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Adwatch News Archives 2006 |
Online Gaming Group Set
For TV Ad Debut LONDON, United Kingdom (December 30, 2006)
PartyGaming has reportedly created TV ads in preparation for next
September, when the UK's Gambling Act comes into force, legalising the
broadcast advertising of gambling brands..........................Subscribers
Sponsorships by Online
Gaming Firms Could be Banned LONDON, United Kingdom
(December 8, 2006) The UK Gambling Commission is reportedly considering
banning online gambling companies from advertising on football
shirts......................Subscribers
Lottery's New Ad
Campaign Strives To Annoy Its Way Into Consumers Memory
OLYMPIA, Washington State, USA (December 10, 2006) According to
local news sources the Washington State Lottery has launched a statewide ad
campaign that strives to annoy its way into consumers
memory....................................Subscribers
Lottery Names Interim
Advertising Agency Of Record BALTIMORE, Maryland, USA
(December 11, 2006) -- The Maryland Lottery named Trahan, Burden & Charles
(TBC) as interim advertising agency of record, following an emergency Request
for Proposal (RFP).............................Subscribers
Lottery Hires New Ad
Agency State Chooses TBC as Eisner Replacement
BALTIMORE, Maryland (December 9, 2006) The Maryland
Lottery is reported by the local media as saying it has hired Trahan, Burden
& Charles (TBC) to create an advertising
campaign..................................Subscribers
New Camelot Ad
Campaign UNITED KINGDOM (November 29, 2006) -- Camelot is
encouraging consumers to give lottery tickets as Christmas gifts with a
campaign breaking on 3 December that highlights the way winners might celebrate
over the festive period.............................Subscribers
El Calvo Dumped as the
Face of Spains El Gordo Christmas Lottery LONDON,
United Kingdom (November 22, 2006) -- Every year since 1998 British actor Clive
Arrindell has shaved his head and travelled to Spain to shoot adverts for the
country's huge Christmas lottery, El
Gordo.............................Subscribers
New Lottery Ad Touts
Benefits NORTH CAROLINA, USA (November 14, 2006) The
North Carolina Education Lottery reportedly launched a new advertising campaign
that is a departure from most of its previous lottery
spots...........................Subscribers
Lottery Ads Not A Winner
With Gambling Critic CHARLESTON, West Virginia, USA
(November 13, 2006) -- The president of the West Virginia Family Foundation has
reportedly objected to the West Virginia Lottery's TV commercials featuring
actors who pretend to be..................................Subscribers
UK Online Gaming Firm
Hands Ad Activity to 23red LONDON, United Kingdom (November
1, 2006) -- Betfair has hired 23red to launch a major ad campaign to promote
its online casino, Betfair-branded poker website and 'exchange games', which
allow punters to bet against other players, rather than the
house.....................Subscribers
Stage Electrics Supplies
The Lottery's 1vs100 UNITED KINGDOM (October 6, 2006) --
Stage Electrics has supplied Chroma-Q Color Web, moving lights, dimming,
generics and control for the new BBC1/Endemol National Lottery show 1vs100,
hosted by Dermot O'Leary...............................Subscribers
Camelot Ads Are a Trade
Winner Retail Press Campaign Receives Prestigious Industry
Award WATFORD, United Kingdom (October 12, 2006) --
Camelot, The
National Lottery operator, has won a
silver GRAMIA (Grocery Advertising Marketing Industry Award) for its innovative
"Are you making the most of us?" retail trade press
campaign.............................Read the
full story at: Vol.37 No.3
Sabres Will Not Sign New
Contracts With State Lottery For Advertising During Games in HSBC
Arena ROCHESTER, New York, USA (October 7, 2006) --
Rochester billionaire Thomas Golisano says he will spend more than $1 million
on an anti-casino marketing blitz./......................Subscribers
Bank
Ad Urges People To Forego Their Weekly Lotto Ticket LONDON,
UK (August 22, 2006) -- Billy Connollys latest foray into the world of
