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The Colorado Lottery
Address: 212 W. 3rd Street (the corner of 3rd and Main), Suite 210, Pueblo, CO, 81003-3227.
Internet: www.coloradolottery.com
Phone: (719) 546-2400
Fax: (719) 546-5208
Population: 5.02
U.S. Census Bureau, Population Division
Director: Laura Solano
Year Lottery Founded: 1983
Number of Employees: 126
Number of Retailers -
Online:
Instant Only:

2,776
413
Financial Reports:
FY10 Annual Report
Per Capita Sales: $103.18
On-line Vendor Contract: Scientific Games
May 11, 2004 - October 31, 2014
Number of Terminals: 2,421
Instant Ticket Vendor: GTECH and Pollard Banknote
March 1, 2011 - June 30, 2014
Advertising: Cactus Communications
July 1, 2012 - June 30, 2015.
Games Offered: Lotto - Instants - Cash 5 - Powerball - Keno
Sales Snap Shot
Sales Fy 2012 $545.30
Sales Fy 2011 $518.90
Sales Fy 2010 $501.20

FINANCIALS
Year Total Revenues Prize Liabilities Prize % Net Revenue Net %
2006 468,761,808 281,594,245 60.07% 122,056,613 26.04%
2007 455,916,812 276,916,405 60.74% 116,229,964 25.49%
2008 505,814,066 314,934,975 62.26% 119,471,630 23.62%
2009 493,364,094 301,674,566 61.15% 120,172,896 24.36%
2010 501,197,409 313,724,135 62.59% 113,053,729 22.56%
2011 518,920,841 TBA TBA TBA TBA
2012 545,303,548        


Background

 

Ticket sales at the Colorado Lottery began January 24, 1983, after the legislature passed a lottery bill the previous summer. The first offering was the scratch game Instant Money Made from Scratch. Expected to generate $60 million in sales, it brought in $137 million in just five months.
Scratch games made up the Lottery’s entire portfolio for a full six years after its launch, as it wasn’t until 1989 that Lotto was added to the mix. Keno began in 1991, and Cash 5 in 1996. Not surprisingly, with each of these early game introductions, sales and revenues to beneficiaries rose to new record levels. Powerball began in 2001, and Mega Millions in 2010. Those two multistate games headline the Lottery’s current mix of draw games, which also includes Lotto and Cash 5.
Although offering a relatively limited game portfolio compared to other lotteries, the Colorado Lottery has a heritage of innovation and creative marketing, a tone set by its first director Owen Hickey. He believed in focusing on the positive aspects of lotteries. Such was Hickey’s influence that a prestigious NASPL award is now named after him.
Colorado was perhaps a little ahead of its time when it launched Perfecto games in 1998 – a suite of limited-run games that for the first time in the industry combined the action of instant games with the draw power of a jackpot game.
Revenues from the Colorado Lottery help improve the quality of life in the state. Beneficiaries include:

  • Conservation Trust Fund, 40 percent. This fund provides money to local parks and recreation providers for open space and land acquisition, equipment purchases, facility development, park maintenance, and for the renovation and restoration of local facilities.
  • Colorado Division of Parks and Wildlife, 10 percent. Lottery funds are used for trail construction and maintenance, land acquisition, equipment and facility purchases and maintenance of state parks facilities.
  • Public School Capitol Construction Assistance Fund receives excess GOCO revenues over $35 million annually.

 

News 2014
Sept. 8, 2014 Scientific Games Awarded Three-Year Instant Game Contract Extension with Colorado Lottery
July 8, 2014 Jim Bensberg Appointed to the Colorado Lottery Commission
March 13, 2014 State Lottery Generated $143.5M in 2013
January 13, 2014 Colorado Department of Revenue Welcomes Laura Solano as the New Director of the Colorado Lottery

