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Adwatch News Archives 2007 |
Advertising Standards Authority Clears
Ladbrokes TV Ads LONDON, UK (December 20, 2007) --
The Advertising Standards Authority (ASA) has dismissed complaints against the
popular Ladbrokes television
ads............Subscribers
Lady Luck Replaces Bald
British Actor Playing the Part of El Calvo SPAIN (December
20, 2007) According to a local media report, 2007 is the second year the
posters and TV commercials advertising the worlds largest lottery have
not featured El Calvo, the bald British actor Clive
Arrindell...............Subscribers
Georgia Lottery Searches
For New Drawing Host Become the Next Georgia
Lottery Drawing Host ATLANTA, Georgia, USA (December 20, 2007) --
You could be the new face of the Georgia
Lottery................Subscribers
Appeals Court Orders
Stay of Lower Court Ruling Overturning States Ban on VLT
Advertising CHARLESTON, West Virginia (November 29, 2007)
During Wednesdays WV Lottery Commission meeting, Lottery general
counsel John Melton said the U.S. 4th Circuit Court of Appeals has agreed to
hear the Lotterys appeal of a lower court ruling overturning the
states ban.............Subscribers
Camelot Launches
Christmas Push UNITED KINGDOM (November 16, 2007) --
Lottery operator Camelot is launching a
new TV advertising campaign to support its seasonal Scratchcard game, Christmas
Bonus........Subscribers
Lottery Corporation
Revving Up Excitement On Video Boards ONTARIO, Canada
(November 23, 2007) -- Yesterday, Ontario Lottery and Gaming (OLG) announced a
plan to pursue potential ticket buyers in a big way. Make that a very big way,
given that the new marketing wrinkle is placing advertising on several of the
Outdoor Broadcast Network's giant video screens in Toronto.........Subscribers
Newly Launched Online
Lottery Game Seeks Agency For £5m Digital Media Account
LONDON, UK (November 22, 2007) -- MyLotto24 UK, the newly launched online
lottery game, is searching for an agency to handle a £5m digital media
brief..............Subscribers
Katie's Show of
Note LONDON, UK (November 12, 2007) -- ITVs Katie
Derham is literally putting on the pounds for The Peoples
£50 Million Lottery Giveaway. The TV presenter has been
dressing up in some of the £50 million Lottery cash she will soon help to
give-away............Subscribers
Stripe to Launch
Scottish Lottery EDINBURGH, Scotland (October 19, 2007) --
Edinburgh-based Stripe PR is to promote Scotland's first charity lottery, which
will launch next month.............Subscribers
Judge Refuses to Stay
Video Lottery Ad Ruling CHARLESTON, West Virginia, USA
(October 11, 2007) -- A federal judge won't put a hold on his ruling that frees
up advertising by West Virginia's video lottery parlors pending the state's
appeal.............Subscribers
Gala Coral Mark Agency
Appointment with New TV Campaign UNITED KINGDOM (October 5,
2007) -- Gala Coral Group has appointed The Red Brick Road (www.theredbrickroad.co.uk)as its
advertising agency across the groups entire business
portfolio.............Subscribers
Unibet Appoints
TBWA UNITED KINGDOM (October 4, 2007) -- Unibet has awarded
TBWA its £26.5 million advertising account after a competitive
pitch..............Subscribers
Gala Bingo Launches
First TV Spot UNITED KINGDOM (October 4, 2007) -- Gala
Bingo is launching a new television ad campaign to promote bingo as a
modern adult leisure pastime................Subscribers
TV First as Gambling
Advert is Screened LONDON, UK (October 3, 2007) --
Ladbrokes last night became the first bookmaker to take advantage of recent
changes in the gambling laws by advertising........Subscribers
State May Appeal Video
Lottery Advertising Ruling CHARLESTON, West Virginia, USA
(October 2, 2007) -- Officials from the state Department of Revenue, Lottery
Commission and attorney generals office met at the Capitol on Monday to
discuss a federal court ruling ...........Subscribers
Judge Blocks Video
Lottery Ad Ban CHARLESTON, West Virginia, USA (September
28, 2007) -- A federal judge says West Virginia has wrongly stifled the free
speech rights of bars and clubs that host video lottery machines.........Subscribers
National Lottery
Launches New Ad campaign LONDON, UK (September 26, 2007) --
The National Lottery is spending GBP2 million on a TV campaign to promote the
launch of its Deal or No Deal scratchcard..........Subscribers
