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New Mexico Lottery
Address: P.O. Box 93130 Albuquerque, New Mexico 87199-3130
4511 Osuna Road N.E. Albuquerque,
New Mexico 87109
Internet: http://www.nmlottery.com
E-mail Address: webmaster@nmlottery.com
Phone: (505) 342-7600
Fax: (505) 342-7515
Population: 1.82 million
Interim CEO: Tom Romero
Year Lottery Founded: 1996
Sales FY 2002:
Sales FY 2003:
Sales FY 2004:
Sales FY 2005:
Sales FY 2006:
Sales FY 2007:
Sales FY 2008:
$133.9 million
$137.0 million
$148.7 million
$148.3 million
$154.72 million
$148.00 million
$147.10 million
Sales Per Capita: $81.31
Number of Employees: 63
Retailers : 1,120
On-line Vendor: GTech
Instant Ticket Vendor: Scientific Games
ITVMs: Interlott
Advertising: Kilmer & Kilmer Inc.
Games Offered: Instant Games, Powerball, Roadrunner Cash, and Pick 3, Pick 4.
Beneficiaries: All proceeds go to the Lottery Tuition Fund.
Jurisdiction: New Mexico


Background Information

Referendums:
November, 1994: Voters approve referendum to establish lottery
April 5, 1995: Governor signed senate bill creating lottery
July 1, 1995: Effective date of New Mexico Lottery Act
April 27, 1996: Lottery startup

News 2009

New Mexico Lottery Launches ‘Betty Boop™’ Holiday Scratchers
NEW MEXICO (October 29, 2009) - To warm up the holidays for Scratcher players, the New Mexico Lottery is bringing back sultry cartoon sweetheart Betty Boop™ ...................Subscribers

New Mexico Lottery Approves Mega Millions
ALBUQUERQUE, New Mexico (October 27, 2009) – In a special meeting today, the New Mexico Lottery’s board of directors voted in favor of introducing another multi-state jackpot game similar to Powerball®.......................Subscribers

New Mexico Lottery May Offer Another Multi-State Jackpot Game
ALBUQUERQUE, New Mexico (October 15, 2009) - A recent industry decision may create an opportunity for the New Mexico Lottery to offer players another multi-state jackpot game similar to Powerball®.....................Subscribers

Local Players Win $2.3 Million in New Mexico Lottery Prizes
VALENCIA, New Mexico (October 3, 2009) -  Valencia County residents won about $2.3 million playing New Mexico Lottery games in fiscal year 2009...................Subscribers

New Mexico Lottery Changes Roadrunner Cash® to Increase Starting Jackpot, Reduce Odds
ALBUQUERQUE, New Mexico (September 29, 2009) -- The New Mexico Lottery is changing the in-state Roadrunner Cash ® game to create a larger starting prize and jackpots that grow larger, faster......................Subscribers

Players Not The Only Winners In New Mexico Lottery
Lottery Funds Education Scholarships, Generates Local Revenue
ALBUQUERQUE, New Mexico (September 25, 2009) - For a handful of area residents, scratching, picking and rubbing has turned out to be lucrative.....................Subscribers

New Mexico Lottery Launches ‘Bruja Bucks’ Scratcher
ALBUQUERQUE, New Mexico (September 22, 2009) - The bewitching “Bruja” of Spanish folklore is out trick or treating as the New Mexico Lottery’s next Scratcher.......................Subscribers

CSI Scratchers from New Mexico Lottery
ALBUQUERQUE, New Mexico (September 10, 2009) -- Television hit CSI: Crime Scene Investigation™ is the arresting subject of the New Mexico Lottery’s next Scratcher.................Subscribers

New Mexico Lottery Launches "Red vs. Green" Scratcher
ALBUQUERQUE, New Mexico (August 4, 2009) – The New Mexico Lottery Launches "Red vs. Green" Scratcher a game that depicts the state’s favorite cuisine as overheated chile track stars competing in a frantic footrace..................Subscribers

NM Lottery Misses Its Original Revenue Forecast But Still Raises $40.8 Million For College Scholarships In 2009
ALBUQUERQUE, New Mexico (July 30, 2009) - As reported today that the New Mexico Lottery raised $40.8 million for college scholarships in the fiscal year that ended June 30, the same amount as the previous year......................Subscribers

Economic Pessimism Seems to Have Spread to NM Lottery Players
LAS CRUCES, New Mexico (January 29, 2009) – New Mexico Lottery revenue is down 5 percent or $4.5 million so far in fiscal year 2009, according to................Subscribers

