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Vol. 36 No. 12
Monday September 25, 2006


  • NZ Lotteries Deliveries Millions More For Communities. Full Story
  • FLUXX and AOL to Market JAXX
    Lottery Service at Supermarkets. Full Story
  • NASCAR Winner’s Experience Roars Around Racing World; Couple Wins MDI-Arizona Lottery NASCAR Game.
    Full Story
  • Veikkaus Card Guarantees The Collection Of Prizes, Big And Small. Full Story
  • Pollard Banknote Identified as Preferred Vendor of Instant Lottery Ticket Printing Services for OLG. Full Story
  • Lottery Dynamics Again Hits the Jackpot with Extended Rollovers Creating Huge Jackpots Even After A Win. Full Story
  • Florida Lottery Contributions to Education Surpass $16 Billion. Full Story
  • “Deal Or No Deal” -- Scratcher & Giveaway. Full Story
  • $1.5 Million Boost for Amateur Sports in B.C. from Ground-Breaking New Lottery. Full Story

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NZ Lotteries Deliveries Millions More For Communities

NEW ZEALAND (September 20, 2006) -- The record $138.5 million transferred to the Lottery Grants Board by New Zealand Lotteries in 2005/2006 will help strengthen communities from Kaitaia to Bluff, Internal Affairs Minister Rick Barker said today.

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“Not only is this the largest amount that New Zealand Lotteries has transferred to the Lottery Grants Board in their 19-year history, but it is a whopping $24.5 million more than was budgeted," said Rick Barker.

"New Zealand Lotteries profits are a major source of funding for Creative New Zealand, Sport and Recreation New Zealand and the New Zealand Film Commission. In addition more than 3,400 community organisations and projects receive lottery grants each year.

The work these organisations do strengthens the fabric of society and this additional funding means these organisations can do even more,” said Rick Barker.

"Lottery Grants benefit a diverse range of projects and organisations, from bowling clubs to botanical gardens; museums to maternity services. The extra funding means even more kiwis will now have links with the many different organisations that receive lottery grants.

"Since New Zealand Lotteries began in 1987 over $2 billion has been transferred to the Grants Board for distribution to our communities, and our communities are more vibrant for it,” said Rick Barker.

SOURCE: Press Release New Zealand Government 


FLUXX and AOL to Market JAXX Lottery Service at Supermarkets
FLUXX und AOL vermarkten JAXX Lottoservice im Supermarkt

GERMANY (September 20, 2006) -- As well as Lotto-related information on how to play, the current size of the jackpot and information on the protection of minors and the prevention of addiction, the JAXX Lottery Service displays will in future also be carrying advertising messages and image trailers. In order to market these attractive advertising spaces, FLUXX AG has entered into a partnership with the Hamburg-based AOL Digital Marketing Group (DMG).

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The JAXX Lottery Service makes it possible to play Lotto spontaneously and easily, directly at the till zone of supermarkets and filling stations. Tickets, which can either be completed individually or obtained in the form of a Quick Ticket with preselected numbers, are submitted to the state lottery companies by the cashier via a special terminal in a matter of seconds. A receipt is then printed out to confirm that the ticket has been received by Lotto, and serves as the player's proof of any winnings.

The flat screens above the ticket dispensers are controlled individually by an editorial system and can carry regionally specific or nationwide content depending on the target groups. The aim is to establish a network of 2,000 supermarkets and filling stations by the end of 2007 in order to generate 1.5 million contacts daily.

"The JAXX Lottery Service enables us to provide retailers with an ideal feature to complement their product range," remarked Rainer Jacken, Management Board spokesman of FLUXX AG. "The way we are marketing our perfectly positioned displays enables advertisers to put across their message to very specific target groups. AOL DMG is able to provide valuable input in this respect thanks to its experience with online marketing."

"In FLUXX, we have chosen a strong and successful partner for point-of-sale marketing in order to get this pilot project off the ground. We have moreover acquired an added dimension to our marketing in being able to offer other digital forms of advertising space as well as the online sphere," explained Torsten Ahlers, Senior Vice President Audience of AOL Germany.

SOURCE: FLUXX AG IR Release.

NASCAR Winner’s Experience Roars Around Racing World; Couple Wins MDI-Arizona Lottery NASCAR Game

ALPHARETTA, Georgia, USA (September 15, 2006) -- News of an Arizona Lottery NASCAR game winner selecting a trip to Bristol Motor Speedway is buzzing around the racing world after Bristol issued its own announcement that the couple had chosen its track and rolled out the red carpet for them:

Back in April when Ray and Kyle Hammond purchased a $3 NASCAR scratcher ticket in the Arizona Lottery, what they hoped would happen did. They won, the announcement began.

