As the licensed operator of the UK National Lottery, Camelot’s prime business objective is to maximise returns to the Good Causes in the most efficient and socially responsible way.
While Camelot is committed to raising money for the Good Causes designated by Parliament through the sale of National Lottery games, it is not responsible for distributing or awarding these funds.
Camelot manages the National Lottery infrastructure, designs new games, develops the marketing support for lottery products, provides services for players and winners, and runs the network that sells tickets to players in partnership with 26,000 retailers UK-wide.

In May 1994 Camelot was awarded a seven-year licence to run The National Lottery and on 14 November 1994, the first draw-based tickets went on sale. Over the seven years of the first licence Camelot raised £10.6 billion for the Good Causes, £1.6 billion more than originally promised.
In December 2000, Camelot was awarded the second seven-year licence to run The National Lottery, which commenced on 27 January 2002.

Lottery Operator Camelot’s Staff ‘Thrive’ on Gardening Project
WATFORD, UK (March 9, 2010) - Employees from UK National Lottery operator Camelot in Watford have completed voluntary work at Thrive’s Trunkwell Garden Project at Beech Hill, near Reading......................Subscribers

Camelot Gets Playful, National Lottery Operator Launches Major New Ad Campaign
WATFORD, U.K. (March 9, 2010) -- Camelot has announced that it is launching a new National Lottery Scratchcards campaign across TV, press and retail, and the first ad will hit TV screens on Sunday 14 March 2010 and will run until Saturday 17th April 2010........................Subscribers

Camelot’s e-Payment Move Angers Market Leader
LONDON, U.K. (March 3, 2010) -- Camelot Group's plans to provide e-payment services through lottery terminals will reportedly make the National Lottery operator more attractive to potential buyers, industry sources have claimed.....................Subscribers

Lottery Retailer Employees Undergo Reeducation After Confusion Over Winning Scratchcard
BRADFORD, U.K. (February 25, 2010) – It was reported today that lottery officials have “re-educated” shop keepers after a Bradford man was wrongly told £770 in scratch card winnings had already been claimed.........................Subscribers

Public Sector Payments Specialist Allpay Clients in Line For Lottery Win
LONDON, U.K. (February 22, 2010) - Public sector payments specialist Allpay has announced that it is in discussions with National Lottery operator Camelot with a view to collecting bill payments through its network of terminals...................Subscribers

Branson Consortium Reportedly Withdraws from Lottery Bid
LONDON, U.K. (February 23, 2010) – Mark Kleinman (Sky News) said he has learned a consortium involving Sir Richard Branson has withdrawn from the auction of the National Lottery operator Camelot after it declined to underwrite costs associated with its bid.....................Subscribers

Canadian Pension Plan in Camelot Bid Battle
LONDON, UK (February 22, 2010) - Another buyer was poised to join the Camelot bid battle today. Reports that according to Insiders the ..................Subscribers

Camelot Exploring Opportunities to Offer Additional Services Through its 28,000 - Plus Lottery Terminals
WATFORD, UK (February 18, 2010) -- Since the UK National Lottery began in 1994, Camelot has raised more than £24 billion for the Good Causes, and has exciting plans to maximise returns to the Good Causes in the UK during the third lottery licence period, which began at the start of 2009 and runs until 2019..........................Subscribers

Halifax Inventor Is Taking National Lottery Operator To Court Claiming Copyright Infringement Against The Company Over A Series of Its Scratchcards
HALIFAX, Newfoundland, Canada (February 19, 2010) – A Halifax newspaper reported today that a man, is taking the UK National Lottery operator Camelot to court claiming copyright infringement against the company over a series of its scratchcards.................Subscribers

Commission Considering Proposal to use National Lottery Infrastructure to Offer Commercial Services
LONDON, U.K. (February 15, 2010) - The National Lottery Commission is considering an application from Camelot Group Plc to offer commercial services such as mobile phone top-ups, electronic bill payments and other similar services through National Lottery terminals.....................Subscribers

Rural Lottery Outlet Fear
CORNWALL. U.K. (February 8, 2010) - The owner of the only lottery outlet in a seven-mile (11.3km) area of Cornwall fears it could be under threat again. Three years after fighting to keep the lottery machine, the news service reports that Camelot has again told sub-postmistress Carol Englefield she has not met sales targets.......................Subscribers

Office of Fair Trading Takes Prize Draw Companies to Court Over Scratchcards
LONDON, UK (January 19, 2010) – According to news sourcess consumer regulator the Office of Fair Trading (OFT) is taking five prize draw companies to court over competitions that it believes are unfair to consumers. It has asked the High Court for an injunction to stop the competitions taking place....................Subscribers

French Set for Camelot Bid Scrutiny
LONDON, UK (January 13, 2010) – reports that there are “major questions” over a bid for UK National Lottery operator Camelot by a French state-run company, according to the European Gaming and Betting Association (EGBA)....................Subscribers

Camelot: Bid Delay
LONDON, U.K. (January 4, 2010) -- Jon Rees, writing for the UK’s news sources have reported that the deadline for bids for National Lottery operator Camelot has been put back to February 23...................Subscribers

132 New Lotto Millionaires in 2009
LONDON, UK (December 23, 2009) - More than 100 people joined the lottery millionaire rich list in 2009 - a year which saw Britain's biggest ever prizes handed out....................Subscribers

Uncertainty Concerns Camelot Bidders
LONDON, U.K. (December 20 2009) - Private equity groups thinking of investing in Camelot, the UK lottery operator, are reportedly getting cold feet and may not bid in the next round of the company’s auction because of uncertainty about whether it will renew its operating licence................Subscribers

Camelot Expertise Could Tip the Odds in Favour of Private Equity Firms Bidding for US Lotteries
LONDON, UK (December 13, 2009) - Private equity firms bidding for Camelot are understood to be interested in using the National Lottery operator's expertise to enter the US market....................Subscribers

