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Vol. 33
No. 6
MDI Entertainment Inc.
Oberthur Gaming Technologies
EssNet
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Smartplay International Inc.

  • PA Executes Central Control Computer System Contract With GTECH. Full Story
  • Lottery Hires New Director of Finance and Administration. Full Story
  • OGT Brings PopCap’s Top-Rated Internet Games to the Lottery Industry. Full Story
  • Hessen Awards Contract to Scientific Games. Full Story
  • Lottery Launches Keno for play and Purchase Through its Web Site. Full Story
  • JCM American Receives Exclusive Contract From New Hollywood Slots at Bangor. Full Story
  • MDI License to Produce Lottery Games Based on The World's Most Famed Pre-Historic and Futuristic Families. Full Story
  • Pull Tabs Continue to Create Sales for Charities and Non-Profits in Charitable Bingo. Full Story
  • Atronic Enters Rhode Island, Supporting GTECH’s Expansion at........ Full Story
  • MDI Reaches For The Stars......Full Story

Olivetti Tecnost

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Nov. 7, 2005
Schafer Systems Inc.
KEBA AG
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PA Revenue Department Announces Computer Protocol for Slots Gaming, Executes Central Control Computer System Contract With GTECH

HARRISBURG, Pennsylvania, USA (November 1, 2005) -- The Pennsylvania Department of Revenue today announced that SAS 6.01 will be the initial communications protocol for slots gaming in the commonwealth.

Revenue Secretary Gregory C. Fajt said SAS 6.01 is the most widely used communications protocol in the gaming industry and will ensure that the broadest possible range of manufacturers can participate in the rollout of slots gaming in Pennsylvania.

The communications protocol, or rules used for the transmission and authentication of data, will be used to link slot machines at Pennsylvania gaming facilities to a central control computer system that will be overseen by the Department of Revenue.  The computer system will monitor activity at each of up to 61,000 slot machines.  It will eventually be the largest such system in the world.

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Pennsylvania’s central control computer system will be operated by GTECH Corporation, West Greenwich, RI, a global leader in gaming technology.  Revenue selected GTECH in March following an open and competitive procurement process.  A committee of Revenue Department employees that analyzed vendor proposals for seven months recommended the company.  The committee determined that GTECH’s proposal offered the best combination of experience in the gaming industry, technical expertise and cost.

We are committed to using the best available technology to ensure the integrity and the success of slots gaming in Pennsylvania, and the best available company to implement that technology,” Fajt said.  “Adopting the SAS 6.01 communications protocol will help attract a broad range of slot machine manufacturers to supply Pennsylvania’s new gaming industry.

GTECH is an industry leader in the design and implementation of gaming technology.  The company’s state-of-the-art gaming central control computer system will give the Revenue Department and the Gaming Control Board sophisticated tools to monitor cash flow and other activity at each Pennsylvania slot machine, in real time.

Fajt said the Department’s contract with GTECH has completed the commonwealth’s review process and was formally executed this week.  The contract will not go into effect until GTECH has undergone a comprehensive background check by the Pennsylvania Gaming Control Board and been licensed by the board as a manufacturer.

Although the central control computer system will initially use the SAS 6.01 communications protocol, GTECH’s contract allows the Revenue Department to require the company to implement a different standard industry protocol, if one is adopted by slots manufacturers.

Pennsylvania Gaming Central Computer System Contract Highlights:

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  • Contract is effective for five years from the date GTECH is licensed as a manufacturer by the Pennsylvania Gaming Control Board (PGCB).  The PGCB will conduct an extensive background check/investigation of GTECH, as it will any licensed manufacturer.
  • GTECH will deliver, install and operate - with Department of Revenue (DOR) oversight - its Enterprise Series Central Control System.  The system is already in use in seven other gaming jurisdictions.
  • GTECH will operate the system from a Pennsylvania data center.  A back-up data center will be located at the GTECH facility in Austin, TX.
  • GTECH has engaged Gaming Labs Incorporated to assist DOR in independently certifying the system for production.
  • Slot machines in Pennsylvania must initially communicate via the SAS 6.01 slots gaming protocol.
  • If/when the industry begins to employ a new standard protocol, GTECH will support that protocol (as well as SAS 6.01 during any transition) at no cost to DOR.
  • DOR will pay GTECH a percentage of slots revenue. The percentage will decline as the number of operational slot machines increases.
  • Payments to GTECH under the contract are capped at $6.3 million a year.
  • The contract went though the Commonwealth’s normal review and approval process, which includes the DOR Chief Counsel, Governor’s Office of General Counsel, Attorney General and Comptroller.
  • As with all large contracts, the contract contains numerous penalty clauses to protect the Commonwealth in the event of non-performance by GTECH.
  • To assure maximum “up time” for slots operators, the contract requires redundancy in operating hardware, software, backup and telecommunications.

The above summary is provided for informational purposes only and does not and is not intended to bind the Commonwealth, the Department of Revenue and its agencies to any contractual terms.  The only document that contains the terms and conditions of the agreement between the Commonwealth of Pennsylvania, Department of Revenue and GTECH Corporation is the Contract for Slot Machine Gaming Central Control Computer System and Related Services.

SOURCE: Pennsylvania Department of Revenue (http://www.state.pa.us) media release.
CONTACT:  Steve Kniley, Phone: (717) 787-6960.


Lottery Hires New Director of Finance and Administration

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WEST VIRGINIA, USA (November 1, 2005) -- West Virginia native James Toney assumed his duties as the West Virginia Lottery’s Deputy Director of Finance and Administration October 17, filling the vacancy created when Virgil Helton was appointed West Virginia State Tax Commissioner by Gov. Joe Manchin in January.
A resident of Charleston, Toney brings to the Lottery more than 35 years in accounting management, including comptroller for the governing body of West Virginia colleges and universities. He holds degrees in management and accounting from Marshall University and West Virginia State University. Toney earned his MBA from the University of Charleston.
As a helicopter pilot in Vietnam, Toney brought home both a Bronze Star and a Combat Air Medal.
After two weeks at the helm of the Lottery’s finance division, Toney said he continues to be amazed at the high skill level, dedication, and professionalism of Lottery employees. "To maintain integrity and accounting controls over the third largest revenue source for the State, while serving the many beneficiaries of lottery revenue, is an exceptional and exciting challenge."
SOURCE: West Virginia Lottery media release.


OGT Brings PopCap’s Top-Rated Internet Games to the Lottery Industry

SAN ANTONIO, Texas, USA (October 2, 2005) -- Oberthur Gaming Technologies (“OGT”) announces the signature of a three-year contract with PopCap Games for the exclusive use of three of the most popular casual games worldwide: Bejeweled, Bookworm and Zuma. The license agreement encompasses all lottery products, including instant scratch games and pull tabs, as well as Internet and online games.

Founded in 2000, PopCap is a leading creator of casual games and the pioneer of “Free/Try/Buy” business model. PopCap Games have been downloaded over 150 million times since 2000 and to date over 2 billion hours have been consumed worldwide playing their free web online versions. PopCap Games can also be found on hundreds of sites around the world, at retail (Wal-mart, Target, Costco, etc.), on mobile phones, in arcades, on airplanes, on interactive TV and even on PDAs. The company sold over 2.5 million PC games in 2004 and accounted for nearly US $30 million in casual game revenue in 2004.

PopCap’s flagship game Bejeweled is the first casual game inducted into Computer Gaming World Hall of Fame since Tetris, and won the Puzzle Game of the Year award for 2001. The same year, Bejeweled was named Commercial Game of the Year for Palm platforms by Handheld Computing, and has been rated in the RealArcade.com’s Top 10 for 112 weeks. More recently, Bookworm has been a runaway hit, garnering a 5 star rating from Computer Gaming World along with hundreds of thousands of fans. Bookworm was also on RealArcade.com’s Top 10 for 36 weeks, while Zuma was on RealArcade.com’s Top 10 for 64 weeks.

