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GTECH's Lottery Inside Technology Offered Through Dresser Wayne
Nucleus(R) Point of Sale Platform
WEST GREENWICH, Rhode Island, USA
(November 17, 2005) -- GTECH Holdings
Corporation (NYSE: GTK) and Dresser Wayne, a business unit of Dresser Inc.,
today announced the successful integration of GTECH's Lottery Inside technology
into Dresser Wayne's Nucleus Point of Sale (POS) platform. Dresser Wayne and
GTECH have combined efforts to offer the speed, security, and cost efficiency
of lottery ticket sales and services on Dresser Wayne retail petroleum
equipment. Wayne and GTECH will jointly demonstrate the technology at the
National Association of Convenience Stores (NACS) show Nov. 15-18 in Las
Vegas.
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Lottery Inside enables the sale of lottery
tickets without a dedicated lottery terminal. With Lottery Inside, a retailer's
PC-based POS device connects to a Lottery Inside software application on a
network to conveniently perform lottery ticket functions. This will equip the
modern retail environment with the necessary middleware applications and open
technology solutions required to connect with lottery central system
processing.
"This collaboration represents a great
example of how flexible GTECH's technology has become for the retail industry.
By offering lottery as a simple menu option on Wayne's Nucleus POS terminal,
retailers can regain counter space and reduce labor through simplified sales
accounting," said GTECH Vice President of Corporate Marketing, Chris
Lyons.
"This is another offering for our
Nucleus POS customers to keep our commitment of providing the most advanced
technology in the industry," said Dresser Wayne Systems Product Manager,
Tom Chittenden.
The successful use of GTECH's lottery
applications in the retail fueling industry will lead to cost savings,
increased revenue, and increased ease of use for the retailers using Wayne's
Nucleus POS platform. As part of this integration, Dresser Wayne's Nucleus
platform receives GTECH ES Approved(TM) Partner status, a GTECH Enterprise
Series(TM) program that ensures adherence to open standards and
interoperability.
About GTECH: GTECH is
a leading gaming technology and services company. With more than $1.25 billion
in annual revenues and 5,300 people in over 50 countries, GTECH provides
integrated technology, creative content, and business services to effectively
manage and grow today's evolving gaming markets. In targeted emerging
economies, GTECH also leverages its operational presence and infrastructure to
supply commercial transaction processing services. For more information about
the Company, please visit GTECH's website at http://www.gtech.com.
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About Dresser
Wayne: Dresser Wayne, headquartered in Austin, Texas, is one of the
largest business units of Dresser, Inc., and is an industry pioneer for the
retail fueling industry. Among its innovations, Dresser Wayne was the first to
introduce self-service consoles and fuel blending dispensers to service
stations, in-pump card readers and cash acceptors, in-pump radio frequency
identification payments systems and dispenser-mounted touch screen
payment/communication systems. In addition, Dresser Wayne designs and markets
software systems that enable its retail fueling customers to manage the
convenience store aspects of their businesses more efficiently, including
inventory control, price book management, labor management and site
administration. The Dresser Wayne website is http://www.wayne.com.
About Dresser,
Inc. Dresser, Inc. is a worldwide leader in the design, manufacture
and marketing of highly engineered equipment and services sold primarily to
customers in the flow control, measurement systems, and compression and power
systems segments of the energy industry. Headquartered in Dallas, Texas,
Dresser has a comprehensive global presence with more than 8,500 employees and
a sales presence in more than 100 countries worldwide. The company's website is
http://www.dresser.com.
SOURCE: GTECH and Dresser
Wayne. CONTACT: Robert K. Vincent, Public Affairs at GTECH Corporation,
+1-401-392-7452; or Jennifer Rod, Manager of Marketing and Communications at
Dresser Wayne, +1-512-388-8535.
INTRALOT Sponsors Games & Gaming in Greek Antiquity
Exhibition in Chile
ATHENS, Greece (November 23, 2005) --
Opened at the Galeria de Cristal of the National Library of
Chile, on November 15, Games and Gaming in Greek Antiquity
exhibition explores the evolution of Greek games from 1500BC to 1500AD.
