| Lottery Ads Earn National
Recognition Lottery’s
Scholarship Ads Win First-Place Award in National Competition
TV Ads Focused on Community Colleges and Two-Year
Degrees ALBUQUERQUE, New Mexico, USA (October
16, 2007) -- A New Mexico Lottery ad
campaign designed to raise awareness of the educational opportunities available
through the state’s community colleges and Legislative Lottery
Scholarships won a first-place prize in a national competition for lottery
advertising.
Titled “Do
Something Different,” the campaign featured six TV ads starring
students enrolled at Mesalands Community College in Tucumcari, Central New
Mexico Community College in Albuquerque and Santa Fe Community College.
In the 30-second spots, students studying coursework
such as welding and culinary arts emphatically state their career
ambitions. A voiceover at the end of each ad says, “In just two
years, you can get a degree in something really interesting like
animation, welding, woodworking, horseshoeing, drafting, baking and a
Legislative Lottery Scholarship can help make it happen.”
The North American Association of State and Provincial
Lotteries, a non-profit association representing 51 lottery organizations,
sponsored the annual advertising and business communications competition.
Lotteries competed in 13 categories. The New Mexico Lottery received
first place in the coordinated campaign category. New
Mexico Lottery CEO Tom Romero said it was gratifying to be honored for
advertising excellence with a campaign supporting the state’s efforts to
create a larger population of college-educated citizens.
“We are very proud of this
campaign,” Romero said. “It delivered an important
message to students and their parents who may not have realized that
Legislative Lottery Scholarships can be used at community colleges to earn
two-year degrees and program certificates.” The concept for the ads originated with New Mexico Lottery
Marketing Director Adriana Binns. The campaign was produced by Kilmer
& Kilmer, Inc. and filmed by Southwest Productions. Both companies
are based in Albuquerque. CONTACT: Lottery
Communications Office, (505) 342-7616, (800) 642-6689, ext. 7616, Email:
media@nmlottery.com
Press Release -Victoria's Public Lottery Licence
Announcement VICTORIA, Australia
(October 11, 2007) -- A 54-year monopoly of Victoria’s public lottery
licence is set to come to an end with today’s announcement by the Brumby
Government of its lottery licence arrangements. Premier John Brumby said the Government had accepted the
determination of the Minister for Gaming, Tony Robinson, to award 10 year
licences to Tattersall’s and
INTRALOT. “The determination followed recommendations of the
Lottery Licences Review Steering Committee, whose process was endorsed by the
Independent Review Panel headed by retired Federal Court judge Ron Merkel,
QC,” Mr. Brumby said.
Under the new 10-year
licence arrangements, which come into effect from 1 July 2008,
Tattersall’s will continue to operate lottery products such as Saturday
Lotto, Oz Lotto and Powerball, while a new entrant into the Australian market,
INTRALOT, has been awarded the licence to operate instant lotteries, known as
scratchies. “The awarding of these licences
has introduced competition into the lottery industry in Victoria for the first
time,” Mr. Brumby said. “In 2004, the
Victorian Government commenced an extensive review of the public lotteries
licence and, following an exhaustive assessment process, we have achieved a
result which serves the public interest and represents best value for
Victorians. “The estimated revenue of more
than $3 billion over 10 years from these new lottery licences will go directly
into Victoria’s health services. “This competition will ensure a better return to
Victoria over the next 10 years than if an exclusive licence had been awarded
to one company. “Victorians who buy a
weekly lotto ticket probably won’t notice much change – lotto tickets
will still be available from a wide range of outlets throughout metropolitan
and regional Victoria. “But they will
start to notice a more comprehensive and diverse mix of products and changes in
retail networks from next year. “Both
Tattersall’s and INTRALOt have new product ideas and new distribution
methods that will provide greater convenience and choice for
Victorians.” The Minister for Gaming, Tony
Robinson, said his decision was based on the public interest, pursuant to the
Gambling Regulation Amendment Act 2007 and took account of the capacity,
technical competence, financial resources and repute of applicants.
“The public interest is well served by an outcome
that delivers value for taxpayers, diversity and competition in the industry
and continues ease of access to the products,” Mr. Robinson said.
