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Online
Gambling Trends - 2010/2011
The guide to the future of
online gambling
Trends, insights, and objective analysis on what will drive
the online gambling market now and in the future.
Currently, the online
gambling market is awash with new industry trends and issues: liberalisation,
consolidation, B2B/B2G, U.S. market, mobile betting, … to name just a few.
But which trends are relevant (and for whom), which ones are just hype, and
what are the figures/analyses behind the trends, …? For the most part, the
answers provided to the above questions have been vague and subjective.
Therefore, MECN wants to shed some light on the situation with an objective
study. The report analyses some of the most relevant topics in the online
gambling market – such as:
- Liberalisation - Effects of market
liberalisations, blessing or curse
- Consolidation, mergers, and acquisitions
ahead – Much more than only PartyGaming & Bwin!
- B2B and B2G – Real and
sustainable growth driver or “last option to grow”
- Products and channels to come
– Mobile, iPad, live betting, online lotteries, instant, MMOGs, … -
which will stay a niche product and which will become relevant
- U.S., Asia, India, … –
Near-term reality or only wishful thinking – the regions to watch.
- Market players – Future role
of state lotteries and incumbents, media companies, local operators.
- The movers and shakers – The
fastest growing gambling websites in the past 12 months.
The report also includes unique insights we gathered
from our survey of more than 100 market insiders and operators.
In total,
the report has more than 190 pages and 94 graphs/exhibits.
In order to
provide such extensive analyses, we teamed up with some of the best in the
industry, including Santiago Asensi, Mark Balestra, Chris Krafcik, Quirino
Mancini, Bradley Vallerius, …
Download report summary here
GBGC : Impressive Growth from
French Gambling Monopolies’ Internet Channels Ahead of 2010
Opening
Impressive growth from French Gambling
Monopolies’ Internet Channels Ahead of 2010 Opening
French Gambling Market Outperforms European Trend in
2009
CASTLETOWN, Isle of Man (May 6, 2010) -- European
gambling markets took a 34% share of the world gambling total in 2009, with
gross gaming yield (GGY) of US$126 billion (€93 billion) based on
new research for Global Betting and Gaming Consultants’ latest edition of
its comprehensive Global Gambling Report...............Subscribers
Omnibus Surveys: Survey
Data on Gambling Participation
BIRMINGHAM, United Kingdom
(April 2010) -- Survey data on gambling participation provides information on
the participation in all gambling activities including remote forms of
gambling. It sets out the findings from questions asked through an omnibus
survey conducted by ICM Research. The annual data is published quarterly, based
on an updated sample of 8,000 interviews.............Subscribers
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La
Fleur’s 2010 World Lottery Almanac -- The 18th
Edition
The 470-page La Fleur’s 2010 World Lottery
Almanac is the complete reference source on the $240 billion worldwide lottery
industry. Section I features a “Fast Facts” compilation of
data on North American lotteries, including startup history, guide to product
mix, government profits earmarking, lotto matrices, worldwide lotto matrices,
top lotto jackpots and video lottery terminal guide. Section II features
four-page profiles on 44 U.S., five Canadian and six Australasian lotteries.
Each profile traces the lottery’s calendar 2009 versus 2008 sales by
game (instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games),
its calendar 2009, 2008 and 2007 instant sales by price point ($1, $2,
$3, $4, $5, $7, $10, $20) and its projected fiscal 2010 versus fiscal 2009 ad
budgets by media and by game.
Each profile tracks the lottery’s
five-year annual sales by game from fiscal 2005 through fiscal 2008. Each
profile features the number and the percentage of total, instant and online
retailers by type of business, plus each retailer’s fiscal 2009 total,
instant and online sales. Section III is divided into seven chapters: worldwide
lottery sales; fiscal 2009 sales, profit and expense analysis; the retailer
network; ad expenditures; historical analysis; contractor survey; and calendar
2009 U.S. lotteries’ weekly sales by game.
The worldwide lottery sales
chapter tracks calendar 2009 game sales in local currency and converted to U.S.
currency for approximately 180 lotteries worldwide, including rankings by total
and per capita sales for instant, lotto, total, keno, toto and draw games.
