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Adwatch News Archives 2007

Advertising Standards Authority Clears Ladbroke’s TV Ads
LONDON, UK (December 20, 2007) -- The Advertising Standards Authority (ASA) has dismissed complaints against the popular Ladbrokes television ads............Subscribers

Lady Luck Replaces Bald British Actor Playing the Part of El Calvo
SPAIN (December 20, 2007) – According to a local media report, 2007 is the second year the posters and TV commercials advertising the world’s largest lottery have not featured ‘El Calvo,’ the bald British actor Clive Arrindell...............Subscribers

Georgia Lottery Searches For New Drawing Host
Become the Next Georgia Lottery Drawing Host
ATLANTA, Georgia, USA (December 20, 2007) -- You could be the new face of the Georgia Lottery................Subscribers

Appeals Court Orders Stay of Lower Court Ruling Overturning State’s Ban on VLT Advertising
CHARLESTON, West Virginia (November 29, 2007) – During Wednesday’s WV Lottery Commission meeting, Lottery general counsel John Melton said the U.S. 4th Circuit Court of Appeals has agreed to hear the Lottery’s appeal of a lower court ruling overturning the state’s ban.............Subscribers

Camelot Launches Christmas Push
UNITED KINGDOM (November 16, 2007) -- Lottery operator Camelot is launching a new TV advertising campaign to support its seasonal Scratchcard game, Christmas Bonus........Subscribers

Lottery Corporation Revving Up Excitement On Video Boards
ONTARIO, Canada (November 23, 2007) -- Yesterday, Ontario Lottery and Gaming (OLG) announced a plan to pursue potential ticket buyers in a big way. Make that a very big way, given that the new marketing wrinkle is placing advertising on several of the Outdoor Broadcast Network's giant video screens in Toronto.........Subscribers

Newly Launched Online Lottery Game Seeks Agency For £5m Digital Media Account
LONDON, UK (November 22, 2007) -- MyLotto24 UK, the newly launched online lottery game, is searching for an agency to handle a £5m digital media brief..............Subscribers

Katie's Show of Note
LONDON, UK (November 12, 2007) -- ITV’s Katie Derham is literally putting on the pounds for ‘The People’s £50 Million Lottery Giveaway.’ The TV presenter has been dressing up in some of the £50 million Lottery cash she will soon help to give-away............Subscribers

Stripe to Launch Scottish Lottery
EDINBURGH, Scotland (October 19, 2007) -- Edinburgh-based Stripe PR is to promote Scotland's first charity lottery, which will launch next month.............Subscribers

Judge Refuses to Stay Video Lottery Ad Ruling
CHARLESTON, West Virginia, USA (October 11, 2007) -- A federal judge won't put a hold on his ruling that frees up advertising by West Virginia's video lottery parlors pending the state's appeal.............Subscribers

Gala Coral Mark Agency Appointment with New TV Campaign
UNITED KINGDOM (October 5, 2007) -- Gala Coral Group has appointed The Red Brick Road (www.theredbrickroad.co.uk)as its advertising agency across the group’s entire business portfolio.............Subscribers

Unibet Appoints TBWA
UNITED KINGDOM (October 4, 2007) -- Unibet has awarded TBWA its £26.5 million advertising account after a competitive pitch..............Subscribers

Gala Bingo Launches First TV Spot
UNITED KINGDOM (October 4, 2007) -- Gala Bingo is launching a new television ad campaign to promote bingo as a “modern adult leisure” pastime................Subscribers

TV First as Gambling Advert is Screened
LONDON, UK (October 3, 2007) -- Ladbrokes last night became the first bookmaker to take advantage of recent changes in the gambling laws by advertising........Subscribers

State May Appeal Video Lottery Advertising Ruling
CHARLESTON, West Virginia, USA (October 2, 2007) -- Officials from the state Department of Revenue, Lottery Commission and attorney general’s office met at the Capitol on Monday to discuss a federal court ruling ...........Subscribers

Judge Blocks Video Lottery Ad Ban
CHARLESTON, West Virginia, USA (September 28, 2007) -- A federal judge says West Virginia has wrongly stifled the free speech rights of bars and clubs that host video lottery machines.........Subscribers

