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Wisconsin lottery
Address: 2135 Rimrock Road, #231,
P.O. Box 8941, Madison, WI 53708-8941
Internet: http://www.wilottery.com
E-mail Address: info@wilottery.com
Phone: (608) 261-8800
Fax: (608) 264-6644
Population: 5,654,774
U.S. Census Bureau, Population Division
Lottery Director: Michael J. Edmonds
Year Lottery Founded: 1988
Sales FY 2000:
Sales FY 2001:
Sales FY 2002:
Sales FY 2003:
Sales FY 2004:
Sales FY 2005:
Sales FY 2006:
Sales FY 2007:
Sales FY 2008:
$406.70 Million
$401.15 Million
$427.56 Million
$435.00 Million
$482.93 Million
$451.9 Million
$508.9 Million
$492.78 Million
$494.70 Million
Number of Employees: 86
On-line Vendor: GTech
On-line Vendor Contract: GTECH Corporation, has signed a two-year contract extension with the Wisconsin Lottery to continue providing online lottery technology and ongoing services. The contract extension will commence on June 26, 2011
Instant Ticket Vendor: Scientific Games
Oberthur
Creative Games
Instant Ticket Vendor Contract: Scientific Games - Contract begins in November 2009, has an initial term of two years and includes three one-year mutual contract extension options
Pulltabs: Pollard
Retailers: 3,686
Advertising: Hoffman York
ITVMs: N/A
Games Offered: Instant games;
PBall,Megabucks,SuperCash,Daily Pick 3,Daily Pick 4,Badger 5.
Beneficiaries: Property tax relief
Jurisdiction: State of Wisconsin


Background Information

Public referendums:
April, 1993 - Gambling expansion prohibited - Approved 59% April, 1993 - Continue State Lottery - Approved 72%

Michael Edmonds was appointed Acting Administrator of the Lottery Division for the Wisconsin Lottery in April, 2003. Mike has been an attorney in private practice since 1989, handling a variety of cases including criminal and civil litigation in state, federal, and bankruptcy courts.
Prior to that he served as an Assistant State Public Defender for four years and worked as a Legislative Assistant in the Wisconsin legislature. Mike earned a B.A. degree in History from Lawrence University and a J.D. degree from the University of Wisconsin Law School.

Lottery News 2010

Audit: Impact of Wisconsin Lottery Ad Spending Unclear
MADISON, Wisconsin (May 28, 2010) - An audit says an increase in the Wisconsin Lottery's advertising budget has not increased sales as predicted, but the economic downturn could be to blame..............Subscribers

Economy, Low Powerball Jackpots Hurt Lottery Sales
MILWAUKIE, Wisconsin (May 26, 2010) – According to news sources an audit by the Legislative Fiscal Bureau released Wednesday said ticket sales for the Wisconsin Lottery declined 4.3 percent in fiscal year 2008-09, in part because of the economic downturn.............Subscribers

Four Seats Part of Wisconsin Lottery's Packers Instant Game Bonus Drawing
Menomonie Woman Wins Packers Club Seats For Three Years
GREEN BAY, Wisconsin (April 22, 2010) -- The Wisconsin Lottery's "PACKERS" instant scratch game bonus drawing is now history and more than 100 lucky Packers fans have a lot to look forward to.............Subscribers

Racing Sausages Take on the Lottery; Klement's Famous Racing Sausages Sizzle as New Scratch Game!
MILWAUKEE, Wisconsin (April 21, 2010) – According to local sources the “infamous” Klement's Famous Racing Sausages have branched out to the Wisconsin Lottery......................Subscribers

Hands Off The Lottery
MILWAUKEE, Wisconsin (April 13, 2010) - Media questions a plan to help farmers, which the newspaper says, though well-intentioned, doesn't make sense amid tight budgets..............Subscribers