There is a separate section on VLT net machine income rankings. The historical
analysis section features the U.S., Canadian and Australian lotteries’
annual sales by year for the past decade for instant, pulltab, 3-digit numbers,
4-digit numbers, in-state and bloc lotto, keno and video lottery terminals.
The contractor guide features a monetary guide to U.S. lotteries’
instant ticket and online system contracts.
In addition, there is a
worldwide guide to instant printers, online system and VLT vendors’
contracts by lottery organization. The appendix includes a glossary of terms,
lottery address directory and supplier directory.
Click Here to order your copy
The Swiss Gambling
Market
Potential role model for other non-EU
markets (e.g., US) or just “business as usual”?
New report on the Swiss gambling market presents in-depth
analyses and includes a unique overview of the planned
liberalisation.
LONDON / MUNICH / ZURICH (January 5, 2010)
– Currently, the French liberalisation plans are probably getting most of
the industry’s attention. But in the background, at times almost
neglected, several other countries, such as Switzerland, are setting about
liberalising parts of their gambling
market........................Subscribers
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Global
Gambling Report 4th Edition
This report extends to over
1,000 pages and includes detailed analysis of every country in the world where
gambling takes place. Hundreds of charts and photographs give you a real feel
for what is going on. This report aptly entitled “Change is on the
Cards” is purchased by every major gambling corporation, investment banks
and governments. It is frequently referred to as the gambling encyclopaedia or
the ‘almanac’
Click here for
more information
Interactive Gambling Report
This report
produced every six months discusses the main issues surrounding the Interactive
gambling industry from regulatory and payment issues to advertising along with
hundreds of data points for each segment of the industry with detail on
Interactive gambling in each country along with forecasts to 2012. The major
companies are also tracked through the iGBGC index of leading quoted companies.
Click
here for more information
Updated 2nd
Edition of MECN's Benchmarking Report for the Global Lottery
Industry
 MECN is proud to present the second
and updated edition of its unique lottery benchmarking
study
LONDON, UK (April 1, 2009) -- In summer 2007 MECN published
the first lottery benchmarking study, which was very well received. Last year,
as more and more requests came in from clients, MECN decided to update the
study. Now MECN is proud to present the second edition of our benchmarking
study.
The updated study includes:
- Analyses of data from more than
150 lotteries for the years 2006 and 2007.
- Selected 2008 analyses - the
impact of the global financial and economic crisis on state lotteries.
- Sales benchmarks - total sales
and product-related sales (e.g., lotto, betting, instant,).
- Sales channel (incl. interactive)
benchmarks - number of residents and catchment area per average outlet,
interactive/Internet sales per capita and per registered user, …
- Operating expenses benchmarks -
operating expenses in % of sales and analysis of economies of scale.
- Marketing, human resource, and
other benchmarks.
- Updated best practices as well as
success factors.
The study can be obtained at:
http://www.lottery-benchmarking.mecn.net
About
MECN:
MECN is a network of experts on issues concerning the media and
entertainment industry. Together they provide in-depth knowledge, analysis, and
advice to global clients.
CONTACT: Martin Oelbermann, Tel: +49 (0)89 3835
6785, e-mail: pr@mecn.net
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The Balkan
Gambling Markets
Report on the gambling markets
in Greece, Turkey, Croatia, Bulgaria, Romania, Slovenia, Serbia, and Montenegro
MUNICH / LONDON (December 19, 2008) -- After continental and
southern Europe, the global gambling industry is now focusing on the Balkan
states and Eastern Europe for its expansion. In the Balkan states most forms of
gambling enjoy above-average popularity – foremost sports betting. These
facts combined with the recent or impending EU-membership of many states and
their growing individual wealth makes the Balkan one of the most relevant
markets to be analysed.