National Lottery Operator To Review Procurement Processes
LONDON, U.K. (December 11, 2009) -- Camelot Group will next year review its procurement processes to raise standards on sustainability.......................Subscribers

Camelot Publishes 2008/9 Stakeholder Report
Achievements of a momentous year place The National Lottery in the best possible position to meet the exciting challenges of the new Licence period
WATFORD, U.K. (December 8, 2009) -- National Lottery operator Camelot Group plc has published its Stakeholder Report for 2008/9, which details how the company has had a positive effect on those impacted by its work and has worked hard to keep this wide range of stakeholders at the heart of its activities...................Subscribers

Could Camelot be Conquered by the French?
LONDON, UK (December 6, 2009) -- It was reported that Camelot could be sold to French government-controlled rival la Francaise des Jeux (FDJ), one of six companies through to the second round of bidding for the National Lottery operator that has been put up for sale by its shareholders.........................Subscribers

Royal Mail 'To Sell Its 20% Stake In Camelot'
LONDON, U.K. (December 3, 2009) -- Royal Mail is to sell its 20% stake in the National Lottery operator Camelot..................Subscribers

Cracking Christmas Gifts From The National Lottery
Seasonal Scratchcard gifting opportunities set to spread some Christmas cheer by further boosting sales – and retailer commission
WATFORD, UK (December 2, 2009) -- National Lottery operator Camelot is reminding its 28,000-plus retailers how they can further boost their sales - as well as their commission – over one of the busiest periods of the year by making the most of the great seasonal gifting opportunities presented by the latest range of festive National Lottery Scratchcards........................Subscribers

Fake Lotteries Cost UK Citizens Over £260 Million Annually
Lottery Scams Are Conning Britons
LONDON, U.K. (November 30,2009) – According to the UK’s a consumer watchdog has warned that hundreds of thousands of Britons are being conned each year by fake lottery scams......................Subscribers

Six Consortiums Understood to be Through to the Next Round of Bidding to Buy a Controlling Stake in Camelot
LONDON, UK (November 29, 2009) - Virgin entrepreneur Sir Richard Branson is understood to be through to the next round of bidding to buy an 80% stake in the National Lottery operator Camelot...................Subscribers

Camelot Group Plc Announce Half-Year Financial Results
WATFORD, U.K. (November 25, 2009) -- Camelot Group plc today announced that it has succeeded in growing National Lottery ticket sales in the first six months of the 2009/10 financial year..................Subscribers

Camelot Sales on the Up in Slump
Ticket Sales Up As Camelot Raises £757m For Good Causes
LIVERPOOL, United Kingdom (November 24 2009) -- National Lottery operator Camelot raised £757.2m for good causes in the first half of its year after seeing a 2.7% hike in ticket sales...................Subscribers

Sir Richard Branson and PPL Bid for Camelot
LONDON, United Kingdom (November 22, 2009) – According to news sources Sir Richard Branson is understood to have made a bid to take a controlling stake in National Lottery operator Camelot in conjunction with the Dutch-owned People's Postcode Lottery........................Subscribers

Shadow Culture Secretary Pledges to Abolish the National Lottery Commission and Divert £186m Lottery Admin Costs to Good Causes
LONDON, United Kingdom (November 17, 2009) -- Shadow culture secretary Jeremy Hunt has vowed to save an additional £186 million annually from National Lottery administration costs and to ensure all the money is devoted to arts, heritage, sports and charity......................Subscribers

Winners Toast Lottery's 15th year
Exhibition to Celebrate 15 Years of the Lottery
LONDON, UK (November 15, 2009) - More than 100 lottery millionaires from the past 15 years have gathered for what could be the richest Sunday brunch in the country......................Subscribers

Camelot Bidders Claim Information For The Sale Process Paints An Over-Optimistic Picture
UNITED KINGDOM (November 15, 2009) – Potential bidders for a controlling stake in UK National Lottery operator Camelot say information for the sale process paints an over-optimistic picture of the company...............Subscribers

Camelot Outlines Benefits for Potential Bidders; Distributes Information Memorandum
LONDON, United Kingdom (November 14, 2009) – According to a leading UK newspaper National Lottery operator Camelot has outlined a strategy to double its profits in a document to potential bidders ahead of Wednesday's deadline for first-round offers for a £250m controlling stake........................Subscribers

Lotto’s Bubbles Burst Onto the Street
LONDON, U.K. (November 1, 2009) - Signwaves have announced the rollout of brand new pavement signs and a new wall sign for The National Lottery, as part of operator Camelot's £16.5 million investment programme to refresh its permanent point-of-sale......................Subscribers

Sir Richard Branson Has Reportedly Teamed Up With PPL to Bid for Control of Camelot
LONDON, U.K. (November 12, 2009) – The UK Times reported today that it has learnt that Sir Richard Branson has teamed up with the People’s Postcode Lottery (PPL), a Dutch-owned group that runs charity lotteries, to bid for control of Camelot, the UK National Lottery operator.......................Subscribers

Camelot Share Sale - Update
LONDON, UK (November 7, 2009) - Camelot's five shareholders have asked for offers in around two weeks to buy the British national lottery operator in a sale that could fetch more than £500 million pounds (US$830 million)............Subscribers

Lotto Prize Goes Unclaimed
LONDON, UK (November 3, 2009) - Camelot Group plc, operator of The National Lottery, today announced that the £101,849 prize from the Lotto draw on Wednesday 6 May 2009 has remained unclaimed more than 180 days after the draw took place......................Subscribers

Buyers Circle Lottery Operator Camelot
LONDON, UK (October 25, 2009) - Bids for a controlling stake in National Lottery operator Camelot are expected to be tabled soon after potential buyers signed non-disclosure agreements before being sent sale details.....................Subscribers

Private-Equity Firms and Camelot Executives Consider Buyout
LONDON, U.K. (October 25, 2009) -- Sources reported today that a clutch of private-equity firms is considering teaming up with Camelot’s senior management to bid for the lottery operator. If successful, the newspaper said Camelot could float on the stock market in as little as three years................Subscribers