Bejeweled, Bookworm and Zuma are not only fun and extremely popular; they appeal to all ages, are gender neutral, and require a short learning curve. We’ve developed some great play actions to go with these games that are just as easy.” said Carla Schaefer OGT’s V.P. of New Business Development. “Lotteries around the world now have the chance to offer their players some of the most challenging and exciting games on instant scratch-off tickets. And I’m sure Bejeweled, Bookworm and Zuma will become the favorite of the Lotteries everywhere!"

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About Oberthur Gaming Technologies (www.oberthurgt.com)
With more than 35 years of lottery-specific expertise and over a century's experience in the security printing industry, Oberthur Gaming Technologies is the world’s leader in the printing of innovative instant lottery tickets. Comprehensive services include strategic game planning and innovative conceptual design with OGT’s Dream Team™, mobile gaming, Cyber Games™ as well as state-of-the-art Global Operations and Lottery Distribution System (GOLDS). OGT currently supplies a full range of high quality products and services to 100 clients in some 50 countries. The company has production units and offices in Montreal, Canada; San Antonio, Texas; Atlanta, Georgia; Philadelphia, Pennsylvania in the U.S.; Paris, France; Vienna, Austria; and Sydney, Australia.

About PopCap Games
PopCap Games (www.popcap.com) is the leading provider of casual games in the world. Based in Seattle, Washington, PopCap was founded in 2000 by three friends from the online games industry, and has grown tremendously in the past five years. PopCap’s games have been downloaded more than 150 million times, and its flagship title Bejeweled® has sold more than 5 million units across all major platforms. PopCap games are available for Web, PC and Mac, videogame consoles, cell-phones, PDAs and other mobile devices, on-demand TV, in-flight on leading airlines, and more.

SOURCE: Lyse Trudel, Communications Officer, Oberthur Gaming Technologies, (+1-514) 254-3600, ext. 101, Email: lyse.trudel@mtl.oberthurgt.com. For information: Vicki Smith, Sales Support Specialist or Liz Johnson, New Business Coordinator, Oberthur Gaming Technologies, (+1-210) 509-9999 ext. 236, (+1-210) 509-9999 ext. 119. For PopCap Games: Garth Chouteau, Communications Officer, (415) 602-8147, Email: garth@popcap.com.


Hessen Awards Contract to Scientific Games; Pact to Supply Instant Tickets and Services to Lotterie-Treuhandgesellschaft mbH Hessen

NEW YORK, USA (October 21, 2005) -- Scientific Games (Nasdaq: SGMS - News) announced today that its German subsidiary Scientific Games Honsel GmbH was awarded a contract with Lotterie-Treuhandgesellschaft mbH Hessen, the state lottery of Hessen, based in Wiesbaden, to supply instant lottery tickets and other lottery services.

The contract begins February 1, 2006, and will run for five years, with options to extend for additional two-year increments. Scientific Games Honsel will handle the manufacturing and distribution of instant tickets throughout Hessen, including shipping, warehousing, telemarketing, retailer recruitment and will advise on game design and marketing issues. Revenues to Scientific Games Honsel will be based on a percentage of sales. Hessen has a population of 6 million, about the same as the U.S. State of Indiana, and approximately 8 percent of the population of Germany.

"We see strong potential growth throughout Hessen for instant ticket sales," said Scientific Games Chairman and CEO Lorne Weil. "We are also executing on our strategy to expand the range of services we provide, and bring our best practices to German lotteries."

According to Weil, instant tickets account for only 1% of lottery sales in Hessen, a euro 650 million lottery market. This is a sharp contrast to the American market, where instants provide more than half of total sales. European per capita instant sales are also significantly higher in the UK, Italy and France, where Scientific Games is also the primary instant ticket supplier.

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"Scientific Games is an industry leader with impressive European lottery experience," said Dr. Heinz-Georg Sundermann, Managing Director of Lotterie-Treuhandgesellschaft mbH Hessen. "We see great potential sales growth here, and the ability to return more funds to the public we serve."

"We have had a close relationship with Lotterie-Treuhandgesellschaft mbH Hessen for many years which is strengthened again by this agreement. We look forward to growing instant ticket sales at a faster rate with these new services," said Dr. Jan Honsel, Managing Director of Scientific Games Honsel.