Northern Ireland Gaming
Laws Delay TV Campaign UNITED KINGDOM (September 10, 2007)
-- An expected wave of television advertising campaigns from online gambling
firms has been delayed by restrictions in Northern Ireland.........Subscribers
Communication Watchdog
Updates Betting Code UNITED KINGDOM (September 4, 2007) --
The Office of Communication (Ofcom) has updated part of its Broadcasting Code
to ensure the document is up-to-date with the new Gambling Act 2005 coming into
force this week...........Subscribers
DCMS Issues Gambling
Act clarification LONDON, United Kingdom (August 29, 2007)
-- The Department of Culture, Media and Sport has moved to clarify the new
Gambling Act 2005 for betting and gaming operators ahead of its introduction on
September 1 with the launch of a "fact pack.".............Subscribers
Camelot Aims To Boost
Sales With New Campaign LONDON, United Kingdom (August 29,
2007) -- Lottery operator Camelot has launched an advertising and marketing
campaign to boost lottery sales...........Subscribers
Gambling TV Ads Under
New Threat BELFAST, Northern Ireland (August 20, 2007) --
Gambling companies looking to take advantage of the deregulation of gambling
advertising when the Gambling Act 2005 is introduced on September 1 have been
hit by another setback.........Subscribers
Online Gaming Company
Task Goes to Glasgow Agency LONDON, UK (August 15, 2007) --
Online gaming company Sportingbet has appointed bd-ntwk, an integrated
marketing communications agency, to its online promotional and CRM
activity.........Subscribers
Online Betting and
Gaming Firm Seeks Agency For European Direct Business
LONDON, UK (August 15, 2007) -- Online betting and gaming site Unibet.com
is seeking an agency to manage its pan-European direct
activity..............Subscribers
BSkyB Adds Bingo to
Interactive Gaming Services LONDON, UK (August 8, 2007) --
BSkyB is to extend its online and interactive TV gaming portfolio with the
launch of Sky Bingo..........Subscribers
One Thousand Gambling
Websites Face Advertising Ban LONDON, UK (August 9, 2007)
-- A Government crackdown on gambling adverts from places that dont meet
the UKs strict regulatory standards will lead to about one thousand
gambling websites being banned from advertising in the UK......Subscribers
Lotteries and Gaming
Authority Advertising Notice MALTA (August 8, 2007) -- The
Lotteries and Gaming Authority (LGA) would
like to inform all Commercial Bingo Halls operators that in terms of Regulation
52 of the Commercial Tombola (Bingo) Regulations 2006 (L.N. 20 of 2006), the
current legislation in force does not preclude Licensees from advertising their
authorized gaming services in the media............Subscribers
Lotteries Exempt from
New Code to Restrict Gambling Ads and Sponsorship LONDON,
United Kingdom (August 5, 2007) -- The UK gambling industry has bowed to
government pressure and agreed that the logos of betting companies should not
be printed on children's replica football shirts.......Subscribers
Government And Betting
Industry In Dispute Over Advertising Watershed LONDON, UK
(July 29, 2007) - A fresh dispute is set to break out between the government
and the country's betting and gaming companies over restrictions on television
advertising..........Subscribers
UK Government Raises
Question Mark Over Gambling Advertising LONDON, UK (July
16, 2007) - The British government is to review its decision to allow gambling
firms to advertise on television...........Subscribers
Coming Soon: Ad Breaks
on ATMs NEWPORT-ON-TAY, Scotland (July 16, 2007) -- As if
it wasn't enough that some banks charge you to use cash machines, now they are
going to start pumping advertising at you while you wait for your
cash............Subscribers
VCCP To Handle Gaming
Company Campaign LONDON, UK (July 17, 2007) --Gaming
company Play Up has appointed Vallance Carruthers Coleman Priest (VCCP) Digital
to handle a launch campaign for 6up.com, its mobile gaming
offering..................Subscribers
Revenue Department
Selects MARC USA to Continue Providing PA Lottery Advertising
HARRISBURG, Pennsylvania, USA (July 13, 2007) -- MARC USA, a
Pittsburgh-based advertising and public relations agency, has been selected to
continue providing advertising and related services for the Pennsylvania
Lottery.............Subscribers
Ad Campaign Turns Back
Time For Lotto VANCOUVER, British Columbia, Canada (July