Camelot’s Approach to Stakeholder Engagement
LONDON, U.K. (October 16, 2009) -- Camelot has operated the UK National Lottery since it began in 1994. Corporate responsibility lies at the heart of our business, alongside our goal of raising as much money as possible for Good Causes in a socially responsible way.................Subscribers

Camelot Publishes 2008/9 Annual Report
Camelot records best sales performance in a decade and completes largest lottery upgrade in the world as it builds an even better and brighter National Lottery – and delivers even more money for the Good Causes
WATFORD, UK (October 14, 2009) -- National Lottery operator Camelot Group plc today publishes its Annual Report for 2008/9 – a year in which the company achieved its best sales performance in 10 years, delivered even more money for the Good Causes and successfully completed the largest lottery upgrade of its kind in the world in preparation for the start of the third National Lottery Licence........................Subscribers

Lottery Boss Hits The Jackpot; Camelot Chief Paid £1.8m Bonus
LONDON, UK (October 14, 2009) – According to the new sources Camelot chief executive Dianne Thompson has hit the jackpot with £1.8m pay and bonuses......................Subscribers

Branson Makes a Move on Camelot
LONDON, UK September 27, 2009) - Sir Richard Branson is understood to have looked at making an offer for a majority stake in National Lottery operator Camelot.....................Subscribers

Camelot To Auction Off Majority Stake
LONDON, U.K. (September 24, 2009) -- Camelot, the company that runs the National Lottery, will auction off a majority stake in the business next month.................Subscribers

Grab Your Own ‘Pot Of Gold’ With The National Lottery
Latest Exciting Game Set To Further Boost Sales, Returns To The Good Causes – And Retailer Commission
WATFORD, UK (September 17, 2009) -- National Lottery operator Camelot is launching a brand new TV advert and promotional campaign to support the launch of its new Pot of Gold Scratchcard game. The £2 game offers an exciting opportunity for players to collect lucky symbols to win prizes from £2 up to a fantastic £50,000........................Subscribers

National Lottery Commission Probes Invalid Lottery Tickets
LONDON, UK (September 3, 2009) -- The National Lottery Commission is investigating the sale of invalid tickets by lottery operator Camelot after This is Money highlighted the issue last month............................Subscribers

Holiday Lottery Rules 'Not Clear'
LONDON, UK (August 7, 2009) – According to a News report UK National Lottery operator Camelot has been criticized for allowing people to buy tickets online while abroad despite them being unable to win any money. ......................Subscribers

National Lottery Hands Search Engine Optimization Mandate To Greenlight
LONDON, U.K. (August 4, 2009) - National Lottery operator Camelot has hired search marketing agency Greenlight to manage the search engine optimisation (SEO) for the National Lottery website.....................Subscribers

Buying UK Lottery Tickets Online Overseas, It May Pay to Check the Small Print
You May Find It Difficult To Collect That National Lottery Win Abroad
LONDON, UK (July 31, 2009) -- A very unfortunate and potentially expensive loophole has arisen with regards to the UK National Lottery and those who play the game online overseas. ...................Subscribers

Aim High With A Sizzling Summer Of Scratchcard Launches From The National Lottery
Latest exciting games set to further boost sales – and retailer commission
WATFORD, UK (July 31, 2009) -- National Lottery operator Camelot is launching a new TV advertising campaign to support the return of its popular £250,000 Red Scratchcard game. The £2 game offers three games to play, with players having the chance of winning five top prizes of an amazing quarter of a million pounds...................Subscribers

Checkland Kindleysides Design New Playstation For The National Lottery
Our new design for The National Lottery’s playstation has just been launched
LONDON, UK (July 13, 2009) - The new playstation provides much greater stand-out for the brand in-store and is designed to provide consumers with a more engaging, rewarding and enjoyable play experience......................Subscribers

Camelot Leads the Way in Meeting European Responsible Gaming Standards
Achievement Recognises UK National Lottery Operator’s Ongoing Commitment to the Highest Standards of Responsible Gaming
WATFORD, UK (July 9, 2009) -- UK National Lottery operator Camelot has received certification of alignment with international requirements on responsible gaming standards – underlining its position as a leading player on the world stage in the field of responsible play.....................Subscribers

Camelot Sale Attracting Plenty of Interest
ATHENS, Greece (June 29, 2009) - Greece's leading gaming operator INTRALOT is among the three parties that have initiated talks with the advisor for the sale of UK’s national lottery operator Camelot..................Subscribers

Camelot Bids Face Management Buy-Out
Lottery: Bids Now Have To Compete Against A Management Buy-Out
LONDON, UK (June 28, 2009) – According news reports over the weekend three bidders are believed to be interested in buying National Lottery operator Camelot, and there could also be a management buyout......................Subscribers

Camelot Gets Ball Rolling on Consultancy
Camelot, the national lottery group, has launched a consultancy business to lotteries globally and is close to winning its first piece of business advising the California operator
LONDON, U.K. (June 27, 2009) - Camelot Global Services, an independent company, is expected to be appointed as a consultant to the California State Lottery and advise the U.S. operator on how to grow sales....................Subscribers

New Playstations, Scratchcard Dispenser Fascia Kits and External Signage to Boost Excitement In-Store
Latest initiative from Camelot underlines ongoing commitment to retailers to help them boost sales and returns to the Good Causes
WATFORD, UK (June 25, 2009) -- National Lottery operator Camelot is to introduce new-look Playstations, Scratchcard dispenser fascias and external signage across its network of over 27,500 National Lottery retail outlets......................Subscribers

Camelot Launches Latest Stage of Lotto Brand Campaign With New Digital Advertising Push
Three Month-Long Activity Includes Video Streaming, Pre-Roll And Mobile Ads
WATFORD, England (June 17, 2009) -- National Lottery operator Camelot this week reveals its brand new digital advertising campaign to support the latest TV and in-store advertising activity for Lotto, the nation’s favourite millionaire-making game................Subscribers