“This review process has been overseen by the
Independent Review Panel, chaired by retired Federal Court judge, Mr. Ron
Merkel, QC. “ The Independent Review Panel
concluded:
- Tattersall’s and Intralot
have been treated equally and impartially and have been given the same
opportunity to access information and advice about the licensing process;
- All protected information has
been managed to ensure its security and confidentiality;
- Tattersall’s Ltd and
Intralot have been evaluated in a systematic manner against explicit
predetermined evaluation criteria;
- The entities referred to above
have been required to declare any actual or perceived conflict of interest
before participating in the process;
- Any conflict of interest referred
to it sub-paragraph (iv) has been appropriately addressed;
- There is no evidence of any
improper interference with the making of a recommendation or report; and
- The preparation of
recommendations and reports of the entities referred to above do not disclose
bias or anything that could lead to a reasonable apprehension of bias.
Mr. Robinson said that while
the panel had unreservedly endorsed the process and the Steering
Committee’s recommendations, it had raised a number of issues which he
will be acting on.
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“Given that this is
only the second time in 54 years that a lottery licence tender process has ever
been undertaken, there are lessons to be learned for the future,” he
said. Mr. Brumby said while the panel had found no
evidence to substantiate Opposition claims of interference in the process by
lobbyists, it had raised legitimate questions about the role of lobbyists.
“The Government is committed to seriously
considering comments made by the panel, and is looking at the best options for
a national register of lobbyists,” he said. “But it is very clear from this report that the many
wild and outrageous claims by the Opposition about this process have not been
substantiated. “Victorians can be
confident that the lottery licences review process has been conducted in a
manner which has ensured procedural fairness to the applicants and ultimately
achieved the best result for Victoria. “As
well as announcing our decision today the Government has made available an
unprecedented volume of information relevant to the review process including
reports from the probity auditors, Independent Review Panel, copies of the
Invitation to Apply, the Registration of Interest and other relevant
documents. “The release of documents
reinforces the Government’s commitment to an open and transparent
process.” SOURCE: Press Release From The
Office Of The Premier.
Scientific
Games Awarded Trial Agreements with Pub Retailers
Four Estates Control 11,000 Pubs, Approximately
20% of the U.K Pub Market NEW YORK, USA
(October 12, 2007) -- Scientific Games
(Nasdaq: SGMS) announced its wholly owned subsidiary Games Media, has been
awarded agreements to supply an integrated digital solution for commercial
trials with four major pub retailers at the forefront of digital development:
Enterprise Inns, Greene King, Orchid Group, and The Spirit Group, spanning both
the managed and leased/tenanted sectors. Between them, these four pub retailers
control over 11,000 pubs, representing approximately 20% of the total U.K. pub
market. The trials will initially involve approximately 75 pubs completely
converting to digital in the first phase, with agreements in place for
progressive expansion to follow upon successful performance. Games Media
believes it is the only UK Solutions provider currently offering a fully
integrated digital proposition that is specifically customized for pub
retail.
The gaming terminal
solution consists of "Amusement With Prizes" (AWP) machines, "Skills
With Prizes" (SWP) machines and digital music systems linked to a
customized communications infrastructure that provides data transfer, active
content management and distribution, and remote maintenance. In addition the
Company will supply venue management, product promotion and customer training.
Games Media has assembled an extensive and proven content suite which includes
the very best games available created both in house and sourced from "best
of breed" development partners. The solution is completed with traditional
cue sport products provided in partnership with Bar Billiards, a recognized
market specialist. This announcement comes nine months
after Scientific Games' acquisition of Games Media and the subsequent unveiling
of the company's intentions to develop and supply turnkey digital solutions to
the UK pub retail market. The offer is fully supported by sister company, The
Global Draw's market leading service and installation expertise; together with
Games Media's dedicated customer relationship team. Andrew Ludlow, CEO of Games Media commented, "The teams at
Games Media and Global Draw have worked tirelessly to develop and introduce a
comprehensive solution in a relatively short time. We are delighted that these
leading pub companies support our strategy and technical solution. We have
already installed several locations, and initial revenue performance is
extremely encouraging and ahead of expectations. We are engaged with a number
of other pub retailers and expect to conclude further agreements in the weeks
to come and are on target to conclude significant roll out contracts during
2008." Russell Wood, Head of Retail Services at
Enterprise Inns added, "We are very pleased to be working closely with Games
Media and Scientific Games on delivering an integrated digital gaming solution
to our pub retailers. Our video gaming trials have had successful results so
far and we are enthusiastic to enter into a wider commercial trial and to work
with our pub retailers to identify the key benefits and practical deployment of
this new style of gaming and entertainment."
