Edward Mahlman

Biography: Edward Mahlman Former Executive Director of the Pennsylvania Lottery

Executive Director of the Pennsylvania Lottery February 5, 2003, Edward Mahlman brings with him 26 years of successful Lottery and advertising management experience.
He comes to Pennsylvania Lottery from Tierney Communications, Philadelphia, where he served as executive vice president and director of client services. In this capacity he worked directly with the Pennsylvania Lottery in an advertising leadership role since 1977. He also has worked on marketing consulting assignments for several other state lotteries involving strategic game development and broadcast drawings.
He has been the driving force in the achievement of client goals. His accomplishments have resulted in record sales years for the Pennsylvania Lottery, a 90 percent usage rate for Verizon Yellow Pages Directory, consecutive record-breaking attendances at Dorney Park, Wild Water Kingdom and exceeding sign-up goals for E-ZPass in Pennsylvania, recognized as the best launch in the United States for this toll-road service. In addition, he has held leadership roles in developing effective advertising programs for Sunoco, Deloitte Consulting and other companies in competitive categories.
His experience in managing the advertising and marketing promotions for the Pennsylvania Lottery will be key to its future. As executive director, Mahlman will oversee operations, games and promotions offered by the Lottery. He also will spearhead new initiatives such as the mid-day draw for the Daily Number and Big 4 games, launched February 11, 2003.

Governor Rendell Announces Resignation of Lottery Executive Director Edward Mahlman
HARRISBURG, Pennsylvania, USA (August 10, 2006) -- Governor Rendell today announced that Edward Mahlman will resign as executive director of the Pennsylvania Lottery, effective August 25. .............Subscribers

New Lottery Director Says He Will Stay Focused on Lottery’s Core Mission
HARRISBURG, Pennsylvania (February 23, 2003) – Ed Mahlman, the Pennsylvania Lottery’s new Executive Director was quoted in a recent interview, that his mission is to stay focused on the reason the lottery exists, paying for senior citizen programs......................Read the full story at: Vol. 22 No. 9

Edward Mahlman Selected as Executive Director For Pennsylvania Lottery
HARRISBURG, Pa. (February 5, 2003) -- On behalf of Pennsylvania Governor Edward G. Rendell, Acting Secretary of Revenue Gregory C. Fajt today announced that Edward Mahlman of Philadelphia has been selected as the new executive ...............Read the full story at: Vol. 22 No. 6