EURO MILLIONS

Swiss Lotteries Have A Bumper Year
SWITZERLAND (July 2, 2007) -- The Swiss spent more on lotteries and gambling in 2006 than ever before, parting with SFr2.8 billion ($2.31 billion), according to a published report..............................Subscribers

Predicted Euromillions Sales Boost at 450%
LONDON, UK (November 10, 2006) -- This week we have been predicting EuroMillions ticket sales to be up more than 400% on a normal base week. The latest estimations based on the busy trade by retailers across the UK up to and including Friday lunchtime mean we are predicting a sales boost of over 450%. At peak times today we expect nearly 2,000,000 tickets an hour to be sold - over 530 tickets per second....................................Subscribers

French Lottery Player Wins €57 Million Euros
PARIS, France (August 26, 2006) -- A French lottery player won 57.41 million euros (US$73.22 million) in the "Euro Millions" lottery, the French lottery company Francaise des Jeux announced on Saturday..........................Subscribers

EuroMillions Jackpot Hits £43 Million, Britain's Biggest Ever
LONDON, United Kingdom (April 5, 2005) -- The huge EuroMillions prize is on offer after a series of rollovers......................Subscribers

EuroMillions is the New Favourite with Irish Lotto Players
DUBLIN, Ireland (March 11, 2005) -- EuroMillions, the multi-jurisdictional lotto game, which was only introduced in Ireland last October, reportedly now has over 100,000 players every week.........................Subscribers

Euromillion Sales in UK Lag Behind Continent
LONDON, UK (February 20, 2005) -- The latest figures show that sales of the multi jurisdictional Euromillions lottery game is averaging about GBP2 million a week in the UK..........................Subscribers

EuroMillions Update
BASEL, Switzerland (October 8, 2004) -- Seven more European lotteries have joined the weekly draw game EuroMillions, launched in February 2004 by La Française des Jeux (France), Loterías y Apuestas del Estado (Spain) and Camelot (UK). The multi-state game's first draw with ten participating lotteries – the 35th since the game launched – was staged in France on October 8, 2004. The new partners are.............................Read the full story at: Vol.29. No.3

Miss World Contestants Launch Expanded EuroMillions Lottery Game
LONDON, UK (September 30, 2004) -- Miss World contestants from around Europe gathered in London today to celebrate the launch of what is set to become the world’s biggest lottery game...................Subscribers

Football Legend Stars in New Euromillions Lottery Ad; Euromillions to be Officially Launched by the National Lottery in Dublin Next Week
DUBLIN, Ireland (September 22, 2004) -- Manchester United legend Eric Cantona has played a new type of game on the streets of Dublin. The 38-year-old juggled a football in the Pearse Street flats while filming an advert for the new Euromillions lottery. .................................Subscribers

French Lottery Player Scoops Record €33 Million in Euro Millions Draw
PARIS, France (May 15, 2004) -- One lucky winner scooped a record €33 million in the Euro Millions lottery draw, with a winning ticket bought in France.......................Subscribers

EuroMillions to be Supported by a Lively Advertising Campaign From Abbott Mead Vickers
WATFORD, United Kingdom (February 5, 2004) -- This week’s launch of EuroMillions, the pan-European lottery offering jackpots of up to £50 million, promises to rekindle some of the old excitement that fizzed around the lottery when it made its debut.....................Subscribers

Euro Millions, the New Pan-European Lottery Game
FRANCE (February 10, 2004) -- The French National Lottery – La Française des Jeux – the British National Lottery – Camelot – and the Spanish National Lottery – Loterías y Apuestas del Estado (or LAE) – have jointly launched a new European draw-based game: Euro Millions.......................Read the full story at: Vol.26. No.7

Ad Agency Unveils EuroMillions Campaign
UNITED KINGDOM (February 6, 2004) -- Abbott Mead Vickers (AMV) BBDO has unveiled its debut work for The National Lottery operator Camelot. The campaign is to promote the new Europe-based draw EuroMillions, which will conduct its first draw on 13 February.......................Subscribers

UK National Lottery Unveils Europe's Biggest Ever Lottery Game
WATFORD, United Kingdom (February 5, 2004) -- Camelot today unveiled its most ambitious game since the launch of The National Lottery® in November 1994..........................Read the full story at: Vol.26. No.7