MECN accordingly analysed the Balkan region (that
is, Greece, Turkey, Croatia, Bulgaria, Romania, Slovenia, Serbia, and
Montenegro) in unprecedented detail and depth. For this study MECN worked
together with various local researchers, interviewed local operators and
regulators, and surveyed a total of 90 operators and market experts regarding
their thoughts and insights:
- Total gambling market (gross revenue) of Euro 4.5
billion - In 2007 the total Balkan market had an estimated gross revenue (after
payout of prizes) of ca. Euro 4.5 billion; the figure for turnover/wagers came
to ca. Euro 25 billion.
- Most experts see great growth potential in Balkan
gambling markets - More than 60% of the experts surveyed by MECN believe that
the growth potential of the Balkan gambling market is great or even very great.
- Most operators are right now deciding whether to
increase their investment in the Balkan markets.
- Some forerunners are paving the way - Intralot is
on the way to becoming a betting heavyweight in the region; Sportingbet is
realising about 4% of its business in Bulgaria; Bwin and Bet-at-home just
recently increased their focus and investments in the region.
The report
includes:
- Analysis of all sectors - The report analyses all
key sectors of the gambling markets: lottery, casino, betting, gambling
machines, and interactive gambling (Internet/mobile).
- Current market figures - Comprehensive market data,
such as market size and development of sales/turnover as well as gross
revenues, including 2007 and in some cases also 2008 figures.
- Legal and tax information - Detailed explanation of
the current legislation and the taxes imposed
- Insights from local expert - The analyses of Balkan
gambling markets need local expertise. Therefore, we gathered some of the most
renowned local market insiders and authors.
Click
here to view report summary.
SOURCE: MECN GmbH. If you are
interested in learning more about us and our offerings, please CONTACT:
info@mecn.net
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La
Fleur’s 2008 European Lottery Abstract Released
BOYDS, Maryland (October 28, 2008) -- TLF Publications, Inc. has announced the
publication of the 2008 edition of La Fleur’s European Lottery
Abstract. The book can be purchased online at
www.lafleurs.com. This is the 9th edition
of the book.
La Fleur’s 2008 European Lottery Abstract (9th edition)
features historical profiles of Europe’s 70-plus national, provincial,
regional and private lotteries, including annual sales by game, government
profits, prizes, game details, retailer network data, ad budgets and vendor
contracts. The book traces lottery sales by game in local currency and
converted to U.S. dollars from 2004 through 2007.
Each profile provides a
detailed historical account of the lottery’s startup. There is a separate
section providing the list of key personnel and their titles. For easy
reference, each lottery’s full address, phone, fax and website address are
listed on the first page of the profile. There is a summary of vital
statistics, including the year established, organizational type and use of
lottery profits.
The second page of the profile provides a four-year summary
of lottery sales (local currency) by game, including passive, instant, numbers,
lotto, spiel, sports games and Internet wagering. There is a separate table
converting the lotteries’ 2007 sales by game into U.S. currency, including
total sales and per capita sales by game, plus total prizes and total
government profits. Each game for the lottery is described in the Game
Mechanics summary, including the game’s generic class, year begun and
ticket price.
A retailer section in each profile provides the breakdown of
the lottery retailer network by business class and sales. The advertising
section in each profile provides information on advertising expenditures by
media, including TV, radio, printed media, Internet, POS, direct mail, draws
and sponsorships, and by game type.
The Statistical Section of the book
tracks statistical data on the European lottery industry. Section 3 tracks each
lottery’s lottery sales by game in local currency and converted to U.S.
dollars for rankings by total sales and per capita sales. Section 4 tracks each
lottery’s sales by game converted to Euros for rankings by total sales and
per capita sales for lotto/spiel, instant, toto, draw, keno and video lottery
terminal (VLTs). Section 5 examines the instant game strategy plus top selling
instant tickets for a select number of European lotteries. The Fast Facts
section includes key information on vendor contracts, lottery startup years,
earmarking of profits, 2005 sales, prizes and profits, game mix, 2007 ad budget
as a percentage of sales and 2007 Internet sales. The Historical Data section
tracks annual sales by game in local curency from 2001 through 2007.