National Lottery Launches New Ad campaign
LONDON, UK (September 26, 2007) -- The National Lottery is spending GBP2 million on a TV campaign to promote the launch of its ‘Deal or No Deal’ scratchcard..........Subscribers

Northern Ireland Gaming Laws Delay TV Campaign
UNITED KINGDOM (September 10, 2007) -- An expected wave of television advertising campaigns from online gambling firms has been delayed by restrictions in Northern Ireland.........Subscribers

Communication Watchdog Updates Betting Code
UNITED KINGDOM (September 4, 2007) -- The Office of Communication (Ofcom) has updated part of its Broadcasting Code to ensure the document is up-to-date with the new Gambling Act 2005 coming into force this week...........Subscribers

DCMS Issues Gambling Act clarification
LONDON, United Kingdom (August 29, 2007) -- The Department of Culture, Media and Sport has moved to clarify the new Gambling Act 2005 for betting and gaming operators ahead of its introduction on September 1 with the launch of a "fact pack.".............Subscribers

Camelot Aims To Boost Sales With New Campaign
LONDON, United Kingdom (August 29, 2007) -- Lottery operator Camelot has launched an advertising and marketing campaign to boost lottery sales...........Subscribers

Gambling TV Ads Under New Threat
BELFAST, Northern Ireland (August 20, 2007) -- Gambling companies looking to take advantage of the deregulation of gambling advertising when the Gambling Act 2005 is introduced on September 1 have been hit by another setback.........Subscribers

Online Gaming Company Task Goes to Glasgow Agency
LONDON, UK (August 15, 2007) -- Online gaming company Sportingbet has appointed bd-ntwk, an integrated marketing communications agency, to its online promotional and CRM activity.........Subscribers

Online Betting and Gaming Firm Seeks Agency For European Direct Business
LONDON, UK (August 15, 2007) -- Online betting and gaming site Unibet.com is seeking an agency to manage its pan-European direct activity..............Subscribers

BSkyB Adds Bingo to Interactive Gaming Services
LONDON, UK (August 8, 2007) -- BSkyB is to extend its online and interactive TV gaming portfolio with the launch of Sky Bingo..........Subscribers

One Thousand Gambling Websites Face Advertising Ban
LONDON, UK (August 9, 2007) -- A Government crackdown on gambling adverts from places that don’t meet the UK’s strict regulatory standards will lead to about one thousand gambling websites being banned from advertising in the UK......Subscribers

Lotteries and Gaming Authority Advertising Notice
MALTA (August 8, 2007) -- The Lotteries and Gaming Authority (LGA) would like to inform all Commercial Bingo Halls operators that in terms of Regulation 52 of the Commercial Tombola (Bingo) Regulations 2006 (L.N. 20 of 2006), the current legislation in force does not preclude Licensees from advertising their authorized gaming services in the media............Subscribers

Lotteries Exempt from New Code to Restrict Gambling Ads and Sponsorship
LONDON, United Kingdom (August 5, 2007) -- The UK gambling industry has bowed to government pressure and agreed that the logos of betting companies should not be printed on children's replica football shirts.......Subscribers

Government And Betting Industry In Dispute Over Advertising Watershed
LONDON, UK (July 29, 2007) - A fresh dispute is set to break out between the government and the country's betting and gaming companies over restrictions on television advertising..........Subscribers

UK Government Raises Question Mark Over Gambling Advertising
LONDON, UK (July 16, 2007) - The British government is to review its decision to allow gambling firms to advertise on television...........Subscribers

Coming Soon: Ad Breaks on ATMs
NEWPORT-ON-TAY, Scotland (July 16, 2007) -- As if it wasn't enough that some banks charge you to use cash machines, now they are going to start pumping advertising at you while you wait for your cash............Subscribers

VCCP To Handle Gaming Company Campaign
LONDON, UK (July 17, 2007) --Gaming company Play Up has appointed Vallance Carruthers Coleman Priest (VCCP) Digital to handle a launch campaign for 6up.com, its mobile gaming offering..................Subscribers

Revenue Department Selects MARC USA to Continue Providing PA Lottery Advertising
HARRISBURG, Pennsylvania, USA (July 13, 2007) --  MARC USA, a Pittsburgh-based advertising and public relations agency, has been selected to continue providing advertising and related services for the Pennsylvania Lottery.............Subscribers

