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The World-Wide Lottery Guide is brought to you with the compliments of


Oy Veikkaus Ab
Address: Karhunkierros 4, 01009 Veikkaus Finland
Internet: http://www.veikkaus.fi
E-mail Address:
Riitta Nissi, Communications Manager

riitta.nissi@veikkaus.fi
Phone: +358 9 852 61
Fax: +358 9 854 0515
Population: 5 million
Managing Director: Risto NIEMINEN
Year Lottery Founded: 1940
Sales FY 2000:
Sales FY 2001:
Sales FY 2006:
FIM 6.4 billion
FIM 6.0 billion
FIM 8.32 billion
Number of Employees: 341
On-line Vendor: GTech
Instant Ticket Vendor: Pollard Banknote
ITVMs: N/A
Games Offered: Lotto, Viking Lotto, Joker, Bingolotto, TV games, Football Pools, Betting games, Off-track Horse Betting, Instant tickets
Beneficiaries: Arts, sports, youth work, science
Jurisdiction: Finland


The State owns 100% of the shares of Veikkaus. The Council of State grants the licence to Veikkaus and the Ministry of the Interior supervises its activities.
It is the largest of the three organisations licensed to conduct money games in Finland.

Lottery News 2008

Fifteen Years of Veikkaus’ Betting Games
VANTAA, Finland (October 16, 2008) -- Veikkaus’ betting games will turn fifteen this autumn. Betting was launched in Finland in November 1993, as Fixed Odds Betting was offered for the first time..................Subscribers

Veikkaus’ Gaming Licence Amended
VANTAA, Finland (October 16, 2008) -- Veikkaus’ gaming licence was amended at the end of September.  The changes have to do with the payout percentages of parimutuel betting and our right to operate a multinational betting game...............Subscribers

Veikkaus’ Corporate Responsibility Trusted
VEIKKAUS, Finland (September 8, 2008) -- According to the latest surveys, Finns consider Veikkaus a responsible company.................Subscribers

International Affairs Made Part of Veikkaus’ Business Development Organization
VEIKKAUS, Finland (September 8, 2008) -- At the beginning of August, Veikkaus’ international affairs were made part of the Business Development Unit, steered by Director André Chaker.................Subscribers

Corporate Responsibility Also Entails The Pursuit of Optimal Profit
Article By: Ilkka Juva, Communications Director, Veikkaus Oy

VEIKKAUS, Finland (September 8, 2008) -- We have often – and quite understandably – been asked whether Veikkaus’ corporate responsibility and good financial results are not conflicting. They are most definitely not.................Subscribers

The New Kummeli Movie Featured in Veikkaus’ Traditional and Internet Instants
VEIKKAUS, Finland (September 8, 2008) -- Once again, Veikkaus’ cooperation with the film industry is presented in our instant games: eInstants spiced up with humour from the new movie of the Finnish comedy group Kummeli have been on sale on the net since mid-August..................Subscribers

Veikkaus’ Finances Showed Positive Development Between January And June
VEIKKAUS, Finland (September 8, 2008) -- Veikkaus attained a turnover of EUR 721.8 million (+5.7%) in the period between January and June. Our financial result amounted to EUR 220.5 million, which is EUR 12.9 million, i.e. 6.2% more than during the respective period last year..................Subscribers

Two Executive Teams to Veikkaus
VANTAA, Finland (June 18, 2008) -- Veikkaus’ organizational change will involve a redefinition of the company’s management system. The current Executive Team will be divided into strategic and operative executive teams.................Subscribers

Veikkaus’ Financial Result Developed Steadily Between January and March
VANTAA, Finland (June 18, 2008) -- During the first quarter of the year, Veikkaus posted a turnover of EUR 370.3 million (+1.4%). We attained a financial result of EUR 115.3 million, which is.................Subscribers

Veikkaus’ Scratchcards in the Midst of the Olympic Frenzy
VANTAA, Finland (June 18, 2008) -- To honour the Olympic Games, Veikkaus has launched a batch of Casino Instants featuring Finnish athletes. In addition, this summer’s Extra Ässä Instants are................Subscribers

Veikkaus Changes
Article By: Ilkka Juva, Communications Director, Veikkaus Oy.
VANTAA, Finland (June 18, 2008) -- The three major stages in the over sixty-year-old history of Veikkaus’ business strategy have been the...............Subscribers

Finnish Sports Gala Boosts the Value and Esteem of Sports in Finland
VEIKKAUS, Finland (May 13, 2008) -- The Finnish Sports Gala, organized to honour the Finnish top sports, will take place on 2 June. The gala is arranged in order to............Subscribers

Veikkaus to Host the EL 2011 Congress of the European Gaming Organizations
VEIKKAUS, Finland (May 13, 2008) -- The member lotteries of EL (European Lotteries) and suppliers to the gaming industry will convene in a gaming companies’ congress in Helsinki in June 2011.
Veikkaus was elected to host the congress in last summer’s EL Congress in Budapest. Although there is still plenty of time till the event, we have already started the arrangements.
We are awaiting hundreds of European specialists and representatives of the field to join us for the event.
SOURCE: Veikkaus eNews 2/2008.
CONTACT: Veikkaus Oy Communications, Tel: +35820 750 750, Fax: +35820 750 7145, Email: tiedotus@veikkaus.fi.