About Scientific
Games Scientific Games Corporation is the leading
integrated supplier of instant tickets, systems and services to lotteries
worldwide, a leading supplier of fixed odds betting terminals and systems,
Amusement and Skill with Prize betting terminals, interactive sports betting
terminals and systems, and wagering systems and services to pari-mutuel
operators. It is also a licensed pari-mutuel gaming operator in Connecticut,
Maine and the Netherlands and is a leading supplier of prepaid phone cards to
telephone companies. Scientific Games' customers are in the United States and
more than 60 other countries. For more information about Scientific Games,
please visit our web site at www.scientificgames.com. Company Contact: Investor Relations, Scientific Games
Corporation, 212-754-2233. About Games Media
Games Media, a wholly owned subsidiary of
Scientific Games, is a leading solutions provider specialising in the design,
supply and publishing of pay- to-play payout content. Games Media work with key partners to develop products for a
variety of technology platforms including entertainment and gaming terminals,
betting terminals, and mobile. Company Contact: Peter
Davies, Director of Business Development, 44 (0) 1902 786969.
SOURCE: Scientific Games Corporation.
New Lottery Retailer Mapping Product is a
Win-Win-Win PHOENIX, AZ (October
10, 2007) -- For years state lotteries have been searching for new benefits to
bring to their hard-working network of retailers - something that has real
value to all existing retailers, won’t break the lottery’s bank, and
can be used by the lottery to recruit new retailers. A Phoenix-based
lottery products company believes they have invented something that does just
that – StoreMapper™. StoreMapper™ is an
advanced full-featured mapping software program that allows the state lottery
to instantly show their players ALL the nearby lottery retailers in any part of
the state the player chooses. A simple click from the lottery’s
website will bring players precise retailer location information, driving
directions, a store description and, if the lottery desirers, can even display
attractive individual store ‘hover ads’ that retailers can change at
any time. The software will only display official
lottery retailers, thus giving them a competitive edge over non-lottery
retailers.
“Lottery retailers
are entrepreneurs who will immediately see the marketing advantage of a mapping
and advertising tool that could bring hundreds of customers directly to their
doors,” remarked Andrew Amada, president of Relationship Marketing
Systems (RMS), the exclusive distributor of StoreMapper™.
“We believe this product will strengthen the true partnership
relationship between the lottery and all their retailers, and will bring a
useful and valuable tool to lottery players as well. Anything that’s
good for lottery retailers and players is ultimately good for the
lottery.” In addition, StoreMapper™
presents the lottery with the opportunity to go after new sources of revenue
from creating sponsorship or co-marketing opportunities with local and national
companies. “Everyone will want to be associated with a product
that brings real service and value to hundreds of thousands of lottery players
and the retailers that serve them,” Amada added. “Just a
simple banner ad stating ‘StoreMapper™ is brought to you by the XYZ
Company’ could be worth tens of thousands of dollars when it will be seen
by hundreds of thousands of players. Even if the lottery only uses the
space to advertise their own products, it could drive significant additional
revenue.” Lotteries can choose from several
sets of custom features and can make changes to their list of retailers at any
time at no additional charge. RMS provides all the design and art
work so that each state lottery will have their own unique StoreMapper™
web pages. For a limited time, RMS is offering the
product at a discount to the first 3 states that sign up for the service,
making the costs for the program as little as $1 per retailer per month.
The easiest way to get more information and a free
hands-on pc-to-pc demo of the product is to contact RMS toll-free at
888-777-5131, or you can visit the product website at
www.rmswebsite.com.
SOURCE: Relationship Marketing Systems.
CONTACT: Andy
Amada, 888-777-5131, Email: andy@rmswebsite.com
Community and Clubs to Benefit From More
Transparent Process MELBOURNE,
Victoria, Australia (October 11, 2007) -- Clubs directing electronic gaming
machine revenue back into the community will do so in a more transparent way
under the Brumby Government’s changes to Community Benefit Statements,
announced today.