The exhibition, organized by the Greek
Embassy in Chile, in collaboration with the National Library of Chile, is made
possible through the support of INTRALOT,
the Greek leading company of integrated gaming & transaction processing
systems.
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| His Excellency
the Ambassador of Greece in Chile, Mr. Charis Dimitriou |
The opening ceremony was attended by
distinguished guests from the government, business community and the media. The
opening speech was given by his Excellency the Ambassador of Greece in Chile,
Mr. Charis Dimitriou who pointed out the significance of cooperation between
public institutions and private companies, like INTRALOT, and continued
We strongly believe that this exhibition should be used in the future as
a research model for the study of games history in the pre-Spanish and colonial
era in Chile.
Ms BUDNIK, director of the National
Library of Chile, stated : The objective of this exhibition, inspired
by Mr. Ch. Lazos book, is the presentation of games and the proof that
they are not a modern invention, but a tradition stemming from antiquity. On
this occasion, I would like to thank INTRALOT for their active support in
setting up this exhibition.
Tiberiu Grigorescu, General Manager of
INTRALOT de Chile, in his speech, stated: This exhibition, which we at
INTRALOT are proud to have sponsored, offers valuable insights to our past,
helping us better understand the present and prepare for the future.
INTRALOTs CEO and President of the
Greek-Chilean Chamber, Constantinos Antonopoulos, noted Games are a
timeless source of information. They enhance perception, encourage daring
initiatives, thinking and reward success. We are very pleased to have sponsored
this exhibition, which sheds light on less known aspects of the history of
Greek civilization, such as gaming, while helping us discover and fully
appreciate each eras artistic expression and cultural values.
About INTRALOT (www.intralot.com) INTRALOT, a public
company listed on the ASE, is a leading supplier of integrated gaming and
transaction processing systems, innovative game content and value added
services to state-licensed gaming organizations worldwide. Its broad
portfolio of products & services, its know-how of Lottery, Betting &
Video Lottery operations, its experience in sports games and its leading-edge
technology, give INTRALOT a competitive advantage, which contributes directly
to customers efficiency, profitability and growth. With 33 subsidiaries,
8 business offices and more than 1,900 people in 32 countries and revenues of
500 million for 2005(E), INTRALOTs footprint straddles five
continents.
SOURCE: INTRALOT media release. For
more information please CONTACT: Ms. Evi Ioannidou, Communications Manager,
Phone: +30-210-6156000 Fax: +30-210-6106800, email:
ioannidou@intralot.com.
Lotto Game to End in February 2006; Lottery Introduces
Multi-Match
BALTIMORE, Maryland, USA (November15, 2005) The
Maryland State Lottery Agency recently
announced that the current Lotto game will soon come to an end. The final
drawing will take place on February 1, 2006.
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Since it began in 1983, Lotto has generated over $1 billion
in cash prizes and has produced a total of 622 millionaires over a 23-year
span. To replace the current Lotto game, the Lottery will launch
Multi-Match.
Since the introduction of the Big Game in 1996, Lotto sales
have declined. Based on extensive player research, the Lottery has implemented
a new game with features that reflect players preferences. We
talk with our players all of the time and what theyve been asking for are
better odds, more prizes and a more interesting way to play, said Lottery
Director Buddy Roogow. Multi Match does just that. Now, for the
first time ever, players are able to win by mixing and matching different sets
of numbers from different lines.
Drawings will still be held on Wednesdays and Saturdays at
11:07 pm. The odds of winning a prize will be 1 in 8.5. For more
information, log onto mdlottery.com. SOURCE: Maryland Lottery
media release. CONTACT: Jimmy White, 410-230-8800.
Pennsylvania Lottery Creates New Year's Eve Game; First-ever
Millionaire Raffle will Award $5 Million in Cash Prizes New Years Eve;
Limited Number Of Tickets Go On Sale Nov. 22 For Dec.