New Mexico Lottery to Replace Powerball® Tickets Printed in Error at Two Stores
ALBUQUERQUE, New Mexico (January 23, 2009) -- The New Mexico Lottery has discovered that approximately 450 Powerball® wagers were printed in error earlier this month..............Subscribers

News 2008

New Mexico Lottery to Turn on New Gaming System; Better Service, More Information for Players
ALBUQUERQUE, New Mexico (November 14, 2008) – The New Mexico Lottery will turn on its new gaming system Sunday, allowing 1,100 retailers statewide to print lottery tickets from new in-store sales terminals that will provide better service and more information to players..................Subscribers

New Mexico Lottery Sells $200 Million Powerball Jackpot Ticket
ALBUQUERQUE, New Mexico (September 27, 2008) -- The New Mexico Lottery announced tonight that it sold the winning ticket for the $200 million Powerball jackpot prize drawn tonight.  It was the only winning ticket nationwide.  It is the largest Powerball prize ever won in New Mexico................Subscribers

Hawkes Appointed to Lottery Board
NEW MEXICO, USA (September 17, 2008) -- Michael Hawkes, executive director of the Alamo Navajo School Board, was recently sworn in as a member of the New Mexico Lottery Board.............Subscribers

New Mexico Lottery Offers ‘Deal Or No Deal’ To Scratcher Fans
ALBUQUERQUE – The New Mexico Lottery’s latest Scratcher is based on “Deal or No Deal*,” the popular TV game show that challenges contestants to pick the briefcase holding the most cash while they contemplate offers to quit the contest in exchange for other cash prizes.............Subscribers

Lottery Official Resigns
ALBUQUERQUE, New Mexico, USA (August 14, 2008) -- Albuquerque lawyer Cody Kelley, who was reappointed to the New Mexico Lottery board by Governor Bill Richardson after facing charges of drunken driving and domestic violence, resigned his board position Wednesday..............Subscribers

Attorney Reappointed to Lottery Board
ALBUQUERQUE, New Mexico (July 25, 2008) -- Cody Kelley, an Albuquerque attorney, was reappointed to the New Mexico Lottery Authority board by Governor Bill Richardson.
The appointment will run for five years.
SOURCE: Wire Reports.

New Mexico Lottery Returns Record Profits of $40.8 Million; Net Ticket Sales Total $147.1 Million
ALBUQUERQUE, New Mexico, USA (July 24, 2008) -- The New Mexico Lottery today announced record profits of $40.8 million on net sales of $147.1 million for the fiscal year ending June 30..............Subscribers

New Mexico Lottery Switches to Paperless Statements
Email Distribution to Retailers Will Save $23,000 a Year
ALBUQUERQUE, New Mexico, USA (April 30, 2008) -- The New Mexico Lottery now uses email to send weekly billing statements to lottery retailers, discontinuing paper statements..................Subscribers

New Mexico Lottery and Problem Gambling Council Extend Rehabilitation Services Contract
ALBUQUERQUE, New Mexico, USA (March 20, 2008) -- The New Mexico Lottery and the New Mexico Council on Problem Gambling will continue to work together to provide compulsive gaming rehabilitation services statewide.....................Subscribers

New Mexico Lottery Serves Up Chocolate-Themed Game
ALBUQUERQUE, New Mexico, USA (March 19, 2008) -- The New Mexico Lottery’s latest Scratcher game looks good enough to eat...................Subscribers

New Lottery Vendor Settles At West Center
Albuquerque (March 17, 2008) -- INTRALOT USA, the new equipment supplier for the New Mexico Lottery is moving into 4,800 square feet at Commercial West Center, a small industrial park tucked behind one of the metro's industrial hubs...................Subscribers

New Mexico Lottery 2007 Sales Dip on Fewer Mega-Jackpots
ALBUQUERQUE, New Mexico, USA (February 25, 2008) -- Although the New Mexico Lottery had its second-best year in ticket sales in its nearly twelve (12) year history, its total revenue for the 2007 fiscal year fell to...................Subscribers

New Mexico Lottery Sells $5.6 Million Hot Lotto Ticket
ALBUQUERQUE, New Mexico, USA (February 9, 2008) -- The New Mexico Lottery has sold the only winning Hot Lotto jackpot ticket for tonight’s drawing..............Subscribers

New Mexico Lottery Launches ‘Betty Boop’ Scratcher For Valentine’s Day
Net Revenues Support Legislative Lottery Scholarships
ALBUQUERQUE, New Mexico (January 23, 2008) -- To celebrate Valentine’s Day, the New Mexico Lottery is bringing back the popular “$10,000 Betty Boop” Scratcher game................Read the full story at: Vol.42 No.4