The Minister for Gaming,
Tony Robinson, said clubs with electronic gaming machines needed to show on
their Community Benefit Statements how they positively contribute to their
local communities. “Instead of paying an
additional 8.33 per cent of their net gaming revenue in tax like hotels are
required to do, clubs must show they put at least that same amount of money
back into the community,” Mr. Robinson said. “The community has said it wants greater transparency
around Community Benefit Statements, and these new requirements deliver greater
transparency. “Clubs will no longer be
able to make claims for items which are not a genuine benefit to the community
such as improvements to or furniture for gaming rooms, subsidised alcohol or
personal computers.” Mr. Robinson said the
proposed changes would provide an incentive for clubs to make sure the required
8.33 per cent of revenue goes directly to community or charitable causes and
will encourage clubs to develop non-gaming sources of revenue.
“In the past, claimable items were all weighted
the same way. The new Community Benefit Statements will have three classes of
items -A, B and C- which club operators can claim on their
statements,” he said. “An operator
can claim the full amount for items in Classes A and C such as gifts, donations
and sponsorships or responsible gambling measures, because these have a direct
benefit to the community. Class B items can be claimed, but not in full.
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“Class A items
could include services to assist the aged and young people, housing for the
disadvantaged, health services and efforts to relieve poverty.
“Class C items could include miscellaneous
activities such as expenses reasonably incurred by volunteers.
“Class B items are operating type expenses which
clubs can also claim however this is capped to an amount equal to the
proportion of the club’s total non-gaming revenue sources,” Mr.
Robinson said. Mr. Robinson warned that clubs that
failed to satisfy the new community benefit obligations could ultimately lose
their gaming machines. "Clubs unable to satisfy the
new requirements will first have to pay the higher taxation rate.
"All licensed clubs need to understand that failure to
deliver their community benefit obligations will bring these
consequences,” Mr. Robinson said. The
proposed Community Benefit Statements will come into effect in the coming
financial year following amendments to the Gambling Regulation Act 2003.
SOURCE: From The Minister For Gaming.
Lottery Launches ‘Magic 8 Ball®’
Scratcher Net Revenues
Support Legislative Lottery Scholarships ALBUQUERQUE, New Mexico, USA (October 11, 2007) -- The
New Mexico Lottery’s latest instant
Scratcher ticket is based on “Magic 8 Ball®,”* the
fortune-telling toy that has been answering yes-or-no questions – both
silly and serious – for more than 60 years.
The ticket conceals 10
numbers under images of the Magic 8 Ball and two “winning numbers”
under triangular shapes. Players who match any of their 10 numbers to
either winning number will win corresponding cash prizes. The game
features three $18,000 top prizes. As an added feature, players who
reveal the word “Yes” under an area called the “Magic Bonus
Box” will win all 10 prizes shown on the ticket automatically. The
$2-ticket is available now at 1,100 lottery retailers statewide.
The Magic 8 Ball’s status as a fun prognosticator of
good fortune makes it an ideal subject for a popular lottery game, sales
revenues from which will benefit Legislative Lottery Scholarships, an in-state
tuition assistance program for New Mexico residents attending public colleges
and universities. Since its inception in 1996,
the lottery has raised more than $328 million for college tuition and school
construction and repairs in New Mexico. In the last decade, more than
43,000 students have received Legislative Lottery Scholarships and
approximately 15,000 of those students have graduated from college.
Information about Legislative Lottery Scholarships is
available at www.nmlottery.com
* Magic 8 Ball and associated trademarks and trade dress
are owned by, and used under license from, Mattel, Inc. 2007 Mattel, Inc.
All Rights Reserved. SOURCE: New Mexico Lottery.
CONTACT: Lottery Communications Office (505)
342-7616, (800) 642-6689, ext. 7616, Email:
media@nmlottery.com.
British Columbia Lottery Corporation: New Gaming
Centre Launches in Prince Rupert RICHMOND, British Columbia, Canada (October 12, 2007) --
British Columbia Lottery Corporation (BCLC)
and 0733244 BC Ltd. are pleased to announce the official opening of Chances
Prince Rupert, the new community gaming centre featuring harbour views, the
latest in gaming entertainment, and high-end food service.
