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Sisal Sport Italia S.p.A.
Address: Via A. Di Tocqueville n. 13 IT-20154 Milano
Postal/Postboks Address: As Above
Internet: http://www.sisal.it
E-mail Address: sisal@sisal.it
Phone: +39 02 886 81
Fax: +39 02 886 8685
Population: 57.6 million
Managing Director:
International Business Director:
Dr. Giorgio Sandi
Giovanni Emilio Maggi
Year Lottery Founded: 1946
Sales FY 2003: 2.2 Billion Euro
Number of Outlets: 18,000
Games Offered: Sisal manages Totip+ and SuperEnalotto, Formula 101, and starting from the 4th November also TRIS. .
Beneficiaries: Ministry of Finance
Jurisdiction: Italy

Background Information

Sisal is the private company that introduced betting games in Italy and based on these developed the contemporary market for gaming, gaming offices and betting slips. As the concessionaire of the Ministry of Finance for the management of games and services, Sisal earned for the State the greatest revenues at the lowest possible cost. In 1946, it invented the Sisal game (later called Totocalcio) and in 1948, it introduced Totip, the only horse race betting, whose popularity did much to promote horse race betting. In 1991, Sisal offered Tris betting in its offices to enormous success.
In 1997, Sisal devised a new formula for the Enalotto lottery and proposed it to the Ministry of Finance. Thus was born SuperEnalotto, a media phenomenon and a popular hit without precedent.
In 2000, it obtained the concession to manage Formula 101, a tote bet on Formula 1 world auto racing.
As requested from UNIRE and the actual operator, starting from the 4th November 2002, you can find TRIS in all Sisal's OTB's. (Offtrack-betting- shops)
At present Sisal has a network of 18,000 betting points with 20,000 state-of-the-art on-line terminals, through which it collects approximately EUR 2.582.284.495,45 for games, of which EUR 1.032.913.798,18 go to the State.

Lottery News 2010

2010 Half Yearly Results, SuperEnalotto Steady, Win-for-Life Contributed €81.5 Million to Support the Abruzzo Region
ROME, Italy (June 28, 2010) -- Revenue from tote numerical games like SuperEnalotto and Win-for-Life, Sisal’s newly-launched game, rose 27,8% to more than €1.6 billion from €1.2 billion over the first half 2009.................Subscribers

Sisal Buyout Loan in Docs After Limited Sell-Down
ROMA, Italy (June 17, 2010) -- The leveraged loan that backed the buyout of Italian gaming firm Sisal Sport Italia S.p.A. in 2006 is in documentation following a limited sell-down of the financing by some of the.................Subscribers

Fantozzi Appointed Chairman of Sisal Holding Finanziaria SpA and Sisal
ROMA, Italy (May 27, 2010) – Sisal Group today named Augusto Fantozzi new president Sisal Holding Finanziaria SpA and Sisal Work with the CEO, Emilio Petrone...............Subscribers

Lottomatica Only Bidder For Italy’s Scratchcard Tender
MILAN, Italy (May 10, 2010) - A group led by lottery operator Lottomatica SpA (LTO.MI) was the sole bidder to run Italy's 9 billion euro ($12 billion) scratchcard game, a source at Italian gaming regulator AAMS said on Monday......................Subscribers

Sisal’s SuperEnalotto Revenues Exceeded €188 Million in April. The first Four Months of the Year Saw Revenue Increase by 9,3%
ROMA, Italy (May 4, 2010) -- Superenalotto revenues exceeded €188 million in April, down 4% from €196.3 million in 2008.....................Subscribers

Television Group Expected to Enter Consortium Vying for Italy’s Scratch & Win Contract
MILAN, Italy (April 30, 2010) - Italian broadcaster Mediaset (MS.MI) said it was mulling over whether to join a Sisal-led consortium to bid on the country's $12 billion scratch-and-win card tender......................Subscribers

Sisal’s Online Version of ‘Win For Life
ROMA, Italy (April 19, 2010) – ‘Win for Life’ is a dream of all Italians. Launched just 19 days ago, ‘Win for Life’ online has certainly generated interest and received the approval of Internet players. And, yesterday the first annuity was won with the online version of ‘Win For Life.’...........................Subscribers

