
Numbers On Day 3, lotteries look inward to assess their own
state of preparedness for the challenges ahead. Do we have strong
organizations that think one team? Do we have good corporate
governance and a strong social responsibility code? Are we functioning in
a harmonious relationship with our environment in order to harness positive
energy chi for the benefit of our organizations? The WLA
sub-committees will update us on the latest developments in CSR, risk
management issues and global insurance scheme. All that done, we round
off WLA2006 Convention with propitious advice from an authoritative Feng Shui
master, leading us into a successful 2007.
NOTE: Each week we will bring you
more convention highlights, but in the meantime dont forget -Registration
for the WLA2006 Convention is now open, and remember you must register by
September 30 to secure the contracted hotel rates. Register
NOW!

Lottery Sales Set New Record, Up 16.5 Percent
JEFFERSON CITY, Missouri, USA (July 7,
2006) -- Missouri Lottery sales for
fiscal year 2006 reached a new record of more than $915* million, surpassing
the last fiscal years sales by $129.4 million, a 16.5 percent increase.
More importantly, record sales in fiscal year 2006 translated into record
proceeds to Missouris public education programs with more than $260*
million transferred to the Lottery Proceeds Fund to benefit various public
education programs. Total proceeds to the state, including education, since the
Missouri Lottery began are more than $2.7 billion.
"Two things that had a tremendous
affect on sales were strong Scratchers sales and several large Powerball
jackpots," said Larry Jansen, executive director of the Missouri Lottery.
"The Lottery introduced two mega Scratchers games during the
past fiscal year, and these two games increased sales by $1.7 million a
week."
Jansen also noted that the Powerball
jackpot exceeded the $100 million mark on five occasions, including two times
when the jackpot exceeded $300 million.
"The Missouri Lottery also sold its
largest jackpot prize ever during fiscal year 2006, awarding a $224.2 million
jackpot to a group of state workers in Florissant," said Jansen.
More than $575* million in prizes were
awarded to Missouri Lottery players during fiscal year 2006, increasing the
total prizes awarded since the Lottery began in 1986 to more than $5.2 billion.
Eleven Missouri Lottery tickets worth $1 million or more were sold, awarding
jackpots ranging from $1 million to $224.2 million. In all, $285.2 million in
jackpot prizes were awarded during the past fiscal year.
Thirty-eight Powerball tickets worth
$200,000 and 11 tickets worth $100,000 were sold in Missouri during fiscal year
2006. Seventeen SHOW ME 5 Paydown tickets worth $50,000 tax paid were sold.
Retailers who sell Missouri Lottery
products earned more than $55* million in commissions, incentives and bonuses
for selling Missouri Lottery tickets during fiscal year 2006.
| SALES BY PRODUCT
|
| |
FY06 |
FY05 |
| Lotto |
$35,065,879* |
$30,311,403 |
| Pick 3 |
$62,274,855* |
$60,558,754 |
| Pick 4 |
$22,605,757* |
$21,338,535 |
| SHOW ME 5 PD |
$21,562,108* |
$23,056,447 |
| Powerball |
$151,780,003* |
$114,485,380 |
| Club Keno |
$50,316,186* |
$47,616,083 |
| Scratchers |
$551,455,246* |
$467,326,093 |
| Pull Tabs |
$19,135,561* |
$20,731,089 |
| Dream Draw (06) Xtra (05) |
$877,591* |
$173,848 |
| Total |
$915,073,186* |
$785,597,632 |
FISCAL YEAR SALES
HISTORY
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FY06 $915,073,186* FY05 $785,597,632 FY04
$791,154,358 FY03 $708,047,512 FY02 $585,189,254 FY01 $508,301,104
FY00 $507,845,586 FY99 $513,251,456 FY98 $494,298,761 FY97
$439,592,300 FY96 $422,530,945 FY95 $411,664,824 FY94 $350,518,546
FY93 $256,675,345 FY92 $220,359,753 FY91 $216,240,866 FY90
$223,367,147 FY89 $199,202,382 FY88 $147,761,618 FY87 $174,081,815
FY86 $206,990,610 Total: $9,077,745,000 * * unaudited (estimated)
figures
SOURCE: Missouri Lottery (www.molottery.com) media release.
Lottery Dynamics Founder Steps Down from Day-to-Day
Operations
IRVING, Texas, July 10, 2006 Robert
Wright, founder of both Lottery
Dynamics LLC and its sister company Integrated Group Assets, Inc., has
announced his retirement as an officer and director of both companies. He will
retain a consulting role which will free him from day-to-day operations and
provide more time for game design.