Gaming Research Foundation Supports Ideology of Responsible Gaming
Article By: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (May 13, 2008) -- The detriments of gaming are investigated widely in Finland. According to the Lotteries Act, the research activities are at the responsibility of the Ministry of Social Affairs and Health and they are financed by the national gaming organizations. The planned amendments to the Lotteries Act involve a widening of the research activities by the ministry, yet continue to limit them to cover nothing but gaming detriments...................Subscribers

Veikkaus’ Customers on Spot in the Studio During Lotto Draws
VEIKKAUS, Finland (May 13, 2008) -- Veikkaus Card offered its holders a new bonus benefit in April: a chance to attend a live Lotto game show on spot at the studio. The studio audience was selected from amongst participants in a draw organized on Veikkaus’ website...................Subscribers

Former Soccer Coach Ordered To Pay Compensation To Finnish State-Owned Lottery Monopoly Veikkaus
HELSINKI, Finland (March 6, 2008) - A former Finnish coach and another man were given suspended sentences by a Finnish court on Thursday for trying to fix soccer matches and ordered to pay a total of 148,550 euros....................Subscribers

Veikkaus’ Annual Report 2006 Rated as the Third Best
VEIKKAUS, Finland (February 14, 2008) -- Veikkaus’ annual report 2006 was awarded a recognition prize as the third best piece of print work in the annual reports series of the Galerie Art Design & Print Awards 2007 competition...................Read the full story at: Vol.42 No.8

Tackling the Detriments of Gaming Without Spoiling the Good Reputation
Article By: Ilkka Juva, Communications Director, Veikkaus Oy.
VEIKKAUS, Finland (February 14, 2008) -- The Finnish Lotteries Act will be reformed this year. We have an exceptionally strong unanimity about gaming policy in Finland. Throughout the political sector, there is a consensus that to ensure the gaming activities taking place according to the best standards of responsibility, they must be operated within a carefully controlled and supervised environment...............Read the full story at: Vol.42 No.8

Lotto Price and Prize Tier Reform Ensures Bigger Jackpots
VEIKKAUS, Finland (February 14, 2008) -- Veikkaus introduces a price and prize tier reform to Lotto at the beginning of February. The price per row is raised to EUR 0.80. Also, the rules are changed to guarantee bigger jackpots...............Subscribers

Swedish Consulting Group HiQ International AB Receives New Framework Contract From Finnish National Lottery Operator Veikkaus
SWEDEN (February 4, 2008) -- Swedish IT and management consultancy HiQ International AB said on Monday (4 February) that it has received a contract extension from the Finnish national lottery operator Veikkaus....................Subscribers

Finland Proposes State-Owned Online Poker Operator
FINLAND (January 22, 2008) -- Stefan Wallin, Finland's culture and sport minister, said on Tuesday that the government should run an online poker service in order to woo punters away from foreign poker sites............Subscribers

Gambling Ban Sought for Minors
HELSINKI, Finland (January 16, 2008) -- The Ministry of Social Affairs and Health wants a total ban on minors' gambling.............Subscribers

Lottery News 2007

Bet of the Year Prize Awarded to Orienteering Champions
VEIKKAUS, Finland (December 20, 2007) -- The Bet of the Year prize, which is awarded in connection with the Sportsperson of the Year election organized by the Finnish Sports Writers’ Association, was granted this year to the two orienteering champions Heli Jukkola and Minna Kauppi..............Subscribers

Veikkaus’ New Board of Directors and Supervisory Board Appointed
VEIKKAUS, Finland (December 20, 2007) -- Veikkaus’ General meeting appointed the company’s new administrative organs for the period between 2008 and 2009 on 12 December. ..................Subscribers

The Finnish Lotteries Act Reformed Unanimously and Efficiently
Article By: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (December 20, 2007) -- In Finland, we are very unanimous about the national gaming policy. People across the different political parties and belonging to the various beneficiary and gaming organizations are unanimously in favour of the exclusive rights system................Read the full story at: Vol.41 No.14