Camelot Supports Revamped Scratchcard Game With New TV Ad
LONDON, UK (June 12, 2009) -- National Lottery operator Camelot is launching a new TV ad campaign to support the launch of its revamped Triple Winning 7s Scratchcard game. The game offers five prizes of £77,777, with the chance to win seven times on a single ticket........................Subscribers

“Life’s too short to wonder what if…”
Camelot Unveils Latest Ad In “Think Lotto” Campaign To Celebrate Lotto Players And Their Positive Outlook On Life
WATFORD, UK (June 1, 2009) -- National Lottery operator Camelot has unveiled the latest TV ad in its popular “Think Lotto” campaign. In keeping with the previous uplifting creatives, the ad uses a light-hearted ‘feel-good’ situation.................Subscribers

National Lottery Operator Raises Retailer Commission on Scratchcards
LONDON, UK May 31, 2009) -- National Lottery operator Camelot has raised by 20% the commission it pays retailers on scratchcards in an effort to accelerate sales growth and returns to "good causes"....................Subscribers

Camelot Begins Third Lottery Licence With The Best National Lottery Sales Performance In 10 Years – Creating More Winners And Boosting Returns To The Good Causes
Camelot completes exhaustive preparations for third Licence and boosts Good Causes returns with mega-jackpots and convenient new ways to play 
WATFORD, UK (May 26, 2009) -- Camelot Group plc today unveiled its best sales performance in a decade – in the year the company successfully completed the largest lottery upgrade of its kind in the world and started the third National Lottery Licence....................Subscribers

National Lottery PR Accounts Handed to Eight Regional Agencies
UNITED KINGDOM (May 14, 2009) – Eight regional agencies have been appointed by Camelot to aid its London based press office with consumer PR for the National Lottery.....................Subscribers

Lottomatica Interest in Camelot Depends on Price
MILAN, Italy (April 28, 2009) -- Italy's gaming company Lottomatica SpA is only interested in buying stakes in UK lottery operator Camelot if the price is "very attractive", Lottomatica Chairman Lorenzo Pellicioli said..................Subscribers

To Float Or Not To Float: Camelot Weighs Up Stock Market Options
De La Rue Confirms Plan To Sell Camelot Stake
LONDON, UK (April 20, 2009) – De La Rue, the banknote printer, confirmed today that it was considering the sale of its 20 per cent stake in Camelot, the UK National Lottery operator..................Subscribers

Winning Ticket In National Lottery Sale Will Cost £250m
LONDON, UK (April 20, 2009) – Further to our article yesterday, a leading news source today reports insiders have dismissed as unrealistic talk that the lottery franchise could be worth as much as £350 million.....................Subscribers

Four of Camelot’s Five Shareholders Are Reportedly Now Looking to Sell Their Stakes in the National Lottery Operator
LONDON, UK April 18, 2009) – According to a leading UK newspaper foreign or private equity-led takeover of Camelot looked inevitable last night after it emerged that four of its five shareholders are plotting to sell their stakes in the National Lottery operator...............Subscribers

Camelot Launch New National Lottery Website
WATFORD, UK (March 25, 2009) -- One of the UK’s top e-commerce websites is re-launching with a whole host of new and exciting features now available to players, along with a fresh look.............Subscribers

Camelot Investors to Pool Stakes
LONDON, UK (March 14, 2009) -- The two investors in Camelot which want to sell their shareholdings are to market their stakes collectively, potentially paving the way for a full offer for the National Lottery operator....................Subscribers

National Lottery Operator Camelot Proposes to Trim Staffing Levels by 250
LIVERPOOL, UK (March 12, 2009) – According to a local media report National Lottery operator Camelot has announced plans today to trim its total staffing levels by 250...........Subscribers

First 3D Game From The National Lottery Is A Treasure Trove
WATFORD, UK (February 27, 2009) -- Camelot has already made a strong start to the third National Lottery Licence period, revealing this week that the first of its innovative 3D Instant Win Games is already among its best-selling £2 games ever..................Subscribers

UK National Lottery Operator Denies SQL Injection; Says Privacy of Players Has Not Been Put at Risk
ROMANIA (February 27, 2009) -- Following the disclosure of an alleged SQL injection vulnerability on the website of the National Lottery in the UK, Camelot Group plc, the company responsible for operating it, claims that no sensitive information regarding its registered users has been compromised..................Subscribers

Camelot Offers Free National Lottery Play via Mobile Ads
LONDON, United Kingdom (February 12, 2009) -- Camelot has kicked off its first mobile ad campaign, designed to encourage consumers to play the National Lottery by offering a free play...................Subscribers

Increased Commission, Exciting New Scratchcards And Bigger Packs Underline Camelot’s Commitment To Retailers
WATFORD, UK (February 10, 2009) -- National Lottery operator Camelot is unveiling a range of retailer-friendly measures as part of its plans to build an even better and brighter National Lottery – for players and retailers alike...................Subscribers

National Lottery Gets Touch-Screen Revamp
UNITED KINGDOM (February 2, 2009) -- National Lottery terminals across the UK were out of service yesterday as operator Camelot carried out software upgrades designed to revamp its terminals................Subscribers

Camelot is Understood to Have Signed an “Exploratory Agreement” with US Multi State Lottery Association for World Game
LONDON, United Kingdom (February 1, 2009) -- According to local media reports Camelot has signed a deal with operators in America to launch the world’s biggest draw, with mega-jackpots of more than £250m....................Subscribers

Retailer Fights Lotto Ticket Ban
UNITED KINGDOM (January 24, 2009) -- A newsagent [retailer] has been suspended from selling Lottery tickets in a row over the payment of winning tickets.................Subscribers

Camelot Withdraws Infoplace UK Lottery License, Administrators Appointed
UNITED KINGDOM (January 21 2009) – According to local media reports McTear Williams & Wood have been appointed joint administrators of Cambridgeshire-based Infoplace UK Ltd, which ran 64 lottery kiosks in shopping centres across the UK..................Subscribers