Ad Campaign Turns Back Time For Lotto
VANCOUVER, British Columbia, Canada (July 12, 2007) -- Basing the creative on how lottery winners feel when their tickets score, DDB Vancouver launched a new integrated campaign for British Columbia's Lotto 649...........................Subscribers

Lottery’s Advertising Contract to be Split Three Ways
MARYLAND (July 8, 2007) -- The Maryland Board of Public Works will vote Wednesday on a proposed four-year, $71 million advertising contract for the Maryland Lottery..............Subscribers

Lottery Ads Not Welcome At University Sporting Venues
CHAPEL HILL, North Carolina, USA (July 7, 2007) – The advertising contract between the State Lottery and the University of North Carolina (UNC) expired last week and, according to local media reports UNC President Erskine Bowles has asked chancellors not to renew the contract(s)...........Subscribers

Lawmaker Seeks Probe on Ad Spending By Government Gaming Monopolies
PHILIPPINES (July 5, 2007) -- A BICOL legislator on Sunday asked for a congressional inquiry into what he described as lavish spending habit of the Philippine Amusement and Gaming Corporation (Pagcor) and the Philippine Charity Sweepstakes Office (PCSO) on advertisements despite their virtual monopolies in the industry.................Subscribers

Gaming Board Takes On Media Over Gambling Ads
SWEDEN (July 6, 2007) – The Swedish media earned almost 700 million kronor from the illegal promotions last year, according to new statistics..............Subscribers

Svenska Spel to Enforce Age Checks
SWEDEN (June 18, 2007) -- State-owned Swedish lottery company Svenska Spel has said it will introduce compulsory age checks for people using its gaming machines..............Subscribers

Contract for Lottery Advertising Services Awarded
COLORADO, USA (June 11, 2007) -- The Department of Revenue, Colorado Lottery, announced on Monday that it intends to make an award to Cactus Communications, Inc. who was determined to be ...............Subscribers

University Will Not Renew Lottery Advertising Agreement
IOWA, USA (June 7, 2007) -- The University of Iowa will not renew a controversial advertising agreement with the Iowa Lottery................Subscribers

Governor Vetoes Cut To Lottery Advertising
Michigan, USA (June 6, 2007) -- Governor Jennifer Granholm on Wednesday signed Senate Bill 436, which cuts state spending by $139.7 million, but vetoed a $5 million cut in state lottery advertising................Subscribers

Lottery Advertising Contract Shock
DENVER, Colorado, USA (June 5, 2007) -- According to local media reports Denver-based Cactus Marketing Communications has landed the lucrative advertising contract for the Colorado Lottery. The contract is said to be worth ...............Subscribers

Laura Woods to Host New Lotto Game Show
UNITED KINGDOM (May 31, 2007) -- RTE presenter Laura Woods will host a new Lotto game, which kicks off on Saturday...........................Subscribers

Camelot Launches New Ad Campaign
LONDON, UK (May 31, 2007) -- Camelot is launching a summer campaign to prevent a drop in lottery ticket sales as a result of people going on holiday or being distracted by outdoor activities during warm weather.....................Subscribers

Lottery’s Scholarship Ads Focus on Two-Year College Programs
ALBUQUERQUE, New Mexico, USA (May 23, 2007) -- In advertising launching today, the New Mexico Lottery spotlights the diverse educational opportunities available to high-school graduates and GED recipients through New Mexico’s community colleges and Legislative Lottery Scholarships.................Subscribers

Lottery Ads Spotlight Non-Traditional Students, Careers
NEW MEXICO, USA (May 4, 2007) -- The New Mexico Lottery is preparing to launch an advertising campaign showcasing the non-traditional career fields students can enter through two-year college programs, courtesy of the state's Lottery Success Scholarship.................Subscribers

Legal Action Over Animated Lotto Characters Dropped
DUBLIN, Ireland 9April 27, 2007) -- Advertising agency DDFH&B has reportedly said it is no longer facing a threat of legal action over the colourful animated characters in a multimillion euro promotional campaign for the National Lottery..............Subscribers

Agencies Line Up For Betting Firm’s Account
LONDON, United Kingdom (April 20, 2007) -- William Hill is reviewing its GBP4 million ad account as it looks to overhaul the brand ahead of changes to legislation on gambling ads this year............................Subscribers