Veikkaus Awarded for Excellent Quality
Article by: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (November 14, 2007) -- Veikkaus prides in high quality in all of its activities, and we are constantly working hard to improve our performance in this area..........Read the full story at: Vol.41 No.9

Veikkaus is Now Officially Green
VEIKKAUS, Finland (November 14, 2007) -- Veikkaus was awarded the Green Office diploma by WWF Finland in October. The Green Office programme is an environmental service launched by WWF Finland.............Subscribers

Veikkaus Financial Result Developed Moderately in January-September
VEIKKAUS, Finland (November 14, 2007) -- In the period between January and September Veikkaus’ turnover amounted to.............Subscribers

Veikkaus Improves Game Conditions for Off-track Horse Betting
VEIKKAUS, Finland (October 1, 2007) -- Veikkaus’ off-track horse betting games V75 and V5 Betting were reformed in September. Their payout percentage was increased from ...............Subscribers

Over 200,000 Finns Own Veikkaus Cards
VEIKKAUS, Finland (October 1, 2007) -- Veikkaus Card, which has been available for a year, has turned out a great success: we already have a total of 200,000 card holders.......Subscribers

Deal-or-No-Deal Introduces TV Entertainment to the World of Instant Games
VEIKKAUS, Finland (October 1, 2007) -- Veikkaus’ new Deal or No Deal Instant, adapted from the theme of a new TV show......Read the full story at: Vol.41 No.2

Veikkaus Piloting A New POS Concept
VEIKKAUS, Finland (October 1, 2007) -- Veikkaus’ new POS concept is currently being tested in ten of our POS. The reformed POS concept is based on customer-orientation, responsibility, and high quality...............Subscribers

Veikkaus’ Financial Result Favourable During the First Half of the Year
VEIKKAUS, Finland (August 31, 2007) -- In the period between January and June Veikkaus attained turnover of EUR 682.7 million (+3.2%)...........Read the full story at: Vol.40 No.11

Age limits Shall Be Laid Down By Law
Article By: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (August 31, 2007) -- The Finnish Lotteries Act is being updated at a good pace. We have a strong consensus over gaming activities in Finland. The political consensus also covers.........Read the full story at: Vol.40 No.11

Biisit Instant Continues the Theme of Culture Instants
VEIKKAUS, Finland (June 26, 2007) --Veikkaus continues to work in close cooperation with Finnish culture. This summer’s new instants feature songs of the Finnish band .................Subscribers

Finns Consider Veikkaus Funds Important
VEIKKAUS, Finland (June 26, 2007) -- The independent research company TNS Gallup conducted a survey on how Finns feel about Veikkaus’ theme ”A Finn to Win” at the beginning of 2006.............Subscribers

Reinforced Responsibility in Veikkaus’ Internet Gaming Activities
VEIKKAUS, Finland (June 26, 2007) -- Veikkaus’ website was recently updated with a service enabling our customers voluntarily regulate the extent to which they play our games. The new service offers a chance..................Read the full story at: Vol.40 No.1

Joy And Benefit To All Finns
VEIKKAUS, Finland (May 18, 2007) -- Veikkaus’ mission is to generate versatile value to Finnish society by organizing games reliably and responsibly. Our games are based on wide participation and reasonable stakes.............Subscribers

Veikkaus Involved in the Eurovision Spirit
VEIKKAUS, Finland (May 18, 2007) -- The Eurovision Song Contest, arranged in Finland for the first time last weekend, encouraged many Finns to place bets................Subscribers

Government Rejection of Ladbrokes' Gaming Licence Application Upheld by Supreme Administrative Court
HELSINKI, Finland (May 10, 2007) -- According to a ruling handed down on Tuesday by the Supreme Administrative Court (KHO), the government had a legal right to reject the application by gaming company Ladbrokes for a licence...............Subscribers

Improved Gaming Conditions in Football Pools
VEIKKAUS, Finland (March 13, 2007) -- Since week 8 in February, Veikkaus has offered Football Pools with improved conditions.............Subscribers

Finns Played With 260 Euros Per Capita Last Year
VEIKKAUS, Finland (March 13, 2007) -- Finns played Veikkaus games with an average of EUR 260 per capita in 2006 (rounds 1-52/2006) - in 2005, the respective figure was EUR 248 per capita..............Subscribers

Veikkaus Offers Its Customers New Benefits
VEIKKAUS, Finland (March 13, 2007) -- In March, Veikkaus starts to offer various monthly changing benefits of different levels to its customers. The new customer benefits have to do with the beneficiaries of Veikkaus funds or with Veikkaus’ partners in cooperation.............Read the full story at: Vol.38 No.12