Creating A
Lottery For The Future
NLC Publishes History of
National Lottery Competition
UNITED KINGDOM (April 30, 2008) -- The
National Lottery Commission (NLC) has today published Creating a Lottery for
the Future, a transparent report of its competition process to award the third
National Lottery licence.
Mark Harris, Chief Executive of the National
Lottery Commission said:
“This document is a transparent record of a
complex and challenging process. The National Lottery Licence competition is a
multi-billion pound industry deal which was designed, run and evaluated over an
intensive four year period.
“There are few lotteries worldwide
which undertake a competition for the whole lottery operation as we do in the
UK, and certainly none of the same scale. Our competition was therefore
unusual, and demanded a consortium with a specific range of skills including
experience of running lotteries, lottery technology and understanding of the UK
retail environment.”
The document captures the process by which two
bidders competed for the ten-year licence, and the use of third party expert
advisers to create the best possible competition. The NLC sourced extensive
consultation, analysis and feedback to ensure the process generated optimum
returns for good causes; to date £20 billion has been raised and 280,000
grants awarded.
To download Creating a Lottery for the Future, please visit
www.natlotcomm.gov.uk
For
further information please contact: National Lottery Commission Press Office
on: 020 7016 3431/ 3422, Out of hours: 07802 849965.
SOURCE: National
Lottery Commission media release Ref 03/08.
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La
Fleur’s 2008 World Lottery Almanac -- Sweet16 Edition (Available April 3
2008)
The 470-page La Fleur’s 2008 World Lottery
Almanac is the complete reference source on the $224 billion worldwide lottery
industry. Section I features a “Fast Facts” compilation of
data on North American lotteries, including startup history, guide to product
mix, government profits earmarking, lotto matrices, worldwide lotto matrices,
top lotto jackpots and video lottery terminal guide.
Section II features
four-page profiles on 44 U.S., five Canadian and six Australasian lotteries.
Each profile traces the lottery’s calendar 2007 versus 2006 sales by game
(instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its
calendar 2007, 2006 and 2005 instant sales by price point ($1, $2, $3, $4, $5,
$7, $10, $20) and its projected fiscal 2008 versus fiscal 2007 ad budgets by
media and by game. Each profile tracks the lottery’s five-year annual
sales by game from fiscal 2003 through fiscal 2007.
Each profile features
the number and the percentage of total, instant and online retailers by type of
business, plus each retailer’s fiscal 2007 total, instant and online
sales. Section III is divided into seven chapters: worldwide lottery sales;
fiscal 2007 sales, profit and expense analysis; the retailer network; ad
expenditures; historical analysis; contractor survey; and calendar 2007 U.S.
lotteries’ weekly sales by game.
The worldwide lottery sales chapter
tracks calendar 2007 game sales in local currency and converted to U.S.
currency for approximately 180 lotteries worldwide, including rankings by total
and per capita sales for instant, lotto, total, keno, toto and draw games.
There is a separate section on VLT net machine income rankings. The
historical analysis section features the U.S., Canadian and Australian
lotteries’ annual sales by year for the past decade for instant, pulltab,
3-digit numbers, 4-digit numbers, in-state and bloc lotto, keno and video
lottery terminals.
The contractor guide features a monetary guide to U.S.
lotteries’ instant ticket and online system contracts. In addition, there
is a worldwide guide to instant printers, online system and VLT vendors’
contracts by lottery organization. The appendix includes a glossary of terms,
lottery address directory and supplier directory.
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Privatization of state-controlled gambling
operators
Only hype or a reality in the near
future?
Detailed industry report analyzing one of the most
relevant and controversial issues of state shareholders in the gambling
industry.