About Scientific Games

Scientific Games Corporation is the leading integrated supplier of instant tickets, systems and services to lotteries, and the leading supplier of wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut and the Netherlands and is a leading supplier of prepaid phone cards to telephone companies. Scientific Games' customers are in the United States and more than 60 other countries. For more information about Scientific Games, please visit our web site at www.scientificgames.com.

SOURCE: Scientific Games Corporation media release.
Company CONTACT: Investor Relations, Phone: 212-754-2233.


Lottery Launches Keno for play and Purchase Through its Web Site

RICHMOND, British Columbia, Canada (October 31, 2005) -- British Columbia Lottery Corporation (BCLC) announces the availability of Keno for play and purchase through its PlayNow web site located at bclc.com. Keno is the B.C.-only lottery that picks 20 numbers each new draw and gives players the chance to win up to $100,000 every five minutes.

"The site is becoming more and more popular among lottery players," said Rhonda Garvey, BCLC's Director of eBusiness. "Adding Keno to the existing line-up of popular lottery products on PlayNow offers new customers increased choice and convenience."

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Select lottery products have been available through PlayNow since October 2004 when the site launched with Sports Action products. In July 2005, BCLC launched more of its most popular lottery products online - Lotto 6/49, BC/49, Lotto Super 7 and Extra. Since its inception more than 20,000 lottery players have registered for an online account.

BCLC is responsible to conduct, manage and operate lottery gaming in the province, including offering lottery products through the Internet. The Corporation's commitment to responsible play is highlighted throughout the PlayNow web site with stringent safeguards, standards and codes of conduct for Internet play.

Furthermore, games are limited to adults who are B.C. residents. The site features online capabilities to encourage responsible play practices including a maximum weekly limit and a visible session log and purchase history. A voluntary online self-exclusion program that allows people to ban themselves from purchasing games through the site is also available.

Revenues from PlayNow will combine with revenues from BCLC's traditional lottery, bingo and casino gaming to benefit British Columbians through government programs for health, education, social, community, charitable and municipal purposes.

BCLC is a provincial Crown Corporation reporting to the Minister of Public Safety and Solicitor General through a Board of Directors. Its mission is to provide high-quality gaming entertainment in a socially responsible manner, generating income for the public good.

SOURCE: British Columbia Lottery Corporation media release.
CONTACT: Tamara Ibbott, Telephone: (604) 247-3004, Cellular: (604) 992-3470.


JCM American Receives Exclusive Contract From New Hollywood Slots at Bangor
New Casino is Second This Year to Open Exclusively with JCM Products

LAS VEGAS, Nevada, USA (October 28, 2005) – When Maine’s first casino opens next week, it will be the second new casino in the U.S. to open this year equipped exclusively with JCM’s UBA (Universal Bill Acceptor) and Sentry.

Hollywood Slots at Bangor, a Penn National Gaming property, is slated to celebrate its grand opening November 4, and each of the casino’s 475 slots will be fitted solely with JCM’s UBA and Sentry. The UBA made its world premiere earlier this year at Wynn Las Vegas, which was also exclusively equipped with the UBA.

JCM Vice President for Gaming Solutions Tom Nieman said, “Bass Park in downtown Bangor has hosted many historic events, including the first airplane flight in Maine, and it is fitting that the state’s first casino should also be there. We are very happy to be a part of this new history in Maine and to have a strong relationship with Penn National.”

The groundbreaking UBA is the next generation bill validator that can accept multiple currencies simultaneously in one version of software. The UBA sports the latest sensing technology, utilizing magnetic and optical sensors; a self-centering mechanism; three-time automatic retry feature; on-board memory; and front-access USB download port. The UBA is completed by its forward/backward-compatible, high-impact Plastic Cash Box. Casino Journal recently named the UBA as one of the Top 20 Most Innovative Gaming Technology Products for 2004.

JCM’s Sentry is an innovative small bill acceptor entry designed with easy-to-read LED indicators. The brilliant green, orange, red and blue LEDs can be seen easily seen on the casino floor, making customer service faster and problem detection fast and easy. Six different icons indicate the type of service necessary, and a last-bill denomination indicator helps settle disputes. The Sentry’s design is adaptable to nearly every slot machine configuration or software protocol.