Veikkaus Adopts A Waiting Attitude In The Suspected Bribery Case In Finnish Football
VEIKKAUS, Finland (January 24, 2007) -- A suspected bribery case in Finnish football came up first in the autumn of 2005. Now it has gained more publicity again, as the police have progressed with their preliminary investigations...............Subscribers

Veikkaus Plays An Important Role In The Arrangements For The Eurovision Song Contest
VEIKKAUS, Finland (January 24, 2007) -- This year, the Eurovision Song Contest will be arranged in Finland for the first time in history. A large part of the financing comes from Veikkaus funds............Subscribers

Veikkaus Increases Profit For Fifth Year In A Row
VEIKKAUS, Finland (January 24, 2007) -- The turnover of Veikkaus Oy amounted to EUR 1,361.2 million last year, i.e. EUR 45.5 million (3.4%) more than in 2005.............Read the full story at: Vol.38 No.5

Lottery News 2006

Veikkaus.fi Celebrates Its 10th Birthday
VEIKKAUS, Finland (December 4, 2006) -- In December, ten years will have passed since Veikkaus introduced the option of gaming on the internet to its customers. During the past decade, internet gaming has developed from a marginal phenomenon to a success story............Read the full story at: Vol.37 No.10

Finns Propel Keno Into Second Place
VEIKKAUS, Finland (December 4, 2006) -- The daily drawn Keno has made it to the top of games in Finland. Although we only launched Keno four years ago, it is already Finland's second most popular game right after Lotto. In week 46 Keno's turnover crossed the limit of a total of one billion euros...............Subscribers

Sales Network Reformed According To Consumers' Wishes
Article by: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (December 4, 2006) -- The reform to make Veikkaus' sales network more uniform will show, e.g., in the instalment of new terminals at each of our points of sales...............Subscribers

50,000 Veikkaus Cards Ordered
VEIKKAUS, Finland (November 6, 2006) -- Veikkaus card for loyal customers, launched in September, has achieved great popularity: 50,000 Veikkaus' customers have already ordered their Veikkaus cards within the first month.............Subscribers

Free TV Visibility For Sports Buffs
Article by: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (November 6, 2006) --The fast digitalization of TV is leading to a rapid increase in program offerings. On the one hand, this is a good thing, but on the other, watching TV is turning more and more fragmented as a result of the development.................Subscribers

Veikkaus' Third-Quarter Report: Result Shows Growth Between January And September
VEIKKAUS, Finland (November 6, 2006) -- Veikkaus' financial operations developed according to plan in the period between January and September. We attained a turnover of EUR 997.2 million (+4.3%) during the period under review...........Subscribers

Veikkaus Card To Support Responsible Gaming
VEIKKAUS, Finland (October 9, 2006) -- Veikkaus has introduced a customer card, granted to Finns of over 18 years. When you show the card whilst participating in a game, you can make sure that the prizes will be paid out directly to your own account.............Subscribers

Jade Warrior Strikes Scratch Card Market
VEIKKAUS, Finland (October 9, 2006) -- Veikkaus will once again connect to the world of culture by launching a new instant game, Jade Warrior Instant, in October. The Jade Warrior Instant is based on the Labyrinth Instant, which will be disguised in the theme of the Finnish-Chinese film for the autumn and the early winter...............Read the full story at: Vol.37 No.3

Veikkaus To Reform Its Game System
VEIKKAUS, Finland (October 9, 2006) -- Veikkaus' game system, which has been in use for several years already, will be entirely reformed during the next few years. The system reform will start with the reform of the internet gaming service, which has already begun.............Subscribers

Reliability is One Of Veikkaus' Values
Article by: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (October 9, 2006) -- Veikkaus' game system processes nearly 3,000 gaming transactions per minute at the maximum. Over a million prizes are paid out every week. The usability of the system amounts to 99.98 percent, which means that the interruptions of use only take slightly more than a minute per week.............Read the full story at: Vol.37 No.2

Veikkaus Card Guarantees The Collection Of Prizes, Big And Small
HELSINKI, Finland (September 15, 2006) -- Veikkaus will be introducing a customer card on 18 September. Veikkaus card guarantees secure prize payout directly to our players.  Veikkaus card, which is granted to all Finns of over 18, is personal and free of charge..............Read the full story at: Vol.36 No.12

Marketing Cooperation Important For Veikkaus
Article by: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (July 2006) --Veikkaus' role as a sponsor - or as we call it, as a party in marketing cooperation - interests not only our partners but also the general public.........Subscribers

Veikkaus' Financial Result on Target For The First Half Of The Year
VEIKKAUS, Finland (July 2006) -- Veikkaus' business activities developed according to plan during the first half of the year.............Read the full story at: Vol.36 No.10