News 2013
October 14, 2013 Plans to run Legislation to Deal with Lottery Audit Findings
October 7, 2013 Auditor Critical of Lottery Bonus Scheme
September 9, 2013 Colorado Lottery Commissioners Elect Leadership Postitions, New Commissioner Appointed
August 29, 2013 Colorado Lottery Stands by Decision to Award Contract
August 23, 2013 Colorado Department of Revenue’s Lottery Jackpot/Online Gaming Systems and Services Contract Awarded to GTECH Corporation
August 7 2013 Colorado Lottery Marks another Record Sales And Proceeds Year
July 25, 2013 Director of Colorado Lottery Division, Abel J. Tapia Retiring at the End of the Year
July 14, 2013 Colorado Lottery Turns 30 with $2.4 Billion for Trails, Parks Wildlife
July 10, 2013 Colorado Lottery Sales Strong in Grand Junction
April 29, 2013 Colorado Lottery’s New ‘PICK 3’ Game Now Available
April 8, 2013 Colorado Lottery to Launch New ‘PICK 3’ Jackpot Game on April 28
January 8, 2013 Colorado Lottery to Launch New Jackpot Game Named ‘Pick 3’
January 3, 2012 Jane Biglin Named New Colorado Lottery Deputy Director

News 2012
December 3, 2012 Colorado Lottery Posts Record Sales Week
October 27, 2012 Lottery Sees Payoff In Expanded Site
October 20, 2012 Pueblo Native Named to Lottery Commission
October 17, 2012 Colorado Attorney Frances Koncilja Appointed To Lottery Commission
September 12, 2012 Colorado Lottery Introduces Holiday Raffle
August 24, 2012 Lottery Commissioner Sought
August 17, 2012 Lottery Eyes Sharing Data Base With Other States
July 30, 2012 Colorado Lottery Celebrates Record-Breaking Year with $545 Million in Sales
July 13, 2012 Colorado Lottery Enjoys Record Sales Year
June 4, 2012 Colorado Lottery Ending Matchplay Game
May 24, 2012 Colorado Gaming Commission Raises Casino Taxes 5%
May 14, 2012 Colorado Lottery and Colorado Tourism Office Partner to Create “Hidden Gems Of Colorado” Scratch Ticket
April 21, 2012 Lawmakers Backtrack on New Lottery Game to Benefit Veterans
April 9, 2012 Bill To Create Special Lottery Ticket For Veterans To Be Introduced Today
April 4, 2012 Scaled-Back Video Lottery Bill Advances
April 2, 2012 Colorado Lottery Enjoys Record $21 Million Week
March 21, 2012 Legislative Backers Pushing For Scratch Lottery To Fund Veterans' Programs
March 21, 2012 Cactus Retains Colorado Lottery Ad Account
January 24, 2012 Lottery to Drop Matchplay Game
January 9, 2012 Colorado Lottery Introduces Scratch Tickets with Spanish Instructions

News 2011
November 5, 2011 Colorado Lawmakers Plan Legislation to Create Lottery Ticket for Veterans
October 20, 2011 Colorado Casinos Tax Break Eyed
August 29, 2011 Colorado Lottery Launches 'Protect Your Prize' Campaign
August 16, 2011 Governor Appoints Weld Republican to Lottery Commission
August 15, 2011 Scratch-Off Lottery Tickets in Colorado Will Soon Be Bilingual
August 5, 2011 Colorado Lottery Gets New Claims Office
August 3, 2011 Colorado Lottery Reports Record Sales of More Than $518 Million
July 22, 2011 Lottery Commissioners Elect Leadership Positions
July 21, 2011 New Colorado Gambling Board Meets; Takes No Action on Casino-Tax
July 08, 2011 Colorado Department of Revenue Takes Its Gambling Intercept Payment System One Step Further With Court Ordered Restitution
July 7, 2011 Governor Asks Three Members of the State's Gaming Commission to Resign Over Decision to Give Tax Break to Casinos
June 20, 2011 Colorado Lottery To Celebrate 764 Miles Of Trail On Bike To Work Day, June 22
June 13, 2011 Colorado Lottery Draws Winners In Last Bonus Millionaire Raffle Bonus Drawing
June 7, 2011 Gaming Commission Reduces Tax Rate on Casinos
May 16, 2011 Colorado Lottery Draws Ten Lucky Winners in Bonus Millionaire Raffle ‘BONUS’ Drawing
May 12, 2011 Scientific Games Awarded Colorado Lottery Systems Contract Extension
May 2, 2011 Colorado Lottery Draws Ten Lucky Winners in First Bonus Millionaire Raffle ‘Bonus™’ Drawing
April 27, 2011 Colorado Lottery’s Pueblo Office Lobby to Close Temporarily for Remodeling
April 28, 2011 Colorado Lottery’s First Bonus Millionaire Raffle Bonus™ Drawing To Be Held On May 1
April 13, 2011 Colorado Lottery’s Proceeds Dollars to Fund GOCO Youth Jobs Initiative
April 12, 2011 Colorado Lottery's New Bonus Millionaire Raffle Hits Stores Friday, April 15
March 9, 2011 Scientific Games Signs Colorado Lottery Instant Ticket Contract
February 20, 2011 House Bill to Expand Gaming in Colorado Would Use the Revenue to Prevent Companies from Off-Shoring Jobs
February 10, 2011 House Bill Would Allow State Lottery to Oversee Keno
January 24, 2011 The Colorado Lottery Recently Announced Several Employee Additions
January 18, 2011 Colorado Lottery MatchPlay Jackpot Gets Hit
January 11, 2011 MatchPlay Game Proving to be Colorado Lottery’s Best Kept Secret
Jan 3, 2011 Colorado Lottery’s Mega Millions Game Continues to Grow to Epic Proportions
Jan 1, 2011 Colorado Lottery Announce Winning Millionaire Raffle Numbers; First Ever Raffle at $20 a Ticket