Lottomatica Seen Facing Competition For Scratch Card Tender
MILAN, Italy (April 7, 2010) - Italian gaming operator Lottomatica (LTO.MI) could face a rival in its expected bid for the country's €9 billion euro (US$12.03 billion) scratch-and-win card game contract....................Subscribers

Win for Life: the Online Version is Just Around the Corner
In February, the Game Generated €70 Million in Revenue, Netting €580 Million in the First Five Months
ROMA, Italy (March 24, 2010) -- The online version of Win for Life will be launched on
March 29, 2009 or six months after its official debut.....................Subcribers

Sisal’s Famous Superenalotto Has Distributed Total Winnings of Almost 335 Million Euros to Date
ROME, Italy (March 22, 2010) – According to a local media source, Superenalotto has distributed total winnings of almost 335 million euros to date ......................Subscribers

Scratch-card Tender: a "Temporal Window" Could Allow Sisal to Tender
ROME, Italy (March 11, 2010) -- Tender saved and Tar ruling annulled. This is what comes out of the pronouncement of the Council of State on Italy’s Scratch-card tender...................Subscribers

Sisal Expects Sales to Continue to Grow, Sees the Market Expanding 10-11 Percent in 2010
MILAN, Italy (February 2, 2010) - Sisal stores in 2009 with a strong increase in turnover and a marked rounding of its market share estimates for 2010 and another year of growth for the gaming sector in Italy. He said the AD group Emilio Petrone during a news conference..........................Subscribers

Sisal Sees Slower Growth in Italy's Gaming Market
MILAN, Italy (February 2, 2010) – Italy's gambling market growth will slow to around 10-11 pct this year as a boost from new games fades, Emilio Petrone, chief executive of privately owned gaming company Sisal Sport Italia S.p.A., said on Tuesday......................Subscribers

Win for Life: The Game Celebrates Its 4th Month Anniversary, More Than A Lifetime Prize Per Day Thus Far
ROMA, Italy (February 1, 2010) -- Nine lifetime prizes a week, more than one per day. This is the average for Win for Life, Sisal’s newly-launched game that on Friday celebrated its 4th month anniversary.....................Subscribers

Win For Life Is Not A Dream, A Winning Day!
ROMA, Italy (January 20, 2010) -- Win for Life, Win for Life. That's the slogan of one of the newest gambling for prizes offered by Sisal Sport Italia S.p.A. ...................Subscribers

Lottery News 2009

Italy's Antitrust Widens SuperEnalotto Probe
MILAN, Italy (December 21, 2009) - Italy's antitrust authority has widened its inquiry into the way unlisted Italian company Sisal SpA allows other operators to sell its SuperEnalotto lottery game online....................Subscribers

Sisal Says Not Taking Business From Lotto
* Q3 wagers in line with 33 percent rise in first half
* No plan for IPO
* Lottomatica shares down 0.4 percent
MILAN, Italy (November 5, 2009) - Unlisted Italian gaming company Sisal Sport Italia S.p.A. has no evidence its games are taking business away from Lottomatica SpA's Lotto game, ..........................Subscribers

Sisal’s ‘Win-For-Life’ Captures the Imagination of Italian Lottery Players
PARIS, France (October 26, 2009) -- Who has not participated with enthusiasm this summer in the pool of Superenalotto of 146.9 million euros? This episode is the hidden part of the passion of Italians for lotteries and gambling. Now here's a business that knows no crisis which has seen its followers increase of 50% in the first half of this year. Focus on those games that rage across the Alps....................Subscribers

Italy's Antitrust Closes Part of Sisal Gaming Probe
ROME, Italy (October 16, 2009) - Italy's antitrust authority is closing part of its inquiry into Italy's gaming company Sisal Sport Italia S.p.A. into online access to Sisal's Superenalotto game..................Subscribers