Veikkaus Present in the Summer's Cultural Happenings
VEIKKAUS, Finland (June 27, 2006) -- Veikkaus is strongly present in the summer's musical and cultural happenings. Through the ad campaigns of the new Jazz and Satumaa (Tango) instant tickets, launched at the beginning of June and connected with two of the most important cultural happenings of the Finnish cultural summer, we aim at making our cooperation with the culture circles closer................Subscribers

Betting on Games Offered by Veikkaus Benefits Finnish Football
VEIKKAUS, Finland (June 27, 2006) -- The world's most widely viewed event, FIFA World Cup, attracts football fans both on the living room couches and in sports cafés to enjoy the excitement of the matches............Read the full story at: Vol.36 No.1

EC Infringement Proceedings Processed Slowly
VEIKKAUS, Finland (June 27, 2006) -- Finland was sent a letter of formal notice together with six other states by the European Commission at the beginning of April. The formal notice concerns the provision and marketing of Football Pools and sports betting..............Subscribers

Sports and Arts in Perfect Harmony
Article by: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (June 27, 2006) -- Veikkaus' history is part of the history of Finnish sports. In the beginning, the bulk of our proceeds were allocated to sports. In the 1950s, arts, youth work, and science were introduced as new beneficiaries of Veikkaus funds..............Read the full story at: Vol.35 No.13

EU Grants Finland More Time to Defend Gambling Monopoly
FINLAND (May 26, 2006) -- The EU has given Finland more time to prepare a report explaining the state monopoly on gambling. The deadline was pushed back from early summer to autumn..............Subscribers

Veikkaus' Headquarters Celebrates 30 Years in the City of Vantaa
VEIKKAUS, Finland (May 19, 2006) -- This year, thirty years have passed since Veikkaus' headquarters moved from the city centre of Helsinki to Vantaa...............Read the full story at: Vol.35 No.8

Players Offered the Opportunity to Restrict Their Gaming
VEIKKAUS, Finland (May 19, 2006) -- Veikkaus offers its customers a safe channel of gaming. This means, above all, strong consumer protection, but also the necessary restriction of gaming, such as age and stake limits..........Subscribers

Gaming is Part of Sports Entertainment
Article by: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (May 19, 2006) -- This year, the Finnish sports spectators are truly pampered with good sports entertainment. In February, we had the chance to follow the Winter Olympics in Turin, and in June and July, the Football World Cup in Germany will be offering us extra excitement ...........................Read the full story at: Vol.35 No.7

Veikkaus' Quarterly Review Jan 1 to March 31, 2006: Fixed Odds Betting and Keno Drive Moderate Growth
VEIKKAUS, Finland (May 19, 2006) -- Veikkaus' business operations developed favourably during the first quarter of the year. In the period between January and March, our turnover increased to.............Read the full story at: Vol.35 No.7

The Wide Scope of Veikkaus Funds Now on Film
VEIKKAUS, Finland (April 26, 2006) -- Veikkaus' business activities benefit every Finn in one way or another. To illustrate this, Veikkaus has produced a new "60 seconds" series of TV-films, describing the experiences and ways of living enabled by Veikkaus funds.............Subscribers

Infringement Case Will Not Threaten Exclusive Right System in Finland
VEIKKAUS, Finland (April 26, 2006) -- The European Commission's decision to open an infringement procedure does not threaten the exclusive right system applied to gaming/betting games in Finland..........Subscribers

Veikkaus to Launch a Second Joker Draw
VEIKKAUS, Finland (April 26, 2006) -- The family of Veikkaus' dreams games will have a new member, as we introduce our second Joker draw, the Wednesday Joker. The game will be drawn every Wednesday...........Read the full story at: Vol.35 No.5

Brand Reform Supports Veikkaus Business Strategy
VEIKKAUS, Finland (April 26, 2006) -- Veikkaus has reformed its brand. By the reform, we aim to link our product family better with the company, to undersign our offerings in a uniform way.............Subscribers

Internet Gaming Increases Its Popularity
VEIKKAUS, Finland (March 22, 2006) -- Veikkaus' internet service www.veikkaus.fi is one of the greatest web stores in Finland. Last year our turnover from web sales went up to............Read the full story at: Vol.34 No.13

Veikkaus' Returns Over €450 Million to Finns
VEIKKAUS, Finland (March 22, 2006) -- Veikkaus' financial result exceeded EUR 400 million for the first time in history..........Subscribers

