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The World-Wide Lottery Guide is brought to you with the compliments of


Atlantic Lottery Corporation
Address: 922 Main St
Moncton New Brunswick.
E1C 8W6 Canada.
Internet: http://www.alc.ca
Email: Info@alc.ca
Phone: (506) 867-5800
Fax: (506) 867-5881
Population: 2.20 million
CEO: Brent Scrimshaw
Start - up: September 3, 1976
Sales FY 2010:
Sales FY 2011:
Sales FY 2012:
Sales FY 2013:
C$1,036.49 million
C$1,069,44 million
C$1,050,64 million
C$1,054.54 million
Per Capita Sales: $490.60
Number of Employees 541
Retailers 5,744
On-line Vendor: Scientific Games International, In House.
Instant Ticket Vendor: Oberthur Gaming Technologies (OGT)
Advertising: Bristol Group/Extreme Communications
Games Offered: Instant Lotto 6/49 Lotto Super 7 Pik 4 TAG Sports Lottery Breakopen Video Lottery Sports Lottery Atlantic PAYDAY Atlantic 49 Bucko
Proceeds: After payment of prizes and operating expenses, net profit is returned to the provincial shareholders.
Jurisdiction: New Brunswick - Newfoundland & Labrador - Nova Scotia - Prince Edward Island.



Background Information

In 1976, the four Atlantic provincial governments formed the Atlantic Lottery Corporation (ALC) to market and manage gaming activities on their behalf.

When ALC started up, it had one game, A-1, a passive ticket with a draw held every two weeks. Now, players choose from a selection of more than 14 games, with everything from online to instant to video lottery.

This past year was one of highlights and achievements for ALC. Playsphere was introduced providing Atlantic Canadians with a way to safely and conveniently purchase lottery tickets online. ALC also opened the Charlottetown Driving Park Entertainment Centre in Prince Edward Island. The new centre will revitalize the Islands harness racing industry. Changes to ALC's central gaming system - which manages the thousands of lottery transactions made in Atlantic Canada every day - are making it easier for retailers to manage their lottery business. The change, will improve our retailers' security, inventory control and account management.

ALC has been part of the Atlantic Canadian economy and community for almost 30 years. ALC supports many community events and charities throughout Atlantic Canada. We accomplish this through sponsorship of events celebrating our culture and people. We also stage entertaining promotions designed to raise much-needed funds for worthy charities. From Sydney to Corner Brook, from Miramichi to Charlottetown, ALC sponsors festivals and major events that celebrate the Atlantic Canadian lifestyle.


News 2014
Sept 28, 2014 Atlantic Lottery Corp Looks to Scratch Ticket Vending Machines
August 25, 2014 Celebrating 10 years of responsible Internet gambling in Atlantic Canada
August 20, 2014 Atlantic Lottery Corporation Seeks to Deliver Professional Consulting Services to the Lottery and Gaming Industry
July 29, 2014 Lottery Retailers and their Employees Win Big in Last Fiscal Year
July 24, 2014 Atlantic Lottery Setting the Foundation for the Future
February 11, 2014 Atlantic Lottery Confident GeoSweep Game has Potential and will Catch On in the UK
February 8, 2014 GeoSweep Online Lotto Experiences Soft Start in the UK
January 24, 2014 Lottery Expresses Disappointment in Failure of Retailer Compliance

News 2013
November 27, 2013 Excellence in Social Responsibility Efforts Recognized
October 16, 2013 Lottery Officials Confident Investment in Geosweep will see Returns in the Long Term
October 10, 2013 Do you have an ear for music? Then we have the PRO?LINE FUTURES bet for you!
October 4, 2013 Atlantic Lottery Director Angered by Offshore Betting Site Advertising Presence during CFL Game
October 2, 2013 Lottery still has Confidence in GeoSweep Game, Closely watches Revised Version of Game
September 30, 2013 Atlantic Lottery Recertified under WLA Level IV Responsible Gaming Program
September 20, 2013 Opposition Questions Interest Payments on Deal Deemed to be an Investment
September 12, 2013 Introducing the New Lotto 6/49!
July 21, 2013 Atlantic Lottery Adds Korean to Its Working Languages
July 19, 2013 Atlantic Lottery Releases Annual Accountability Report
July 11, 2013 A Revised Version of Geosweep Game May Return
July 9, 2013 Finance Minister Says Investment in GeoSweep Game was a Sound Decision
July 2, 2013 Atlantic Lottery Predicts Strong Growth despite Cancellation of Game
June 29, 2013 Atlantic Lottery Ends GeoSweep Lottery Game
June 7, 2013 Controversial Online Game has still not Awarded a Jackpot
May 17, 2013 Island Son Named New Managing Director of Red Shores
May 15, 2013 Sports Lottery under the PRO•LINE Brand Increases in Popularity
May 9, 2013 Brent Scrimshaw Among the Region’s Top 50 CEOs
May 2, 2013 Atlantic Lottery Continues to Sponsor Employees Health Program
April 25, 2013 Province to Continue with Investment in Lottery Game
January 29, 2013 Atlantic City Casino Files Notice Indicating Staff Reduction as a Formality Only
January 23, 2013 Atlantic Lottery Moves Into Single Event Betting
January 21, 2013 Lottery Corporation Targets 'Connected Player' for New Games