"British Columbia
Lottery Corporation is proud to introduce a first-class entertainment facility
to the City of Prince Rupert, its residents and visitors," said Marsha
Walden, BCLC's Vice-President, Bingo Gaming. Located
at 240 1st Avenue West, this new 16,000 square foot facility offers 115 slot
machines, two electronic Blackjack games, 120 touch screen bingo terminals,
lottery products and off-track betting for horse races. In addition, players
can enjoy high-end food service with a 60-seat restaurant, 40-seat lounge and
54-seat patio. "We look forward to welcoming
existing and new players to this brand new facility," said Craig Briere,
President of 0733244 BC Ltd., and Chances Prince Rupert. "We invite the
thousands of tourists that visit our region to come and experience what our
city and Chances have to offer." BCLC contracts
with 0733244 BC Ltd. to provide day-to-day operational services for this
facility. The numbered company comprises several shareholders, including West
Coast Hospitality Ltd. and the Prince Rupert Bingo Association.
Gaming in B.C. supports over 6,000 charitable and
community organizations throughout the province. In fiscal year 2006/07, 40
charitable and community organizations in the Prince Rupert area received
$730,000 in community gaming grants, including $594,000 through bingo
affiliation and almost $128,000 from direct access programs.
BCLC is committed to revitalizing B.C.'s commercial bingo
industry in a socially responsible manner by offering an exciting entertainment
experience in first-class facilities. Chances Prince Rupert will have a
Self-Serve Responsible Play Information Centre, which will provide customer
education and support related to responsible play and problem gambling.
BCLC is a provincial Crown Corporation reporting to the
Minister of Public Safety and Solicitor General through a Board of Directors.
Its mission is to offer responsible gaming entertainment, generating income for
the public good. SOURCE: British Columbia Lottery
Corporation.
CONTACT: Angela Koulyras, Corporate Communications Officer,
(604) 276-6443, Email: akoulyras@bclc.com.
Ladbrokes Scores With First Ever National TV
Advertising Campaign For Betting UNITED KINGDOM (October 9, 2007) --
Ladbrokes begin running the first
nationwide TV advertising ever run by a major bookmaker this week with a
campaign entitled ‘café’ developed by M&C
Saatchi. The campaign kicks off during the half-time break of the
Manchester United vs. Roma Champions League Match, which is live on ITV1.
The new £5 million campaign stars Ian Wright, Lee
Dixon and Chris Kamara as well as Rangers’ Assistant Manager Ally McCoist
as builders enjoying a fry-up in a traditional café. TV presenter
Kirsty Gallacher appears as a waitress, with the original TV pundit Jimmy Hill,
79, making his screen comeback as the chef.
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The ad shows the builders
having a banter about the football, with Ian Wright challenged to ‘put his
money where his mouth is’. The adverts end with the strapline
“Everyone’s got an opinion, what’s yours worth?”
The full 60-second treatment will kick-off the
campaign with a variety of 30-second treatment and a series of 10-second
supporting ads. Commenting on the launch of the
new adverts Chief Executive Chris Bell commented: “These ads capture the fun of having a flutter on
football and testing your opinion – something millions of people already
enjoy every week. We’re pleased to be the first to air with betting
advertising.” The adverts were directed by
Matt Lipsey at M&C Saatchi where the account is headed up by Felix Hall,
Group Account Director. Media buying is by Walker Media.
Campaign Background, Objectives and Strategy
Following the introduction of the 2005 Gambling Act on
September 1st 2007 broadcast advertising of sports betting was enabled for the
first time under a new code of practice established by the Gambling Commission
and the British Committee of Advertising Practice. While adverts
for casino gaming such as poker, roulette and blackjack are subject to a
watershed of 9pm, sports betting can be advertised around sporting events.
Ladbrokes will be the first bookmaker to commence TV
advertising of betting with the aim of supporting the Ladbrokes brand
positioning of “The Thrill of Playing to Win” underlying the
key motivation of betting customers.
M&C Saatchi’s task
was to develop a campaign to target 18-34 year old casual bettors – a
target audience where Ladbrokes traditionally out-performs the competition, but
who bet less frequently than older, more traditional betting shop
customers. The communication focuses on consumer
motivations to bet with the aim of inspiring consumers by reminding them
why they bet and inspiring them to bet again. The adverts play to how
customers leverage their knowledge and enjoy the thrill of making their opinion
count. Radio and press advertising will also be used in support of the TV
ads to prompt betting by reminding customers of events and opportunities to
bet. The TV campaign will be aired around key sporting
events with the first burst around the Champions League ties during the week
commencing 1st October. Adverts will air on ITV 1, ITV 4, Sky Sports 2,
Sky Sports News and Sky Sports Extra as well as the Sky Sports Pub feed, with
the aim of driving footfall and sales. Total TVRs for the TV campaign
will reach 752. Ads will air during Champions League matches,
England’s qualifiers against Estonia and Russia as well as other key
sporting events. The TV advertising will be supported by radio adverts on
Talksport and press advertising in sporting sections of national press.