Veikkaus Achieves Moderately to Good Results
Article by: Ilkka Juva, Communications Director, Veikkaus Oy.
VEIKKAUS, Finland (March 22, 2006) -- Veikkaus' mission is to generate versatile value to Finnish society. This means that the value of our activities involves much more than our sheer financial profit, which we return to the Ministry of Education in whole. The most significant value in our way of operating is that we provide games in a way secure for both the players and the entire Finnish society.............Subscribers

Over €380 Million of Veikkaus Funds for the Benefit of Every Finn
Article by: Tuula Lehto, Communications Specialist, Veikkaus
HELSINKI, Finland (March 9, 2006) -- Veikkaus attained its all-time record financial result EUR 400.9 million (+0.8%) in 2005. EUR 381.4 million of the result for the financial year was returned..............Subscribers

Customer Contacts in the Midst of Dreams
VEIKKAUS, Finland (February 13, 2006) -- In 2006 Veikkaus will take part in many trade shows and fairs. We want to meet our customers where they dream. Our trade show theme will be dreams and Veikkaus' possible role in making them come true. We will also highlight Veikkaus' significance for Finnish society.
This year, we will be seen in trade shows on, e.g., tourism, boating, housing, motor sports, and digital entertainment and consumer electronics. The events are expected to attract around a hundred thousand visitors in all.
SOURCE: Veikkaus' eNews distributed by Veikkaus Communications.

Shared Customers
Article By: Ilkka Juva, Communications Director, Veikkaus Oy.
VEIKKAUS, Finland (February 13, 2006) -- Gaming and sports have traditionally had a very close relationship ..............Read the full story at: Vol.34 No.7

Per Capita Spend on Veikkaus Games Hit €248 Euro Last Year
VEIKKAUS, Finland (February 13, 2006) -- Finns played Veikkaus games with an average of EUR 248.3 per capita in 2005 (rounds 1-52). The most popular games were ...............Read the full story at: Vol.34 No.7

Finnish Lottery Operator to Return More Revenues to Ministry of Education
FINLAND (February 8, 2006) -- As a result of the improved profits of the Finnish lottery and pools operator Veikkaus...........Subscribers

Poker is Not One of Veikkaus' Games
Article By: Ilkka Juva, Communications Director, Veikkaus Oy.
VEIKKAUS, Finland (January 30, 2005) -- Internet poker has hardly grown as much as has been recently claimed, but it is still one............Subscribers

Veikkaus Involved in the Olympics Excitement in Many Ways
VEIKKAUS, Finland (January 30, 2006) -- Over a third of Finns say sports are at least fairly important for them. The Olympic Winter Games in Torino will be ...............Read the full story at: Vol.34 No.5

Veikkaus Reviews 2005; Increasing Focus on Responsibility
VEIKKAUS, Finland (January 30, 2006) -- Veikkaus' turnover amounted to EUR 1.3 billion in 2005...........Subscribers

Lottery News 2005

Finland’s Lotto to Turn 35 at the Beginning of January
VEIKKAUS, Finland (December 20, 2005) -- Round 1/2006 will be a celebration of Lotto's 35th anniversary. Lotto found its way to the hearts of Finns right from the beginning................................Read the full story at: Vol.33 No.13

Sports Betting - Zero Tolerance Policy Adopted
Article By: Ilkka Juva, Communications Director, Veikkaus Oy.
VEIKKAUS, Finland (December 20, 2005) -- An anonymous player of the Finnish premier league in football (Veikkausliiga) confessed recently in a newspaper interview that he had attempted to make sure his own team would lose in a league match. .............................Subscribers

New Board of Directors and Supervisory Board Appointed for Veikkaus
VEIKKAUS, Finland (December 20, 2005) --Veikkaus' General Meeting elected a new Board of Directors and Supervisory Board for the years 2006 and 2007...........................Read the full story at: Vol.33 No.13

Ten years of Veikkaus' Christmas Instant
VEIKKAUS, Finland (November 17, 2005) -- The only Advent Calendar in Finland where you can find sums of money behind the doors will celebrate its 10th anniversary this year.....................................Read the full story at: Vol.33 No.9

Fixed Odds Betting and Keno as Engines for Moderate Growth
VEIKKAUS, Finland (November 17, 2005) -- In the period January - September, Veikkaus attained a financial result of EUR 291.7 million, which was EUR 6.3 million (2.2%) more than during the comparable period last year........................Subscribers

Veikkaus Launch A New Customer Magazine
VEIKKAUS, Finland (November 17, 2005) -- Veikkaus launched its first customer magazine in November. The magazine is targeted principally at our active customers, most of whom are players registered in our internet gaming service........................Read the full story at: Vol.33 No.8