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About JCM

JCM American Corporation is the industry leader in currency handling systems and provides products, software and services to the gaming, vending, banking, amusement, and petroleum industries. Since 1995, its products have validated an estimated $2.2 trillion in currency for the gaming industry alone. From its international headquarters in Osaka, Japan, and subsidiaries in Düsseldorf, Hong Kong, London, Sydney and its U.S. headquarters in Las Vegas, JCM’s progressive spirit continually sets worldwide industry standards with innovative products such as the World Bill Acceptor (WBA), Universal Bill Acceptor (UBA), Trident Table Safe System and Intelligent Cash Box (ICB). For more information, visit www.jcm-american.com.

SOURCE: JCM American Corporation media release distributed by Steinbeck Communications.
CONTACT: Paul Speirs, P: 702-413-4278, F: 702-233-3492, E: paulspeirs@cox.net.


Warner Bros. Consumer Products Awards MDI Entertainment License to Produce Lottery Games Based on The World's Most Famed Pre-Historic and Futuristic Families -- The Flintstones™ and The Jetsons™

ALPHARETTA, Georgia, USA (October 27, 2005) -- MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation (NASDAQ: SGMS), announced today that through an exclusive agreement with Warner Bros. Consumer Products, they have been awarded the license to produce state-wide lottery games based on two of television’s most-loved animated families, The FlintstonesTM and The JetsonsTM.

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Through MDI, individual state lotteries will have access to games incorporating likenesses of all related characters associated with The Flintstones and The Jetsons brands.  As part of this agreement, MDI also has the rights to specific footage and sound effects from both cartoon series to be used in advertising campaigns.  MDI also has rights to create and distribute merchandise related to lottery promotions.

MDI is currently working with Warner Bros. Consumer Products to create unique television spots that will support the launch of these new lottery games.

"With their rich heritage, The Flintstones and The Jetsons have a unique ability to speak to an adult audience -- after all, entire generations have grown up with them," said Steve Saferin, President of MDI.  "Whether it's the timeless prehistoric humor in Bedrock or the intergalactic automated humor of Orbit City, these animated classics will bring a new level of fun and creativity to the games we develop."

Produced by William Hanna and Joseph Barbera, The Flintstones became the first animated situation comedy on television and the first animated series to go beyond the seven-minute cartoon format, to feature human characters to be shown on prime time.  A smash hit, the original series has continued to thrive successfully throughout the years.

Also produced by William Hanna and Joseph Barbera, The Jetsons debuted as a follow-up to The Flintstones, taking the family setting from the established Stone Age to the uncharted Space Age.

About Scientific Games
Scientific Games Corporation (www.scientificgames.com) is the leading integrated supplier of instant tickets, systems and services to lotteries, and the leading supplier of wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut and the Netherlands, and is a leading supplier of prepaid phone cards to telephone companies. MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation, is the worldwide leader in licensed lottery games and promotions.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

THE FLINTSTONES and all related characters and elements are trademarks of and © Hanna-Barbera.

THE JETSONS and all related characters and elements are trademarks of and © Hanna-Barbera.

SOURCE: MDI Entertainment media release.
CONTACT: Jeff Schweig, Phone: 678-297-5212.


Pull Tabs Continue to Create Sales for Charities and Non-Profits in Charitable Bingo

AUSTIN, Texas, USA (October 28, 2005) -- In the autumn of 2002, new pull-tab games, called event pull-tab games, went on sale at bingo halls across the state and became a major success for non-profits that conduct charitable bingo games.

What are event pull-tab games?

These are games that include the same feature of regular pull-tab games, but incorporate a second level of play that provides an additional opportunity to win. Event pull-tab ticket winners are determined by some subsequent action such as the drawing of a bingo ball(s), or the spinning of a wheel—actions that add interest and excitement to the games.