New Mexico Lottery Offers ‘Pink Panther™’ Game
Net Revenues Support Legislative Lottery Scholarships
ALBUQUERQUE, New Mexico (January 8, 2008) -- The “Pink Panther™” stars in the New Mexico Lottery’s first Scratcher game of the new year...............Read the full story at: Vol.42 No.2

New Mexico Lottery Enhances Hot Lotto Game; ‘Sizzler’ Feature Multiplies Prizes by Three
ALBUQUERQUE, New Mexico, USA (January 3, 2008) -- The New Mexico Lottery today introduced a feature that will give Hot Lotto players a chance to win larger prizes..................Read the full story at: Vol.42 No.2

News 2007

Time’s Running Out to Buy New Year’s Eve Raffle Tickets
Prizes Will Be Drawn on Dec. 31 Even if the Game Doesn’t Sell Out
ALBUQUERQUE, New Mexico (December 20, 2007) -- More than 80,000 tickets remain available for the New Mexico’s Lottery first raffle, but even if the game doesn’t sell out, winning numbers for all 106 prizes will still be drawn on New Year’s Eve.................Subscribers

Lottery Officials File Motion to Recover Attorney Fees in Suit
NEW MEXICO (December 17, 2007) -- New Mexico Lottery officials say they have filed a motion to recover attorney's fees in a case recently decided in their favor................Subscribers

Judge Dismisses Lottery Scratch-Off Suit: Retailers Plan To Appeal Ruling
ALBUQUERQUE, New Mexico (December 13, 2007) -- A class-action lawsuit, filed in August by a group of eastern New Mexico lottery ticket retailers against the state lottery for pulling scratcher games before all prizes were awarded, has been dismissed...............Subscribers

Lottery Introduces Peppermint-Scented Holiday Game
ALBUQUERQUE, New Mexico (November 14, 2007) -- A scented Scratcher game from the New Mexico Lottery is available now to holiday shoppers seeking............Subscribers

New Mexico Lottery, INTRALOT Sign Gaming System Contract
ALBUQUERQUE, New Mexico (November 15, 2007) -- The New Mexico Lottery today awarded a contract for a new computerized gaming system to Georgia-based INTRALOT, ending a competitive bidding process that started more than two and a half years ago.............Subscribers

Lottery Starts Countdown to New Year’s Eve Raffle
ALBUQUERQUE, New Mexico, USA (October 25, 2007) – The New Mexico Lottery is adding raffle drawings to its line-up of games with the first drawing scheduled for New Year’s Eve.............Subscribers

Lottery Ads Earn National Recognition
ALBUQUERQUE, New Mexico, USA (October 16, 2007) -- A New Mexico Lottery ad campaign designed to raise awareness of the educational opportunities available through the state’s community colleges and Legislative Lottery Scholarships won a first-place prize in a national competition for lottery advertising...............Subscribers

Lottery Launches ‘Magic 8 Ball®’ Scratcher
ALBUQUERQUE, New Mexico, USA (October 11, 2007) -- The New Mexico Lottery’s latest instant Scratcher ticket is based on “Magic 8 Ball®,”* the fortune-telling toy that has been answering yes-or-no questions – both silly and serious – for more than 60 years...................Read the full story at: Vol.41 No.4

Lottery Scares Up Halloween Fun
ALBUQUERQUE, New Mexico, USA (October 1, 2007) -- The New Mexico Lottery has conjured up two Scratcher games for Halloween.........Subscribers

Lottery Achieves Revenue Goal
ALBUQUERQUE, New Mexico, USA (August 24, 2007) -- The New Mexico Lottery met its new legislative edict to put at least 27 percent of its revenues into the lottery scholarship fund in July........Subscribers

Lottery Gives Powerball Players Free Hot Lotto Tickets
ALBUQUERQUE, New Mexico (August 20, 2007) --  The New Mexico Lottery will give Powerball players free quick-pick Hot Lotto tickets in a campaign designed to promote the lotto-style game known as “Little Powerball” .........Subscribers

New Mexico Sells $1 Million Hot Lotto Ticket
ALBUQUERQUE, New Mexico, USA (August 6, 2007) -- New Mexico has sold its first winning Hot Lotto jackpot ticket. One winning ticket was sold in New Mexico for tonight’s drawing,..............Subscribers

Lottery Posts Second-Best Year of Sales at $148 Million; Scratcher Sales Reach Record of $91.4 Million
ALBUQUERQUE, New Mexico, USA (August 2, 2007) -- The increasing popularity of Scratcher games and the introduction of .......Subcribers