Start the New Year ‘Rich For Life’ With The National Lottery
WATFORD, UK (January 9, 2009) -- National Lottery operator Camelot is launching a TV advertising and marketing campaign to support the return to retail outlets of its Rich For Life Scratchcard..................Subscribers

National Lottery Machines Crash; Computer Glitch Hits Lottery Ticket Sales
LONDON, UK (December 28, 2008) – According to local media reports the National Lottery descended into chaos yesterday after a major computer crash left thousands of players around the country unable to buy tickets..............Subscribers

Spread Some Christmas Cheer With A National Lottery Scratchcard
WATFORD, UK (December 12, 2008) -- As the all-important Christmas trading period gathers pace, National Lottery operator Camelot is reminding its 26,000-plus retailers how they can further boost their sales – as well as their own commission – by.....................Subscribers

Camelot Unveils Latest “Lotto Way Of Thinking” TV Ad
WATFORD, United Kingdom (December 3, 2008) -- National Lottery operator Camelot this week unveils the latest TV ad from its recently-launched “Welcome to the Lotto way of thinking” campaign. The new seasonal creative builds on last month’s successful launch of the brand new campaign for Lotto, which...................Subscribers

Camelot Underlines Responsible Play Commitments With New Game Design Tool
LONDON, UK (December 2, 2008) -- National Lottery operator Camelot Group plc today released its Corporate Responsibility Review for 2007/08, in a year which saw the company meet and exceed challenging performance standards, including................Subscribers

Shop-workers' Union Urge Camelot to Keep Lottery in Woolworths
LONDON, UL (November 28, 2008) -- Shopworkers' union, Usdaw, is trying to reverse Camelot's decision to stop selling National Lottery tickets in Woolworths stores..................Subscribers

Camelot Boss to Receive Huge Bonus After Winning Lottery Contract Renewal Bid
UNITED KINGDOM (November 10, 2008) – Camelot boss Dianne Thompson has hit the jackpot with a £792,000 bonus for winning the contract to operate the UK National Lottery for a further ten years....................Subscribers

Camelot Chief Takes Top Slot at Radio Body
LONDON, UK (November 2 2008) -- Dianne Thompson, chief executive of National Lottery operator Camelot, will be unveiled as non-executive chair of radio industry body RadioCentre this week..........Subscribers

Camelot Launches New £10m TV Advertising Campaign To “Welcome You To The Lotto Way Of Thinking”
New campaign celebrates Lotto players and their give-it-a-go attitude
WATFORD, UK (October 28, 2008) -- National Lottery operator Camelot this week unveils its brand new TV advertising campaign for Lotto, the UK’s biggest grocery brand*. With nearly half of all UK adults playing Lotto every week, the new campaign celebrates those players and their positive, give-it-a-go attitude................Subscribers

Lottery Ticket Sales Soar By 7.6%
WATFORD, United Kingdom (October 21, 2008) – Camelot Group plc today announced that it has succeeded in growing National Lottery ticket sales by more than £181m in the Half Year to 27 September 2008.................Subscribers

New Lottery TV Coverage For UK Viewers
LONDON, UK (October 18, 2008) -- In the UK, ITV Local and Camelot have joined forces to bring the public the latest lottery news and films of lottery-funded projects in each UK region, with content produced by...............Subscribers

New National Lottery Scratchcard Is Licensed To Thrill
LONDON, UK (October 7, 2008) -- National Lottery operator Camelot is launching a major TV advertising campaign to support its exciting new Bond-themed Scratchcard game, James Bond: Quantum of Solace. The game offers...............Subscribers

Camelot Faces Scrutiny on Overseas Expansion
UNITED KINGDOM (October 5, 2008) -- National Lottery operator Camelot is reported to be considering expanding its operations overseas after it has signed its third lottery licence in the UK early next year...............Subscribers

Camelot Sees Lotto Draw Sales Plummet By £105m
LONDON, UK (September 10, 2008) -- Sales of Lotto, the twice-week­ly National Lottery draw and the UK’s biggest grocery brand, have slumped to their lowest level this decade, sliding £105m in the year to April 1, 2008.................Subscribers

International Super Lottery 'Will See Prizes Of £300 Million'
LONDON, UK (September 10, 2008) -- Camelot has been in talks with firms in 48 countries, including Australia and the US, to launch a global draw. The plans involve a monthly game creating up to 100 millionaires plus.................Subscribers

S&D Express Interest in Buying Camelot Stake
LONDON, UK (September 7, 2008) -- India's biggest lottery operator, Sugal & Damani, has reportedly expressed an interest in buying stakes in UK national lottery operator Camelot from Cadbury and Thales...................Subscribers

Expect Sales Galore As Camelot Launches Exciting New Range Of National Lottery Scratchcards
WATFORD, UK (September 1, 2008) -- National Lottery operator Camelot is introducing a raft of exciting new Scratchcards in the coming weeks to further drive sales and returns to Good Causes – and boost retailer commission in the process................Subscribers

Foreign Lotteries Eye Camelot Stake
LONDON, UK (August 31, 2008) -- A number of overseas lottery operators and private equity investors have made tentative approaches to acquire shareholdings in Camelot, the National Lottery operator.................Subscribers

Camelot Appoints Firm of Top Private Wealth Advisers to Panel That Advises New Millionaires
LONDON, UK (August 15, 2008) -- Camelot has appointed a firm of top private wealth advisers to boost its support for National Lottery winners..............Subscribers

Camelot TV Ads Promote Scrabble-Themed Scratchcard
LONDON, UK (August 7, 2008) -- Camelot is launching a TV campaign to support its latest National Lottery scratchcard. A Scrabble-themed card is being introduced to mark the 60th anniversary of the board game..........Subscribers

Camelot Rolls Out New, State-Of-The-Art Terminal
LONDON, UK (July 30, 2008) -- National Lottery operator Camelot Group plc has begun the UK-wide rollout of the next-generation lottery terminal – and is already receiving very positive feedback on the new state-of-the-art equipment....................Subscribers