31
MIDDLETOWN, Pennsylvania, USA (November
18, 2005) -- Millionaire Raffle, a groundbreaking new game developed by the
Pennsylvania Lottery, will create four
new millionaires on New Years Eve.
Millionaire Raffle tickets go on sale
Tuesday, Nov. 22, at more than 8,000 Lottery retailers throughout the
state. Each of the games $20 tickets will offer a 1-in-125,000
chance of winning $1 million. Those are the best odds ever offered by the
Pennsylvania Lottery for winning a $1 million prize.
Only 500,000 tickets will be sold.
Like any raffle, the Pennsylvania
Lotterys Millionaire Raffle will offer a limited number of
tickets, said Lottery Executive Director Edward Mahlman.
When the tickets are gone, theyre gone.
Because Millionaire Raffle tickets will be
sold over a five-week period, Mahlman urged players to sign their tickets and
keep them in safe place until the New Years Eve drawing.
Millionaire Raffle will also offer five
$100,000 cash prizes and 500 $1,000 cash prizes, for a total of 509 prizes
worth $5 million. The winning raffle numbers will be randomly selected at
7 p.m. on Dec. 31.
Each Millionaire Raffle ticket will
contain a unique, eight-digit raffle number issued sequentially across the
Commonwealth from the Lotterys central computer, starting with raffle
number 00000001. The last raffle ticket issued for the game will contain
the raffle number 00500000. When the last raffle number is issued, the
game will be closed and no additional tickets will be available for
purchase.
The Lotterys live drawing show on
New Years Eve will televise the selection of the four $1 million
top-prize raffle tickets and the five $100,000 second-prize raffle
tickets. The 500 $1,000 winning raffle tickets will be selected, but will
not be displayed due to time constraints.
A complete list of all 509 winning raffle
tickets will be available by 8 p.m., New Years Eve, at Lottery retailers,
as well as on the Lotterys web site at www.palottery.com.
The tickets will be selected by a random
number generator certified by Gaming Laboratories International, the world's
premier gaming products and systems testing company.
The eight-digit raffle number printed on
the ticket must match the eight-digit raffle number combination selected in the
drawing in the exact sequence in which it was selected to be
considered a winning ticket and to be entitled to a Millionaire Raffle
prize.
Odds of winning a $1 million top prize are
1-in-125,000; odds of winning a $100,000 prize are 1-in-100,000 and the odds of
winning $1,000 are 1-in-1,000.
SOURCE: Pennsylvania Lottery media
release.
Scientific Games Upgrades Delaware Lottery to AEGISVideo -- New
VLT Control System Will Add $3.8 Million to Contract
NEW YORK, USA (November 21, 2005) --
Scientific Games SGMS will upgrade the
Delaware Lottery's lottery control and
monitoring system to the new AEGIS-Video system with the industry
standard and most widely used communication protocol SAS 6.01 under terms of a
contract announced today. The AEGIS-Video system supports the
configuration, operation, monitoring and accounting for
Video Lottery Terminals (VLTs) and slot
machines.
Set for implementation in early 2006, the
new AEGIS-Video system is valued at $3.8 million over the remainder of
the contract, bringing the total value of the contract to $18 million. It will
run for 45 months, starting May 1, 2006, with five single-year extension
options that could extend it into early 2015.
"With more than 6,500 VLTs at Dover
Downs, Delaware Park and the Harrington Raceway, we have been responsible for
monitoring and controlling some of the most successful racinos in the
country," said Wayne Lemons, Director of the Delaware Lottery. "We've
been happy with the performance of our existing Scientific Games system and
with the enhancements in AEGIS-Video. The system will easily manage our
existing slots and accommodate the addition of new SAS gaming machines that we
expect to bring online next year."
"The Delaware Lottery has long relied
on system technology from Scientific Games. We are excited about upgrading
their control and monitor system to our latest open architectured system that
will provide them the most flexible and robust tools available," said
Brennen Lawrence, Vice President and General Manager of Video Gaming Systems of
Scientific Games. "AEGIS-Video is implemented using industry standard
technologies, the same technologies that Scientific Games used in the AEGIS
On-line Lottery System."