These pull-tabs were approved by administrative rule for sale in Texas at the end of the third quarter of 2002 “We received meaningful comments and suggestions from the bingo industry on the administrative rule, which they enthusiastically supported,” said Billy Atkins, director of the Charitable Bingo Operations Division of the Texas Lottery Commission. “Once authorized, we noticed a huge jump in sales of more than $5 million from the fourth quarter of 2002 to the first quarter of 2003, which is something we have not seen in the past. Pull-tab sales had been declining every year from 1991 to 2001.

Every year since then, there have been bigger and bigger gross sales of pull-tabs, according to Atkins. “From 2002 to 2004, sales of pull-tabs have more than doubled,” he said. Pull-tab sales for the first two quarters of 2005 exceeded pull-tab sales for the same quarters of 2004 by more than $26 million. It means players really like the prizes these event pull tabs offer, and the non-profits also benefit by having happy players.

The following chart demonstrates how pull-tab sales and prizes have grown since 2002. The figure for 2001 is included for comparison purposes.

Pull-tab Sales by Calendar Year & Pull-tab Prizes by Calendar Year

Year

Sales

Prizes

2001

$85,122,819

$59,527,761

2002

$88,979,500

$62,804,013

2003

$129,695,940

$93,734,113

2004

$173,531,020

$126,780,985

2005 (1st $ 2nd Qtr.)

$111,658,379

$82,160,962

Figures as of 10/26/05. Unaudited.

There are 1,295 non-profit organizations in Texas that conduct charitable bingo in support of their organizations. For more information about charitable bingo, please visit the official Charitable Bingo Web site at http://www.txbingo.org.

SOURCE: Texas Lottery Commission Press Release.
CONTACT: Leticia Vasquez, 512-344-5208.


Atronic Enters Rhode Island, Supporting GTECH’s Expansion at the Lincoln Park Property

SCOTTSDALE, Arizona, USA (November 2, 2005) -- Atronic announces its entry into the Rhode Island gaming market with its first VLT installation at one of Rhode Island’s premier gaming venues, Lincoln Park.

Atronic has already provided Lincoln Park with 125 e-motion™ games, with an additional 50 machines to be installed by the end of the year.  The new machines are part of the recent expansion of Lincoln Park, which opened October 31, 2005.

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Atronic is proud to have provided 30 percent of the units for GTECH’s expansion at Lincoln Park.  Our Cash Fever™ machines are among the top performing products at the property and we are confident that our strong library of e-motion™ games will continue to perform exceptionally well,” said Ken Bossingham, Vice President of Sales and Marketing for Atronic.

A large portion of the order consists of Cash Fever™, Atronic’s new dynamic Linked Gaming System featuring four levels of progressive jackpots and exciting game themes in Atronic’s innovative e-motion cabinet.  Cash Fever™, which was recently launched in tribal and riverboat markets as well as in Detroit, has proven extremely popular with players and operators alike.

About Atronic
ATRONIC Group of companies, a leading global provider of casino games and services is headquartered in Germany.  The group companies Atronic International, Atronic Americas and Atronic Systems maintain offices in the USA, Europe, Latin America, South Africa and Australia.  ATRONIC is dedicated to producing only the highest quality of entertaining games and products, including dynamic casino management and linked gaming solutions, which are being operated in 83 countries worldwide.  ATRONIC holds a total of 196 worldwide gaming licenses including the United States of America, where it is licensed to sell machines in 20 states and to 138 tribes.

ATRONIC is a member of the Gaming Standards Association and supports open industry standards such as Best of Breed (BOB) and System to System (S2S).

ATRONIC is part of the family-owned and operated GAUSELMANN Group which entered into an alliance with GTECH Holdings Corporation, a NYSE listed American company who acquired a 50 percent controlling equity interest in ATRONIC on December 6th 2004.  The transaction, which is contingent upon regulatory and gaming license approvals, is expected to be completed on December 31, 2006.  The family-owned and operated GAUSELMANN Group, which has sold 2 million gaming devices since inception, is the second largest manufacturer of gaming devices worldwide.  To find out more information about ATRONIC please visit the website at http://www.atronic.com.