Charities Given Society Lottery Jackpot Boost
LONDON, UK (July 16, 2008) -- Plans to double jackpot and proceeds limits for charity lotteries were announced by Minister for Sport Gerry Sutcliffe today................Subscribers

National Lottery Scratchcard Ad Banned
UNITED KINGDOM (July 8, 2008) -- An ad for National Lottery scratchcards unfairly denigrated bingo clubs by implying they were a dying industry, a watchdog has ruled.....................Subscribers

Camelot Unveils Grand New Scratchcard Ad
New TV Ad to Promote National Lottery Weekly Grand Game
LONDON, UK (July 2, 2008) -- UK National Lottery operator Camelot this week launches a new TV advertising campaign to support the return of its popular Weekly Grand Scratchcard game...............Subscribers

Camelot Launches Scratch Card to Support for 2012
LONDON, UK (June 24, 2008) -- Camelot is launching new a National Lottery Scratchcard to raise funds for the London 2012 Olympics. A series of cards featuring Britain's six most popular Olympic champions will go on sale in July.................Subscribers

Lottery Operator Outsources Communications Data-Centre
LONDON, UK (June 10, 2008) – Camelot, the operator of the UK National Lottery, has signed a 10-year deal to outsource its datacentre to.................Subscribers

Camelot Unveils New Terminal and Training Initiative to Prepare for the Third Lottery Licence
LONDON, UK (June 9, 2008) -- Camelot Group plc today announce that, subject to final testing, it will begin the UK-wide rollout of the next-generation lottery terminal in................Subscriptions

Camelot Tops Bid-Winning Year With Rises In National Lottery Ticket Sales And Returns To The Good Causes
WATFORD, UK (MY 27, 2008) -- Camelot Group plc today announced that National Lottery ticket sales rose by more than £50 million in 2007/8 – further...............Subscribers

Camelot Investors Consider Stake Sale
LONDON (May 19, 2008) - Cadbury and Thales, two of the five shareholders in the National Lottery operator Camelot, plan to divest their stakes in the group............Subscribers

Camelot Chooses AMV For Lotto Ad Brief
WATFORD, UK (April 25, 2008) -- AMV retains Lotto creative business after a closely-contested four-way competition Camelot Group plc today announces that it has re appointed Abbott Mead Vickers.BBDO to its £20 million Lotto advertising account following a closely-contested four-way competition..................Subscribers

Camelot Rival Calls £8m Ad Pitch
LONDON, UK (May 8, 2008) -- NHS Lotteries, a possible rival to Camelot, is plotting a launch later this year and is seeking agencies to handle its advertising and media planning and buying accounts...............Subscribers

“Grab A Piece of Adventure” With The National Lottery
Camelot Launches New Indiana Jones™ Scratchcard Campaign
UNITED KINGDOM (May 7, 2008) -- National Lottery operator Camelot is launching a new TV and cinema advertising campaign to support its exciting new Indiana Jones Scratchcard game. The launch coincides with the much-anticipated launch of the new Indiana Jones film – Indiana Jones™ and the Kingdom of the Crystal Skull – which hits cinema screens throughout the UK later this month................Subscribers

'Who's Next?' - Camelot Launches New Lotto Campaign
LONDON, UK (April 14, 2008) -- National Lottery operator Camelot focuses on the excitement of the winning moment in a forthcoming £3.5m TV ad campaign for Lotto, which introduces the new tagline 'who's next?'...............Subscribers

Retailers Do Well in National Lottery's Operation Child Under-Age Audit
UNITED KINGDOM (April 8, 2008) -- Retailers are continuing to show high levels of vigilance towards preventing under-age playing of the UK National Lottery, reports Camelot......................Subscribers

Camelot Shortlists Four for £20m Account
LONDON, UK (March 25, 2008) -- UK National Lottery operator Camelot has short-listed Fallon, McCann Erickson, Beattie McGuinness Bungay and incumbent Abbott Mead Vickers.BBDO for its £20 million lotto account.......................Subscribers

National Lottery Research Reveals £5.8m is Now Needed to Live the Millionaire Lifestyle
£5.8m to Live the Millionaire Lifestyle in the UK
UNITED KINGDOM (March 10, 2008) -- The price of the millionaire dream has rocketed during recent years with £5.8m now needed before you can consider yourself “comfortably rich” and more than £100 million is required to join the elite mega-wealthy................Read the full story at: Vol.42 No.12

Camelot Calls Creative Tender For ‘Lotto’ Ads
Lottery Operator Reviews Above The Line Lotto Creative in Run Up to the Third Licence
WATFORD, UK (February 28, 2008) -- Camelot Group plc, is putting the above the line advertising business for The National Lottery® Lotto game out to tender – as it prepares for the transition to the third lottery licence, which begins in February 2009..............Subscribers

Flaming Hot New Campaign; Camelot Launches New Bingo Scratchcard Campaign
LONDON, UK (February 29, 2008) -- National Lottery operator Camelot is launching a TV advertising campaign on 2nd March to support its new Scratchcard game – Flamin’ Hot Bingo...............Read the full story at: Vol.42 No.10

First Lady of Marketing to Chair Aston Business School
UNITED KINGDOM (February 27, 2008) -- Dianne Thompson CBE, Chief Executive of Camelot Group Plc, operator of The UK National Lottery, has recently taken on an additional role as Chairwoman of the Advisory Board at Aston Business School in Birmingham..............Subscribers

Camelot Calls £20m Ad Review for Lotto Game
LONDON, UK (March 3, 2008) -- Camelot has put its Lotto draw creative account up for review following a decision to increase its marketing spend by 40 per cent in 2008 to £20 million............Subscribers

Camelot Launches TV Ad For New Bingo Scratchcard
LONDON, UK (February 29, 2008) -- National Lottery operator Camelot is set to launch a new television advertising campaign to promote its new Flamin’ Hot Bingo Scratchcard game...............Subscribers