Hard-to-control Internet gambling offers and the
intensive debate about increasing liberalization make life difficult for
state-controlled operators. Although they recently won some
“battles”, according to many experts business will not get any easier
for them, and the value of state-controlled operators will probably decrease
rather than increase in the future.
This fact combined with tight budgets
might lead a growing number of state shareholders to see the regular
contributions to state budgets in jeopardy and prompt them to consider
privatizing their gambling operations as soon as possible. Indeed, recent and
current privatizations, such as those of the Greek OPAP and the UK tote, show
that this is not just idle speculation. Furthermore 73% of the experts surveyed
expect that the number of privatized state gambling operations will continue to
increase in the near future.
But what exactly are the advantages and
disadvantages of privatizing the gambling sector besides filling up state
coffers? Many complex issues have to be analyzed closely in advance, for
example:
- Are state-controlled companies really inferior and
inefficient compared to private operators? While some state-controlled
operators, such as German WestLotto, work even more efficiently than some
privatized companies, others are indeed far more inefficient.
- How could a privatized operation be regulated to
prevent excessive gambling or other negative side effects?
- What are state-controlled gambling operators worth
and how could they be valuated meaningfully since the number of examples to
refer to is limited.
The report addresses primarily state shareholders and
provides an objective analysis of all relevant issues as well as firsthand
information about possible options for privatization and their implementation.
The results are based in part on a survey of more than 90 industry insiders who
offered their unique insights. The report is coauthored by many renowned
experts, among them the investment bank Sal. Oppenheim and industry insiders
such as Rob van der Gaast and Wulf Hambach.
View
Brochure and Table of Contents
Update 10
-- A Briefing from the National Lottery Commission
UNITED KINGDOM (January 14, 2008) -- Update 10 -- A briefing from the
National Lottery Commission.
Counting down to 2009
CONTENTS:
1) Gender and the jackpot
2)
Commission contacts
3) New Licence – what happens next?
Also in this
edition of Update is news of our research into female Lottery players.
Understanding motivations is essential if we are to continue to regulate in the
best interests of players, and this latest research offers some valuable
insights.
Click
here to Download Document (PDF, 166 KB).
SOURCE: The National Lottery
Commission.
Principles
of Contemporary Lottery Marketing Is Now Available
BOYDS, Maryland, USA (December 2007)- TLF Publications,
Inc., publisher of La Fleur's Magazine, has just released the all-new La
Fleur's Principles of Contemporary Lottery Marketing (3rd Edition). In classic
textbook style, the book features 29 case studies of new lottery game start-ups
or relaunches in Australia, Canada, Eastern and Western Europe, New Zealand and
the United States-including instant, daily numbers, lotto, multi-jurisdictional
lotto, raffle, bingo, hybrid and video lottery.
The hard-bound book also
includes a companion DVD and CD set featuring examples of television, radio,
print, Internet and point-of-sale advertising for the featured marketing
campaigns.
"It has been 13 years since TLF Publications last
compiled the 2nd edition of Principles of Contemporary Lottery Marketing back
in 1994," said Terri La Fleur, publisher, TLF Publications. "Case
studies chosen for this book resulted from our editorial research for stories
published in La Fleur's Magazine. This book will definitely add to the
'mindshare' among lottery marketers by illustrating what their peers are doing
around the world to grow lottery sales."
Among the case studies
discussed in the book are higher instant ticket price point launches, instant
campaigns integrating proceed beneficiaries, umbrella product campaigns, sports
league tie-ins, summer promotions, iBingo, mobile gaming, BovineUnite, VIP
clubs, street team marketing, text message marketing, Internet Poker, family
branding campaign, full-product line campaign, online variable prize payout,
EuroMillions, Big Wednesday lotto, 5-digit lotto, short-run hybrid lottery,
Fast Play Bingo, multi-jurisdictional raffle, King Kong Millions raffle and
line game VLT launch.