12, 2007) -- Basing the creative on how lottery winners feel when their tickets
score, DDB Vancouver launched a new integrated campaign for
British Columbia's Lotto
649...........................Subscribers
Lotterys
Advertising Contract to be Split Three Ways MARYLAND (July
8, 2007) -- The Maryland Board of Public Works will vote Wednesday on a
proposed four-year, $71 million advertising contract for the
Maryland Lottery..............Subscribers
Lottery Ads Not Welcome
At University Sporting Venues CHAPEL HILL, North Carolina,
USA (July 7, 2007) The advertising contract between the
State Lottery and the University of North
Carolina (UNC) expired last week and, according to local media reports UNC
President Erskine Bowles has asked chancellors not to renew the
contract(s)...........Subscribers
Lawmaker Seeks Probe on
Ad Spending By Government Gaming Monopolies PHILIPPINES
(July 5, 2007) -- A BICOL legislator on Sunday asked for a congressional
inquiry into what he described as lavish spending habit of the Philippine
Amusement and Gaming Corporation (Pagcor) and the Philippine Charity Sweepstakes Office (PCSO) on
advertisements despite their virtual monopolies in the
industry.................Subscribers
Gaming Board Takes On
Media Over Gambling Ads SWEDEN (July 6, 2007) The
Swedish media earned almost 700 million kronor from the illegal promotions last
year, according to new statistics..............Subscribers
Svenska Spel to Enforce
Age Checks SWEDEN (June 18, 2007) -- State-owned Swedish
lottery company Svenska Spel has said it will introduce compulsory age checks
for people using its gaming machines..............Subscribers
Contract for Lottery
Advertising Services Awarded COLORADO, USA (June 11, 2007)
-- The Department of Revenue, Colorado Lottery, announced on Monday that it
intends to make an award to Cactus Communications, Inc. who was determined to
be ...............Subscribers
University Will Not
Renew Lottery Advertising Agreement IOWA, USA (June 7,
2007) -- The University of Iowa will not renew a controversial advertising
agreement with the Iowa Lottery................Subscribers
Governor Vetoes Cut To
Lottery Advertising Michigan, USA (June 6, 2007) --
Governor Jennifer Granholm on Wednesday signed Senate Bill 436, which cuts
state spending by $139.7 million, but vetoed a $5 million cut in state lottery
advertising................Subscribers
Lottery Advertising
Contract Shock DENVER, Colorado, USA (June 5, 2007) --
According to local media reports Denver-based Cactus Marketing Communications
has landed the lucrative advertising contract for the
Colorado Lottery. The contract is said to
be worth ...............Subscribers
Laura Woods to Host New
Lotto Game Show UNITED KINGDOM (May 31, 2007) -- RTE
presenter Laura Woods will host a new Lotto game, which kicks off on
Saturday...........................Subscribers
Camelot Launches New Ad
Campaign LONDON, UK (May 31, 2007) -- Camelot is launching
a summer campaign to prevent a drop in lottery ticket sales as a result of
people going on holiday or being distracted by outdoor activities during warm
weather.....................Subscribers
Lotterys
Scholarship Ads Focus on Two-Year College Programs
ALBUQUERQUE, New Mexico, USA (May 23, 2007) -- In advertising launching
today, the New Mexico Lottery spotlights the diverse educational opportunities
available to high-school graduates and GED recipients through New Mexicos
community colleges and Legislative Lottery Scholarships.................Subscribers
Lottery Ads Spotlight
Non-Traditional Students, Careers NEW MEXICO, USA (May 4,
2007) -- The New Mexico Lottery is preparing to launch an advertising campaign
showcasing the non-traditional career fields students can enter through
two-year college programs, courtesy of the state's Lottery Success
Scholarship.................Subscribers
Legal Action Over
Animated Lotto Characters Dropped DUBLIN, Ireland 9April
27, 2007) -- Advertising agency DDFH&B has reportedly said it is no longer
facing a threat of legal action over the colourful animated characters in a
multimillion euro promotional campaign for the National
Lottery..............Subscribers
Agencies Line Up For
Betting Firms Account LONDON, United Kingdom (April
20, 2007) -- William Hill is reviewing its GBP4 million ad account as it looks
to overhaul the brand ahead of changes to legislation on gambling ads this