News 2010
Dec 27, 2010 Colorado Lottery Announce Record Weekly Sales
Dec 22, 2010 Mega Millions and MatchPlay Christmas Eve Drawings Could Bring Joy to Colorado Players
Nov 10, 2010 Colorado Lottery Announces Deadline Date for Millionaire Raffle
Nov3, 2010 Anna Aragon Named New Executive Assistant at the Colorado Lottery
Nov 3, 2010 John Caligaris Named Fiscal Controller for the Colorado Lottery
Sept 28, 2010 Lottery Director Enjoying New Role
Sept 14, 2010 Lottery Launches New Limited-Time Jackpot Game
Sept 15, 2010 See Broncos Play In London -- Drawing Deadline Fast Approaching
Sep 5, 2010 Proposed Constitutional Amendment Would Shift The Responsibility For Overseeing Bingo And Raffle Games
August 30, 2010 Former Lawmaker Abel Tapia At Home in New Colorado Lottery Job
August 11, 2010 The Bronco’s and Colorado Lottery Give Fans Second Chance
August 11, 2010 Colorado Lottery and Denver Broncos Launch New Scratch Game
August 9, 2010 Colorado Lottery Reports Sales of More Than $500 Million, Second Best Year on Record
July 19, 2010 Lottery Provides Second Chance To Win At State Fair
July 17, 2010 Pueblo State Senator Takes Over Colorado Lottery

Colorado Gambling Tax Revenues Increase With New Law, But Fail to Meet Predictions
DENVER, Clorado (July 2, 2010) - Colorado gambling tax revenue is up one year after casinos started expanding their hours, games and betting limits under a new law. But it's not up as much as expected...................Subscribers

Lottery Launches Grocery, Gas and Games Giveaway
DENVER, Colorado (June 1, 2010) – The Colorado Lottery is teaming with King Soopers and City Market to give shoppers the chance to win a year’s worth of groceries, gas and Lottery tickets..............Subscribers

Mega Millions Tickets Go On Sale in Colorado
DENVER, Colorado (May 16, 2010) - Mega Millions lottery tickets are now on sale in Colorado..............Subscribers

Lawmakers Look To Lottery To Help Higher Education
DENVER, Colorado (May 16, 2010) - Colorado's universities and colleges are facing a dramatic funding shortage that will need a dramatic solution, and they could get help from the lottery...............Subscribers

Colorado Lottery Launches Mega Millions
Colorado Lottery will begin selling Mega Millions tickets May 16th, giving Colorado residents the chance to score big jackpots four nights a week
DENVER, Colorado (May 10, 2010) - The Colorado Lottery will begin selling Mega Millions tickets May 16th, giving Colorado residents the chance to score big jackpots four nights a week. The Jackpot game, sold in 39 localities nationwide, will join Powerball as the other mega Jackpot game offered by the Lottery...............Subscribers

Senate Education Committee Rejects Bill Allowing the State Lottery to Create New Games
DENVER, Colorado (May 5, 2010) - It was reported today that Colorado lawmakers have rejected a bill allowing the state lottery to create new games to raise money for higher education.......................Subscribers