State Seeks Bids For Prized Lottery Ad Account
PITTSBURGH, Pennsylvania, USA (April 18, 2007) -- The Pennsylvania Lottery advertising contract, held for the past five years by Station Square agency Marc USA, is up for bid again...............Subscribers

Elevacion Agency Wins the (Virginia) Lottery
RICHMOND, Virginia, USA (April 13, 2007) -- There are a couple of ways to win at the lottery, and Hispanic advertising agency Elevación took the more challenging one. Earlier this month the agency was selected to lead the Hispanic outreach for the Virginia Lottery ...................Subscribers

Measure Would End Lottery Ads At Colleges
RALEIGH, North Carolina, USA (April 4, 2007) -- A House bill is attempting to restrict the state lottery from forging sponsorships with state colleges and universities if it becomes law........................Subscribers

Lottery Ad Budget At Risk
LANSING, Michigan (March 30, 2007) -- The Senate reportedly voted last week to trim the Michigan Lottery's advertising budget by $10 million.............................Subscribers

Portland Creatives Animate History's Best Deals for Oregon Lottery
PORTLAND, Oregon, USA (March 22, 2007) -- Commercial animation studio LAIKA/house and advertising agency Borders Perrin Norrander, Inc. (bpn, inc.) recruited Portland painter and LAIKA/house illustrator Evan B Harris to create a unique illustrative production design for..........Subscribers

Advertising Industry Gears Up For Revenue Boost From Relaxation of Rules Governing Gambling Adverts
LONDON, United Kingdom (March 18, 2007) -- The advertising industry is gearing up for a GBP50m boost to its revenues from a relaxation of rules that will allow betting shops, casinos and gambling websites to advertise on television.............Subscribers

CAP Announces New Rules For Gambling Advertising
New gambling advertising rules announced
LONDON, United Kingdom (March 13, 2007) -- The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have announced rigorous and robust new rules for gambling advertisements..................Subscribers

Gambling Ads Ban To Be Scrapped
LONDON, United Kingdom (March 12, 2007) -- A ban on TV and radio adverts for casinos, betting shops and online gambling sites is to be scrapped..............Subscribers

Lottery Commercials Win Six Awards
RALEIGH, North Carolina, USA (March 9, 2007) -- From the rumbling Powerball to the note of thanks from the students, six of the North Carolina Education Lottery (NCEL) television commercials won awards last night at the ADDY® Awards Gala in Charlotte...........Subscribers

Lawmakers Want To Limit Lottery Ads On TV
SALEM, Oregon, USA (March 12, 2007) – A bi-partisan group of lawmakers have introduced House Bill 2599, which limits television advertising by the Oregon State Lottery to promoting introduction of new games.............Subscribers

New York Lottery Issues RFP for Advertising Account
NEW YORK, USA (March 9, 2007) -- The New York State Lottery has launched a review of creative and media duties on its ad account, which DDB (creative) and OMD (media) have handled since 2001.............Subscribers

Newspaper Defiant Over Gambling Ad Ruling
SWEDEN (March 8, 2007) -- Swedish tabloid Aftonbladet has said it intends to publish an advertisement for Maltese gambling company Expekt, despite a court ruling............Subscribers

Incumbent Agency Not to Contest NZ Lotteries Pitch
NEW ZEALAND (March 7, 2007) -- Lowe New Zealand said today it would not contest the NZ Lotteries pitch, an account it has held for 3 years.................Subscribers

Lottery Ads Target Problem Video Gamblers
Oregon Lottery's Latest Ads Aim At Helping Video Poker Players Head Off Trouble
OREGON, USA (March 5, 2007) -- Newspaper advertising and 30-second television and radio ads that the Oregon Lottery began running on Monday are probably the nation's first warning ............Subscribers

UK Gaming Firm Appoints Pure For Digital Marketing Campaign
UNITED KINGDOM (March 2, 2007) -- Email marketing specialist Pure has been appointed by Littlewoods Gaming to create a new digital marketing campaign...........................Subscribers