Each case study is presented in a uniform format that
details the following aspects of the campaign: competitive environment,
demographic profile of lottery players, marketing situation summary, campaign
objectives, marketing strategy and results. The case studies in La Fleur's
Principles of Contemporary Lottery Marketing are complemented by extensive
graphical exhibits of marketing pieces, including print advertisements,
Internet banners, point-of-sale pieces, retailer brochures and game
logos.
Principles of Contemporary Lottery Marketing (3rd Edition) costs USD
$395 plus postage and handling. It can be ordered online at
www.lafleurs.com or by emailing to
terri@lafleurs.com for an order form.
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Report --
Retail Strategies of Global Lotteries Differ
Significantly
MECN’s New Benchmarking Report Offers Unique
Insight Into the Retail Strategies of Global Lotteries
LONDON, UK
(September 25, 2007) -- Lotteries are increasingly interested in benchmarking
and success factors. And as the retail channel still dominates the global
lottery market, retail benchmarks and success factors are the ones many eyes
are foremost turning to. Key results of MECN’s new lottery benchmarking
study: retail strategies differ significantly, and many European lottery
monopolists employ a much less aggressive retail strategy than is sometimes
alleged.
Wide variations in regard to retail density
Although the
interactive channels are catching up, the retail channel is still by far the
dominant sales channel for lotteries. But the retail density among the
lotteries varies widely. For example, the number of residents per retail shop
ranges from more than 6,000 residents per outlet to less than 500, with the
overall average number of residents per outlet hovering around
2,000.
Retail strategies in comparison
In our analyses we found
that lotteries pursue very different retail strategies. The best way to
characterise these strategies is to compare the average number of residents per
outlet and the catchment area per outlet – the result is a 4-field matrix
based on the following basic strategic approaches:
Exhibit 1: Retail
strategies in comparison
1. Absorption and penetration strategy -
Lotteries whose retail outlets have only a small catchment area and
also a low average number of residents per outlet, as a rule, are primarily
focusing on increasing their overall sales. This aggressive absorption and
penetration strategy might potentially be problematic in the eyes of some
initiatives for responsible gambling.
2. Large area strategy -
Particularly lotteries serving sparsely populated large states, such
as Atlantic Lottery and
Norsk Tipping, face massive
challenges in defining their retail strategies. In field 2 of our matrix we
find lotteries for which the low number of potential customers per outlet is
not an indication of maximum absorption of buying power, but rather the
consequence of a sparse settlement pattern.
3. Pinpoint strategy -
Many lotteries want their retailers to have a potential customer base
of more than 2,000 customers. So instead of increased absorption, these
lotteries are betting on moderate penetration and a responsible approach to
supplying customers with lottery products without stimulating excessive
gambling.
4. Conservative strategy - Some lotteries could,
according to our analysis, even increase the number of their outlets without
hurting their retailers’ bottom line and without risking criticism for
creating incentives for excessive gambling.
Many European lotteries
employ a rather moderate retail strategy
In the recent conflicts,
critics have often cited the size of the retail networks of European lotteries
as an indicator of their excessive expansion strategy. According to our
analysis, only few European lotteries pursue such an expansive strategy. Most
of them – among them the German
WestLotto and the Dutch De Lotto
– instead pursue a moderate pinpoint strategy (as described in point
3).
New lottery benchmarking report
The information above is taken
from MECN’s latest report “Lottery Benchmarking and Success
Factors” - a unique benchmarking report analysing data from more than
150 lotteries for the years 2005 and 2006. The report analyses, among other
things, sales benchmarks, sales channel benchmarks, operating expenses
benchmarks, and marketing benchmarks as well as success factors and best
practices.
The study can be obtained at:
http://www.lottery-benchmarking.mecn.net
About Media & Entertainment Consulting Network (MECN)
MECN is
a network of experts on issues concerning the media and entertainment industry.
Together they provide in-depth knowledge, analysis, and advice to global
clients.
CONTACT: Martin Oelbermann, Tel: +49 (0)89 3835 6785, e-mail:
pr@mecn.net
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