year............................Subscribers
State Seeks Bids For
Prized Lottery Ad Account PITTSBURGH, Pennsylvania, USA
(April 18, 2007) -- The Pennsylvania Lottery advertising contract, held for the
past five years by Station Square agency Marc USA, is up for bid
again...............Subscribers
Elevacion Agency Wins
the (Virginia) Lottery RICHMOND, Virginia, USA (April 13,
2007) -- There are a couple of ways to win at the lottery, and Hispanic
advertising agency Elevación took the more challenging one. Earlier this
month the agency was selected to lead the Hispanic outreach for the Virginia
Lottery ...................Subscribers
Measure Would End
Lottery Ads At Colleges RALEIGH, North Carolina, USA (April
4, 2007) -- A House bill is attempting to restrict the state lottery from
forging sponsorships with state colleges and universities if it becomes
law........................Subscribers
Lottery Ad Budget At
Risk LANSING, Michigan (March 30, 2007) -- The Senate
reportedly voted last week to trim the Michigan Lottery's advertising budget by $10
million.............................Subscribers
Portland Creatives
Animate History's Best Deals for Oregon Lottery PORTLAND,
Oregon, USA (March 22, 2007) -- Commercial animation studio LAIKA/house and
advertising agency Borders Perrin Norrander, Inc. (bpn, inc.) recruited
Portland painter and LAIKA/house illustrator Evan B Harris to create a unique
illustrative production design for..........Subscribers
Advertising Industry
Gears Up For Revenue Boost From Relaxation of Rules Governing Gambling
Adverts LONDON, United Kingdom (March 18, 2007) -- The
advertising industry is gearing up for a GBP50m boost to its revenues from a
relaxation of rules that will allow betting shops, casinos and gambling
websites to advertise on television.............Subscribers
CAP Announces New Rules
For Gambling Advertising New gambling advertising rules
announced LONDON, United Kingdom (March 13, 2007) -- The Committee of
Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice
(BCAP) have announced rigorous and robust new rules for gambling
advertisements..................Subscribers
Gambling Ads Ban To Be
Scrapped LONDON, United Kingdom (March 12, 2007) -- A ban
on TV and radio adverts for casinos, betting shops and online gambling sites is
to be scrapped..............Subscribers
Lottery Commercials Win
Six Awards RALEIGH, North Carolina, USA (March 9, 2007) --
From the rumbling Powerball to the note of thanks from the students, six of the
North Carolina Education Lottery (NCEL)
television commercials won awards last night at the ADDY® Awards Gala
in Charlotte...........Subscribers
Lawmakers Want To Limit
Lottery Ads On TV SALEM, Oregon, USA (March 12, 2007)
A bi-partisan group of lawmakers have introduced House Bill 2599, which
limits television advertising by the Oregon State Lottery to promoting
introduction of new games.............Subscribers
New York Lottery Issues
RFP for Advertising Account NEW YORK, USA (March 9, 2007)
-- The New York State Lottery has launched
a review of creative and media duties on its ad account, which DDB (creative)
and OMD (media) have handled since 2001.............Subscribers
Newspaper Defiant Over
Gambling Ad Ruling SWEDEN (March 8, 2007) -- Swedish
tabloid Aftonbladet has said it intends to publish an advertisement for Maltese
gambling company Expekt, despite a court ruling............Subscribers
Incumbent Agency Not to
Contest NZ Lotteries Pitch NEW ZEALAND (March 7, 2007) --
Lowe New Zealand said today it would not contest the
NZ Lotteries pitch, an account it has held for
3 years.................Subscribers
Lottery Ads Target
Problem Video Gamblers Oregon Lottery's Latest Ads
Aim At Helping Video Poker Players Head Off Trouble OREGON, USA
(March 5, 2007) -- Newspaper advertising and 30-second television and radio ads
that the Oregon Lottery began running on
Monday are probably the nation's first warning ............Subscribers
UK Gaming Firm Appoints
Pure For Digital Marketing Campaign UNITED KINGDOM (March
2, 2007) -- Email marketing specialist Pure has been appointed by Littlewoods
Gaming to create a new digital marketing
campaign...........................Subscribers
Vermont Lottery Receives
National Advertising Award Award Winning Television
Spot Airs During National Problem Gambling Awareness Week (March 5-11,
2007) BERLIN, Vermont, USA (March 2, 2007) -- The