Vermont Lottery Receives National Advertising Award
Award Winning Television Spot Airs During National Problem Gambling Awareness Week (March 5-11, 2007)
BERLIN, Vermont, USA (March 2, 2007) -- The North American Association of State and Provincial Lotteries (NASPL) has presented Executive Director Alan Yandow and the Vermont Lottery with its prestigious Batchy award for a television advertisement that focused on ..................Read the full story at: Vol.38 No.11

More Lottery Ads Would be Nice
RALEIGH, North Carolina, USA (February 19, 2007) – Senator Tony Rand and some other lawmakers are reportedly talking about upping the percentage of revenue devoted to lottery prizes, which would make the game more competitive with neighboring state lotteries.............Subscribers

UKTV Gold Scoops Jackpot with EuroMillions Draw and AFP Deal with Nick Hancock
LONDON, United Kingdom (February 14, 2007) -- UKTV has signed a landmark deal with lottery operator Camelot to bring EuroMillions, the National Lottery game which produced the world’s largest jackpot, to the UKTV network – and a potential audience of 27 million viewers - for the first time.................Subscribers

Lotto Account Awarded
SOUTH AFRICA (February 12, 2007) --TBWA\Hunt\Lascaris Johannesburg has been awarded the South Africa National Lottery account, following a three-way pitch with FCB and Zoom Advertising a member of the Ogilvy Group...............Subscribers

University Will Keep Its Ties With Lottery, But Will Give More Scrutiny To Ads in Future
IOWA, USA (February 9, 2007) -- The University of Iowa Athletic Department will continue its relationship with the Iowa Lottery............Subscribers

Broadcaster to Lure Viewers with Lottery
MEXICO CITY, Mexico (February 5, 2007) -- The actor, a stocky man in a tropical shirt, shows off the fancy boat, luxury mansion, and snazzy sports car he got with the help of his lucky five-leaf clover...........Subscribers

Camelot to Launch New Marketing Campaign To Promote Euromillions Birthday Draw
LONDON, United Kingdom (January 31, 2007) - UK National Lottery operator Camelot is to launch a marketing campaign, created by Abbott Mead Vickers BBDO, to promote the EuroMillions birthday draw with a guaranteed £66m jackpot that must be won...........Subscribers

Gambling Ad Ban Plans Published
LONDON, UK (January 29, 2007) -- Plans to protect online gamblers from crime and exploitation by banning gambling adverts from poorly regulated countries have been published today by the Department for Culture, Media and Sport...........Subscribers

Advertising the Lottery
BISMARCK, North Dakota (January 30, 2007) -- The senate judiciary did not take a vote, today, on a proposed bill that would prohibit North Dakota from advertising the lottery............Subscribers

Bill Would End Lottery Advertising
BISMARCK, North Dakota, USA (January 29, 2007) -- Senator John Andrist has introduced legislation (bill SB2344).that would prevent the North Dakota Lottery from advertising on television, radio, newspapers or in the stores where tickets are sold..........Subscribers

House Bill Allows Lottery Advertising
DELAWARE, USA (January 24, 2007) – A House Bill (No.23) permits the Director of the State Lottery Office, with the approval of the Secretary of Finance, to enter into contracts for advertising to be placed on lottery machines, tickets and other materials............Subscribers

Gambling Advertisements And Impact On Responsible Gambling
LONDON, United Kingdom (January 23, 2007) -- - The UK Gambling Commission has released a consultation on advertising messages.........Subscribers

Ad Agencies to Pitch for Lotto
NEW ZEALAND (January 23, 2007) -- The NZ Lotteries Commission is reportedly reviewing its advertising after just three years with agency Lowe...........Subscribers

Groups Join Forces to Fight Gaming Ads Ban
SOUTH AUSTRALIA (January 16, 2007) -- The state TAB has joined hotels and clubs in opposing proposals to ban signs advertising gambling..........Subscribers

M&C Saatchi Lands Global Betting Company’s Branding Brief
LONDON, United Kingdom (January 12, 2007) -- M&C Saatchi has been handed a global Ladbrokes branding brief as the betting company gears up for the introduction of the Gambling Act later in the year.........Subscribers

Passive Lottery Game Suffered From Lack of Advertising
BALTIMORE, Maryland, USA (January 2, 2007) -- The Maryland Lottery held its drawing on Monday night for ‘Countdown to Millions’ the new game featuring the Maryland Lottery's best odds ever at winning $1 million............Subscribers

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