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Littlewoods Gaming, owned by Sportech Plc, is most
famous for Littlewoods Football Pools, the football scores prediction game
founded in 1923, which established Littlewoods as a household name throughout
the UK.
Over the years Littlewoods has created more than 100 millionaires
and prizes have been paid out to over 60 million winners.
Today Littlewoods
Gaming provides a wide portfolio of gaming and betting opportunities to over
1.7m customers. Littlewoods is developing the business through the utilisation
of new channels of distribution to bring more games to more players in the
home.
Littlewoods regulatory experience coupled with the solid reputation
of the Littlewoods Gaming brand, positions Littlewoods Gaming as the first
choice gaming partner for both large corporate companies and charities.
| 1923 |
Littlewoods Football
Pools founded in Liverpool. |
| 1939 |
Littlewoods Football
Pools devotes its resources to the war effort (World War 2) |
| 1946 |
Littlewoods Football
Pools resumes normal business. |
| 1950 |
First £100,000
Football Pools winner. |
| 1957 |
Collector network is
introduced. |
| 1972 |
First £500,000
Football Pools winner. |
| 1973 |
Littlewoods Spot the
Ball is launched as a weekly year round competition. |
| 1979 |
First £750,000
Football Pools winner. |
| 1986 |
First £1,000,000
Football Pools winner and the biggest ever prize in any British
competition |
| 1987 |
League Football Cup is
sponsored by Littlewoods. |
| 1988 |
Littlewoods Football
Pools pays out over £3,000,000 in one week |
| 1990 |
First £2,000,000
Football Pools winner. |
| 1994 |
Littlewoods Lotteries
is launched. |
| 1994 |
Littlewoods become the
first ever sponsors of the FA Cup in its 123 year history with a sponsorship
deal worth £14m over 4 years. |
| 1997 |
Littlewoods Football
games launch on the Internet. |
| 1998 |
Littlewoods Bet Direct
is launched. |
| 2000 |
Sportech Plc acquires
Littlewoods Gaming (formerly Littlewoods Leisure) from The Littlewoods
Organisation for £161m. |
| 2002 |
Littlewoods Gaming and
ITV agree strategic gaming partnership. |
| 2002 |
www.playlittlewoods.co.uk
internet site is launched.
www.littlewoodscasino.com
internet site is launched.
Littlewoods Gaming purchase Zetters Football
Pools.
Littlewoods Gaming launch charity scratchcards in conjunction with
Safeway and Sainsbury’s.
Littlewoods Game On interactive games are
launched on Sky TV. |
| 2003 |
Littlewoods Game On
internet site (www.littlewoodsgameon.com)
is launched. |
 New Football
Pools Opens on MySpace to Grow Users
UNITED KINGDOM
(September 30, 2008) -- New Football Pools, formerly known as the Littlewoods
Pools, has launched on social network MySpace as part of its
comeback.............Subscribers
Football Pools Enters a New Era; Prepares to Take on National
Lottery
LONDON, UK (July 24, 2008) – The UK’s
three main pools operators - Littlewoods, Vernons and Zetters - are now owned by one
company, and from today, those names will be consigned to the history books and
relaunched under a fresh identity.............Subscribers
Sportech Says Pools Firm on Track
UNITED
KINGDOM (May 20 2008) -- The Pools are still going strong despite tougher
economic times, said the main players in the business yesterday.
Sportech,
who own the Littlewoods, Vernons and
Zetters brands, said 2008 trading had "started
well"................Subscribers
Edinburgh Search Company
Signs Up For Pools Launch
UNITED KINGDOM (March 28, 2008)
-- Littlewoods Football Pools has hired Edinburgh search company Ambergreen to
advise on its £3m online relaunch later this year................Subscribers
Sportech Announces UK
Pools Overhaul
UNITED KINGDOM (March 19, 2008) -- Sportech,
which owns the Littlewoods, Vernons and
Zetters pools businesses, will rename betting coupons, under the umbrella name
of The New Football Pools............Subscribers
Sportech to Increase
Pools Prize Money and Undertake Re-branding
UNITED KINGDOM
(October 13 2007) -- Sportech is adding Vernons to its Littlewoods and Zetters pools
empire. It is spending £3.5m on taking the game online in partnership
with Orbis and Scientific Games.....................Subscribers
Football Pools Merger to
Go Ahead
UNITED KINGDOM (October 11, 2007) -- A merger
between the UK's leading football pools firms has been cleared by the
Competition Commission...................Subscribers
Littlewoods Relaunches
Its Football Pools Site as Broader Gaming Site
KMP and Littlewoods Kick Off New Season In Style
UNITED KINGDOM (September 4, 2007) -- Digital marketing agency KMP
Associates has just completed an eight month project to re-brand and re-launch
the official online presence of the Littlewoods Football Pools.
............................Subscribers
Littlewoods Owners
Choose OpenBet System
LONDON, UK (April 10, 2007) –
Orbis has signed an agreement with Sportech, the owners of Littlewoods
Gaming...............................Subscribers
Littlewoods Set For
Gaming Push
UNITED KINGDOM (February 28, 2007) --
Littlewoods Gaming is launching a digital and direct marketing campaign to
encourage consumers to play its online pools, casino, poker and bingo
games...........................Subscribers
New Online Instant Win
Games Helped Vernons Pools Increase Profits In 2006
UNITED
KINGDOM (February 23, 2007) -- New online instant win games helped
Liverpool-based Vernons Pools to increase its profits in
2006............................Subscribers
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