"The Delaware Lottery has one of the
most efficient VLT operations in the United States and we're pleased that they
are confident AEGIS-Video offers the solutions for their continued growth.
AEGIS-Video provides a comprehensive set of gaming functionality that
includes a complete suite of security mechanisms to ensure the integrity of the
Delaware Video Lottery program."
Scientific Games has been the solution
provider to the Delaware Lottery since 1995. In the decade since it was
launched, Delaware Video Lottery has contributed more than $1 billion to the
state's General Fund.
About Scientific Games
Scientific Games Corporation is the
leading integrated supplier of instant tickets, systems and services to
lotteries, and the leading supplier of wagering systems and services to
pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in
Connecticut and the Netherlands and is a leading supplier of prepaid phone
cards to telephone companies. Scientific Games' customers are in the United
States and more than 60 other countries. For more information about Scientific
Games, please visit our web site at www.scientificgames.com.
SOURCE: Scientific Games Corporation media
release. CONTACT: Investor Relations, 212-754-2233.
Ten years of Veikkaus' Christmas Instant
VEIKKAUS, Finland (November 17, 2005) -- The only Advent
Calendar in Finland where you can find sums of money behind the doors will
celebrate its 10th anniversary this year. Christmas Instant, launched by
Veikkaus in 1995, has had a steady
popularity: over the past ten years, the game has been sold for as much as EUR
30 million.
In other words, Finns have scratched off the Christmassy
doors of over 6 million tickets. The players have had over 1.9 million joyful
moments, as the scratch surfaces have revealed various prize sums. In all, we
have paid out winnings of over EUR 13 million to the players. Over the years,
94 players have landed the jackpot. Christmas Instant is a seasonal game, on
sale annually in November and December. It costs five euros. The jackpot is EUR
10,000, and every second ticket includes a prize. SOURCE: Veikkaus' eNews
distributed by Veikkaus Communications.
OGTs Winning Partnership Award Goes to Nebraska
Lottery for the Second Time
SAN ANTONIO, Texas, USA (November 21,
2005) -- Oberthur Gaming Technologies
(OGT) is pleased to announce that
Nebraska Lottery and its team has won OGT
prestigious Winning Partnership Award, which recognizes OGTs U.S. lottery
client that has achieved the highest growth in instant ticket sales. For the
second time since 2002, the Nebraska Lottery has received this recognition,
with instant sales that increased by 21% in FY 2005.
The Nebraska Lottery is proud to
be a two-time recipient of OGTs Winning Partnership Award. We have a
great team in place here in Nebraska that has generated double digit instant
sales growth every year for the past four years, said Heidi Weaklend,
Marketing Director for the Nebraska Lottery.
According to Jim Nulph, Vice-President, US
Sales and Marketing for OGT, It is of great importance for us to
recognize the outstanding performance of our U.S. lottery partners, and we have
carried on this tradition since 2000. Its a pleasure to present this
award to an organization that distinguished itself, and in the case of the
Nebraska Lottery, for the second time. Our clients success, growth and
profitability are the keywords that guide our business strategies, and we are
proud to be part of great achievements such as the Nebraska
Lotterys.
About Oberthur Gaming
Technologies (www.oberthurgt.com)
With more than 35 years of
lottery-specific expertise and over a century's experience in the security
printing industry, Oberthur Gaming Technologies is the worlds leader in
the printing of innovative instant lottery tickets. Comprehensive services
include strategic game planning and innovative conceptual design with
OGTs Dream Team, mobile gaming, Cyber Games as well as
state-of-the-art Global Operations and Lottery Distribution System (GOLDS). OGT
currently supplies a full range of high quality products and services to 100
clients in some 50 countries. The company has production units or offices in
Montreal, Canada; San Antonio, Texas; Atlanta, Georgia; Philadelphia,
Pennsylvania in the U.S.; Paris, France; Vienna, Austria; and Sydney,
Australia.
SOURCE: Lyse Trudel, Communications
Officer, Oberthur Gaming Technologies, (+1-514) 254-3600, ext. 101, Email:
lyse.trudel@mtl.oberthurgt.com.