News 2012
Nov 1, 2012 British Group Announce Contract Extension with Atlantic Lottery Through to 2019
November 5, 2012 Atlantic Lottery Corp. Eliminates 16 Positions in Its Sales and Marketing Division
October 18, 2012 Finance Minister Says Geosweep Lottery Needs More Time to Prove Itself
August 29, 2012 Server Problem Stalls Lottery Ticket Sales
July 13, 2012 Friday The 13th Lucky For Geosweep Contest Winner
July 13, 2012 Atlantic Lotto Jackpot Wins By 'Related Parties' Jump 45%
July 10, 2012 Atlantic Lottery Releases Annual Accountability Report
July 10, 2012 Atlantic Lottery Touts GeoSweep Success
June 12, 2012 LOTTO 6/49 Celebrates 30 Years of Memories
June 7, 2012 GEOSWEEP: A Lottery Game Unlike Any You’ve Played Before!
June 1, 2012 Atlantic Lottery Joins The Ranks Of Canada’s Best
May 24, 2012 Atlantic Lottery Replaces Obsolete Video Lottery Terminals
May 11, 2012 Atlantic City Internet Wagering Bill Clears Committee
May 7, 2012 Gaming Corp Renamed Nova Scotia Provincial Lotteries and Casino Corp.
April 18, 2012 Atlantic Lottery Employees “Hit The Books” to Get Social Responsibility Certification
April 11, 2012 National Lottery Retailers Win Fantastic Packages to London 2012 Olympic Games
April 11, 2012 Atlantic Lottery Introducing Everyone’s Soon-To-Be-Favourite New Sound!
April 2, 2012 More Chances at Winning, More ‘Surprise’ Winners, 2nd Chance is Back!
March 8, 2012 ALC's Insider Win Rates Appropriate, Reports Say
January 26, 2012 Lottery Corporation Pulls Billboard Ads After Complaints
January 24, 2012 Atlantic Lottery Consolidates Office Space in Nova Scotia
January 23, 2012 Openbet and Atlantic Lottery Launch Sports-Betting Platform


News 2011
December 31, 2011 Former Chief Claims Atlantic Lottery Owes First Nations Taxes
November 30, 2011 University of New Brunswick Gambling Researcher Concerned with ALC’s Plan to Add 75 New VLTs in Province
Nov 28, 2011 More VLTS to Be Added in New Brunswick
Nov 9, 2011 Lottery Corporation Says it Needs to Find New Markets
Nov 9, 2011 Atlantic Lottery Corp. Studying Interactive Television to Boost Sales
Nov 8, 2011 Brent Scrimshaw Selected As President And Chief Executive Officer Of Atlantic Lottery
October 21, 2011 Atlantic Lottery Creating Smartphone-Friendly Games
October 11, 2011 While Atlantic Lottery Revenues Decline, Reserve Gaming is on the Increase
October 11, 2011 Provincial Lottery Revenues Dropping
September 1, 2011 Atlantic Lottery Corporation Not Concerned at the Increase for Insider Wins
July 29, 2011 Atlantic Lottery To Launch New Online Game This Winter
July 29, 2011 Atlantic Lottery To Launch New Online Game This Winter
July 19, 2011 Reduced Number of VLTs Impacts PEI Lottery Revenues
July 13, 2011 Accountability Report Highlights Atlantic Lottery's Record Breaking Year
July 13, 2011 Atlantic Provinces Share Smaller Pot Of Lottery Revenue
July 11, 2011 Atlantic Lottery Gambles on 'Facebook Generation'
June 28, 2011 Atlantic Lottery Corp. Cleared to Invest in United Kingdom Online Operation
June 7, 2011 Atlantic Lottery Punches Winning Ticket with Buzztime Bar Trivia Games
April 18, 2011 Atlantic Lottery Joins Select Group By Receiving WLA SCS Certification
March 30, 2011 Atlantic Lottery Announce President & CEO Departure
February 16, 2011 Atlantic Lottery Employees Celebrate Canada Games Volunteers


News 2010
Dec 19, 2010 $283 Million and Counting… 2010 Sure Was Good to Atlantic Canada
Dec 13, 2010 Atlantic Lottery Corporation Warns of Email Phishing Scam Using the Company’s Name
Dec 8, 2010 Atlantic Lottery to Replace Aging VLT's
October 26, 2010 Atlantic Lottery Corp Getting Up to Speed on Its Social Media Plan
October 24, 2010 P.E.I. Baulks at Joining Other Canadian Provinces in Online Gambling
Oct 11, 2010 Gambler Loses Bid to Recover Losses
Oct 11, 2010 Youth Gambling Awareness Drama Comes to Newfoundland and Labrador
Oct 8, 2010 Winning Record Broken ... and Lots of Chances Left to Win in 2010-11!
Oct 5, 2010 Youth Gambling Awareness Drama Comes to Newfoundland and Labrador
Sept 24, 2010 The Lotto MAX Molson Canadian Mainstage Presents An All-Star Line-Up!
Sept 24, 2010 Thousands of Winners Celebrate Lotto MAX’s First Birthday!
Sept 2, 2010 Online Gaming Expert Says it Will be Difficult to Attract Many Players to a Small Regional Site
Sept 3, 2010 Canadian Gambling Statistics for 2010
August 27, 2010 ALC To Pitch Online Gambling To Province
August 25, 2010 Tech Giant CGI Adds 150 Jobs, Due To Contract With Atlantic Lottery Corporation
July 23, 2010 Atlantic Lottery Maxes Out With Store Promos
July 13, 2010 ALC 2009/10 Accountability Report
July 12, 2010 Among The Best In The World
July 9. 2010 Atlantic Lottery Adds WOW Factor
June 29, 2010 Atlantic Lottery Corporation and CGI Announce the Signing of a Seven-Year Information Technology Managed Services Agreement
June 19, 2010 ALC Terminals Working Again After Morning Technical Delays

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