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They didn’t win money; they won a trip to a NASCAR NEXTEL Cup race of their choice. For the Hammonds, there was “no choice” and so they cashed in on their winnings – all expenses paid trip to the Sharpie 500 at Bristol Motor Speedway.

 “There was no thinking about it, absolutely no thinking about it at all,” said Ray Hammond. “It was Bristol.

 “Absolutely,” said wife Kyle, seated beside her husband of five years and nodding vehement approval.

She admits that Ray has been a fan much longer than her, Bristol’s announcement continued. She may not have the  years, but she has the passion, adorned in a Michael Waltrip t-shirt and checkered flag fingernail polish. “Five years ago, I didn’t know anything about it and thought ‘what’s the big deal? They’re going in circles.’ Then he took me to my first race and I was hooked.

Why Bristol?

 “It’s awesome,” said Ray, an avid Kevin Harvick and Dale Jr. (and Senior) fan, said. “We watch every Bristol race on TV. We love the short track. I’m on the edge of my couch watching the race like that. So when we had the chance to come, well, it was a no brainer.

The Arizona Lottery launched its NASCAR instant ticket about one year ago through MDI Entertainment, a wholly owed subsidiary of Scientific Games Corporation (NASDAQ: SGMS). The $3 ticket had a top prize of $10,000 and featured six top NASCAR drivers including Greg Biffle, Jeff Gordon and Matt Kenseth. The NASCAR trips were awarded both instantly and through a second-chance drawing.

Kyle Hammond, who actually purchased the winning instant ticket, called their trip to Bristol a “true vacation” that they will remember forever.

 “The entire trip was just phenomenal,” she said. “We had an expectation that we were going to have a good time but we didn’t have an expectation of how phenomenal it was going to be. It just blew us out of the water.

And, she said, after a “red-carpet treatment” tour of the offices and suites, upgraded parking and the ultimate surprise – a meet and greet with her hero Michael Waltrip – the entire MDI-arranged trip could not have more memorable.

Steve Saferin, MDI president, said Bristol’s announcement is proof that success stories and successful business relationship prove to be a win-win for all partners involved.

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 “We couldn’t be happier that the Hammond family had such a great experience and we’re excited that the Arizona Lottery was able to offer this game,” Saferin said. “NASCAR continues to be one of the most popular sports today and the drivers we offer have some of the most loyal fans in the industry. This is a fan base that makes perfect sense for Lotteries to tap into.” 

About Scientific Games

Scientific Games Corporation is the leading integrated supplier of instant tickets, systems and services to lotteries, a leading supplier of fixed odds betting terminals and systems, interactive sports betting terminals and systems, and wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut and the Netherlands and is a leading supplier of prepaid phone cards to telephone companies. Scientific Games' customers are in the United States and more than 60 other countries. For more information about Scientific Games, please visit our web site at http://www.scientificgames.com. MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation, is the worldwide leader in licensed lottery games and promotions.

SOURCE: Scientific Games Corporation.
CONTACT:  Jeff Schweig, Phone: 678-297-5212.


Veikkaus Card Guarantees The Collection Of Prizes, Big And Small

HELSINKI, Finland (September 15, 2006) -- Veikkaus will be introducing a customer card on 18 September. Veikkaus card guarantees secure prize payout directly to our players.  Veikkaus card, which is granted to all Finns of over 18, is personal and free of charge. The card can be used whilst playing any Veikkaus game, with the exception of instant tickets and syndicate games sold at Veikkaus’ retail outlets.

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The plastic Veikkaus card is easier to use and more durable than the current option, the “Prizes to bank account” form. The players can now decide whether they want the prizes to be paid out to their game account or bank account, or whether they wish to cash the prizes at a retail outlet. The prizes can be cashed at a retail outlet within eight days of the game result. After that, the unclaimed prizes are transferred automatically to the player’s bank account. Veikkaus card cannot be used for paying the game, which makes it safe to use.

Veikkaus cards can be ordered through Veikkaus’ internet service or at one of Veikkaus’ retail outlets. All of the holders of a Veikkaus card are entitled to a set of benefits, such as free copies of Veikkaus customer magazine. In the future, they will also have access to extra services and experiences provided by Veikkaus’ beneficiaries.