advertising is on behalf of a Dutch bank..............Subscribers
Advertising Watchdog
Clears Lottery Ad LONDON, United Kingdom (August 23, 2006)
-- Advertising watchdogs have reportedly cleared a television campaign for
Charity Lottery Monday of parodying the crucifixion and being offensive to
Christians, despite several complaints.............................Subscribers
Call for Gambling
Adverts to Display Health Warnings
LONDON, United Kingdom (August 13, 2006) A report, commissioned by
the Department of Trade and Industry, said new laws had encouraged new forms of
gambling which they would struggle to keep pace
with.................................Subscribers
Massachusett Council on
Compulsive Gambling Ad Receives National Recognition Award-winning
PSA Raises Awareness of Problem Gambling, Promotes Available Resources in the
Commmonwealth BOSTON, Massachusetts, USA (August 10, 2006)
State Treasurer Tim Cahill and Massachusetts Council on Compulsive Gambling
Executive Director Kathy Scanlan are pleased to announce that the recently
launched public service campaign raising awareness of problem gambling in the
Commonwealth was honored with an award by the National Council on Problem
Gambling............................Subscribers
Lottery Ad Escapes
Advertising Standards Authority Ban LONDON, United Kingdom
(August 9, 2006) UK National Lottery operator Camelot has reportedly
escaped censure for its animated smiles campaign after a
complaint that the advertising could encourage children to
gamble........................Subscribers
New Lottery Ad Campaign
Focuses On School Revenue TEXAS, USA (July 30, 2006) -- The
Lottery Commission is reported to have a new campaign to tell the public how
much money is going to education..............Subscribers
UK Gaming Company
Launches Multi-Million Pound Advertising Offensive LONDON,
United Kingdom (July 16, 2006) -- A UK Gaming Company today announced a
multi-million pound outdoor and online advertising campaign with the twin goals
of raising brand awareness and driving users to its...........Subscribers
Gambling Advertising
Laws Relaxed LONDON, United Kingdom (July 17, 2006)
UK gambling organizations, including casinos and betting websites will be free
to advertise on television under new guidelines........Subscribers
Video Lottery Ads Get
Personal PIERRE, South Dakota, USA (July 6, 2006) -- The
sponsor of a proposed initiated measure that seeks to repeal video gambling, is
running radio and television ads...........Subscribers
Lottery Marketing for a
New Millennium COLORADO, USA (May 14, 2006)
Marketers are now using electronic signs and billboards to get their message
across to the public and some lottery organisations have joined the
revolution...........Subscribers
Powerball Ad Blitz Being
Planned NORTH CAROLINA, USA (May 15, 2006) -- The Lottery
will reportedly start airing its Powerball ads
a week from today. Television and radio ads will trumpet Powerballs
arrival ..............Subscribers
Gambling Ad Rules Set to
be Relaxed LIVERPOOL, United Kingdom (May 4, 2006) -- New
advertising rules are being developed to give casinos greater scope to
publicize their services.............Subscribers
Camelot Unveils New
Migrate TV Ad UNITED KINGDOM (May 2, 2006) --
Camelot this week unveils a new TV brand ad, the second in its new campaign
designed to inspire players to think about the different possibilities which
winning.............Subscribers
New Gambling Code to be
Released for Public Consultation LONDON, United Kingdom
(April 24, 2006) -- Casinos and gambling websites could reportedly be allowed
to advertise on television and radio under a relaxation of rules.........Subscribers
Agency Launches New
Branding Campaign for Lottery PHOENIX, Arizona, USA (April
21, 2006) -- Ad shop Riester-Robb has reportedly developed a new campaign for
the Arizona Lottery using stop-action animation to change the way people look
at Scratcher tickets................Subscribers
Online Ad Revenues Hit
New Heights NEW YORK, USA (April 22, 2006) -- Online ad
revenues swelled to $12.5 billion in 2005, a 30 percent jump over the previous