My primary interest is the
creative side of the business, said Wright, 65. I founded
Lottery Dynamics to provide the lottery industry with evolutionary programs
designed to boost sales and profits from its core game Lotto
without having to sacrifice its traditional margins as so many of the newer
games do. All of our games are structured around multi-price ticketing which is
a first for Lotto in its 30-year history, although price choice has proven to
be a key part of the dramatic success of instant games, Wright
added.
Lottery Dynamics current suite of
proprietary programs include Lotto Gold+, Lotto Silver+ and Lotto
Platinum+. Lotto Gold+ is currently licensed to the Ukrainian National
Lottery and the province of Misiones in Argentina. Average revenues for the two
lotteries are up over 40 percent.
For further information, go to
www.lotterydynamics.com
Lottery Dynamics LLC, based in Irving,
Texas, is a company with a mission to re-energize lotto and other lottery games
with proprietary programs highlighting player choice, player value and player
excitement. The companys programs work with any matrix and any currency
around the world and are designed to build lottery sales by 40-100 percent over
current levels.
SOURCE: Lottery Dynamics LLC. Media
release.
New Lottery Pooling Ticket Gives Players More Chances to Win and
Boosts States' Revenues
PHOENIX, Arizona, USA (July 10, 2006) -- A
lottery-products company, Relationship Marketing Systems, LLC (RMS), located in
Phoenix, believes they have the answer to every state's sagging, online-lottery
sales and lottery player disenchantment with the high odds against winning -
it's called PoolingPLUS.
"It's pooling in a ticket," Andrew
Amada, President, Relationship Marketing Systems, LLC, (RMS) explained. "One
PoolingPLUS ticket combines regular 100% owned lottery plays with a set of
pooled plays resulting in a new combination lottery ticket. For lottery players
it's the best of both worlds - they can still win it all with their 100% owned
plays, but now for just an extra buck, they also have a lot more chances to win
a big share of the jackpot with their new pooling plays."
US Lottery statistics taken over the past
five years clearly show that online ticket sales have been stagnating or
declining across the board, except during very high jackpot periods.
States, which have become dependent on the
substantial revenues from their online lottery games, are now resorting to
ticket discounting, giveaways and even more controversial methods of attracting
players, such as casino-like Video Lottery Terminals (VLTs) and self-service
ticket dispensers. The latter methods have raised concerns that state's may now
be going too far to get the public back into the game.
"We are confident that PoolingPLUS,
which works with the current online tickets, will bring lost players back to
the game and new players into the game because it gives everyone exactly what
they want - an affordable way to get more chances to win," according to Mr.
Amada.
"Even with all the hassles associated
with the current way of pooling, everyone sees the benefits. That's why office
pools are so popular. Pooling works and that's why we're seeing more and more
often it is pools of players that win the big jackpots. The problem is most
people don't have access to joining an office pool. The PoolingPLUS ticket
removes all the hassles, keeps all the benefits, and makes pooling available to
everyone."
Here's how PoolingPLUS
works
Whenever you buy a certain number of
regular (100% owned) online tickets, you can get into one or more pools of ten
more tickets for just a dollar per pool. So, for example, if the offer is buy
five regular tickets, you'll then be able to get into a pool of ten more
tickets for only one dollar more, making it fifteen chances to win for the
price of only six.
"From the lottery's perspective, that's
the beauty of the program - the lottery sets the minimum number of 100% owned
tickets players must first purchase before they can get into a pool. So, it's
an incentive to buy online tickets, not a discount or giveaway, yet the players
are getting great value for their money. And, lotteries have an unlimited
number of possible promotions they can offer just by changing the amount of the
qualifying purchase, or the number of pools players can get into. For example,
the offer can be 'Buy two and for an extra buck get into a pool of ten,' or
'Buy five and for an extra three bucks get into three pools of ten' - that's
thirty-five chances to win for the price of eight," Amada added.
So, the question is: "Will lottery
players pay an extra buck to get into a pool of ten more tickets." Amada is
betting the answer is, "Yes!"
PoolingPLUS is basically a marketing
overlay on the existing structure and software of the online game. A simple
sub-routine is added by the lottery (or their online vendor) to their existing
software and a pooling option button is added to the retailer's terminal touch
screen display. The tickets print the same, but now show two sets of numbers:
the 100-percent owned sets, and the pooled sets. There are no game changes and
it works with any existing online games.