Klement’s Famous Racing Sausages Sizzle as New Lottery Scratch Game
MADISON, Wisconsin (April 9, 2010) - You’ve seen them at special events. You’ve watched them sprint around Miller Park in Milwaukee. And now you can help them race right down the front of a new $3 scratch game from the Wisconsin Lottery................................. Subscribers

Lawmaker Wants Lottery Cash to Aid New Farmers
MADISON, Wisconsin (March 24, 2010) – According to local media reports a state lawmaker wants Wisconsin lottery players to help new farmers get started......................Subscribers

Lottery News 2009

Packers Scratch-Off Game's Cash Prizes Still Available
GREENBAY, Wisconsin (December 8, 2009) - The Wisconsin Lottery scratch-off game that features the Green Bay Packers is a great holiday gift idea, especially considering the two main.................Subscribers

Packers Lottery Tickets On Sale
GREENBAY, Wisconsin (September 3, 2009) - The Wisconsin Lottery's new $10 Packers instant scratch game go on sale at 11 a.m. today at Lambeau Field near the Packers Pro Shop and at retailers across the state...................Subscribers

Lottery Teams With Packers on New Scratch Game
Game Features Chance To Win Club Seats At Lambeau For Three Years
GREEN BAY, Wisconsin (August 5, 2009) -- The Wisconsin Lottery and the Green Bay Packers are partnering on a new “PACKERS” instant scratch game that offers great cash prizes and one very hard-to-come-by bonus prize: seats at Packers home games for three years.................Subscribers

Still Working On Jersey, Lottery Deals
MILWALKEE, Wisconsin (July 28, 2009) - With professional sports franchises on the lookout for new revenue streams, the Green Bay Packers have been looking in two directions lately.................Subscribers

Tough Economy, But Lottery Has Good Year
MADISON, Wisconsin (July 30, 2009)  – The Wisconsin Lottery posted the ninth best sales mark in its 21-year history despite widespread consumer uncertainty and an off-year for big money jackpots in the multi-state Powerball game.......................Subscribers

Tough Economic Times Have Little Impact on State Lottery, Sales Off Just Four Percent from Last Year
MADISON, Wisconsin (July 28, 2009) - A bad economy meant good business for the Wisconsin Lottery in fiscal year 2009........................Subscribers

Wisconsin Lottery Predicts Drop in Sales
MADISON, Wisconsin (March 2, 2009) -- Wisconsin lottery ticket sales are expected to drop this year with the recession. The state Department of Revenue says in a report released Monday that it expects ticket sales to.................Subscribers

Lottery News 2008

Lottery Declines to Seek Full Damages Against Vendor
MADISON, Wisconsin (Nov 27, 2008) – A Legislative Audit Bureau report released last week is said to have found that the State Lottery declined to assess damages for 12 out of 30 incidents whose technical failures have disrupted ticket sales and operations in the budget year that ended June 30...............Subscribers

Lottery Says Illegal Pull-Tabs Cost State Millions
MADISON, Wisconsin, USA (November 20, 2008) - Illegal pull-tab games are costing the Wisconsin Lottery millions in revenue, but prosecutors rarely go after their operators, according to an audit released Thursday...............Subscribers

Wisconsin Lottery: Meltdown Affects Megabucks Annuity
MADISON, Wisconsin (October 28, 2008) - The nation's financial crisis is causing a dip in one of the optional jackpots offered in Wisconsin's Megabucks lottery game..................Subscribers

Department of Justice Investigate Internet Site Offering ‘Pick Three’ Game
SHEBOYGAN, Wisconsin (October 3, 2008) – The Wisconsin Lottery has reportedly asked the Department of Justice to investigate two Internet sites where consumers can play a "pick three" game to win anywhere from $10 to $1,000..............Subscribers

State Lottery Defies Odds, Soaring Fuel Prices, Faltering Economy Aren't Hurting Sales
WISCONSIN, USA (August 26, 2008) -- According to the state, the Wisconsin Lottery completed its 2008 fiscal year in June up $2 million in sales over 2007, bringing the total for the year to $494.6 million...............Subscribers