For information: Geneva McCaffrey, Senior Account Executive, Oberthur
Gaming Technologies USA, (+1-210) 509-9999, ext. 277.
Scientific Games Brings New Racetrax Game to Maryland Lottery;
Tabcorp International Animated Game Makes U.S. Debut in July
2006
NEW YORK, USA (November 23, 2005) --
Scientific Games [Nasdaq:SGMS] will
introduce Racetrax as the latest addition to its entertainment mix. The
animated game will join the Monitor Games portfolio of the
Maryland Lottery, which recently signed a
new five year contract worth $81 million with Scientific Games.
Racetrax, developed and operated by
Tabcorp International, is an animated game, which allows
people to bet on car, thoroughbred, greyhound or harness races. Racetrax will
be launched in July 2006, and will allow players to bet on animated
thoroughbred races.
Racetrax will be sold via Scientific Games lottery
terminals, and shown on television monitors along with the current keno game.
The animations will be distributed via satellite television to all eligible
retail locations. It is expected that Racetrax will be seen in about 2000
venues, including bars, clubs and convenience stores.
Racetrax was successfully field tested earlier this year in
Maryland, gaining an enthusiastic reception from players in all venues. The
game has already been a hit in Denmark, the United Kingdom, Croatia, and Canada
and is also available through Tabcorp wagering venues in Victoria,
Australia.
It is always a plus when we can add extra
entertainment value to our wide array of gaming products, said Lorne
Weil, Chairman and CEO of Scientific Games. The fact that Racetrax is
part of the Maryland Lottery, makes this news even better, since Maryland is a
known leader in the industry and a long-time partner of Scientific
Games.
We are pleased to be entering the American gaming
market with Racetrax, said Paul Gulbenkian, Tabcorp
Internationals Executive General Manager. Racetrax is not only
innovative, but technologically advanced. Through our partnership with
Scientific Games we look forward to delivering high quality virtual racing
games to the Maryland Lottery and an entertaining experience to their
customers.
The Maryland Lottery produced record sales of $1.486 billion
in fiscal 2005, of which almost a third, over $477 million, went into the
States general fund to support such services and programs as education,
public health, human resources, public safety and more, to the benefit of the
people of the State.
About Scientific Games Scientific Games
Corporation is the leading integrated supplier of instant tickets, systems and
services to lotteries, and the leading supplier of wagering systems and
services to pari-mutuel operators. It is also a licensed pari-mutuel gaming
operator in Connecticut and the Netherlands and is a leading supplier of
prepaid phone cards to telephone companies. Scientific Games customers
are in the United States and more than 60 other countries. For more information
about Scientific Games, please visit our web site at
www.scientificgames.com
About Tabcorp International Tabcorp
International is the international business development division of Tabcorp,
Australias premier entertainment, gambling and leisure group (http://www.tabcorp.com.au/). Tabcorp
International is identifying, developing and implementing new business
opportunities in both mature and emerging markets around the world. Its mission
is to harness Tabcorps exportable capability in wagering, casinos, gaming
and media and develop these capabilities as products and services that it can
offer in these markets. One of Tabcorp Internationals showcase deals is
the provision of systems and support services to the national lottery market in
the Peoples Republic of China.
SOURCE: Scientific Games Corporation media
release. CONTACT: Investor Relations, Phone: 212-754-2233.
King Kong is on the Loose at The Empire State
Building
SCHENECTADY, New York, USA (November 17,
2005) -- New York Lottery Director Nancy
A. Palumbo announces the launch of King Kong Millions, the big jackpot game
guaranteed to create the most millionaires ever on one drawing.
Tickets for the King Kong Millions game
officially went on sale this morning at 5:30 am. This exciting new promotional
game will only be offered for a limited time and will have a starting jackpot
of $50 million which will grow based on sales. In addition to the large
starting jackpot, King Kong Millions will also award a minimum of 5 $1 million
second prizes and a minimum of 10 third prizes of $100,000.
