Founded by Paul Guziel, David Schorr, and Jeff
Schweig, Alchemy3 exists to create smart matches between popular lotteries and
great consumer brands.
Each of us brings to the mix a unique combination of
consumer marketing and lottery experience. Our passion for the art and science
of brand marketing enables us to identify those smart matches. The results help
lotteries produce more revenue, and help brands strengthen their connections
with consumers.
Equally important to us is the fact that governments
establish lotteries to serve the public good. In this spirit, we strive to give
something back to the communities where our licensors do business. We look
forward to discussing our ideas about this with you.
 Alchemy3 and The Recording
Academy® Offer Lottery Players Money, Music and More!
Once –in-a-lifetime trips to The GRAMMY® Awards lets
players live like a rock star.
ATLANTA, Georgia (October 22,
2009) -- Alchemy3 has signed an exclusive deal with The Recording Academy®
to create GRAMMY® Awards themed lottery games. In addition to cash,
consumers can win special collections of GRAMMY music and “money
can’t buy” trips to Los Angeles to attend the 52nd Annual GRAMMY
Awards on Jan. 31, 2010....................Subscribers
Alchemy3 to Offer
Lottery Replay® to Lotteries
Multi-Year
Partnership Forged To Provide Web-Based Customer Loyalty Platform To
Lotteries
ALPHARETTA, Georgia (October 2, 2009) -- Alchemy3
LLC, a lottery branding and marketing company, has announced an exclusive
long-term partnership with marketing innovation company GY&K to offer
Lottery Replay® to North American and International
lotteries.....................Subscribers
Lottery Industry Vet
Pete Donahue Joins Alchemy3
Former Connecticut
Lottery Executive Will Become Company’s Eastern Account Director
ATLANTA, Georgia (June 30, 2009) – Alchemy3® has added veteran
lottery product manager, Pete Donahue, to its team. After 13 years with the
Connecticut Lottery Corp.,
Donahue becomes Alchemy3’s Eastern Account
Director.....................Subscribers
Alchemy3 and Royal
Caribbean Bring Innovative Cruise Vacations to Lottery Players
ATLANTA, Georgia (June 12, 2009) -- Alchemy3® has signed a deal with
Royal Caribbean International, a global cruise brand offering the world’s
most innovative cruise vacations, to bring cruise-themed games to lotteries and
their customers.........................Subscribers
Lottery Players Get a
Chance to Compete With 25 Sports Legends In The Ultimate Sports
Fantasy
Alchemy3 Incorporates Groundbreaking
September Event Into Promotions and Games
ATLANTA, Georgia (May
25, 2009) -- For the first time in history, lottery players will have a chance
to compete side-by-side with 25 of the greatest sports legends of our time and
25 world famous poker pros.......................Subscribers
B & B’s And
Barbeque From A3 Rewards!
ALPHARETTA, Georgia (May 6, 2009)
-- Lotteries will soon be able to offer new and desirable non-cash prize
rewards now that Alchemy 3 has solidified agreements with Omaha Steaks® and
BedandBreakfast.com.........................Subscribers
It’s Time For Lottery Players To “Strike It
Rich”
Alchemy3 Strikes Another Match With The Professional
Bowlers Association
ALPHARETTA, Georgia (January 21, 2009) –
Alchemy3® today announced that lotteries can now launch Professional
Bowlers Association (PBA) themed lottery games. The “every
man/woman” sport spans the demographic spectrum, appealing to young
adults, senior citizens, and everybody in between.................Subscribers.
Alchemy3 and the American Music Awards Rock
on!
ALPHARETTA, Georgia (November 20, 2008) --- Alchemy3
today announced that it has signed a multi-year agreement to represent the
American Music Awards to the lottery category. Created almost 40 years ago, the
AMA continues to produce top ratings for ABC-TV...............Subscribers
Alchemy3 Hires Shay Shoemaker, Lottery Industry
Veteran
ALPHARETTA, Georgia (Sept. 13, 2008 —
Alchemy3® has hired a veteran lottery product manager, Shay Shoemaker, as
its first account director.................Subscribers
Alchemy3 To Introduce New Collection of Classic TV Themed
Lottery Games
ATLANTA, Georgia, USA (August 21, 2008) --
Alchemy3® has acquired exclusive rights to create lottery instant and
on-line game tickets based on classic TV favorites including CHEERS, HAPPY
DAYS, THE BRADY BUNCH, THE LOVE BOAT and DYNASTY, from CBS Consumer
Products.............Subscribers
Alchemy3 Introduces A3 Rewards, a New Way To Award
Prizes
Lotteries Can Now Offer Entertainment Prize Packages
Redeemable at Local Retailers
ALPHARETTA, Georgia, USA (July 23,
2008) -- Alchemy3® today launched A3 Rewards, a new type of lottery prize
package that will help lottery players stretch their entertainment
budgets...............Subscribers
Lottery Vets Launch New Company to Brand
Games
Alchemy3 Builds “Smart
Matches” Between Lotteries and Consumer Brands
ALPHARETTA,
Georgia, USA (March 27, 2008) -- Three lottery industry veterans have launched
a new company, Alchemy3®, focused on licensing and marketing consumer
brands for lottery games.................Subscribers
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