Founded in 1934, William Hill is one of the best-known names in the UK betting industry. It is one of the leading providers of fixed odds bookmaking services, offering odds and taking bets on a wide range of sporting and other events, as well as offering Amusement with Prizes machines and Fixed Odds Betting Terminals in licensed betting offices and operating online casino and poker sites, interactive bingo and greyhound stadia. It is a market leader in all major betting channels in the UK with an established international presence through its online businesses.

William Hill plc operates licensed betting offices (LBOs) and provides telephone and Internet betting, online casino and poker services. The Company's offering includes Amusement-With-Prizes machines and Fixed-Odds-Betting terminals in LBOs. It delivers its betting and gaming products to customers through three channels: retail, telephone and interactive. The retail channel comprises a network of over 2,200 outlets throughout the United Kingdom and Ireland. The telephone betting comprises operation of several call centers in Leeds and Sheffields. At December 26, 2006, it had 160,000 active accounts. Interactive betting comprises an online sportsbook, including arcade games, an online casino and online poker site.

William Hill's Marketing Strategy Looks to be Paying Off
UNITED KINGDOM (July 20, 2010) -- The overhaul of William Hill’s marketing strategy looks to be paying off after the bookmaker reported sales and profit increased in the first half of the year, helped by a strong World Cup and gains in online betting...............Subscribers

William Hill PR Director David Hood Leaves Bookmaker After 18 Years
Former jockey and company part by mutual agreement
UNITED KINGDOM (July 14, 2010) – Reports bookmaker William Hill have parted company with their director of sponsorship and public relations.......Subscribers

Rumour That OPAP Could Be Among The Potential Bidders For WH
William Hill Gathers Pace As FTSE Tops 5,000 Level
LONDON, U.K. (July 9, 2010) - It was reported today that William Hill proved a bright feature on Friday even as the FTSE 100 completed its biggest weekly gain in more than a year.............Subscribers

Advertising Watchdog Bans William Hill Ad Campaign
Marketing email was misleading as it did not make it clear that numerous bets of 'significant value' were required
LONDON, U.K. (June 23, 2010) – According to local media reports the advertising watchdog has banned an email campaign by William Hill for marketing a "bonus offer" that would require customers to spend............Subscribers

World Cup Gambling Turnover to Hit over US$1bn
JOHANNESBURG, South Africa (June 14, 2010) -- The Soccer World Cup was set to become the biggest-ever betting event in the United Kingdom where bookmakers were predicting online gambling to help turnover.................Subscribers

UK Betting Firm Tipped to Benefit from New In-Store Gaming Machines and a Growing Online Business
NEW YORK, N.Y. (March 22, 2010) - Shares of British bookmaker William Hill (WMH.L) could rise by as much as 30 percent as the company benefits from new in-store gaming machines and a growing online business....................Subscribers

William Hill Net Drops; Reviewing Ireland Operation
UNITED KINGDOM (February 26, 2010) -- Reports William Hill Plc, the U.K. bookmaker with more than 2,300 shops, reported a 74 percent drop in full- year profit and said it closed some stores in Ireland and is reviewing its operations in the country..........................Subscribers

William Hill Chairman Leaving
LONDON, UK (January 21, 2010) -- Reports William Hill PLC (WMH.LN) said Wednesday that Chairman Charles Scott will leave the U.K. betting group later this year as it forecast earnings of around GBP250 million for 2009 due to a 4% increase in revenu......................Subscribers

UK Betting Firm William Hill Sees Improved Returns
LONDON, UK (January 21, 2010) - William Hill has shown a return to form after a turnaround in sporting results helped the bookmaker lift margins to more normal levels....................Subscribers

William Hill Launches World Cup Draw Betting Promo
LONDON, UK (December 1, 2009) – Leading industry source has reported bookmaker William Hill is launching a promotion to run alongside Friday's draw for the World Cup.....................Subscribers

William Hill on Track To Meet Expectations
DUBLIN, Ireland (October 19, 2009) - British bookmaker William Hill said profit expectations at its retail business had been unaffected by a run of player-friendly football results...................Subscribers

William Hill Warns On Profits As Players Stay Away
Weekend Customers Fall After End Of Football Season
LONDON, UK (August 4, 2009) - Britain's biggest bookmaker William Hill (WMH.L) said on Tuesday its full-year profits would be below expectations after a drop in weekend customer numbers and a run of punter-friendly results, sending its shares lower....................Subscribers

Playtech Warning Hits William Hill
LONDON, UK (July 21, 2009) - Gaming stocks are taking a pasting after a gloomy update from Playtech, which supplies software to the gambling industry...............Subscribers

William Hill Appoints Consultancy To Help Strengthen Brand Strategy
LONDON, UK (June 23, 2009) - William Hill has enlisted the help of Wolff Olins consultancy to help strengthen the bookmakers brand strategy.................Subscribers

William Hill PLC Issues Statement re Spanish Joint Venture
LONDON, UK (May 14, 2009) -- William Hill PLC (William Hill or the Group) (LSE: WMH) announce that, following a strategic review by William Hill and Codere of Victoria Apuestas, their joint venture in Spain, the parties have today agreed to.....................Subscribers

Spain's First Sports Betting Shop Opens For Business
MADRID, Spain (April 16, 2008) - Spain's first sports betting shop opened for business on Wednesday, one of thousands that foreign bookmakers hope to launch in the football-crazy nation which already bets more than any other European country..............Subscribers

UK Bookmaker Firm Kicks Off Spain Push
LONDON, UK (April 2, 2008) - British bookmaker William Hill said on Wednesday it planned to have 70 gambling points of sale in and around Madrid by the end of the year in tandem with joint venture partner Codere..................Subscribers

UK Betting Firm Sets Sights on Cracking the Spanish Sports-Betting Market
LONDON, UK (February 22, 2008) - British bookmaker William Hill is concentrating its efforts on cracking the Spanish sports-betting market, hoping the as-yet untested region will be a better bet than the heavily regulated Italian sector................Subscribers

Harris Joins William Hill as Controller
UNITED KINGDOM (February 14, 2008) -- William Hill has appointed MyTravel director of marketing Adam Harris to the newly-created role of marketing controller, as the company considers launching its first television campaign...............Subscribers