Marketing Cooperation is Not Financial Support
VEIKKAUS, Finland (October 17, 2005) -- The Finnish Olympic Committee announced its three major partners in cooperation at the beginning of October. Veikkaus will continue as one of them for a third three-year period in a row. Sonera and MTV3 are the two other major partners............................Subscribers

Veikkaus and GTECH Start Joint Venture
VEIKKAUS, Finland (October 17, 2005) -- Veikkaus has started a joint venture together with the US game system supplier GTECH. The new company will focus on game and technology development and it was launched to meet Veikkaus' needs in particular..............................Read the full story at: Vol.33 No.4

Competition to Devise an Advertising or Marketing Solution to Persuade Youth to Overlook the Odds
LONDON, United Kingdom (September 19, 2005) -- Devising an advertising or marketing solution to combat falling ticket sales for lottery games is the object of a contest being laid out as part of the World’s Toughest Briefs..............................Subscribers

Veikkaus Refines Its Values
VEIKKAUS, Finland (September 19, 2005) -- Veikkaus acts in accordance with its values: for the common good, responsibly, reliably and creatively. We have now accomplished a re-evaluation of our values, which was launched in April. As a result, Veikkaus' values were refined and four guiding values were established to serve as the basis of all our operations................................Subscribers

Finnish National Lottery Reports on Another Court Ruling in Favour of the Exclusive Right - This Time from Norway
VEIKKAUS, Finland (September 19, 2005) -- The Norwegian Court of Appeal ruled along the lines laid down by the Swedish Supreme Administrative Court and the Finnish Supreme Court within the past year: all of the three rulings have been incontestably in favour of the organisation of gaming activities according to the exclusive right system......................................Subscribers

The World Championships in Athletics will Make Gaming Known to Many People
VEIKKAUS, Finland (August 8, 2005) -- The World Championships in Athletics are an exceptionally big sports event. They gather together a record-high number of nations and are broadcast in 192 countries..................................Read the full story at: Vol.32 No.7

Veikkaus Announces Positive Financial Result for 1H 2005
VEIKKAUS, Finland (August 8, 2005) -- Veikkaus' financial result amounted to € 200.2 million in January - June. Compared to the respective period in 2004............................Read the full story at: Vol.32 No.7

Retailers Mostly Satisfied with Veikkaus
VEIKKAUS, Finland (July 4, 2005) -- At the beginning of the year, we conducted a survey to investigate the degree to which Veikkaus' retailers are satisfied with our operations and services..............................Subscribers

Gaming Restrictions are Part of Corporate Social Responsibility
VEIKKAUS, Finland (July 4, 2005) -- Gaming constitutes a special activity in many ways. One of its special features is that it is made subject to different restrictions. This feature provides the basis for the monopoly system..............................Subscribers

Veikkaus to Introduce Age Limits to Gaming
FINLAND (July 1, 2005) -- Veikkaus will introduce age limits to all its games by September 1, 2005. The general age limit for buying Veikkaus’ games will be 15 years, whereas the age limit for playing via the electronic channels.........................Read the full story at: Vol.32 No.2

Veikkaus Launched SMS Gaming
FINLAND (July 1, 2005) -- Finns have now the opportunity to play Lotto, Keno, and Result Odds Betting by SMS. This means that for example people spending their holidays have a chance to chase the jackpot while they are at their summer cottages or abroad. The service was introduced during the week following midsummer.............................Read the full story at: Vol.32 No.1

GTECH Announces Joint Venture with Veikkaus Oy, Finnish National Lottery Operator
WEST GREENWICH, Rhode Island, USA (June 21, 2005) -- GTECH Holdings Corporation today announced that GTECH Global Services Corporation Limited, a wholly-owned subsidiary of GTECH Corporation, has entered into a joint venture agreement with Veikkaus Oy, the operator of the Finnish national lottery, to develop and market innovative new games and solutions for the lottery and gaming industries............................Read the full story at: Vol.31 No.13

Veikkaus to Launch Cooperation with the S-Group’s Service Station Chain ABC
VEIKKAUS, Finland (June 6, 2005) -- Veikkaus has signed a partnership agreement with the S-Group's service station chain ABC. The agreement makes the service station chain one of Veikkaus' distribution channel partners.............................Subscribers

The Sports Training Ground of the Sports School is Good Enough Even for the Champions of the World
VEIKKAUS, Finland (June 6, 2005) -- There is eager stamping of little trainer-clad feet on the blue sports ground of Otahalli hall in Espoo, as a couple of hundred of 7-12 year-old children get to know different sports under the guidance of their coaches...............................Subscribers