Identification supports responsible gaming

Veikkaus card is part of Veikkaus’ responsible gaming program. The data of the gaming transactions that take place using Veikkaus card will be used to enhance our product and service development, as well as our risk assessment and sales support. As they order the card, our players are also issued a personal ID number for our internet gaming service, where they can follow their own gaming history. We do not reward our customers for playing much, nor do we have a bonus system.  Our aim is to attain as many customers as possible who play with small stakes.

The current “Prizes to bank account” form is used by around 400,000­500,000 customers, whereas the number of registered players in our internet service is around 300,000.

For further information, please contact:  Head of Customer Management Ari Aarnihuhta, tel. +358 20 750 7147, +358 40 563 4331 or Head of Corporate Sales Jarmo Kuusisto, tel. +358 20 750 6492, +358 400 840486.

SOURCE: Jaana Lindman , Communications Specialist, Veikkaus Oy, tel. + 358 20 750 7049, +358 40 7091920, Email: jaana.lindman@veikkaus.fi


Pollard Banknote Identified as Preferred Vendor of Instant Lottery Ticket Printing Services for OLG ; Ten-year contract to be valued at approximately $130 million

WINNIPEG, Canada (September 15, 2006) -- Pollard Banknote Limited Partnership (“Pollard Banknote”) has been identified as the preferred vendor of instant lottery ticket printing services for OLG (“Ontario Lottery and Gaming Corporation”) contingent on signing a contract acceptable to OLG. The contract is expected to be valued at approximately $130 million over its initial 10 year term, and provides renewable options for OLG to extend the contract up to five additional years. The anticipated commencement date of the contract is December 2006.

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Ontario is Canada’s largest lottery jurisdiction and OLG is a customer with which Pollard Banknote has built a long, successful relationship,” said Gordon Pollard, Co-Chief Executive Officer. “As a lottery product supplier to OLG for nearly twenty years, we’ve helped bring Ontario players secure, high-quality, entertaining instant games. To be in this position is an honour and a responsibility that our firm takes very seriously. This serves to strengthen an already strong partnership and positions us to put forward products and strategies that will help OLG reach new heights, and return even more revenue to the Ontario programs OLG supports.

Under the proposed new contract Pollard Banknote would provide a full range of instant ticket products and services such as instant scratch-off products, marketing strategies, game promotional support, market analysis and product research and development services.

We are extremely pleased to be working in partnership with Pollard Banknote as we look to the future,” added George Sweny, Senior VP Lottery, OLG, “We have some aggressive plans for the Instant category and we are hoping to leverage our strong and successful relationship with Pollard to help us reach our objectives.

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About Pollard Banknote

Pollard Banknote is one of the world’s leading full-service lottery vendors and is a major supplier to North America’s charitable gaming industry.  The firm manufactures instant tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures ticket vending machines, pull tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, the firm is owned by the Pollard family and the Pollard Banknote Income Fund and currently serves more than 45 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America.

About Pollard Banknote Income Fund

Pollard Banknote Income Fund (TSX: PBL.UN) is an unincorporated, open-end trust which owns 26.7% of Pollard Holdings Limited Partnership, which in turn owns Pollard Banknote Limited Partnership.

For further information: Gordon Pollard, (gpollard@pbl.ca) or John Pollard, (jpollard@pbl.ca), Co-Chief Executive Officers, Phone: (204)

474-2323, www.pollardbanknote.com


Lottery Dynamics Again Hits the Jackpot with Extended Rollovers Creating Huge Jackpots Even After A Win

IRVING, Texas, USA (September 18, 2006) -- Lottery Dynamics’ Lotto Gold+™ programme continues to deliver great results and benefits to its lottery licensees as demonstrated recently when the jackpot of the Ukrainian National Lottery was hit by a player who when offered the choice to purchase a lotto ticket at UAH 1/2/or 3, purchased the UAH 1 ticket of the new Super Loto game to win 25% of the UAH 13.6m jackpot or UAH 3.4m.

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The game had rolled over for 13 weeks and as a result the progressive element of the jackpot had grown to create a staggering UAH 13.6m jackpot, the highest in Ukrainian National Lottery history. The Lottery Dynamics Lotto Gold+™ programme is unique in that with 25 percent of the jackpot won, the remaining 75 percent of the progressive rolled on to the next draw. As a result, the next jackpot reset at a huge UAH 12.7m instead of at UAH 1m as it did under the old game.