Retailers Sue State Lottery Over Scratch Off Games
ALBUQUERQUE, New Mexico, USA (July 2, 2007) -- A group of eastern New Mexico retailers contends the New Mexico Lottery is pulling scratch off games from sales before all the prizes are awarded.............Subscribers

New Mexico Lottery Launches ‘Monopoly™’ Scratcher Game
ALBUQUERQUE, New Mexico, USA (June 27, 2007) -- The New Mexico Lottery today launched an instant Scratcher ticket based on  “Monopoly™,” the best-selling board game in the world.  The $3 ticket is available now at 1,100 lottery retailers statewide.........Read the full story at: Vol.40 No.1

New Mexico Lottery:  Don’t Play Games With Scam Artists
ALBUQUERQUE, New Mexico, USA (June 14, 2007) -- The New Mexico Lottery is urging residents to be suspicious of people who approach them seeking assistance in claiming a lottery prize...........Subscribers

Lottery Names Giant Sundial A ‘Lucky Landmark’ For Selling Winning Powerball Jackpot Ticket
CHAMA, New Mexico, USA (June 7, 2007 – The New Mexico Lottery today christened Giant Sundial No. 5 in Chama as a “Lucky Landmark” lottery retailer after the store sold last month’s $62.8 million Powerball jackpot ticket...........Read the full story at: Vol.39 No.11

Lottery Ads Spotlight Non-Traditional Students, Careers
NEW MEXICO, USA (May 4, 2007) -- The New Mexico Lottery is preparing to launch an advertising campaign showcasing the non-traditional career fields students can enter through two-year college programs, courtesy of the state's Lottery Success Scholarship...........Subscribers

New Mexico Lottery, City of Roswell Launch Space Invader® Scratcher Game to Celebrate UFO Anniversary
ROSWELL, New Mexico, USA (April 25, 2007) -- Sixty years after a rancher discovered the possible remains of an alien spacecraft on his land north of Roswell, the space invaders are returning to New Mexico -- and this time they're bringing prizes..........Subscribers

Former Employees Threaten Discrimination Suit Against Lottery
SANTA FE, New Mexico, USA (April 14, 2007) -- Two sales representatives who resigned on Friday from the New Mexico Lottery are considering an age-discrimination lawsuit against the lottery........Subscribers

Group Wants Lottery to Divulge Names of Firms Seeking Online Contract
ALBUQUERQUE, New Mexico, USA (April 13, 2007) -- The New Mexico Foundation for Open Government (NMFOG) has reportedly criticized state lottery officials for refusing to release the names of companies that responded to a January request for proposals to run New Mexico's online lottery system.......Subscribers

$1.3 Million Paid in Prizes Over Consecutive Friday the 13ths Since Lottery Start-Up
ALBUQUERQUE, New Mexico, USA (April 5, 2007) -- While some people stay in bed on Friday the 13th, other people are out playing lottery games and claiming big prizes............Read the full story at: Vol.39 No.3

Lottery Bringing Back Popular “Trucks & Bucks” Instant Ticket
ALBUQUERQUE, New Mexico, USA (March 29, 2007) -- The New Mexico Lottery is bringing back the popular “Trucks & Bucks” instant ticket “Scratcher” game.   The $5 game goes on sale........Read the full story at: Vol.39 No.2

Lottery Reduces Operating Costs: Officials Reduce Budget by $3M
ALBUQUERQUE, New Mexico, USA (March 23, 2007) -- State lottery officials reportedly approved more than $3.1 million in budget cuts .......Subscribers

Lottery To Seek Budget Trims
ALBUQUERQUE, New Mexico, USA (February 23, 2007) -- New Mexico Lottery CEO Tom Romero reportedly told state Lottery Authority Board members on Thursday that measure (SB 364), introduced by Senate Majority Leader Michael Sanchez and supported by Governor Bill Richardson, appears headed for passage...........Subscribers

New Mexico Lottery Posts Record ‘Scratcher’ Sales
ALBUQUERQUE, New Mexico, USA (February 13, 2007) --The New Mexico Lottery announced today that it sold a record number of instant “Scratcher” tickets in the week ending Feb. 10.  Sales totaled.......Read the full story at: Vol.38 No.8

Lawmaker Introduces So-Called ‘Lottery Reform” Bill
NEW MEXICO, USA (January 25, 2007) -- Senate Majority Leader Michael Sánchez this week introduced a bill (Senate Bill 364) demanding that 30 percent of the New Mexico Lottery revenues go into college scholarships........Subscribers