New Lottery Prize – 4,000 Euros for 20 Years
Ten numbers to guess. Cards cost one euro with draws every hour
ROME, Italy (September 23, 2009) - Sisal lottery, Vinci per la vita (also known as Win for Life), Designed in collaboration with the state monopolies enterprise, will give players an easier-to-understand alternative to scratchcards or Superenalotto.................Subscribers

Antitrust Watchdog Probes Lottery Firm as Italians Catch Lotto Fever From Record Jackpot
ROME, Italy (July 28, 2009) -- Italy's antitrust watchdog said on Tuesday it was opening a probe into gaming operator Sisal Sport Italia S.p.A., a smaller competitor of Lottomatica SpA (LTO.MI), on suspicion of abuse of market dominance in its Superenalotto game...............Subscribers

Sisal Signs New SuperEnalotto Agreement, After Winning An International Tender In Which The Leading Companies In The Sector Took Part
MILAN, Italy (June 30, 2009) - Following the signing of the agreement between the Italian State monopoly authority AAMS (Amministrazione Autonoma dei Monopoli di Stato) and Sisal Sport Italia S.p.A., the Company has been awarded the license for the management and development of national pari-mutuel numbers games, including its popular SuperEnalotto, the historic game launched by Sisal in 1997....................Subscribers

Leading Italian Sportsbook Launches with GameAccount Network
London, UK (June 8, 2009) -- GameAccount Network, a leading software developer and supplier to the regulated online gaming industry has launched a suite of free-to-play skill-based games for Sisal Sport Italia S.p.A.......................Subscribers

Italy's Sisal Sees Double-Digit 2009 Gaming Rise
MILAN, Italy (January 12, 2009\) - Italian gaming operator Sisal Sport Italia S.p.A. expects a double-digit rise in wager volumes in 2009 as the country's gaming market keeps growing...................Subscribers

Lottery News 2008

Italian Fixed Odds Sports Betting Revenue (€477 Million) Sets Record in November
-- Average Payout of 72.6%

ROMA, Italy (December 14, 2008) -- In November the fixed odds sports betting market, as foreseen by Agicos, set a new record with revenue of approximately €477.5 million. It’s the monthly highest peak ever reached by this market’s segment.....................Subscribers

Stanleybet Files Formal Complaint Against Italy with European Commission
LONDON, UK (November 27, 2008) -- Stanleybet International has filed a formal complaint with the European Commission denouncing a number of legislative, administrative and judicial measures by the Italian State following the recent new concession re-awarded to Sisal SpA for the Superenalotto prize game, the richest and most popular of all gaming products offered in Italy...............Subscribers

Italian Watchdog Puts Bite on €100 Million Lottery
ROME, Italy (October 25 2008) -- The day after a staggering 100 million euros was won by a lottery player in Sicily, an Italian consumer watchdog demanded to know more details about the hefty prize that ignited a nationwide "betting fever”............Subscribers

Bid to End Italy's Lotto Fever as Bets on Superenalotto Soar to a Record as Players Chase €94.8 million Jackpot
ROME, Italy (October 21, 2008) -- Italy's main consumer rights organisation has launched a legal battle to have the prize money in the country's national lottery seized..................Subscribers

Playtech Announces Italian Poker Agreement with Sisal SpA
DOUGLAS, United Kingdom (September 23, 2008) -- Playtech (AIM: PTEC), the international designer, developer and licensor of software to the online and land based gaming industry, is pleased to announce a poker agreement with Sisal SpA ("Sisal")..................Subscribers

Rival Operator Mounts Challenge to Italian Superenalotto Result
ROME, Italy (April 14, 2008) -- The process surrounding the tender for the new Superenalotto contract, awarded to SISAL in January this year, has been dogged by controversy from the outset...............Subscribers

Sisal Awarded Italy's Superenalotto Concession
MILAN, Italy (January 27, 2008) - Italy's state AAMS gaming monopoly said it has awarded the Superenalotto lottery licence for the next nine years to the current concession holder Sisal Sport Italia S.p.A.................Subscribers

Italian Government May Decide Tomorrow Winner of Superenalotto Licence - Report
MILAN, Italy (January 24, 2008) - The Italian government may decide tomorrow the winner of the Superenalotto lottery licence...........Subscribers

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