Camelot is Trialling Its New Satellite Communications Network with Retailers in the Slough Area
UNITED KINGDOM (February 22, 2008) -- The satellite network, which will replace the operator's current ISDN system, will speed up transaction times and increase the number of tickets the system can deal with at peak times. The pilot comes a year ahead of the start of the third licence to run the National Lottery......................Subscribers

Camelot Welcomes National Lottery Commission’s Report, and Its Conclusions
WATFORD, UK (February 22, 2008) -- Camelot welcomes the publication of The National Lottery Commission’s report, and its conclusions..............Subscribers

National Lottery Commission Report
Investigation Into The Use Of Aliases To Obtain Information By A Camelot Employee
UNITED KINGDOM (February 20, 2008) – On January 3, 2007 a journalist based in Australia made a complaint to the National Lottery Commission that Camelot had carried out a deception on him through the use by one of its employees...............Subscribers

National Lottery Talks Have Begun
GUERNSEY (February 6, 2008) -- Guernsey Post would like to be the provider of UK National Lottery tickets in the island................Subscribers

National Lottery Ticket Sales Slump; Good Causes Facing £1bn Shortfall
LONDON, UK (February 3, 2008) -- The UK’s news source claims unpublished analysis of official Camelot figures commissioned by the newspaper show the lottery operator is on course to raise about £9.5bn...............Subscribers

Camelot To Launch Investigation Into Technical Hitch
LONDON, UK (January 27, 2008) -- During the televised draw of Thunderball, a stuck "number two" left National Lottery chiefs red faced and hopeful ticket holders bemused...............Subscribers

Government To Reconsider Lottery Tax Change
LONDON, UK (January 17 2008) -- The Treasury on Wednesday said it was re-examining the way lottery contributions to good causes was taxed.............Subscribers

Broadcaster Denies Viewers Have Been Misled Over Lotto Draw
LONDON, UK (December 14, 2007) -- Viewers have complained after the red button,  thought to release the Lotto balls, was revealed to be a fake during the live BBC draw, a number of local media sources reported................Subscribers

Camelot Bolsters Marketing Team
LONDON, UK (December 10, 2007) -- National Lottery Licence holder Camelot Group has made a number of new appointments to its marketing team ahead of the start of its new 10 year licence in February 2009..................Subscribers

Camelot Delivers Bumper Festive Retail Support
UNITED KINGDOM (December 4, 2007) -- Camelot has unveiled a feast of plans to help lottery retailers boost their sales this Christmas, with a bumper package of advertising, marketing, in-store and retail support material on offer – including the first ever Christmas Scratchcard TV advertising campaign...........Subscribers

Camelot Sales Slump Sparks Concerns Over 2012 Olympic Funding
LONDON, UK (November 29, 2007) -- Sales of Camelot's Olympic fundraising game Dream Number have fallen by a third since it launched last year...............Subscribers

Camelot Launches Christmas Push
UNITED KINGDOM (November 16, 2007) -- Lottery operator Camelot is launching a new TV advertising campaign to support its seasonal Scratchcard game, Christmas Bonus...................Subscribers

Camelot Selects Atos Origin as SAP Partner
LONDON, UK (November 20, 2007) -Atos Origin, an international IT services company, today announced that it has won a multi-year contract with Camelot Group plc, the operator of the UK National Lottery............Subscribers

Unlucky For Some – But 13 Proves Lucky For National Lottery Players
WATFORD, UK (November 15, 2007) -- The number 13 has certainly proved more than lucky for some as The National Lottery prepares to celebrate the 13th anniversary of the first ever draw held on 19 November 1994............Subscribers

Camelot Unveils New Management Appointments
WATFORD, UK (October 31, 2007) -- Camelot Group Chief Executive, Dianne Thompson, today announced several new senior appointments and changes to the company’s management team........Subscribers

Three Million Players Register to Play the National Lottery Interactively
WATFORD, UK (November 15, 2007) -- The National Lottery interactive success story has reached a major milestone with the announcement that more than 3 million players have now registered to play on the internet, interactive TV and mobile phones.......Subscribers

Lotto Players Are a Suspicious Lot
LONDON, UK (November 12, 2007) -- Many BBC viewers were left bemused and suspicious last night after a National Lottery announcer appeared to know the draw results in advance.............Subscribers

Hughes Signs Contract to Provide Managed Network Services for UK Lottery Network
GERMANTOWN, Maryland, USA (November 6, 2007) -- Hughes Network Systems, LLC today announced that UK lottery operator Camelot Group plc has awarded.........Subscribers

National Lottery Operator Sees Overall Sales And Profits Dip in 2007
LONDON, UK (November 5, 2007) – National Lottery Operator Camelot saw its overall sales and profits dip slightly in its latest year..................Subscribers

Camelot to Embrace ‘Personal’ Marketing
LONDON, United Kingdom (November 1, 2007) -- Dianne Thompson, chief executive of Camelot, has hinted at a shift in the Lottery operator’s marketing strategy...........Subscribers

'Confusing' Scratch Game Withdrawn After Players Complain
MANCHESTER, UK (November 3, 2007) – Camelot has withdrawn the Cool Cash scratch game - launched on Monday - after some players failed to grasp whether or not they had won..........Subscribers

Camelot Further Reduces Carbon Emissions – And Beats Targets For Performance Standards
WATFORD, UK (October 30, 2007) -- Camelot today announced that it has reduced its CO2 emissions in 2006/7 by 29% – successfully beating its target of 15%...............Subscribers

Camelot Publishes Corporate Responsibility Report 2007
UNITED KINGDOM October 24, 2007) -- Camelot, the operator of the UK National Lottery, has just published its eighth Corporate Responsibility Report, available to view online at:............Subscribers

Camelot Foundation Considering Legal Action Against Lottery Operator
LONDON, UK (October 17, 2007) -- The Camelot Foundation is considering taking legal action against the Camelot Group for the £2m it says it is owed by the lottery operator................Subscribers