KENO Could Help Pay For Higher Education
DENVER, Colorado (April 25, 2010) - Colorado voters could decide if gambling should be allow in bars and restaurants to defer tuition costs at state universities..................Subscribers

Lottery Awards $1.2 Million In Second-Chance Prizes
DENVER, Colorado (April 23, 2010) – The Colorado Lottery held five second chance drawings this week, providing prizes worth more than $1.2 million to 103 players. Nancy Johnson was one of those winners. The Pueblo resident was shocked when she received an email Wednesday from the Colorado Lottery, informing her she’d won a pair of season tickets for the Denver Broncos’ upcoming season....................Subscribers

Lawmakers Pitch Keno Game to Fund Higher Education
DENVER, Colorado (April 22, 2010) – Reports two Southern Colorado lawmakers plan to propose a referred measure that would ask Colorado voters to allow a video keno lottery game..............Subscribers

Colorado Lottery Launches Aerosmith-Themed Scratch Game
DENVER, Colorado (April 5, 2010) - The Colorado Lottery is offering consumers the chance to rock their way to riches with a new Aerosmith-branded Scratch game. The $5 Aerosmith-themed tickets go on sale today and feature three, $100,000 top prizes....................Subscibers

All Colorado Lottery Scratch Tickets Now Eligible for "Second Chance"
For the first time, every Scratch game offered by the Colorado Lottery is eligible for entry into a second-chance drawing online. The Lottery offers second-chance drawings for 25 to 30 select Scratch games annually
DENVER, Colorado (March 26, 2010 -- For the first time, every Scratch game offered by the Colorado Lottery is eligible for entry into a second-chance drawing online..................Subscribers

Economic Downturn Cutting Into State’s Lottery Revenue, Not Seeing Any Growth, Sales Down About Two Percent This Year
FORT COLLINS, Colorado (March 12, 2010) – According to reports the economic downturn has been cutting into the Colorado Lottery’s revenue stream in recent years, although not as much as might be expected in a time when many people have less disposable income to spend on a ticket.......................Subscribers

Lottery Launches New Jackpot Game
MatchPlay Offers Rolling, $100,000 Jackpot
DENVOR, Colorado (February 21, 2010) -The Colorado Lottery launched its first new Jackpot game in nine years Sunday. Called MatchPlay, the game offers a rolling, $100,000 jackpot and more ways to win than the Lottery’s current Jackpot games....................Subscribers

Lottery Launches New Jackpot Game
MatchPlay offers rolling, $100,000 jackpot
DENVER, Colorado (February 14, 2010) – The Colorado Lottery will launch its first new Jackpot game in nine years next week. Called MatchPlay, the game will offer a rolling, $100,000 jackpot and more ways to win than the Lottery’s current Jackpot games......................Subscribers

Colorado to Add Second Multistate Lottery Game; Lottery Commission Approves Mega Millions
DENVER, Colorado (February 11, 2010) - The Colorado Lottery Commission approved the sale of the Mega Millions Jackpot game in Colorado at its monthly meeting Wednesday morning. The game, which is now being offered in 35 jurisdictions nationwide, could begin selling in Colorado in mid-Ma...................Subscribers

Colorado Lottery Signs Philadelphia Agency Domus to Recruit Retail Outlets
DENVER, Colorado (February 12, 2010) -- The Colorado Lottery has contracted with Philadelphia marketing agency Domus Inc. to help it recruit retail sales outlets.................Subscribers

Mega Millions Lottery Game Coming To Colorado
Game Has Starting Jackpot Of $12 Million
DENVER, Colorado (February 10, 2010) - Lottery players will have a new game to look forward to after the Colorado Lottery Commission approved the sale of the Mega Millions Jackpot game on Wednesday....................Subscribers

Lottery Director Boehm Resigns, Headed to Home State
DENVER, Colorado (January 4, 2010) - The executive director of the Colorado Lottery has resigned but will stay on as a consultant to the state agency for the time being....................Subscribers

Lottery News 2009

Aerosmith to Rock on $5 Scratch Ticket
Commission Members Briefed of an Impending Surge in the Number of States Offering Mega Millions Tickets
COLORADO, USA (November 19, 2009) - The rock band Aerosmith will be featured on a new $5 scratch ticket the Colorado Lottery will offer come March.......................Subscribers