SOURCE: Ladbrokes PLC. BCLC Named Among Top Employers for
2008 RICHMOND, British Columbia,
Canada (October 15, 2007) - British Columbia
Lottery Corporation (BCLC) learned that it has been named one of BC's Top
Employers for 2008 by MediaCorp as released in The Vancouver Sun, The Province
and the Victoria Times-Colonist on October 13, 2007. This award marks the second year BCLC has received this
distinction.
"BCLC recognizes the
importance of attracting and retaining talented people by providing a positive
work experience," said Dana Hayden,
BCLC President & CEO. "It has been a year of tremendous change at BCLC
and I am very proud of how all of the Corporation's employees have demonstrated
dedication, passion and resilience." BCLC strives
to be a great place to work by promoting a fair, open, respectful and
progressive workplace. Currently, 600 employees work in the Richmond and
Kamloops offices and out in the field. Both offices are equipped with amenities
that create an appealing work environment for employees.
Employee development is encouraged through continuous
learning and professional growth. Recognition is given through competitive
compensation packages and formal and informal programs, including an annual
celebration dedicated to recognizing outstanding employees.
BC's Top Employers are determined by information provided
to MediaCorp through applications put forward by individual companies coupled
with information compiled through MediaCorp's own research.
BCLC is a provincial Crown Corporation reporting to the
Minister of Public Safety and Solicitor General through a Board of Directors.
Its mission is to offer responsible gaming entertainment, generating income for
the public good. For more information, please
CONTACT: British Columbia Lottery Corporation, Robin Cook, Corporate
Communications Officer, (604) 247-3004 or Cell: (604) 809-3623.
Aristocrat and PokerTek Announce Another
International PokerPro Installation
The Royal Casino in Panama is First PokerPro
Installation in Central America MATTHEWS,
N.C. (October 15, 2007) -- PokerTek (NASDAQ: PTEK) is pleased to announce the
installation of PokerPro at Marriott Royal Casino, located in the heart of
Panama City’s hotel and banking district. This marks PokerTek’s first
installation in Panama, and is another successful installation performed by
Aristocrat, PokerTek’s global
distributor for PokerPro.
“We are proud to be
the first casino in Panama to offer this exciting product to our
customers,” said Jorge Montiel, Director of Table Games for Royal Casino.
“We strive to offer our patrons the latest game offerings and
technologies, and PokerPro fits that description perfectly.”
“Royal Casino is a progressive property, and is
well-suited for PokerPro,” said Steve Parker, Group General Manager of
Sales, Marketing and Research & Development at Aristocrat. “The
level of ownership and excitement they’ve demonstrated during this project
proves that they are eager to make PokerPro a success and introduce it to their
guests.” The Marriott Royal installation
adds this to Aristocrat’s base of more than 25 tables installed
internationally, and comes shortly after their successful introduction of
PokerPro into the vibrant Macau gaming market. “Aristocrat continues to perform well for us as a
partner and we’re very excited about the Marriott Royal,” said
Chris Halligan, PokerTek’s Chief Executive Officer. “This is
another example of Aristocrat finding the right kind of customer, and helping
us introduce the excitement of automated poker into a new region.”
About PokerTek, Inc.
PokerTek™, Inc. (NASDAQ: PTEK), headquartered in
Matthews, NC, develops and markets PokerPro® and PokerPro®
Heads-Up™, electronic poker tables and related software applications
designed to increase casino revenue, reduce expenses and attract new players
into poker rooms. PokerTek entered the amusement space by introducing Heads-Up
Challenge™, a heads-up poker table for bars and restaurants that target
adults, who play for amusement only. PokerPro® tables are located in the
United States, the United Kingdom, Germany, Australia, South Africa and several
major cruise lines. For more information, please visit the company's website at
www.pokertek.com or contact Tracy Egan at 704.849.0860 x106.