Audit Shows Lottery Ticket Sales Down
MADISON, Wisconsin, USA (July 8, 2008 – Sales of state lottery tickets dipped about three (3%) percent in fiscal year 2006-07, according to a state audit released Tuesday......................Subscribers

Restrictions Ban State Lottery Internet Sales
MADISON, Wisconsin (June 17, 2008) – When the Wisconsin Constitution was amended 21 years ago to allow the state lottery, opponents added restrictions that banned Internet sales, which...............Subscribers

Senator Objects to Lottery Advertising
MADISON, Wisconsin (June 17, 2008) – The Wisconsin lottery’s marketing and promotional budget was raised by more than 60% this year to $7.5 million. It was the first increase in 17 years. Of that, $4.4 million will be spent on TV ads, including spots to...............Subscribers

It’s a Party and You’re Invited! Wisconsin Lottery Celebrates 20th Anniversary
MADISON, Wisconsin, USA (May 28, 2008) -- The summer celebration is in full swing as the Wisconsin Lottery marks its 20th anniversary year with great new games and special events around the state.................Subscribers

Powerball Jackpots Have Been Good for the Wisconsin Lottery
MADISON, Wisconsin, USA (March 5, 2008) – Wisconsin Lottery officials, in a report filed with Legislature's Joint Finance Committee, called fiscal year 2006 “an extraordinary year for Powerball sales" when there were jackpots totaling $340 million, $365 million, and $224.2 million..................Subscribers

Scratch Games Getting Pricier
WISCONSIN, USA (February 17, 2008) – As states scramble to bring in revenue the trend in lotteries is toward pricier scratch-off games...............Subscribers

Lottery News 2007

Lottery Comes Up Three 9s, on the 9th
MADISON, Wisconsin, USA (December 10, 2007) -- The state’s Pick 3 lottery game came up with a surprising combination in its latest drawing..............Subscribers

Pollard Banknote Issued Contract Renewal by the Wisconsin Lottery
YPSILANTI, MI (October 23, 2007) -- Pollard Banknote recently received a renewal to its pull tab and specialty lottery products contract with the Wisconsin Lottery for an additional year. Under the terms of the initial agreement signed in 2004, a further one-year renewal remains possible after the current contract expires in June 2008...........Read the full story at: Vol.41 No.5

Lotteries Hit Limit for 7-7-7-7 Numbers
MADISON, Wisconsin, USA (July 6, 2007) -- The Wisconsin Lottery said they reached their $3 million liability limit for Friday night's drawing at 4:10 p.m. on the numbers 7-7-7-7 for the Daily Pick 4 game............Subscribers

7-7-07 Could be Your Lucky Lottery Day…If You Buy Early
MADISON, Wisconsin, USA (July 3, 2007) -- July 7, 2007 is being called one of the “luckiest” days of the last 100 years...........Subscribers

Lottery’s Total Ticket Sales Rise 19% Over The Past Five Fiscal Years
MADISON, Wisconsin, USA (June 26, 2007) -- Wisconsin lottery players spent $509 million on tickets in the last fiscal year.........Subscribers

Summerfest, Wisconsin Lottery Team Up For Instant Scratch Game
MILWAUKEE, Wisconsin, USA (April 23, 2007) -- In honour of Summerfest's 40th anniversary, the Wisconsin Lottery is developing a Summerfest Wisconsin Lottery Instant Scratch game.......Subscribers

Wisconsin’s Newest Millionaire Will Be Chosen Soon!
MADISON, Wisconsin, USA (April 18, 2007) -- On May 1, the Wisconsin Lottery will choose one winning ticket from all of the tickets sold in its Million Dollar Draw game, creating the state’s newest millionaire..........Subscribers

Lottery Teams Up With Milwaukee Brewers™
MADISON, Wisconsin, USA (April 10, 2007) -- GET UP! GET OUT! (and go buy one before they’re) GONE!..........Read the full story at: Vol.39 No.3

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