Our Platinum Contributors share
their views in marketing to a new world or generation of gamers. What new
experience can be offered in competition with other gaming and entertainment
avenues such as casinos, online gambling, online games, Xbox, etc favoured by
Generation Z? How should lotteries market the new experience in an increasingly
ethical society where problem gambling concerns are continuously kept in the
limelight by a vocal minority as societies become more open and information
flowing more freely?
Real world lessons on how our Gold
and Silver contributors have forged successful partnerships with WLA members
from planning to execution to deliver big ideas and bring positive
outcomes for their organisations.
Explore how WLA members are
designing new games and offering them to the emerging markets. What lessons can
lottery operators draw from these emerging markets to better serve an
increasingly multi-racial, multi-ethnic customer base back home? Do these
markets offer business opportunities to suppliers to serve them
Learn from the best in our business on how they have
creatively sold their products and ideas to their customers. Get an insight
into how these companies applied advertising and promotion craft to motivate,
persuade and seduce their customers to buy, and yet do so in a socially
Must regulators and lotteries be
natural adversaries? How to create a win-win situation that will achieve
business viability without problems commonly associated with gambling
promotion? In what areas can regulators and lotteries collaborate as the latter
reach out to the new world with new experiences? Should regulators take a
rule-based approach towards lotteries? To what extent would regulators allow
lotteries to grow against traditional adversaries like casinos, and online
Members share their experiences
in market research and assess their usefulness to decision-making. Is a
focus group study superior to a random questionnaire survey? Are there new and
better ways to get respondents to fess up and tell the truth and nothing
but the truth? How can we avoid the pitfalls of market research and make the
research dollar really work for us?
How should lotteries manage
reputation risks? How do we respond when bad things happen to great
companies? How should we prepare to manage crisis situations? How can lotteries
build a glowing reputation and also establish emotional links to the community?
Join us in this session to hear and debate the challenges.
WLAs Responsible Gaming
Principles were adopted in February 2006. In this session, WLA updates us on
the status of the Responsible Gaming Framework and proposed Certification
Keep abreast of the latest
developments as the WLA Security & Risk Management Committee launches the
updated WLA Security Control Standards. At the same time, get updated on RFP
best practices and find out how to avoid pitfalls to reduce costs and enhance
efficiency, and uphold standards.
Its often said that
people are an organisations most valuable asset. What kind of leadership
style drives a high-performance culture? Discuss and deliberate with other
companies on how they recruit, appraise, reward and motivate employees to align
themselves to the corporate mission, vision, in achieving a high performance
For the first time ever, the WLA Convention will take you
out of the convention hall on lecture tours. They will complement the keynote
speeches to give you a total experience. HP
Tour Cooltown is HP's showcase of intelligent
mobile technology, demonstrating cutting edge and still-in-development
innovations that enhances efficiency and productivity at the work place, as
well as elevate comforts and convenience in the home of the future. Cooltown is
designed to present a comprehensive technology roadmap where individuals can
experience firsthand how businesses and homes can be transformed.
The Chinese believe that there exists in
our environment, in the landscapes, mountain and water, different kinds of
energies. The Feng Shui tour will expose participants to the application of
chi principles by companies and senior executives to create
luck and prosperity for their organizations and themselves.
Understand the use of the Lo Pan in classical Feng Shui analysis of an office
or commercial building. The tour will include an introduction to industrial and
commercial feng shui with examples drawn from famous buildings in Singapore on
This site is optimized for
Explorer 4.0 & above and a monitor resolution of 1280 x 1024 or greater,
please adjust your screen accordingly.
Interplay Multimedia Pty. Ltd. disclaims
all liability for information provided within Lottery Insider -- Data supplied
by named sources.
Associated Press content is Copyrighted by The Associated
All other news articles are owned by their respective