CONTACTS: PokerTek, Inc., Tracy Egan, 704-849-0860,
ext. 106. NYX Interactive
– Delivers Interactive Bingo and Other Products to Svenska Spel, the
Government-Owned Lottery Company in Sweden
STOCKHOLM, Sweden (October 17, 2007) -- NYX Interactive
announced in February 2007 that it had entered into an agreement with
Svenska Spel International for delivery of
an Internet gaming system to the Lithuanian national operator, WinLoto. The
next country to use the international license in the agreement is Sweden and
Svenska Spel domestic operation
“In a climate of
increasing competitiveness, Svenska Spel continues to evaluate its position on
the Swedish market. Being competitive requires innovation, speed, flexibility
and a constant stream of news. Together with NYX Interactive, we shall create
these conditions for the long hau,” says Mikael Franzén, VP
svenskaspel.se Nyx Interactive has today delivered
Swedish versions of Bingo, Lotteries and probability games. The Bingo and
Lottery platform is offered in both "single-player" and "multi-user" versions.
All of the games are developed in Flash and do not require the downloading of
software. "We have a year of intensive development
of number and lottery games behind us. It is gratifying that we can now start
rolling out these games on a larger scale also with the largest operator in
Sweden and one of the most innovative gaming operators in the world. Thanks to
our high-quality gaming products and excellent cooperation with Svenska Spel, a
forerunner in on-line gaming products among the world's government-owned
lottery companies, we have succeeded in securing an additional customer within
the WLA sphere," says Staffan Lindgren , CEO of NYX Interactive.
NYX Interactive is a solutions provider for WLA and
commercial gaming operators. The company was established in 2006 as a response
to the paradigm shift in the gaming industry. Our objective is to help our
clients thrive by providing the best gaming products and services there is. NYX
has already been recognized as a leading supplier for several gaming products
and services segments and are continuing building and marching towards becoming
a truly globally leading provider in all of the interactive gaming space. NYX
Interactive product development and consultants provides complete solutions,
senior system expertise and long-term support to its customers in the gaming
industry. NYX Interactive AB is a company registered in Stockholm, Sweden
CONTACTS: NYX Interactive, Staffan Lindgren, CEO, Kontor:
+46 (0) 8 505 32 652/ Mobil: +46 (0) 709 88 58 30, Email:
Staffan@nyxinteractive.com or
Svenska Spel, Mikael Franzén, Chef, +46 (0) 705 40 76 69, Email:
mikael.franzen@svenskaspel.se.
Lottery’s Quarterly Transfer Higher Than Same
Period Last Year; $987 Million Generated For Education!
NASHVILLE, Tennessee, USA
(October 12, 2007) -- The Tennessee
Lottery’s transfer of more than $67.7 million to the state’s
Lottery for Education Account brings the total amount raised for education to
over $987 million. The transfer for the quarter ending Sept. 30, 2007, is 8.79
percent higher than the same quarter one year ago.
“Thanks to support
from throughout the state, the momentum created since inception
continues,” said Rebecca Hargrove, President and CEO. “Several
exciting new game announcements are just around the corner, which will help
continue the success we’ve had in generating hundreds of millions of
dollars for education in Tennessee.” According to the Tennessee Student Assistance Corporation
(TSAC), the organization that oversees the Lottery-funded scholarship programs,
more than 68,000 students are expected to receive awards to higher-education
institutions in the state this year. In addition, thousands of students have
benefited from pre-kindergarten and after-school services provided with Lottery
funds. Additional details about the funds generated
by the Lottery since inception include: For the
period of January 20, 2004 through Sept. 30, 2007: • More than $3.58 billion in gross ticket sales
• Nearly $2.07 billion in prizes won by players
• $233.5 million paid in retailer commissions
• $960.28 million transferred to the Lottery for
Education Account • $26.75 million raised for
after-school programs • TOTAL RAISED FOR
EDUCATION: $987.03 MILLION! The Tennessee Lottery
began selling its first tickets on January 20, 2004. Funds are used for
specific education programs, including college scholarships, pre-kindergarten
and after-school programs. For more information, please visit
www.tnlottery.com.
SOURCE: The Tennessee Lottery.
CONTACT: Kym Gerlock,
615-324-6556 Office, 615-604-2827 Mobile.
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