About GTECH (http://www.gtech.com)
GTECH is a leading gaming technology and services company.  With more than $1.25 billion in annual revenues and 5,300 people in over 50 countries, GTECH provides integrated technology, creative content, and business services to effectively manage and grow today’s evolving gaming markets.  In targeted emerging economies, GTECH also leverages its operational presence and infrastructure to supply commercial transaction processing services.  For more information about the Company, please visit GTECH’s website at http://www.gtech.com.

SOURCE: Atronic Americas media release.


MDI Reaches For The Stars With New American Idol® Instant Scratch Lottery Tickets
Agreement With FremantleMedia Allows MDI To Produce American Idol Branded Lottery Tickets in the U.S. and Canada

ALPHARETTA, Georgia, USA (November 2, 2005) -- American Idol®, the hit reality show that has rapidly become a television phenomenon over four seasons, is about to become a star with lottery players.  MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation (NASDAQ: SGMS) announced today its agreement with FremantleMedia, co-producer and licensor of American Idol for branded scratch off lottery tickets.

The extreme popularity of American Idol will result in huge ticket sales for our lottery clients and the potential for fun and exciting promotions is far reaching,” said Steve Saferin, MDI president. “We’re very excited to offer our customers this property!

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As part of the agreement, MDI has obtained exclusive rights to use the show’s name, image and logos for instant scratch lottery tickets in the US and Canada. In addition, MDI will provide an incredible line of custom and unique American Idol merchandise for use in promotions, 2nd-chance drawings and incentive programs.

From the East Coast to the West, 22 states are currently represented by American Idol finalists, almost all of which operate lotteries.

“The American Idol brand has such a broad reach that virtually everyone in the U.S. is familiar with it,” said David Luner, FremantleMedia Vice President Licensing, Americas. “With contestants hailing from everywhere across the nation there is a built-in fan base on a local level that creates even stronger brand awareness.  We think this lottery program will be extremely well received.

Auditions are currently being held for American Idol: Season 5 with the premiere in January 2006. “American Idol has had become an American icon with four straight season of amazing ratings growth, so now really is the perfect opportunity for lotteries to offer players an American Idol game,” Saferin said.

To date, three state lotteries have already committed to carrying the game with more indicating they want the game in their line up by March, when the intensity of the show skyrockets with the finalists being voted off. 

About Scientific Games
Scientific Games Corporation (www.scientificgames.com) is the leading integrated supplier of instant tickets, systems and services to lotteries, and the leading supplier of wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut and the Netherlands, and is a leading supplier of prepaid phone cards to telephone companies. MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation, is the worldwide leader in licensed lottery games and promotions.

About American Idol
IdolFive-time Emmy Award-nominee AMERICAN IDOL was created by Simon Fuller of 19TV and developed by FremantleMedia.  Executive producers are Simon Fuller and Nigel Lythgoe for 19TV and Cecile Frot-Coutaz and Ken Warwick for FremantleMedia North America.  19 also manages such leading musical artists as Annie Lennox, Will Young, Kelly Clarkson, and Fantasia.  FremantleMedia North America is one of America's foremost producers of reality-based entertainment programming for television, and has produced the IDOL format in more than 30 countries worldwide.

About FremantleMedia
FremantleMedia Licensing Worldwide, Americas (FLW, Americas) is the US licensing arm of FremantleMedia, one of the largest international creators and producers of program brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories.  FLW, Americas exploits FremantleMedia’s many strong brands including the award winning, American Idol, the world’s longest running game show The Price Is Right, the ever-popular Family Feud, and other classic game shows across multiple off-screen platforms including merchandising campaigns, interactive and wireless support, home entertainment and music publishing. 

About 19 Entertainment
19 is recognized as a leading creator, provider and promoter of globally successful, music based entertainment, or “Entertainment Brands”.  19 has attracted a unique collection of expertise in people who work together to integrate and leverage activity across television, music film, merchandising, music publishing, recording, artist/writer and producer management, sponsorship and promotion.  To date, 19 has been involved in the creation of 101 Number 1 singles and 81 Number 1 albums with an impressive tally of 233 Top 40 albums and 389 Top 40 singles.

SOURCE: MDI Entertainment media release.
CONTACT: Jeff Schweig, Phone: 678-297-5212.

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