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"The New York Lottery is very excited
about the launch of King Kong Millions," said Palumbo. "New Yorkers like
the idea of multiple millionaires being produced from a single drawing. King
Kong Millions is guaranteed to produce at least six new millionaires on this
one drawing, the largest number of individual millionaires created from a
single jackpot drawing in the history of the New York Lottery!"
Lydia A. Ruth, Director of Public
Relations and Special Events Coordinator at the Empire State Building and a
close friend of Fay Wray, joined Lottery Director Palumbo at the Empire State
Building this morning at 7:30 am to kick things off by purchasing the first
ticket ever sold there for the King Kong Millions jackpot game.
"I am very excited to purchase the
first ticket sold at the Empire State Building for the King Kong Million's
game, which I am doing in Fay Wray's memory. As a good friend to me and the
building, I know she would be thrilled," said Lydia A. Ruth, Director of
Public Relations for the building. "The release of New York Lottery's King
Kong Million's game and Universal Studios remake of the 1933 classic will bring
a tremendous amount of publicity to the world's most famous building and
obviously to the New York State Lottery. Wouldn't it be great if I won?"
"King Kong, like the Empire State
Building, is a New York icon. The King Kong Millions game is an exciting way to
bring this fabulous icon back to New Yorkers and generate additional revenue
for education. The New York Lottery is thrilled to have the opportunity to hold
the drawing for this unique game at the Empire State Building and to partner
with Universal Studios as they release the remake of the classic hit King
Kong," said Palumbo. "
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New Yorkers can purchase their tickets at
any New York Lottery retailer for four weeks leading up to the jackpot drawing,
which will take place at the top of the Empire State Building on Monday,
December 5, at approximately 10:45 PM. The drawing will be aired live on
participating official New York Lottery draw stations.
Tickets for the King Kong Millions game
will be sold at 1 for $2, 3 for $5 and 7 for $10. For each game played, a
unique 9-digit number will be generated. Since no duplicate numbers will be
issued, King Kong Millions guarantees that all prizes will be awarded and none
of the prizes will be shared. Players must match the complete 9 digit number in
the exact sequence to win. Just like Lotto or Mega Millions, players can select
a jackpot prize payment option of cash value or annual payments.
The New York Lottery created the new
promotional game to tie in with the release of Peter Jacksons remake of
the 1933 classic King Kong movie which will arrive in theatres December 14th.
SOURCE: New York Lottery media
release. CONTACT: Press and Community Relations, Telephone: (518)
388-3415.
EGET Delivers Mobile Poker to Stream Group and Poker Channel
HELSINKI, Finland (November 22, 2005) --
EGET (European Game & Entertainment
Technology Ltd Ab), the Finnish supplier of money games for mobile
internet, today announced the first results of its global mobile gaming
alliance with Stream Group plc, the leading UK mobile content and applications
provider.
Stream has announced the signing of an
exclusive agreement with The Poker Channel to provide and promote mobile poker
and other mobile gaming products. The first product, launched last week, will
be a mobile poker game developed by EGET, which will be promoted by The Poker
Channel under the online brand 'Poker Heaven'.
The Poker Channel is available free to all
Sky subscribers and has a BARB audited audience of in excess of 870,000 UK
viewers per month. By early 2006 The Poker Channel expects to be available to a
further 25 million homes across Europe.
At present online poker activity is almost
exclusively confined to the Internet. The introduction of mobile based poker
will make poker available to players without the need for a PC and presents a
huge opportunity to grow the poker market even further.
Martin Prantner, CEO of EGET, said: "We
are very pleased to see the first results of the Stream-EGET partnership coming
so quickly to market. Now, through Stream Group's comprehensive distribution
network, the entire TV audience of the Poker Channel will be able to download
and play the game on their mobiles, thus extending their gaming experience.
This fits perfectly with EGET?s strategy of offering the best of secure mobile
gaming across the world market, in a partnership with local best-of-breed
partners in order to offer responsible gaming to the public."