Governor Orders Lottery Contract to be Cancelled
ALBUQUERQUE, New Mexico, USA  (January 16, 2007) --  Governor Richardson has reportedly ordered state officials to cancel a contract with a lobbyist hired by the New Mexico Lottery Authority to monitor legislation.........Subscribers

Lottery Seeks Proposals For New Gaming System Contract
ALBUQUERQUE, New Mexico, USA (January 10, 2007) -- The New Mexico Lottery Authority has issued a formal request for proposals (RFP) for its lottery gaming system and related products and services...........Subscribers

New Mexico Lottery Profits Top $300 Million
ALBUQUERQUE, New Mexico, USA (January 5, 2007) -- The New Mexico Lottery has surpassed the $300 million mark in money raised for public education in New Mexico.........Read the full story at: Vol.38 No.3

News 2006

Sunday's a Winner for Lottery: Popularity Grows For Extra Drawing
ALBUQUERQUE, New Mexico, USA (November 29, 2006) -- In May, New Mexico Lottery CEO Tom Romero initiated the state's first Sunday lottery drawings. Roadrunner Cash drawings previously had been held the other six nights of the week..........................Subscribers

New Mexico’s Hot Ticket to Cool Cash; New Game Has Players Picking 6 Numbers to Win 7 Figures
ALBUQUERQUE, New Mexico, USA (November 7, 2006) -- Lottery players in New Mexico will soon have a hot new way to win a cool million when tickets for Hot Lotto go on sale November 12...............................Read the full story at: Vol 37 No 6

Lottery First Quarter Sales Surge More Than 14 Percent
ALBUQUERQUE, New Mexico, USA (October 27, 2006) -- The New Mexico Lottery finished the first quarter of fiscal year 2007 with gross sales of $37,797,219 – 14 percent or $4.7 million above first quarter sales for the previous fiscal year..................................Read the full story at: Vol.37 No.5

N.M. Lottery to Rebid Online Contract
ALBUQUERQUE, New Mexico, USA (September 30, 2006) -- The New Mexico Lottery is reported by the local media as saying it plans to re-bid its contract for online lottery services by the end of the year................................Subscribers

“Deal Or No Deal” -- Scratcher & Giveaway
ALBUQUERQUE, New Mexico, USA (September 19, 2006) -- Ready for a new take on the hit television show Deal or No Deal?  The popular TV game watched by millions has inspired the release of a new Scratcher ticket by the New Mexico Lottery..................................Read the full story at: Vol.36 No.12

Lottery Urged to Cut Expenses; Group Wants State To Re-bid Lottery Contract
NEW MEXICO, USA (September 3, 2006) -- ‘Think New Mexico’ (TNM) is advocating several steps to get more lottery money to college students, including re-bidding the state’s lottery contract.......Subscribers

Lottery Kicks Off “Fill’er Up” Promotion
ALBUQUERQUE, New Mexico, USA (August 29, 2006) – The New Mexico Lottery has teamed up with Brewer Oil Company and Town & Country Food Stores to offer a three-week customer promotion............Read the full story at: Vol.36 No.9

Musical Groups Chosen for New Series of Powerball TV Commercials
ALBUQUERQUE, New Mexico, USA (July 13, 2006) -- Three musical groups have been selected to join forces with the New Mexico Lottery in their third set of television commercials to promote Powerball, one of the Lottery’s most popular games............Subscribers

Lottery Launches Musical Talent Search for Powerball Television Commercials
ALBUQUERQUE, New Mexico, USA (June 5, 2006) – The New Mexico Lottery has launched a statewide search for musicians to be featured in a new series of Powerball television commercials...........Read the full story at: Vol.35 No.10

New Mexico Lottery Names New CEO
ALBUQUERQUE, New Mexico, USA (June 1, 2006) -- The New Mexico Lottery Authority board of directors met today and named Tom Romero as its new chief executive officer............Subscribers

New Mexico Lottery Marking Tenth Anniversary Tomorrow
ALBUQUERQUE, New Mexico, USA (April 26, 2006) – It’s been nearly 10 years since the New Mexico Lottery introduced the first Scratcher games, “New Mexico Lottery Match 3” and “Big Fun Big Help,” causing long lines at convenience and grocery stores across the state.  Since then, scratching has become somewhat of a New Mexico pastime........Read the full story at: Vol.35 No.4

New Mexico Lottery Passes $200 Million Milestone for Lottery Success Scholarships
ALBUQUERQUE, New Mexico, USA (February 28, 2006) -- The New Mexico Lottery Authority announced Tuesday that it has passed the $200 million mark ..............Read the full story at: Vol.34 No.9

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