MDI Entertainment, Inc. specializes in providing sole-source entertainment-based Promotions to the worldwide lottery industry.Established in 1986, MDI's strategic focus since 1996 has been in developing and marketing lottery games based on well-known entertainment and pop cultural icons, by acquiring the licensing rights of the popular consumer brands. Starting with Star Trek™, Wheel of Fortune® and Twilight Zone™, MDI's Licensed Property Games (LPG) Division has grown to more than forty famous brands, for which the company holds exclusive lottery marketing rights.
MDI's licensed lottery properties include Harley-Davidson®, Wheel of Fortune®, Jeopardy!®, Elvis Presley®, Betty Boop™, The Palms Casino Resort, Ray Charles, Hollywood Sign™ and Hollywood Walk of Fame™, Pink Panther™, SPAM®, Corvette®, The Honeymooners™, Hollywood Squares™, I Love Lucy®, Lionel®, Magic 8 Ball®, TV Guide Crosswords®, NBA, Universal Studios Monsters™, Marilyn Monroe®, James Dean®, TABASCO® and others.
Since 1987 MDI has done business with 39 of the 40 lotteries in the U.S., with all of the lotteries in the English-speaking Provinces of Canada and with the international Lotteries of La Francaise des Jeux, China Sports Lottery, AnPost National Lottery , New South Wales and South Australia.
Along with the universal recognition and appeal of the brands themselves, MDI licensed lottery promotions offer unique "bonus" merchandise and experience prizes that add unparalleled entertainment value to the games for consumers and typically enable lotteries to acquire MDI's properties without licensing or royalty fees. MDI manages all prize fulfillment and customer service functions for its promotions, and routinely manages "second chance" drawings for many of its lottery customers, as well.
Post-promotion consumer research conducted by MDI has confirmed that the use of merchandise in lottery games makes a measurable contribution to significant lottery marketing objectives, such as creating new scratch-off players, bringing lapsed players back into the market, increasing spending and play frequency among regular players and making lottery play more entertaining and fun for lottery consumers.
MDI's staff includes former lottery professionals that have worked for nine different US lotteries. Its skills enable MDI to offer lotteries a full range of support services for its products, including point-of-sale design and production, ticket design, prize structure development, drawing management and market research. On January 9, 2003, MDI became a wholly owned subsidiary of Scientific Games International.

Downloads Now Available Through MDI Will Be Sweet Music For Players
Extensive Catalog of Music to be Provided by Hip Digital Media
Alpharetta, Georgia (June 16, 2010) - MDI Entertainment , a subsidiary of Scientific Games ( NASDAQ:SGMS) today announced an agreement with Hip Digital Media, Inc. to offer music downloads for prizing in instant games and other marketing applications, including a player rewards program....................Subscribers

MDI Agreement with Elvis Presley Enterprises Includes New Elvis™ Artwork
ALPHARETTA, Georgia (October 26, 2009) -- MDI Entertainment, LLC (MDI Entertainment), a wholly-owned subsidiary of Scientific Games Corporation (NASDAQ:SGMS), today announced that it has entered into an exclusive, worldwide license agreement with Elvis Presley Enterprises, Inc. (EPE) to showcase “The King of Rock ‘n’ Roll” to lottery players around the world.........................Subscribers

NFL Recommends MDI to Support Teams and Lotteries With Launch of Scratch-off Tickets
ALPHARETTA, Georgia, USA (June 9, 2009) -- MDI Entertainment, a wholly-owned subsidiary of Scientific Games (NASDAQ: SGMS),   will be considered by various teams within the National Football League (NFL) to provide expertise  related to lotteries that will be introducing team-themed scratch-off games starting with the upcoming 2009 season.........................Subscribers

MDI and Dr Pepper Snapple Group Team Up to Offer Licensed Scratch Tickets
Branded Soft Drink Tickets Sure to Quench Players’ Thirst for Lottery Fun
ALPHARETTA, Georgia (April 8, 2009) – Lotteries will soon be able to offer their players the fizz and fun of some of the most popular flavored soft drinks now that MDI, a wholly-owned subsidiary of Scientific Games, (NASDAQ: SGMS), has added six classic American soft drink brands to its portfolio of lottery products.......................Subscribers

MDI Entertainment Teams With TPG Rewards To Offer Consumer Awards Programs
ALPHARETTA, Georgia (September 11, 2008) -- With prices for everything we need and want; from gas, to groceries, to the cost of a night at the movies on the rise, consumer budgets are being stretched, and lotteries everywhere are looking for new game solutions that will give players the kinds of prizes they most want during lean economic times...............Subscribers

Popular Scooters Available Through Exclusive Agreement with MDI
ALPHARETTA, Georgia, USA (August 22, 2008) -- With the price of gasoline reaching all time highs, drivers are looking at alternatives to save money – hybrid vehicles, carpools, and, yes, fuel-efficient scooters. And now lotteries can offer one of the most popular brand of scooters to their players now that MDI Entertainment has added Genuine Scooter Co. to its portfolio.................Subscribers