Innovation, Terminals, Technology and Training
WATFORD, UK (October 9, 2007) -- Camelot Group plc today revealed a package of measures that will transform The National Lottery in retail outlets ready for the start of the Third Lottery Licence...............Read the full story at: Vol.41 No.5

Lottery That Could Be Right Up Your Street
UNITED KINGDOM (October 16, 2007) -- The Dutch company launching a rival lottery to Camelot in Scotland was allegedly sued by a woman in its native country for "lottery stress" - raising the risk of the same problem afflicting Scottish players...............Subscribers

Camelot To Up Commission On National Lottery Scratchcards
LONDON, UK (October 9, 2007) -- Commission paid on National Lottery scratchcard games is to increase from 5% to 6% as of February 2009..............Subscribers

Camelot Foundation Projects Under Threat
LONDON, UK (September 28, 2007) – According to a report Camelot, the national lottery operator, is trying to end a £2 million contribution that it makes to the Camelot Foundation, its charitable arm.......Subscribers

Christmas Comes Early This Friday
LONDON, UK (September 25, 2007) -- From this Friday there will be only 88 days left until Christmas. To celebrate the countdown to the big day, there is a massive £88 million up for grabs on EuroMillions.............Subscribers

Camelot Seeks Review of Lottery Tax
UNITED KINGDOM (September 16, 2007) – Camelot is reportedly urging the Government to review the current tax of 12p on every £1 ticket..........Subscribers

Camelot Statement on the Enabling Agreement
UNITED KINGDOM (August 31, 2007).............Subscribers

NLC Finalises National Lottery Licence with Camelot Group plc
LONDON, United Kingdom (August 31, 2007)...............Read the full story at: Vol.40 No.11

Camelot Aims To Boost Sales With New Campaign
LONDON, United Kingdom (August 29, 2007)............Subscribers

Camelot Consortium Named Preferred Bidder for U.K. National Lottery
Scientific Games to Supply Instant Tickets & Services
NEW YORK, USA (August 13, 2007)...........Read the full story at: Vol.40 No.8

Calls for Lottery License Inquiry
UNITED KINGDOM (August 11, 2007).............Subscribers

Camelot Expresses Concern at Lottery-Style Games Run by Bookmakers
UNITED KINGDOM (August 12, 2007)............Subscribers

Camelot’s Victory Came at a Cost
LONDON, UK (August 8, 2007)...........Subscribers

GTECH to Provide New Online Lottery Technology, Products, and Ongoing Services as a Key Supplier to the Camelot Consortium
ROME and PROVIDENCE, Rhode Island (August 7, 2007)............Read the full story at: Vol.40 No.7

Camelot Named Preferred Bidder For Third Licence
UNITED KINGDOM (August 7, 2007)........Subscribers

Preferred Bidder Announced For Third National Lottery Licence
LONDON, UK (August 7, 2007)...........Subscribers

Lottery Agents Put Under Pressure to Lift Sales
UNITED KINGDOM (July 23, 2007)........Subscribers

National Lottery Monopoly Deluxe To Help Boost Retail and Good Causes Chest
WATFORD, United Kingdom (July 9, 2007).............Subscribers

Camelot’s Online Channels Have Even More Luck With Gomez’s Help
WATFORD, UK (July 11, 2007)..........Read the full story at: Vol.40 No.3

Camelot To Launch New TV Ad Campaign
LONDON, UK (July 10, 2007).......Subscribers

National Lottery Bets on Web Reporting; Camelot to Provide Freeview Content
LONDON, UK (July 9, 2007).........Subscribers

Calls to Raise Gambling Age
LONDON, United Kingdom (July 7, 2007)........Subscribers

Camelot To Boost Digital Lottery
LONDON, United Kingdom (June 28, 2007)........Subscribers

Lottery Operator is Expected to Announce a Fall in Sales
LONDON, United Kingdom (June 10, 2007)......Subscribers

Lottery Funding Ahead of Schedule for 2012 Games
LONDON, United Kingdom (June 3, 2007)............Subscribers

Interactive Lotto Games Boom
LONDON, United Kingdom (June 1, 2007).........Subscribers

Camelot Chief Retains Top Spot In Power 100 List
LONDON, UK (May 31, 2007).......Subscribers

Camelot Team Pitches in to Transform City Drop-In Centre
SCOTLAND (May 24, 2007)..........Subscribers

Record Success For Camelot Test Purchase Scheme
WATFORD, United Kingdom (April 5, 2007)..........Subscribers

Camelot in Hunt for Direct Agency
LONDON, United Kingdom (April 13, 2007).......Subscribers

Camelot Sponsors New ITV Quiz Show
LONDON, UK (April 5, 2007)........Subscribers

Remote Media Completes Digital Screen Network For Camelot
UNITED KINGDOM (February 27, 2007) ........Subscribers

Camelot Executive Quits
LONDON, United Kingdom (February 22, 2007).........Subscribers

Camelot Signs Deal With Microsoft Digital Advertising Solutions
LONDON, United Kingdom (February 8, 2007)........Subscribers

Camelot Builds Global Partnerships To Develop First Ever World Lottery Draw
LONDON, United Kingdom (February 9, 2007)..........Read the full story at: Vol.38 No.8

Camelot Submits ‘Pioneering and Proven’ Bid, New Games and Services to Put UK Players ‘on top of the world’
LONDON, United Kingdom (February 9, 2007)..........Subscribers

The Sky’s The Limit For Camelot’s Lottery Licence Bid
LONDON, United Kingdom (February 9, 2007).........Subscribers

National Lottery Retailer Commission Tops £3 Billion
LONDON, United Kingdom (February 8, 2007)....Subscribers

IBM Named as Favourite for Lottery Contract

LONDON, UK (February 8, 2007)..........Subscribers

Camelot Signs Up Endemol As Licence Bid Partner
LONDON, United Kingdom (January 21, 2007)..........Subscribers

Dianne Thompson Pledges Future To Camelot
WATFORD, UK  (January 21, 2007)..........Read the full story at: Vol.38 No.5