Colorado Lottery Expanding Popular Cash 5 Drawing to Sundays
DENVER, Colorado (November 18, 2009) -- The Colorado Lottery’s most winnable jackpot game is about to provide consumers with even more chances to win. The Lottery is adding a Sunday night drawing for Cash 5 starting Nov. 22nd, providing players the opportunity to win the game’s $20,000 jackpot every day of the week.......................Subscribers

Controversial Gambling Law Turns Casinos Into ‘de-facto’ Debt Collectors
DENVER, Colorado (October 16, 2009) – It was reported today that more than $600,000 has been withheld from winnings of parents who gamble in Colorado, and who are behind in their child-support payments.........................Subscribers

Colorado Lottery Sales Dip; Profit Rises
Lowered payouts on scratch-off games more than offset a decline in tickets sold. Vendor bonuses fell too
DENVER, Colorado (September 30, 2009) -- The Colorado Lottery last year sold fewer scratch-off tickets, yet the division's gross profits increased in part because there were fewer winners — the first drop in at least the past five years....................Subscribers

Colorado Lottery Bestows Starburst Award on Town for Boardwalk Park Renovations
WINDSOR, Colorado (September 26, 2009) --  Windsor Town Officials are overcome with joy. The Colorado Lottery has awarded a 2009 Starburst Community Award to the Town of Windsor for renovations at Boardwalk Park. It was announced on Wednesday at a lunch time ceremony.......................Subscribers

Colorado Lottery and Denver Broncos Kick-Off New Broncos-Themed Scratch Game
$100,000 Top Prize and 50 Pairs of Season Tickets Up For Grabs
DENVER, Colorado (September 14, 2009) – The Colorado Lottery is teaming up with the Denver Broncos to launch a new Broncos-themed Scratch game today, providing football fans a new way to win.  The new game – the first NFL- licensed ticket offered by the Colorado Lottery – was announced at a press conference at the Paul D. Bowlen Memorial Broncos Centre...................Subscribers

Broncos Will Team Up With Colorado Lottery
ENGLEWOOD, Colorado (September 10, 2009) – According to news sources the Denver Broncos said they will officially announce a business partnership with the Colorado Lottery on Monday...............Subscribers

New Scratch Game Offers Best Chance Of Winning Ever Provided By Colorado Lottery
DENVER, Colorado (August 7, 2009) -- The Colorado Lottery has launched a new $20 Scratch game that provides players with the best odds of winning ever offered by the Lottery. The overall probability of winning any prize in the new $18 Million Money Machine is 1 in 2.7.....................Subscribers

Colorado Lottery Posts More Than $490 Million In Sales In FY’09
DENVER, Colorado (July 30, 2009) – Despite the poor economy, the Colorado Lottery managed to post the second best sales performance in its history for Fiscal Year 2009, with $493.4 million in sales for the year ended June 30, 2009................Subscribers

Lottery Commissioners Elected To Leadership Positions
DENVER, Colorado (July 17, 2009)  – Attorney Dick Reeve has been elected to his third term as chairman of the Colorado Lottery Commission, and Robin Wise, president and CEO of Junior Achievement – Rocky Mountain Inc., has been elected vice-chair...................Subscribers

Colorado Lottery Transactions Delayed July 12, 2009
DENVER, Colarado (July 9, 2009) -  Sales and redemptions of the Colorado Lottery’s jackpot games – Cash 5, Lotto and Powerball – will be delayed on Sunday, July 12, 2009, as the organization transitions to a new back office computer system....................Subscribers

Lottery Office Touts Changes: Current Managers Stress Efficiencies and Higher Sales Goals
PUEBLO, Colorado (June 12, 2009) -- A higher-energy Colorado Lottery continues to take shape within the agency's Pueblo headquarters, new chief operating officer J.E. Lewellen told Greater Pueblo Chamber of Commerce................Subscribers

Lottery Apologizes for Email Error
DENVER, Colorado (June 11, 2009) – News sources reported today that on Tuesday, the Colorado Lottery sent out 3,700 emails to MyLottery subscribers telling them they had won $100..................Subscribers

Broncos Consider Ads on Practice Jerseys
DENVER, Colorado (June 8, 2009)- With the right deal, the Denver Broncos could develop a new set of catchy nicknames according to local news reports. First, teams started selling their stadium naming rights to corporations. Now, there are going to be advertisements on practice jerseys......................Subscribers