North American Association of State and
Provincial Lotteries (NASPL) has presented Executive Director
Alan Yandow and the Vermont Lottery
with its prestigious Batchy award for a television advertisement that focused
on ..................Read the full story at:
Vol.38 No.11
More Lottery Ads Would
be Nice RALEIGH, North Carolina, USA (February 19, 2007)
Senator Tony Rand and some other lawmakers are reportedly talking about
upping the percentage of revenue devoted to lottery prizes, which would make
the game more competitive with neighboring state lotteries.............Subscribers
UKTV Gold Scoops Jackpot
with EuroMillions Draw and AFP Deal with Nick Hancock
LONDON, United Kingdom (February 14, 2007) -- UKTV has signed a landmark
deal with lottery operator Camelot to bring EuroMillions, the National Lottery game
which produced the worlds largest jackpot, to the UKTV network and
a potential audience of 27 million viewers - for the first
time.................Subscribers
Lotto Account
Awarded SOUTH AFRICA (February 12, 2007)
--TBWA\Hunt\Lascaris Johannesburg has been awarded the
South Africa National Lottery account,
following a three-way pitch with FCB and Zoom Advertising a member of the
Ogilvy Group...............Subscribers
University Will Keep Its
Ties With Lottery, But Will Give More Scrutiny To Ads in Future
IOWA, USA (February 9, 2007) -- The University of Iowa Athletic Department
will continue its relationship with the Iowa Lottery............Subscribers
Broadcaster to Lure
Viewers with Lottery MEXICO CITY, Mexico (February 5, 2007)
-- The actor, a stocky man in a tropical shirt, shows off the fancy boat,
luxury mansion, and snazzy sports car he got with the help of his lucky
five-leaf clover...........Subscribers
Camelot to Launch New
Marketing Campaign To Promote Euromillions Birthday Draw
LONDON, United Kingdom (January 31, 2007) -
UK National Lottery operator Camelot is
to launch a marketing campaign, created by Abbott Mead Vickers BBDO, to promote
the EuroMillions birthday draw with a
guaranteed £66m jackpot that must be won...........Subscribers
Gambling Ad Ban Plans
Published LONDON, UK (January 29, 2007) -- Plans to protect
online gamblers from crime and exploitation by banning gambling adverts from
poorly regulated countries have been published today by the Department for
Culture, Media and Sport...........Subscribers
Advertising the
Lottery BISMARCK, North Dakota (January 30, 2007) -- The
senate judiciary did not take a vote, today, on a proposed bill that would
prohibit North Dakota from advertising the lottery............Subscribers
Bill Would End Lottery
Advertising BISMARCK, North Dakota, USA (January 29, 2007)
-- Senator John Andrist has introduced legislation (bill SB2344).that would
prevent the North Dakota Lottery from advertising on television, radio,
newspapers or in the stores where tickets are sold..........Subscribers
House Bill Allows
Lottery Advertising DELAWARE, USA (January 24, 2007)
A House Bill (No.23) permits the Director of the
State Lottery Office, with the approval
of the Secretary of Finance, to enter into contracts for advertising to be
placed on lottery machines, tickets and other materials............Subscribers
Gambling Advertisements
And Impact On Responsible Gambling LONDON, United Kingdom
(January 23, 2007) -- - The UK Gambling Commission has released a consultation
on advertising messages.........Subscribers
Ad Agencies to Pitch for
Lotto NEW ZEALAND (January 23, 2007) -- The
NZ Lotteries Commission is reportedly reviewing
its advertising after just three years with agency Lowe...........Subscribers
Groups Join Forces to
Fight Gaming Ads Ban SOUTH AUSTRALIA (January 16, 2007) --
The state TAB has joined hotels and clubs in opposing proposals to ban signs
advertising gambling..........Subscribers
M&C Saatchi Lands
Global Betting Companys Branding Brief LONDON, United
Kingdom (January 12, 2007) -- M&C Saatchi has been handed a global
Ladbrokes branding brief as the betting company gears up for the introduction
of the Gambling Act later in the year.........Subscribers
Passive Lottery Game
Suffered From Lack of Advertising BALTIMORE, Maryland, USA
(January 2, 2007) -- The Maryland Lottery held its drawing on Monday night for
Countdown to Millions the new game featuring the Maryland
Lottery's best odds ever at winning $1 million............Subscribers

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