Tim Green, VP International at Lottery Dynamics, commented that “traditionally, when lotteries have a jackpot win it can take weeks or even months before the jackpot gets back to a level to really interest players. The Lottery Dynamics Lotto Gold+™ programme is creatively designed so that even after a jackpot win at the UAH 1 or UAH 2 level, jackpots reset at a level that will excite players and get them interested in getting into the game cycle much earlier than traditional lotto play.

Green added, “Our programmes are designed to avoid a situation where players sit on the sidelines and wait for the jackpot to grow. Lotto Gold+™ gives players a jackpot at a level where they like to play, so for the lotteries like UNL they have the opportunity to sell a product that their customers want to buy all of the time.

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No other game in the world has this feature and I think it’s clear for all to see that Lottery Dynamics is introducing real ‘choice’ and ‘value’ into lotto play … and importantly we are delivering immediate results,” Green concludes.

Super Loto, based on Lotto Gold+™’s new concept of multiple-price ticketing sharing in a single enhanced jackpot, was launched June 7 and since then the price per bet has increased by approximately 60 percent with over 25 percent of players choosing to play at the premium ticket level.

About Lottery Dynamics: www.lotterydynamics.com

Lottery Dynamics LLC, based in Irving, Texas, is a company with a mission to re-energize lotto and other lottery games with proprietary programs highlighting player choice, player value and player excitement. The company’s programs work with any

matrix and any currency around the world and are designed to build lottery sales by 40-100 % over current levels.

SOURCE: Lottery Dynamics (www.lotterydynamics.com).
CONTACT: Karen Lazarovic, VP, Corporate Communications, Email: klazarovic@lotterydynamics.com


Florida Lottery Contributions to Education Surpass $16 Billion --Yes, that's $16 Billion - with a B --

TALLAHASSEE, Florida, USA (September 15, 2006) -- Changes in some of Florida's most viewed sites will be noticed all over the state as Florida Lottery billboards will soon show its latest milestone - $16 billion to education.

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The staggering total showed up in the Lottery's fiscal year 2005-2006 financial report that placed the fiscal year's contribution to education at a record $1.2 billion, the Florida Lottery announced today.

The Florida Lottery's 210 billboards will be changed over the next six weeks to reflect the new total. The Lottery's Web site, printed materials and other advertising will also be updated to the milestone.

"Fiscal year 2005-2006 was another record-breaking year for the Florida Lottery, " Florida Lottery Secretary Rebecca D. Mattingly said. "For the fourth consecutive year we contributed more than $1 billion to public education in Florida. This brings the Lottery¿s commitment to education revenue transfers to more than $16 billion to date. I'd like to thank our players, retailers business partners and employees for making this year a success."

The Florida Lottery's $1.2 billion contribution to the Educational Enhancement Trust Fund (EETF) surpasses the previous year's record by more than $100 million. Florida Lottery achievements in fiscal year 2005-2006 also include an all-time record high in total net sales of $3.93 billion.*

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Although Florida Lottery contributions make up only a portion of the state's overall investment in education, the Lottery is very proud of its commitment to public education in the state. Lottery dollars are used to help support public schools, including school construction and maintenance of more than 600 public schools, K-12 funding, pre-K early intervention programs, community colleges, state universities, and financial aid. Additionally, the Florida Lottery fully-funds the Bright Futures Scholarship Program, which has awarded more than $1.3 billion in scholarships to more than 262,000 students in the state. Florida Lottery proceeds are allocated by the Florida Legislature and the Department of Education.

By a two-to-one margin, Florida voters in 1986 approved a constitutional amendment authorizing the state to operate a Lottery for the purpose of generating significant additional moneys for education. For more information regarding the Florida Lottery's record-setting year and its operations, visit our Web site at www.flalottery.com.

* The financial information is preliminary and unaudited.

SOURCE: The Florida Lottery media release.


“Deal Or No Deal” -- Scratcher & Giveaway

ALBUQUERQUE, New Mexico, USA (September 19, 2006) -- Ready for a new take on the hit television show Deal or No Deal?  The popular TV game watched by millions has inspired the release of a new Scratcher ticket by the New Mexico Lottery.  The Deal or No Deal Scratcher game features a new, elimination play-style and was released earlier today to coincide with the premier of the show’s second season.