Filling the Pockets of Our Beneficiaries Instead of Our Own
Article By: Ilkka Juva, Communications Director, Veikkaus Oy
VEIKKAUS, Finland (June 6, 2005) -- People frequently talk about Veikkaus' benefits, when they actually mean the ways in which we benefit society in general, or the beneficiaries of Veikkaus funds on a more specific level...............................Subscribers

Veikkaus Reports Upward Trend in the First Quarter '05
VEIKKAUS, Finland (June 6, 2005) -- The business activities of Veikkaus Oy trended upwards in the first quarter of the year............................Subscribers

Veikkaus Launches Instants Lottery Tickets on the Internet
VEIKKAUS, Finland (June 6, 2005) -- The product family of Veikkaus instant games was extended in May with the introduction of Internet instant tickets: 'Nature Instant' and 'Horoscope Instant.' .........................Subscribers

Veikkaus and Kesko Food to Test Lottery Games at K-food Store Checkouts
HELSINKI, Finland (June 6, 2005) -- Kesko Food Ltd and Veikkaus Oy will be the first to test selling lottery games at retail store checkouts in Finland......................Read the full story at: Vol.31 No.11

Social Responsibility Steers all Veikkaus' Operations
VEIKKAUS, Finland (April 2005) -- Today, as the global economy and the market interests guide political decision-making, the topic of corporate social responsibility has been taken up in the public discussions...........................Subscribers

Veikkaus Looking for the Finnish Champion of V75 Off-track Horse Betting VEIKKAUS, Finland (April 2005) -- Veikkaus launched the Finnish Championship competition in V75 Off-track Horse Betting on 21 April. This is the first time that such a competition has been arranged..............................Subscribers

Veikkaus' Newest Game Leads the Players Through a Labyrinth
VEIKKAUS, Finland (April 29, 2005) --The players keen on scratching off instant tickets have a new game to play ever since Veikkaus introduced the new Labyrinth Instant on 25 April. It is a completely new type of entertaining instant game..........................Read the full story at: Vol.31 No.6

Supreme Court Ruling Puts an End to Hair-Splitting
VEIKKAUS, Finland (March 29, 2005) -- The Supreme Court issued a ruling in the case concerning the lottery offence committed by The Slot Machine Association of Åland (PAF). The ruling was expected in many respects.........................Subscribers

Ethical Council Part of Veikkaus' Social Responsibility
VEIKKAUS, Finland (March 29, 2005) -- Veikkaus' Ethical Council is an advisory expert organ established by Veikkaus' Board of Directors. The Council's task is to provide Veikkaus' Board of Directors and operative management with an external perspective to issues related to the ethics of gaming, especially games and their marketing, as well as to topics such as addictive gambling...................................Read the full story at: Vol.31 No.1

Veikkaus Reports Suspected Cases of Money Laundering
VEIKKAUS, Finland (March 29, 2005) -- Veikkaus is one of the operators that must report suspected cases of money laundering to the National Bureau of Investigation. We want to carry out this task very carefully, as an essential part of our social responsibility as a game provider............................Subscribers

Responsible Gaming Focus for WLA-Seminar in Finland
NORWAY (March 7, 2005) -- The importance of Corporate Social Responsibility (CSR) was the focus of a WLA-seminar conducted from March 1-4 in Saariselka, Finland. The seminar, hosted by Veikkaus and CEO Risto Nieminen sought to examine the wide array of issues related to responsible gaming.......................Read the full story at: Vol.30 No.11

Veikkaus Introduces New Fixed Odds Betting Events
VEIKKAUS, Finland (February 2005) -- Finnish lottery Veikkaus made a game reform to its Fixed Odds Betting product in mid-February. Players now have a chance to bet on events that were not previously offered in Fixed Odds Betting...............................Subscribers

Veikkaus Reports Per Capita Spend of €248 Euros on Games Last Year
VEIKKAUS, Finland (February 2005) -- Finns spent an average of 248.10 euros per capita on Veikkaus' games last year (rounds 1-53) (vs. 239.30 euros in 2003, rounds 1-52). The increase can be explained by..............................Read the full story at: Vol.30 No.10

Finnish Lottery Veikkaus Chalks-Up Thousandth Keno Draw
VEIKKAUS, Finland (January 20, 2005) -- Keno saw its thousandth draw on Saturday 15 January (round 2/05). The celebration day also brought a record-high daily game turnover with it, as Keno was played for € 472,000..............................Subscribers

Finnish Lottery Veikkaus Records 8.8% Growth in 2004, Achieved Return Objectives to the State
VEIKKAUS, Finland (January 20, 2005) --Veikkaus' turnover amounted to € 1,260.8 million in 2004, representing a growth of €101.5 million (8.8%) over the previous year.........................Read the full story at: Vol.30 No.4

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