CBS Consumer Products and MDI Entertainment Align To Produce Scratch-Off Lottery Tickets Based On Current Popular Television Shows
NEW YORK, New York (July 9, 2008) – CBS Consumer Products, a division of CBS Entertainment, announced today its agreement with MDI Entertainment to produce branded scratch-off lottery tickets for three of television’s most popular shows, CSI: Crime Scene Investigation, The Amazing Race and Survivor.....................Subscribers

FremantleMedia Enterprises Extends Partnership with MDI Entertainment
ALPHARETTA, Georgia, USA (June 30, 2008) -- FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, has extended its agreement with MDI Entertainment to include the PASSWORD game show franchise for use on lottery tickets.......................Subscribers

MDI Nominated for International Licensing Award
ALPHARETTA, Georgia, USA (May 16, 2008) -- MDI Entertainment has been nominated for an International Licensing Excellence Award for its “Deal or No Deal” property........................Subscribers

Numbers Show World Poker Tour® Most Popular Lottery Poker Brand
ALPHARETTA, Georgia, USA (March 3, 20080 -- MDI Entertainment announced today that after three years of lottery market experience,  numbers show that World Poker Tour® (WPT) instant lottery games are..........Read the full story at: Vol.42 No.10

MDI Adds USA TODAY to License Portfolio
ALPHARETTA, Georgia, USA (January 9, 2007) -- MDI Entertainment has added USA TODAY,  the nation’s top-selling newspaper, to its license portfolio.............Subscribers

Hershey Tries Luck on Lottery Promotion
PENNSYLVANIA, USA (December 06, 2007) -- The Hershey company recently reached a licensing agreement with MDI Entertainment to offer Hershey-branded lottery tickets. Terms of the deal weren't disclosed.................Subscribers

MDI Adds the Jeep® Brand to its Portfolio
ALPHARETTA, Georgia, USA (November 20, 2007) -- Extending the successful line of vehicle games offered to Lotteries, MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation, has now added the Jeep® brand to its license portfolio....................Read the full story at: Vol.41 No.9

MDI/Scientific Games Add 21 Brands from The Hershey Company to Properties Portfolio
ALPHARETTA, Georgia, USA (November 7, 2007) -- Lotteries will soon experience sweet returns on their investment now that MDI, a wholly-owned subsidiary of Scientific Games Corporation , has added 21 of America’s favorite brands from The Hershey Company’s line of products to its line of lottery products......................Read the full story at: Vol.41 No.7

MDI Licensed Games Were Top Sellers in FY 2007
Poll Results are Additional Proof Licensed Games are Popular with Players
ALPHARETTA, Georgia, USA (August 8, 2007) –  Fiscal Year 2007 was stellar for MDI Entertainment and its lottery partners with more than 30 MDI-licensed games taking top spot in sales in the majority of lottery jurisdictions. .............................Read the full story at: Vol.40 No.7

MDI’s Lucy Impersonator Advances to Show’s Final Round
MDI Encourages Lottery Friends to Vote
ALPHARETTA, Georgia, USA (July 17, 2007) -- The Lottery industry’s favorite Lucille Ball impersonator is on her way to the big time thanks to ABC’s hit show “The Next Best Thing.”.......................................Read the full story at: Vol.40 No.4

MDI Entertainment and Warner Bros. Extend Agreement to Offer The Flintstones™ and The Jetsons™
ALPHARETTA, Georgia, USA (June 21, 2007) -- The classic cartoons, The Flintstones™ and The Jetsons™, remain available to U.S. lotteries now that MDI Entertainment, a wholly-owned subsidiary of Scientific Games (NASDAQ: SGMS), has extended its agreement with Warner Bros...............................Read the full story at: Vol.40 No.1

MDI Extends Deal or No Deal Agreement
Game Has Proven Overwhelmingly Popular With Lotteries and Players
ALPHARETTA, Georgia, USA (March 16, 2007) -- As Deal or No Deal maintains its number one ranking, lotteries can continue to offer the popular game to its players now that MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation, has renewed its agreement with show's producer Endemol International...............................Subscribers

Lotteries Go Retro with MDI Licensed Games, The Flintstones™ and The Jetsons™ Tickets Debut
ALPHARETTA, Georgia, USA (February 8, 2007) -- Looking to capitalize on the appeal of nostalgic themes, lotteries are taking the unique step in offering and marketing retro instant games with cross-generational appeal..............................Read the full story at: Vol.38 No.8

MDI Entertainment and Harley-Davidson Extend Decade-Long License Agreement
Now Offers Hot, New Custom Color Schemes
ALPHARETTA, Georgia, USA (January 22, 2007) -- Lotteries can continue offering players the most sought-after motorcycles in the world now that MDI Entertainment, a wholly-owned subsidiary of Scientific Games, has extended its agreement with Harley-Davidson Motor Company to offer lotteries the rights to launch Harley-Davidson instant tickets...........................Read the full story at: Vol.38 No.5