Gordon Robson, Executive Chairman of
Stream Group plc, said: "Poker is the most popular Internet-based game and
therefore is the perfect game to launch on mobile. The Poker Channel is
enjoying huge success as the world's first television channel dedicated to
poker and therefore is an ideal partner for our new mobile poker product."
For more information, please contact: Ms. Teija
Räsänen, Marketing Manager at +358-9-4130 0142 or
teija.rasanen@eget.fi
SOURCE: European Game & Entertainment
Technology media release.
Orange County Choppers Drives Up Sales in British
Columbia!
MONTREAL, Quebec, Canada (November 21,
2005) -- Lottery players in British Columbia motored through Orange County
Choppers (OCC) lottery tickets making the OCC ticket one of
British Columbia Lottery Corporations
(BCLC) strongest $5 games. BCLC launched OCC an
Oberthur Gaming Technologies
(OGT) licensed game - in July and it has done 20% better than
BCLCs other $5 games after only 11 weeks of sales. Through its
partnership with OGT, who has exclusive worldwide rights to the popular brand,
BCLC is able to give away 200 authentic OCC prize packs and two custom OCC
bikes.
| New Gaming Analysis Published |
Dissected and Re-assembled is an important new analysis of the
realities of gaming. Written in an accessible style by two of the pioneers of
the modern lottery sector, Jean-Marc Lafaille and Guy Simonis, it provides
regulators, political leaders and gaming organisations with the background they
need to make responsible decisions. Dissected and Re-assembled
177 pages, ISBN 0-9765272-0-0, $29.95, is available for purchase through the
World Lottery Association (WLA). Click Here to
order your copy. |
In addition to giving away fantastic
prizes, BCLC geared up with a promotional tour showcasing an OCC bike and
giving away free OCC lottery tickets. The bike was quite an attraction
wherever it went. In a number of places, we pre-promoted its arrival date and
time and it drew even larger crowds, said Richard Fenster, BCLCs
Brand Manager, Instant Products. Overall we were very pleased with the
OCC bike demo promo and of the tremendous success we have seen with the $5 OCC
lottery ticket. It has been considerably better than most $5
games.
The popularity and
awareness of Orange County Choppers is growing every day, and BCLC really
took advantage of this, claimed Carla Schaefer, VP of New Business
Development for OGT. They created buzz on the street with the
ticket and promotions, and the sales success proves it worked!
OCC is made up of three principal stars,
Paul Teutul Sr. and his sons Paul Jr. and Mikey, who appear weekly on The
Discovery Channels top rated television show, American Chopper. OCC is
recognized for creating custom motorcycles, vastly gaining fans and admirers
worldwide.
About Oberthur Gaming
Technologies (www.oberthurgt.com)
With more than 35 years of
lottery-specific expertise and over a century's experience in the security
printing industry, Oberthur Gaming Technologies is the worlds leader in
the printing of innovative instant lottery tickets. Comprehensive services
include strategic game planning and innovative conceptual design with
OGTs Dream Team, mobile gaming, Cyber Games as well as
state-of-the-art Global Operations and Lottery Distribution System (GOLDS). OGT
currently supplies a full range of high quality and innovative products and
services to 100 clients in some 50 countries. The company has production units
and offices in Montreal, Canada; San Antonio, Texas; Atlanta, Georgia;
Philadelphia, Pennsylvania in the U.S.; Paris, France; Vienna, Austria; and
Sydney, Australia.
About Orange County Choppers
®© 2005 OCC and Orange County Choppers are registered
trademarks of Orange County Choppers, Inc. All Rights Reserved.
SOURCE: Lyse Trudel, Communications
Officer, Oberthur Gaming Technologies, (+1-514) 254-3600, ext. 101, Email:
lyse.trudel@mtl.oberthurgt.com.
For information:Vicki Smith, Sales Support Specialist, (+1-210) 509-9999,
ext 236 or Liz Johnson, New Business Coordinator, (+1-210) 509-9999, ext.
119, Oberthur Gaming Technologies USA. For OCC: Richard Fenster,
Brand Manager, Instant Products, (+1-604) 247-3034 /
RFenster@BCLC.com
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