year, an industry group............Subscribers
SC Education
Lotterys PR Manager Receives Mercury Awards COLUMBIA,
South Carolina (April 11, 2006) -- The South Carolina Chapter of the Public
Relations Society of America (SCPRSA) honored the winners of its annual
Mercury Awards competition at a banquet in Columbia last week.........Subscribers
Agency Launches New
Branding Campaign for Lottery Scratchers Product Line
PHOENIX, Arizona, USA (April 7, 2006) -- The full-service advertising and
public relations firm for the Arizona
Lottery, will dramatically change the way consumers look at their
Scratchers tickets and other familiar objects...........Subscribers
Newspaper Declines
Advertising from Lottery Commission NORTH CAROLINA, USA
(March 28, 2006) North Carolina Education Lottery (NCEL)tickets are set
to go on sale. To prime the ticket-buying public, the lottery's ad
agency.............Subscribers
Ad Plan Won't 'Choke'
Media MANILA, Philippines (March 24, 2006)
Malacañang yesterday assured the public that a new executive order for
consolidating the advertising budgets of all government
agencies...........Subscribers
Lottery $10 Million Ad
Account Up for Review BOSTON, Massachusetts (March 26,
2006) -- The Massachusetts State Lottery
Commission (MSLC) is issuing a requests for responses (RFR) to qualified
advertising agencies to submit responses for a range of advertising
services........Subscribers
Littlewoods Selects
Agency to Run Bingo Chic Campaign LONDON,
United Kingdom (March 23, 2006) -- Digital marketing agency TBG London has won
the contract to work with online gaming site Littlewoodsbingo.com, following a
competitive pitch.......Subscribers
Lottery Criticized Over
Talent Fee CHICAGO, Illinois, USA (March 20, 2006) -- Some
Illinois lawmakers have reportedly criticized the state lottery for the fees it
pays talent to promote its lottery games........Subscribers
First Draft of Proposed
N.C. Lottery Ad Released RALEIGH, North Carolina, USA
(March 15, 2006) - A concept draft of the first television commercial for the
North Carolina Education Lottery reportedly has a man sitting in a
chair........Subscribers
Lottery Says Its Time to
Review Advertising Account GEORGIA, USA (February 26, 2006)
-- The Georgia Lottery is reviewing its 13-year relationship with Fitzgerald +
Co. and accepting bids for its marketing account from competing
agencies..........Subscribers
Lottery Commissioners
Want to Preview Ads RALEIGH, North Carolina, USA (February
25, 2006) -- State lottery commissioners have reportedly decided they want some
oversight, but not creative control, of the new television ads that will
promote the games before they ..........Subscribers
Lottery Replaces Ad
Agency RALEIGH, North Carolina, USA (February 21, 2006)
The North Carolina Education Lottery has reportedly said it has selected
........Subscribers
Lottery Selects Firm to
Manage Advertising Program NORTH CAROLINA, USA (February
14, 2006) -- The North Carolina Education Lottery reportedly selected an agency
to lead the lottery's projected..........Subscribers
New Russian Advertising
Law Targets Gambling MOSCOW, Russia (February 10, 2006) --
The State Duma today passed in the second and decisive reading a law on
advertising which brings in new and .........Subscribers
National Lottery Awards
Contracts Worth 20 Million to Two Media Agencies
DUBLIN, Ireland (February 12, 2006) -- The National Lottery has reportedly
awarded contracts worth 20 million to two .........Subscribers
Ads Urge Lottery Players
to Spend Within Their Means BOISE, Idaho, USA (February 9,
2006) The Powerball jackpot for Saturday nights drawing will be an
estimated $250 million. This huge figure reportedly has the Idaho Lottery
Commission worried about how much people are willing to spend on lottery
tickets.........Subscribers
Us and M&C Saatchi
Land Lottery Task LONDON, United Kingdom (February 3, 2006)
-- Us, a pair of freelance creatives, have been handed full creative duties on
the launch of Chariot, a new weekly lottery game, while M&C Saatchi will
support them with account handling and brand strategy........Subscribers |