Scratch-Lottery Ticket Giveaway
DENVER, Colorado (June 8, 2009) -- The Colorado Lottery is giving away free $5 scratch tickets Friday at locations in Denver, Fort Collins, Pueblo and Grand Junction...................Subscribers

Lottery Dollars Challenged In Current Economy
DENVER, Colorado (June 3, 2009) - As consumers ratchet down personal spending during the recession, fewer people are shelling out cash for lottery tickets according to a news report................Subscribers

Advertising Agency Cactus Reconfigures Powerball Billboards
DENVER, Colorado (May 29, 2009) -- Charged by the Colorado Lottery with announcing Powerball’s faster-rising jackpots, and with no revisions to the exisiting outdoor media buy planned, advertising agency Cactus, Denver, keyed its creative strategy on the idea that a change to the familiar can be more noteworthy than the completely new......................Subscribers

Colorado Lottery Loves "Lucy"
DENVER, Colorado (May 12, 2009) -- In the 1950s, sit-com character Lucy Ricardo found herself in plenty of chaotic situations that landed her in the spotlight.......................Subscribers

Colorado Lottery Launches New Instant Jackpot Scratch Games
DENVER, Colorado, USA (April 6, 2009) -- Passionate about Powerball, but never played Scratch? Well, a new line of Colorado Lottery games aims to change that, giving lovers of the Lottery’s Jackpot games the opportunity to play their favorite games in Scratch form...............Subscribers

Call to Cut Commissions Paid to Lottery Retailers
DENVER, Colorado (March 20, 2009) – In an article published in the ‘Colorado Statesman’ today, Jerry Kopel, who served 22 years in the Colorado House, is calling for the state to take a portion of the money that’s now going to retailers who sell lottery tickets...................Subscribers

Colorado Lottery Reviewing Partnership With Mega Millions
DENVER, Colorado (March 18, 2009) – The Colorado Lottery, along with other members of the Multi State Lottery Association (MUSL), is reviewing the option of selling tickets for the jackpot game Mega Millions.................Subscribers

Colorado Lottery Reviewing Option of Selling Both Multi-State Games
DENVER, Colorado (March 18, 2009) – The Colorado Lottery is reviewing the option of selling tickets for the jackpot game Mega Millions. The game would................Subscribers

Lottery Research Will Measure Advertising Awareness, Playership and Consumer Attitudes
BOULDER, Colorado (February 20, 2009) -- CORE Insights LLC, a Boulder-based market research firm, will conduct tracking research on behalf of the Colorado Lottery................Subscribers

Colorado Lottery Sales Shrinking As People Cut Back and Retailers Close Their Doors
COLORADO SPRINGS, Colorado (January 30, 2009) – Colorado Lottery Players helped the state lottery set a record in 2008 with $500.4 million in ticket sales, a rise of 2.8 percent over 2007. But since then sales have slowed..................Subscribers

Lotto Celebrates 20th Birthday
DENVER, Colorado (January 23, 2009) – The Colorado Lottery’s first jackpot game is turning 20. Launched on January 24, 1989, Lotto has turned more than 368 people into millionaires and returned more than $572.3 million to the state of Colorado..............Subscribers

Colorado Lottery Launches New Logo
DENVER, Colorado (January 23, 2009) – The Colorado Lottery is kicking off the New Year with a new logo. Contemporary but also classic, the new logo resembles.................Subscribers

Record Week In Lottery Sales
DENVER, Colorado (January 15, 2009) -- Colorado Lottery reports total sales for the week ending January 10th of $11.5 million. That's the best performance for one week since the beginning of last July.

Colorado Lottery Investigates Lucky (21 Times) Jackpot Winner
DENVER, Colorado (January 07, 2009) – According to a local media report the Colorado Lottery has been investigating a 21-time jackpot winner, but the report said his "system" for getting lucky in the Cash 5 game might just be that he........................Subscribers

Colorado Lottery Posts Record Sales in 2008; Sales Reach Half Billion Dollar Mark
DENVER, Colorado (January 1, 2009) -- The Colorado Lottery ended 2008 with $500.4 million in sales – a new calendar year record. The figure is an increase of...................Subscribers

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