"It just doesn't get any simpler,"
Amada comments. "We're confident PoolingPLUS will increase a state lottery's
online sales by at least ten to twenty percent. But states don't need to take
our word for it. They can download a fully programmed web survey from our
website and ask their own players. They can also refer to the July 2006 issue
of NASPL's Lottery Insights magazine that presents the latest research by
Independent Lottery Research (ILR) strongly suggesting that state lotteries
seek out new pooling technology to take advantage of the huge untapped pooling
market." NASPL is the US and Canadian
organization of state and provincial lotteries.
Lottery players who would like to see
PoolingPLUS offered in their local area should contact their state
lottery director's office.
For more information on any of the RMS
offerings, send an email to info@poolingplus.com, or call (888)
777-5131 or visit: www.poolingplus.com or
www.rmswebsite.com.
SOURCE: Relationship Marketing Systems,
LLC media release. Send2Press® is the originating wire service for this
story.
Oberthur Gaming Technologies is Supplying to Spelparken AB a
Comprehensive Solution for the Launch of Instant Lottery
Tickets
MONTRÉAL, Quebec, Canada (July 11,
2006) -- Oberthur Gaming Technologies
(OGT) announced today that it provided Spelparken
AB, Sweden, with a comprehensive solution for the launch of instant
lottery tickets in the first quarter of 2006. Spelparken AB is the service
company operating the Lottery on behalf of SRF (organization for visually
impaired persons in Sweden).
The contract includes the manufacturing of
instant lottery tickets, the implementation of OGTs GOLDS (Global
Operations and Lottery Distribution System) as well as OGVS (Oberthur Gaming
Validation System), a WEB browser validation system developed by OGT and
tailored to the specific needs of the Lottery.
The GOLDS comprehensive solution installed
at Spelparken includes Telemarketing and Ordering, Inventory Control, allowing
the Lottery to manage and distribute inventory in a secure, efficient and
timely manner. The PC-based software is user-friendly and permits optimal
reporting flexibility that is crucial to any Lottery. Exclusive to OGT and
officially recognized by Fujitsu Consulting as the best solution offered in the
market, GOLDS is a complete product flow logistics management system that
incorporates industry best practices and improves lottery operations.
The features and functionalities contained
within the WEB base validation system, OGVS, enable Spelparken staff to monitor
instant ticket validation at retailers in real time via the Internet. The OGVS
installation at Spelparken incorporates a high security interface to POS and
customized internal financial systems.
Javier Merino Carbonell, Manager at Total
Gaming Systems and Interim Director during the Spelparkens start-up,
declared OGT has successfully delivered on time all the critical
components allowing us to set up the new charity within three months, in
accordance to the original budget and official launch date. In addition,
OGTs comprehensive solution has numerous capabilities and
functionalities, and we trust this will bring a great deal of benefits to our
new lottery operations.
We were looking for a complete
and modern system that would facilitate the launch of instant lottery tickets
and enable us to respond to the markets demand in a timely manner.
OGTs GOLDS/OGVS has proven the most efficient global system to help us
attain our objectives, added Eva B. Henriksson, CEO of Spelparken AB.
We have been very pleased with the high quality of OGTs instant
tickets as well as with its total dedication to our venture. We are certainly
looking forward to continuing our winning business relationship.
We are truly honored by the
confidence Spelparken has placed in our organization, added Patrick
Larocque, Vice-President, Sales and Marketing EMEA for OGT. We are
extremely pleased to have reached this agreement with Spelparken, and we will
ensure that all of our resources focus on the success of this new
partnership.
About Oberthur Gaming
Technologies (www.oberthurgt.com) With more than 35
years of lottery-specific expertise and over a century's experience in the
security printing industry, Oberthur Gaming Technologies is the worlds
leader in the printing of innovative instant lottery tickets. Comprehensive
services include strategic game planning and innovative conceptual design with
OGTs Dream Team, mobile gaming, Cyber Games as well as
state-of-the-art Global Operations and Lottery Distribution System (GOLDS). OGT
currently supplies a full range of high quality products and services to 100
clients in some 50 countries. The company has production units or offices in
Montreal, Canada; San Antonio, Texas; Atlanta, Georgia; Philadelphia,
Pennsylvania in the U.S.; Paris, France; and Sydney, Australia.
SOURCE: Lyse Trudel, Communications
Officer, Oberthur Gaming Technologies, (+1-514) 254-3600, ext. 101. For
information: Patrick Larocque, Vice-President, Sales and Marketing EMEA,
Oberthur Gaming Technologies (+1-514) 254-3600, ext. 361, or Eva B. Henriksson,
CEO, Spelparken AB, Tockholm, Sweden, +46 70 435 99 58.
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