The Deal or No Deal Scratcher is a $3 instant ticket that features instant prizes ranging from $3 up to a top prize of $30,000.  In order to determine their prize, players scratch 18 briefcases to reveal either a dollar amount or a “No Deal” symbol.  They then scratch the corresponding dollar amounts or symbols on the prize table to eliminate that dollar amount or symbol.  If the one remaining unmatched box on the prize table is a dollar amount, they win that amount.  The overall odds of winning a cash prize are 1 in 4.27.

To add to the excitement, the New Mexico Lottery and KOB-TV will offer a Deal or No Deal Giveaway for one lucky contestant who will win a trip to see a live taping of the show.  The Giveaway includes a trip for two to Burbank, California, tickets to attend the October 25 taping of the Deal or No Deal TV show as well as hotel accommodations and ground transportation.  The prize is valued at $2,000.

The new Scratcher, Show and Giveaway are sure to please Deal or No Deal fans.

To enter the Deal or No Deal Giveaway, participants must be at least 18 years old and mail their non-winning Deal or No Deal Scratchers, or submit a 3 x 5 postcard to:  KOB-TV, 4 Broadcast Plaza, Albuquerque, NM 87104.  The Scratcher or postcard entries must have contestant’s name, age, address and phone number.

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Submission of mailed entries begins September 20 and ends October 4.  All entries must be post marked by October 4, 2006, and the winner will be selected in a random drawing held on October 6 at KOB-TV in Albuquerque.

A copy of the Deal or No Deal Giveaway rules is available on KOB-TV’s website at www.kobtv.com.

Since inception, the New Mexico Lottery has raised more than $288 million for public education in the state, including more than $221.6 million for the Lottery Success Scholarship program.  Nearly 38,000 students have received in-state tuition for college from this merit-based scholarship program.

SOURCE: Lottery Communications Office, Phone 505-342-7616 or 800-642-6689, ext. 7616, Email: media@nmlottery.com.


$1.5 Million Boost for Amateur Sports in B.C. from Ground-Breaking New Lottery

VANCOUVER, British Columbia (September 21, 2006) - Since its introduction, British Columbia Lottery Corporation's (BCLC's) suite of SportsFunder lottery games has generated $1.5 million for amateur sports in B.C., Jim Lightbody, Vice-President of Lottery Gaming, announced today.

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"SportsFunder lottery games were developed as a way for people in B.C. to support amateur sports in the province while playing fun, exciting lottery games," said Lightbody. "As a coach of minor sports, I know that this new funding is really needed and will help a lot of kids in our province." This is the first installment of what is expected to be a $20 million SportsFunder contribution to amateur sport over the next six years.

The first cheque was delivered by BCLC employees to Stan Hagen, Minister of Tourism, Sport and the Arts, and then presented to representatives of the amateur sport community. "The SportsFunder initiative is a huge boost to amateur sport in this province," said Sandra Stevenson, President and CEO of Sport BC. "B.C. athletes will benefit, B.C. coaches benefit, and this new money will mean some 2,000 British Columbia children from disadvantaged families will now be able to participate in sport.

Not only will it have an immediate impact, but it helps set the stage for future sporting success while furthering our efforts to make B.C. the healthiest province in the country." The $1.5 million delivered today to Minister Hagen will be channelled into four critical areas:

" KidSportTM, which is Sport BC's charitable foundation providing financial assistance to cover sport registration fees for low-income families; " Team BC for athlete development and training; " Youth Sport Travel Assistance to assist team travel to provincial tournaments and championships; and " Coach Development and Leadership Training, in particular for outlying regions, Aboriginal coaches and coaches for athletes with disabilities. "It's great that people from across the province are supporting amateur sports in their communities by participating in SportsFunder lottery games," said Kelly Stefanyshyn, Olympic swimmer and amateur sport ambassador. "It means more young kids will have a shot at reaching their goals and dreams - be it reaching the podium at their local community level or perhaps even the Olympics."

SportsFunder lottery games are available from lottery retailers throughout B.C. Lottery products are only for sale to adults 19 years of age and older.

BCLC is a provincial Crown Corporation reporting to the Minister of Public Safety and Solicitor General through a Board of Directors. Its mission is to offer responsible gaming entertainment, generating income for the public good.

CONTACT INFORMATION: BCLC, Kim Van Bruggen, Cell: (250) 888-1822 or BCLC, Owen Gormley, Cell: (604) 220-2915 or BCLC Roberta Kjelson (250) 828-5638
SOURCE: British Columbia Lottery Corporation (www.bclc.com).

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